My Federal Retirement

What My Federal Retirement does

My Federal Retirement is a niche content publishing platform operating as a division of One Hour Marketing LLC, headquartered in Broomfield, Colorado. The company provides free informational content, tools, and educational resources covering the full lifecycle of U.S. federal and postal employee retirement benefits, including FERS and CSRS annuity systems, the Thrift Savings Plan (TSP), Federal Employees Health Benefits (FEHB), Federal Employees Group Life Insurance (FEGLI), Medicare coordination, Cost-of-Living Adjustments (COLAs), GS pay scales, and estate planning. The website is built on a WordPress-based content management system using the Genesis framework and reaches over 2 million annual readers and 200,000+ newsletter subscribers, led by Publisher Scott Thompson, who has served this audience since 1997 and previously led Federal Employees News Digest.

The platform monetizes its audience through three primary revenue streams: display advertising placed via CafeMedia and Google Ads, affiliate referral commissions through the Amazon Services LLC Associates Program, and paid listings in the Financial Professionals Directory for financial advisors seeking to reach federal employees. Distribution channels include the website, email newsletter, Facebook and Twitter social media, the FedImpact Podcast, and the Federal Retirement Impact Workshop presented in partnership with ProFeds/Chris Kowalik. Content is produced by credentialed contributors including CFPs, a 32-year federal employee veteran, and a recognized federal resume pioneer.

The company is privately held with no external institutional investment indicated, and it is explicitly not affiliated with the U.S. Federal Government. Its competitive position rests on domain specialization, an established content library accumulated since 2007, and audience concentration in a high-intent retirement planning niche. Strategic reliance on content quality, contributor expertise, and SEO-driven organic traffic, combined with limited disclosed monetization metrics, points to a stable but small-scale publishing business.

Name

My Federal Retirement

Legal name

One Hour Marketing LLC

Website

https://myfederalretirement.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

My Federal Retirement is a privately held WordPress-based content publishing platform that provides free retirement planning education and resources for U.S. federal and postal employees, reaching 2 million+ annual readers and 200,000+ newsletter subscribers and monetizing through advertising, affiliate referrals, and paid directory listings for financial advisors.

Ownership category

akta.pro rank

Product category

Retirement Planning Education

NAICS

Insurance and Employee Benefit Funds (5251), Pension Funds (52511), Pension Funds (525110), Other Insurance Funds (525190)

SIC

Finance Services (6199)

akta.pro primary industry

Digital Retirement Platforms (IRA/401(k), Pension & Decumulation) (FSAGAEAF)

akta.pro secondary industries

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Retirement Income Planning & Decumulation Advisory (FSAEABAD), Pensions & Retirement Benefits Administration (BPAIAKAA)

Keywords

• Retirement planning guides
• Federal benefits education
• Thrift savings plan resources
• Financial content publishing
• Retirement newsletter services

Headquarters

HQ city

Broomfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Advertising (Amazon Associates): MyFederalRetirement.com participates in the Amazon Services LLC Associates Program, an affiliate advertising program that earns advertising fees by advertising and linking to amazon.com products. This generates revenue when readers purchase books, financial products, or other items through affiliate links.
2. Display Advertising (CafeMedia): The site is affiliated with CMI Marketing, Inc., d/b/a CafeMedia for placing advertising on the site. CafeMedia collects and uses certain data for advertising purposes. This contextual and behavioral advertising revenue is placed through Google Ads and third-party networks.
3. Financial Professional Directory Listings: Financial advisors and planners can purchase paid listings in the Professionals Directory to offer services to federal and postal employees. This directory serves as a B2B revenue stream where financial professionals pay for visibility among the site's 2 million+ annual federal employee readers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

My Federal Retirement operates an online content publishing platform that delivers free educational articles, guides, checklists, pay-scale tables, and a free email newsletter covering U.S. federal employee retirement benefits including FERS, CSRS, the Thrift Savings Plan (TSP), FEHB, FEGLI, Medicare, COLAs, Social Security, and estate planning. The company monetizes its 2 million+ annual readers through display advertising (CafeMedia, Google Ads) and Amazon Associates affiliate links, and generates B2B revenue from annual paid listings in its Financial Professionals Directory where financial advisors and planners purchase visibility to reach the federal-employee audience.

Product overview

My Federal Retirement is a publishing and content platform—not a unified software product—providing free educational resources and paid directory services for federal and postal employees. The core offering consists of free informational content including a newsletter (200,000+ subscribers), retirement planning checklists, TSP returns data, GS pay scale guides, and guides on FEGLI insurance, FEHB health benefits, Medicare coordination, COLAs, and TSP rollovers. Additional offerings include the Federal Retirement Impact Workshop (educational seminars), the FedImpact Podcast, and a paid Financial Professionals Directory listing advisors serving federal employees. The platform connects readers with official government resources (OPM, TSP.gov) while offering analysis and practical guidance through articles and tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Email Newsletter A free email newsletter with over 200,000 subscribers delivering financial and retirement planning information, COLA updates, TSP returns, and FEHB changes for federal and postal employees.
• Financial Professionals Directory A paid directory where financial advisors, planners, CFPs, and enrolled agents list their services to reach the platform's 2 million+ annual federal-employee readers. Pricing is annual and not publicly disclosed.
• Federal Retirement Impact Workshop Live and virtual educational workshops covering comprehensive federal employee retirement planning topics, presented at locations across the country for federal employees approaching retirement.
• FedImpact Podcast An audio podcast covering federal employee retirement planning topics, hosted by Chris Kowalik of ProFeds, distributed through podcast platforms.
• Federal Retirement Planning Checklists Comprehensive free retirement planning checklists organized by timeline (5-10 years before retirement, one year before, and first year of retirement), covering personnel records, health insurance, life insurance, TSP contributions, Social Security, Medicare, survivor benefits, and estate planning for federal employees.

Quantifiable outcome

• Over 2 million readers annually access the site for federal retirement planning information
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• FedImpact (Federal Retirement Impact Workshop)coreGTM or Marketing PartnerFedImpact, operated by Chris Kowalik, is a key partner providing the Federal Retirement Impact Workshop. My Federal Retirement links to workshop registration and promotes the workshop as a complementary educational resource for federal employees seeking in-depth retirement planning guidance. Chris Kowalik is listed as a contributor to My Federal Retirement.
• ProFedscoreGTM or Marketing PartnerProFeds is operated by Chris Kowalik, a nationally recognized federal employee retirement benefits expert. The company develops the Federal Retirement Impact Workshop and FedImpact Podcast, both promoted through My Federal Retirement. Chris Kowalik serves as a contributor to the site.
• Arthur Stein CFPminorGTM or Marketing PartnerArthur Stein is a Certified Financial Planner with 29 years of experience providing assistance to federal employees and retirees, known for TSP expertise. Listed as a contributor on My Federal Retirement, providing content on Thrift Savings Plan and federal retirement benefits.
• The Resume Place, Inc.minorGTM or Marketing PartnerKathryn Kraemer Troutman of The Resume Place is an internationally recognized book publisher and trainer for federal human resource specialists and employees. She is listed as a contributor, providing expertise on federal resumes and career transition topics.
• CafeMedia (CMI Marketing, Inc.)coreGTM or Marketing PartnerCafeMedia is an advertising partner for placing advertising on MyFederalRetirement.com. CMI Marketing, Inc., d/b/a CafeMedia collects and uses certain data for advertising purposes on the site. This is a primary advertising revenue partnership.
• Google AdscoreGTM or Marketing PartnerGoogle Ads provides advertising placement opportunities on the website through programmatic advertising. While Google Ads offers opportunities for advertisers to bid for placements, My Federal Retirement participates in the Google advertising ecosystem for display and contextual ads.
• Amazon Services LLC Associates ProgramminorGTM or Marketing PartnerMyFederalRetirement.com participates in the Amazon Services LLC Associates Program, an affiliate advertising program that earns advertising fees by advertising and linking to amazon.com. Revenue generated when readers purchase books or products through affiliate links.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Government Executive: Major media brand for federal managers and executives covering pay, benefits, and retirement issues. Comparable because it reaches the same federal employee audience for retirement and benefits information at greater scale, but with broader management-focused editorial scope.
• NerdWallet: Large-scale consumer financial education and comparison platform with content on retirement planning and advisor matching. Comparable because it uses content-led acquisition, SEO authority, and directory/advisor referral monetization, though at much larger scale and across broader financial topics.
• SmartAsset: Financial decisioning platform with retirement planning content, calculators, and an advisor matching service. Comparable because it operates the same content-plus-directory monetization model targeting retirement-bound consumers, though with proprietary financial tooling.
• Bankrate: Major personal finance content site with extensive retirement planning editorial and affiliate monetization. Comparable business model (content-led, ad-supported, affiliate referrals to financial products), though targeting general consumers rather than federal employees specifically.
• Federal Times: Established media brand covering the federal workforce broadly, including retirement and benefits topics. Comparable because it serves the same federal employee audience with news, analysis, and benefits content, though with a wider editorial scope beyond retirement.

Others

• TSP.gov (Thrift Savings Plan): Official government source for Thrift Savings Plan information, funds, and account management. Comparable because it is a primary authoritative source that My Federal Retirement's TSP content references and contextualizes for federal employees planning retirement.
• USAA / Federal Savings Bank: Financial institution with strong affinity to the federal and military employee market, offering retirement and investment products. Comparable because it serves the same customer demographic with retirement financial services, though as a regulated financial institution rather than a content platform.

Direct peers

• FedImpact (ProFeds): Operator of the Federal Retirement Impact Workshop and FedImpact Podcast, led by Chris Kowalik. Directly comparable because it targets the same federal employee retirement audience through workshops, podcasts, and educational content, and is already a GTM partner of My Federal Retirement.
• Federal Employees News Digest / Federal Employees Almanac: Long-running federal employee publishing brand (the Federal Employees Almanac) where My Federal Retirement's publisher Scott Thompson previously served as CEO. Competes in the same federal employee information niche with similar content, newsletter, and reference products.
• FERSGUIDE: Independent informational site focused specifically on FERS federal retirement planning, providing calculators and educational content. Comparable because it directly competes for the same federal employee retirement search traffic and audience with similar free content-led monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FedRetirement
• Facebookfacebook.com/MyFederalRetirement
• LinkedInlinkedin.com/company/my-federal-retirement

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Federal Retirement