What Ecigarette Marion does

Ecigarette Marion (operating as Ecigareta Marion) is a privately held Czech e-commerce retailer headquartered in Prague that sells electronic cigarettes, e-liquids, vaping hardware, accessories, and next-generation nicotine products to consumers in the Czech Republic and Slovakia. The company has been operating for approximately 14 years since 2011, distributing more than 22,000 products from over 300 brands through its Shoptet-based online storefront at ecigareta-marion.cz, with a dedicated Slovak delivery and pricing page extending its geographic reach. Its catalog spans core vaping categories (pod systems, mods, atomizers, e-liquids, bases, batteries, DIY supplies), next-generation nicotine alternatives (heated tobacco, nicotine films, nicotine pouches), and a long tail of miscellaneous assortment including phone accessories, electric scooters, coffee, and gift items.

The business operates a direct-to-consumer retail model on a third-party SaaS e-commerce platform, with no proprietary technology, mobile app, public API, or disclosed AI/ML capabilities. Product discovery relies on conventional category navigation, brand pages, and SEO-optimized educational content covering topics such as MTL/DL vaping styles and e-liquid mixing. The merchandising strategy emphasizes catalog breadth across multiple price tiers, ranging from budget e-liquids around 154 Kč to premium devices such as the Oxva Xlim Pro 2 DNA at 839 Kč, supplemented by bulk-purchase promotions and a 2% loyalty discount for registered users.

Revenue is generated primarily through one-time unit sales to individual consumers, with a secondary wholesale channel via a minor partnership with MasterVaper.cz. The company discloses no revenue, headcount, funding history, or ownership details. Its operating geographies are limited to the Czech Republic and Slovakia, with certain products restricted from cross-border shipping. No regulatory actions, certifications, patents, or named management team are publicly identified in the source material.

Name

Ecigarette Marion

Legal name

Ecigareta Marion

Website

https://ecigareta-marion.cz

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Ecigarette Marion is a Czech e-commerce retailer selling electronic cigarettes, e-liquids, vaping hardware, and next-generation nicotine products from over 300 brands to consumers in the Czech Republic and Slovakia via its Shoptet-based online store.

Ownership category

akta.pro rank

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail e-commerce sales: Direct online sales of electronic cigarettes, e-liquids, vaping accessories, and related products to individual consumers. The company operates as a professional e-commerce retailer with over 22,000 products and 300+ brands in their catalog.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ecigarette Marion operates an online retail store (ecigareta-marion.cz) selling electronic cigarettes, pod systems, grips and mods, e-liquids, bases, flavor concentrates, atomizers, batteries, chargers, DIY supplies, next-generation nicotine products (heated tobacco, nicotine films, pouches), and vaping accessories. The catalog spans over 22,000 products from 300+ brands, serving adult consumers in the Czech Republic and Slovakia with home delivery.

Product overview

Ecigarette Marion operates a comprehensive e-commerce platform specializing in electronic cigarettes and vaping products. The business is built on a Shoptet e-commerce platform and offers over 22,000 products from more than 300 brands. The product portfolio centers on five main categories: electronic cigarettes and pod systems (including brands like Oxva Xlim, Lost Vape, Uwell Caliburn, Vaporesso XROS, Voopoo, Aspire, and GeekVape), grips and advanced mods (including DNA mods, squonk mods, and mechanical mods), e-liquids and flavor concentrates (featuring Dekang, Barly, Elf Bar Elfliq, Lions Juice, Zeus Juice, Nasty Juice, and international brands), and next-generation tobacco alternatives including heated tobacco products, nicotine films, and nicotine pouches. The store also supports DIY vaping through bases, concentrates, coils, wicks, and tools, complemented by accessories like atomizers, batteries, chargers, and replacement parts. The company operates a wholesale partnership with MasterVaper.cz for bulk B2B sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Electronic Cigarettes (Elektronické cigarety) Complete range of electronic cigarettes including pod systems, starter kits for beginners, advanced sets, pen-style kits, MTL/DL sets, disposable e-cigarettes, integrated/exchangeable battery sets, and devices with OLED or touchscreen displays, intended for adult vapers in the Czech Republic and Slovakia.
• Grips and Mods (Gripy a mody) Advanced vaping devices including DNA mods, basic grips, advanced-mode devices, high-power mods, pod grips, standalone mods, complete kits, devices with integrated or exchangeable batteries, OLED/touchscreen displays, squonk mods, and mechanical mods, aimed at experienced vapers and hobbyists.
• E-liquids (E-liquidy, náplně) Wide selection of e-liquid flavors including tobacco, fruit, sweet, beverage, menthol varieties, and nicotine salt formulations in multiple strengths, featuring brands such as Dekang, Barly, Elf Bar Elfliq, Lions Juice, Zeus Juice, and Nasty Juice.
• Bases and Flavors (Báze a příchutě) Nicotine-free bases, nicotine bases (boosters), classic flavors for mixing, and Shake and Vape flavor concentrates for DIY e-liquid preparation, including brands like 8Bit Shake and Vape and AL CARLO.
• Atomizers and Tanks (Atomizéry a tanky) Replacement coils, clearomizers with heads, RTA rebuildable tank atomizers, Boro tanks, RDA dripping atomizers, RDTA rebuildable dripping tanks, herb vaporizers, cartridges, pods, and heating coils for vaping devices.
• Batteries and Charging (Baterie, nabíjení) Battery cells, eGo batteries, 510 batteries, chargers and cables, and power banks for electronic cigarette devices.
• Vaping Accessories (Příslušenství) Adapters, decorative rings, drip tips, filling bottles, replacement glass and bodies, cases and pouches, squonk dispensers, stands, neck straps, battery cases, O-rings, seals, and other accessories for vaping devices.
• DIY Supplies (DIY) Absorption cottons, DIY tools, e-liquid mixers, mesh wire, replacement wicks, resistance wires, ohmmeters and voltmeters, pre-built coils, syringes, needles, and pipettes for self-built vaping coils and e-liquids.
• Electronic Pipes and Cigars (Elektronické dýmky a doutníky) Electronic pipe and cigar products for alternative vaping experiences, available under various brands.
• Next-Generation Products (Produkty nové generace) Heated tobacco products, nicotine films, and nicotine pouches representing newer smokeless alternatives to traditional vaping products.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MasterVaper.czminorChannel Partner/ Reseller/ DistributorMasterVaper.cz is a wholesale partner for electronic cigarettes, mentioned on the Ecigarette Marion website. MasterVaper.cz serves as a large-scale wholesale distributor for vaping products.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• InnoCigs: One of Europe's largest online vape and e-cigarette retailers, headquartered in Germany, offering a comparable breadth of devices, e-liquids, and accessories with multi-country shipping. Direct competitor in the broader European e-commerce vape space.
• JWell: Major French and European vape retailer combining e-commerce with physical shops, offering a comparable multi-brand catalog of e-cigarettes, e-liquids, and accessories at similar price points. Direct competitor in European markets.
• Vapemania: Czech online vape retailer operating in the same Czech market with a similar multi-brand, DTC e-commerce model, competing for the same Czech and Slovak hobbyist and transitions-from-smoking segments.
• Element Vape: Large US-headquartered online vape retailer with international shipping, offering a comparable multi-brand catalog of mods, pods, tanks, and e-liquids. Comparable in scale and breadth of assortment.
• VapeSourcing: China-based global vape e-commerce platform selling devices, e-liquids, and accessories direct to consumers worldwide. Comparable catalog depth and pricing on international brands like Vaporesso, Oxva, and Voopoo.
• Vaporius: Czech and Slovak e-commerce vape retailer offering a comparable broad assortment of e-cigarettes, e-liquids, and accessories with similar Shoptet-style online retail operations. Direct competitor in the same geography.
• VapeShop.cz: Czech online vape retailer specializing in e-cigarettes, e-liquids, and accessories, with similar positioning around multi-brand selection and hobbyist vapers. Direct competitor in the Czech market.
• MyVaporStore: US-based online vape retailer with European shipping, offering a comparable portfolio of devices, e-liquids, and DIY components. Comparable in product breadth and customer base (hobbyist vapers).

Others

• Vaporesso: Major Chinese manufacturer of vape devices (XROS, Luxe, etc.) carried prominently by Ecigarette Marion. Acts as a supplier to Marion but also a competitor via direct-to-consumer channels.
• Dekang: Chinese e-liquid manufacturer whose Dekang Classic, Fifty, and Desert Ship lines are carried by Ecigarette Marion. Acts primarily as a supplier, but represents a competing brand in the e-liquid category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecigarette Marion