22apps

What 22apps does

22apps is a privately held Canadian marketing technology company founded in 2015 and headquartered in Abbotsford, British Columbia, operating as 22 Apps, Inc. The company sells a Done-For-You, all-in-one marketing automation platform that bundles CRM and pipeline management, sales funnel building, website building, email and two-way SMS marketing, appointment booking, workflow automations, courses and products, call tracking, reputation management, agreements and contracts, ad attribution, and a custom mobile app builder into a single managed subscription. The underlying technology is a visual drag-and-drop app builder combined with a marketing automation stack delivered as a white-label layer on top of GoHighLevel (now rebranded to SyncSuite.co). 22apps has divested its App Builder product to Actionera and migrated its GoHighLevel accounts to the SyncSuite.co brand, narrowing the active product surface to the managed platform offering.

The company's business model is a monthly subscription augmented by a high-touch Done-For-You service where 22apps staff handle setup, optimization, and ongoing management on behalf of clients, eliminating the need for buyers to operate the software directly. Go-to-market is sales-led: prospects schedule intro calls, receive demos, and enter a 7-day Done-For-You trial before payment. Target customers are SMBs and lower mid-market businesses (approximately $100k-$5M+ annual revenue), with named buyers in coaching, consulting, podcast services, and online education; named enterprise accounts are absent. Distribution is direct via the 22apps website. The company appears bootstrapped and founder-led by CEO Matthew McGregor, with no disclosed external funding, headcount, or revenue figures. 22apps makes no AI/ML capability claims and has no documented public API or developer ecosystem.

Name

22apps

Legal name

22 Apps, Inc.

Website

https://22apps.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

22apps sells a Done-For-You, all-in-one marketing automation platform built on GoHighLevel (now SyncSuite.co), bundling CRM, funnels, email, SMS, and mobile apps for SMB and mid-market entrepreneurs.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Software Publishers (513210), Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Marketing Automation Platforms & Services (BPAFAFAC), Low-Code/No-Code Application Platforms (HDAEAKAA)

Keywords

• Marketing automation platform
• Sales funnel software
• Customer relationship management
• Done-for-you marketing
• Mobile app builder

Headquarters

HQ city

Abbotsford

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. All-in-One Marketing Platform Subscription: Monthly subscription providing access to all platform features including CRM, website builder, sales funnels, SMS marketing, email marketing, booking appointments, workflow automations, courses & products, call tracking, reputation management, agreements & contracts, ad attribution & analytics, and done-for-you support

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

22apps sells a subscription-based, all-in-one marketing automation platform bundled with a Done-For-You managed service. The platform combines CRM, sales funnels, website building, email and SMS marketing, appointment booking, workflow automation, course delivery, call tracking, reputation management, contract signing, ad attribution, and a custom iOS/Android mobile app under a single monthly subscription, with 22apps staff handling setup and ongoing management on the customer's behalf.

Product overview

22apps is a managed, Done-For-You all-in-one marketing automation platform that consolidates multiple marketing tools into a single solution. The platform is built on top of GoHighLevel (now rebranded to SyncSuite.co) and includes modules for CRM & Pipeline Management, Sales Funnel Builder, Website Builder, Quizzes and Surveys, Email Marketing, 2-Way SMS Marketing, Appointment Booking, Workflow Automations, Courses & Products, Call Tracking, Reputation Management, Agreements & Contracts, Ad Attribution & Analytics, and Custom Mobile App (iOS & Android) development. The 22apps App Builder product has been transitioned to Actionera. The core differentiator is the inclusion of managed Done-For-You Support where the company's team handles setup and ongoing management. A 7-Day risk-free trial is offered where 22apps puts its own time and resources on the line to prove the system's value.

Differentiator

Problem solved

Functional benefit

Products and services

• 22apps All-In-One Marketing Platform A subscription-based, all-in-one marketing automation platform that consolidates CRM, sales funnels, website building, email and SMS marketing, appointment booking, workflow automations, courses and products, call tracking, reputation management, agreements and contracts, ad attribution and analytics, and a custom mobile app into a single managed solution for entrepreneurs and small-to-mid-market businesses.
• Done-For-You Support Service A managed service offering where 22apps staff handle marketing technology setup, configuration, management, and ongoing optimization on behalf of clients, eliminating the need for customers to learn the software or hire internal marketing personnel.
• 7-Day Done-For-You Trial A trial offering where 22apps dedicates staff time to set up and demonstrate the platform's value to prospects over 7 days, with the guarantee that customers only pay if satisfied.
• Actionera Mobile App and All-In-One Marketing Platform The former 22apps App Builder product is now owned and managed by Actionera, positioned as a mobile app and all-in-one marketing platform for experts.
• SyncSuite.co CRM Portal The rebranded GoHighLevel CRM platform previously offered through 22apps, now operating under the SyncSuite.co brand as the login portal for existing customers.

Quantifiable outcome

• Saves hundreds of hours per month for clients through automation
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered major and unclear.

• ActioneramajorOthersThe 22apps App Builder is now owned and managed by Actionera. The platform redirects users to actionera.com for the ultimate mobile app and all-in-one marketing platform for experts.
• SyncSuite.comajorOthersSyncSuite.co is the new brand for GoHighLevel services that were previously offered through 22apps. Users with GoHighLevel accounts through 22apps should now login at members.syncsuite.co.
• Content Delivery Technologies Inc.unclearOthersCopyright holder mentioned for Content Delivery Technologies Inc. Referenced in footer as © 2023+ Content Delivery Technologies Inc. all rights reserved.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• GoHighLevel: GoHighLevel is the underlying all-in-one marketing platform that 22apps is built on top of. It competes in the same SMB marketing automation category with overlapping CRM, funnel, email, SMS, and white-label capabilities. 22apps is effectively a managed services layer wrapping GoHighLevel, making it the most directly comparable competitor.
• Kartra: Kartra is a consolidated online business platform offering funnels, email, memberships, courses, and checkout. It targets the same SMB/entrepreneur segment with an integrated toolset that competes head-to-head with 22apps's all-in-one positioning.
• Ontraport: Ontraport is an all-in-one CRM, marketing automation, and ecommerce platform targeting small businesses and solopreneurs. Its bundled functionality and SMB focus make it a closely comparable peer to 22apps.
• Keap (Infusionsoft): Keap combines CRM, sales automation, email marketing, and payment processing for small businesses. It targets the same 6-7 figure revenue SMB segment with a comparable all-in-one positioning.
• Systeme.io: Systeme.io is an all-in-one marketing platform for entrepreneurs covering funnels, email, courses, and automation. Its low-cost, integrated approach targets the same SMB coaching/consulting buyer that 22apps serves.
• ClickFunnels: ClickFunnels is an all-in-one sales funnel and marketing platform targeting entrepreneurs and SMBs. It competes directly with 22apps on funnel building, email automation, course hosting, and CRM-style workflows for the same coaching/consulting customer persona.
• Builderall: Builderall is an all-in-one digital marketing platform with website builder, funnels, email, and CRM modules aimed at SMBs and marketers. It competes in the same bundled-tooling category as 22apps.

Broad incumbents

• ActiveCampaign: ActiveCampaign is an established marketing automation, CRM, and email platform serving SMB and mid-market customers. It overlaps with 22apps on automation, CRM, and messaging but is broader and more product-led rather than done-for-you.
• HubSpot: HubSpot is a leading CRM and marketing automation platform with marketing, sales, and service hubs. While it serves larger customers than 22apps typically targets, it competes for the same marketing automation budget and integrates many of the same tools 22apps bundles.

Emerging players

• ConvertKit (Kit): ConvertKit (now Kit) is an email-first creator marketing platform with automations, landing pages, and commerce tools. It overlaps with 22apps on the creator/coaching SMB persona but focuses more narrowly on email and creator commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 22apps