Foot Forward
Foot Forward Property Investments is a Doncaster-based, vertically integrated UK property developer that builds and manages HMO and children's care home investments in the North of England, selling turnkey, fully managed properties directly to individual and corporate property investors seeking passive income.
- Company typePrivate
- Founded1989
- HeadquartersDoncaster, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Foot Forward does
Foot Forward Property Investments Ltd is a privately held, vertically integrated UK property investment and development firm headquartered in Hampole, Doncaster, founded around 1989 and operating for over 34 years. The company develops Houses in Multiple Occupation (HMOs) and children's care home investment properties in the North of England — primarily Doncaster, Rotherham, and Wakefield — and sells them directly to individual and corporate property investors seeking passive, hands-free exposure. Pricing on listed inventory ranges from approximately £267,500 to £289,000 for HMOs targeting 9–12% NET yields, and from £675,000 to £735,068 for care home properties targeting around 10–12% NET yields with 20-year commercial leases.
The business model rests on three revenue streams: one-time property sales of turnkey, fully managed developments; recurring managed services fees on a portfolio that includes approximately 650 HMO tenants serviced by the wholly-owned subsidiary Bespoke Lettings (which reports a 91% occupancy rate); and bundled development, refurbishment, and sourcing services priced into property transactions. Foot Forward has completed more than 450 HMO developments across its history and advertises zero buyer fees. There is no proprietary technology platform; the operating model is people-led, combining in-house sourcing, refurbishment, lettings, compliance, maintenance, and refinancing support.
The company serves a hybrid customer base — primarily UK-based individual investors and portfolio builders, with secondary segments including London-based investors seeking Northern yield arbitrage and international investors seeking UK property exposure. GTM is sales-led and direct-to-consumer: properties are marketed through the company website with explicit pricing and projected yields, supported by content marketing, a MailChimp newsletter, a £5,000-per-referral scheme, and a directly reachable sales team. The firm is founder/management-owned with no disclosed PE, VC, or institutional backing, and no publicly available revenue figures.
Foot Forward firmographics
Firmographics- Name
- Foot Forward
- Legal name
- Foot Forward Property Investments Ltd
- Website
- https://footforwardproperties.co.uk
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Foot Forward Property Investments is a Doncaster-based, vertically integrated UK property developer that builds and manages HMO and children's care home investments in the North of England, selling turnkey, fully managed properties directly to individual and corporate property investors seeking passive income.
- Ownership category
- akta.pro rank
Foot Forward industry classification
Industry- Product category
- Property Investment Services
- NAICS
- Portfolio Management and Investment Advice (52394)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Foot Forward is headquartered
LocationHeadquarters
- HQ city
- Doncaster
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Foot Forward business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Property Sales: The company generates revenue by developing and selling HMO and care home investment properties to investors. Investors purchase completed, fully managed properties with tenants in situ.
- Property Management Services: Ongoing management fees from managing HMO and care home properties for investors. The company provides fully managed services including tenant management, maintenance, compliance, and bill payments.
- Development Services: Revenue from property sourcing, acquisition support, refurbishment, and development services integrated into the property sale price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | HMO Properties - Doncaster |
| Other | Pay-as-you-go | HMO Properties - Rossington, Doncaster |
| Other | Pay-as-you-go | Thorne Care Property |
| Other | Pay-as-you-go | Adwick Care Property |
| Other | Pay-as-you-go | Target Yields |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Foot Forward product offering
Product offeringCore offering
Foot Forward Property Investments specializes in turnkey HMO (Houses in Multiple Occupation) and children's care home property investments in the UK. The company sources, develops, and fully manages property portfolios for investors, delivering hands-off passive income solutions targeting 9-12% NET yields. They also offer commercial property investment opportunities and provide end-to-end services including property curation, renovation, and ongoing portfolio management.
Product overview
Foot Forward Property Investments operates as a vertically integrated property investment firm specializing in Houses in Multiple Occupation (HMOs) and children's care homes across the North of England. The core offering comprises HMO Property Investments providing 9-12% NET yields with fully managed hands-off operations, and Children's Care Home Investments offering 20-year lease terms with 10-12% targeted net yields. The company also provides commercial property investments, turnkey property acquisition and development, property portfolio curation, renovation and development services, investment consultation, and ongoing portfolio management. Supporting these offerings is Bespoke Lettings, a wholly-owned in-house lettings agency managing approximately 650 tenants exclusively for Foot Forward investors, ensuring continuity between development and management. The company serves both UK-based and international investors seeking to build fully managed HMO portfolios without coordinating multiple service providers.
Differentiator
Problem solved
Functional benefit
Brands
- Bespoke Lettings: In-house specialist HMO lettings agency that manages over 650 tenants for Foot Forward Property Investments investors. Offers full property management including tenant finding, advertising, compliance, and debt chasing.
Products and services
- HMO Property Investments
Quantifiable outcome
- NET yields of 9-12% on HMO investments
- +4 more outcomes
Companies that use Foot Forward
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Foot Forward technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Foot Forward partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bespoke LettingscoreIn-house lettings company 100% owned by Foot Forward Property Investments. Specializes exclusively in managing HMO properties owned by Foot Forward investors. Currently manages approximately 650 tenants each month with over 20 years of HMO lettings experience.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Foot Forward competitors and assessment
Company assessmentDirect peers
- Yieldit: UK HMO and serviced accommodation investment firm selling turnkey investment properties with projected net yields. Comparable to Foot Forward on product category and investor target market.
- RW Invest: Manchester-based turnkey HMO and student property investment provider with hands-off management offerings in Northern England. Directly comparable to Foot Forward on product, geography, and target investor base.
- Platinum Property Partners: Long-established UK HMO turnkey investment franchise offering sourcing, development, and ongoing management for individual investors. Closely comparable to Foot Forward in core HMO turnkey model and hands-free service.
- HMO Invest: Specialist HMO investment and management provider focused on UK investors seeking hands-off property portfolios. Comparable to Foot Forward in product focus and service model.
- Northwood UK: National UK lettings and property management network with HMO management expertise. Comparable to Foot Forward's Bespoke Lettings subsidiary on the ongoing property management side.
Broad incumbents
- Leaders Romans Group: Large UK residential property services group covering sales, lettings, and management across the country. Overlaps with Foot Forward on property management but serves a much broader geographic and product remit.
- Hunters Property Group: National UK estate agency and lettings group with property investment services. Comparable on the property sales and management layers but as a much broader incumbent rather than an HMO specialist.
- Knight Frank: Global real estate consultancy active in UK residential investment sales and asset management. Adjacent to Foot Forward on investor services but operating across all property tiers and geographies.
- Savills: Global real estate services firm with UK residential investment and asset management capabilities. Comparable in serving investor clients though not specialised in turnkey HMO product.
Others
- The Property Buying Company: UK property investment intermediary that sources investment properties for buyers. Comparable only loosely as an acquisition intermediary rather than a developer/manager like Foot Forward.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Foot Forward social profiles
Digital presenceFoot Forward financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foot Forward leadership team
Management profileNumber of profiles
Profiles1 record
Foot Forward subsidiaries and ownership
Company hierarchySubsidiaries1 record
Foot Forward funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foot Forward M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foot Forward
What does Foot Forward do?
Foot Forward Property Investments specializes in turnkey HMO (Houses in Multiple Occupation) and children's care home property investments in the UK. The company sources, develops, and fully manages property portfolios for investors, delivering hands-off passive income solutions targeting 9-12% NET yields. They also offer commercial property investment opportunities and provide end-to-end services including property curation, renovation, and ongoing portfolio management.
Is Foot Forward a public or private company?
Foot Forward is a private company. It is classified as unknown and is currently operating.
When was Foot Forward founded?
Foot Forward was founded in 1989. It employs 11 to 50 people.
Where is Foot Forward based?
Foot Forward is headquartered in Doncaster, United Kingdom, in the Europe region.
How does Foot Forward make money?
Three revenue lines are on record. Property Sales are the primary driver. The others are property Management Services and development Services.
Who are Foot Forward's main competitors?
Direct peers on record are Yieldit, RW Invest, Platinum Property Partners, HMO Invest and Northwood UK. Broad incumbents are Leaders Romans Group, Hunters Property Group, Knight Frank and Savills. The Property Buying Company is listed as an others.
Does Foot Forward have an API?
No public API is recorded for Foot Forward.
What industry is Foot Forward in?
Foot Forward's product category is Property Investment Services. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 52394 and its SIC code is 6532.