Choice Services

What Choice Services does

Choice Services is an independent insurance agency headquartered in Monroe, Connecticut, serving primarily individuals, families, and small businesses in Fairfield County. The firm was founded in 1982 and has operated as a private LLC for more than four decades, originally out of Stamford before relocating to Monroe. It places personal, commercial, life, and recreational insurance — including auto, home, business, and recreational vehicles — through appointed carrier partners rather than underwriting its own policies. The compensation model is commission-based on placed coverage plus ancillary fee income.

Beyond insurance, Choice Services operates the Choice Services Driver Education Center, a subsidiary driver training school offering behind-the-wheel and classroom instruction. It has also extended into adjacent consumer services: real estate and mortgage referrals, general business services, and DMV-related services, all offered from its Monroe storefront. The operating model intentionally cross-sells across these verticals — a driving student is a prospect for an auto policy, an insurance client a prospect for real estate or business services — creating a community-oriented, multi-service agency rather than a specialist broker.

Distribution is direct and traditional: phone-based sales, walk-in traffic at the Monroe office, and a templated website with a contact form for quote requests. There is no proprietary technology platform, no automated underwriting, and no self-service digital portal. The business is owner-operated with a disclosed headcount of 1-10 employees, and there is no indication of outside investors, funding rounds, or institutional ownership. Competitive positioning rests on local tenure, multi-carrier access, and the convenience of bundled services rather than on technology differentiation.

Name

Choice Services

Legal name

Choice Services LLC

Website

https://choiceservicesllc.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Choice Services is an independent insurance agency in Monroe, Connecticut, founded in 1982, placing personal, commercial, life, and recreational policies through carrier partners for Fairfield County households and small businesses, and operating an affiliated Driver Education Center plus real estate, DMV, and business services.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Offices of Real Estate Agents and Brokers (53121)

SIC

Insurance Agents, Brokers & Service (6411), Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYFSAEADAA

Retail (Personal Lines) Insurance Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

SECONDARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Independent insurance agency
• Auto home insurance
• Workers compensation coverage
• Driver education services
• Business insurance solutions

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Sales & Brokerage: As an independent insurance agent, Choice Services earns commissions by aggregating insurance products from multiple respected providers and packaging them into custom solutions for personal or business clients. Revenue is generated through policy placements across auto, home, renters, business, workers compensation, and specialty lines.
2. Professional & Business Services: Revenue generated through service fees for non-insurance offerings including tax preparation, bookkeeping, notary services, DMV/motor vehicle registration services, and legal referrals (attorney, immigration). These services are transactional in nature and billed individually.
3. Driver Education Services: Revenue from Driver Education Center LLC, providing driving lessons, permit classes, 8-hour drug & alcohol classes, road test services, and 30-hour teen classes. Services are offered to adults and teens across Fairfield County.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Choice Services LLC is an independent insurance agency that aggregates and brokers multi-line insurance products (auto, home, condo, renters, business, workers compensation, general liability, and specialty lines) from multiple carriers into custom packages for personal and commercial clients. The company also operates a Driver Education Center driving school and offers ancillary professional services including real estate and mortgage referrals, tax preparation, bookkeeping, notary services, DMV registration services, and business formation assistance.

Product overview

Choice Services LLC operates as a multi-service platform offering five integrated service lines: Insurance Services (auto, home, renters, business, workers compensation, and specialty coverage for contractors and various industries), Driver Education Center (driving school with permit classes, lessons, and road test services), Real Estate and Mortgage Services (residential and commercial property transactions and financing), Business Services (EIN/ITIN acquisition, taxes, bookkeeping, notary, immigration, and business formation), and DMV Services (license plates, registration renewals, and titles). The company has served the Stamford, CT area since 1982 as an independent insurance agency, combining products from multiple insurance providers to create customized coverage packages.

Differentiator

Problem solved

Functional benefit

Brands

• Driver Education Center: Driving school offering permit classes, 8-hour drug & alcohol classes, driving lessons, road test services, and 30-hour teen classes serving Fairfield County

Products and services

• Insurance Services Multi-line insurance brokerage including auto, home, condo, renters, business, workers compensation, vacant property, and general liability coverage. Also includes specialty coverage for contractors (painters, carpenters, electricians, masons, roofers, lawn care), restaurants, beauty parlors, convenience stores, fitness centers, houses of worship, food trucks, caterers, and life/health insurance.
• Driver Education Center

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Brown & Brown: National insurance brokerage and risk management firm offering retail, wholesale, and national programs. Comparable in independent agency roots and multi-line personal/commercial brokerage, but with public-company scale and M&A capacity.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with strong retail and middle-market operations. Comparable in multi-line brokerage model and personal/commercial focus, but operating at global scale with institutional technology investments.
• Acrisure: Global insurance brokerage and fintech platform formed through aggressive roll-up of independent agencies. Comparable in its roots as an independent agency aggregator, though vastly more scaled and capital-backed than Choice Services.
• Hub International: Large North American insurance brokerage offering personal, commercial, employee benefits, and specialty lines. Comparable in independent brokerage model and product breadth, but operates at vastly greater scale and geographic reach than Choice Services.

Direct peers

• Fred C. Church Insurance: New England-based independent insurance agency offering personal, commercial, and employee benefits coverage. Comparable in independent brokerage model, regional New England focus, and multi-line offerings including specialty contractor and SMB coverages.
• Brightway Insurance: Franchise-based independent insurance agency network offering home, auto, and commercial coverage across multiple U.S. states. Comparable in independent agency model and personal/commercial line focus, with a multi-state footprint Choice Services lacks.
• The Hilb Group: Mid-Atlantic and Northeast insurance brokerage offering personal, commercial, and benefits products. Comparable in independent agency model and mid-market commercial specialization, though considerably larger and acquisitive.
• Dawson Companies: Mid-Atlantic independent insurance agency offering personal, commercial, and surety lines. Comparable in independent brokerage model and SMB contractor focus, though serving a different but adjacent regional geography.
• Goosehead Insurance: Independent personal lines insurance agency that shops across multiple carriers on behalf of consumers. Comparable in its independent brokerage model and personal-lines focus, though significantly more scaled and technology-enabled than Choice Services.
• Cross Insurance: Northeast-based independent insurance agency and brokerage offering personal, commercial, and employee benefits products. Comparable in independent agency structure, regional New England footprint, and multi-line brokerage model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ChoiceServicesLLC
• LinkedInlinkedin.com/company/choice-services-llc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choice Services