Hype Creative

What Hype Creative does

Hype Creative is a Brisbane, Australia-based creative studio offering end-to-end design, branding, and marketing services. Founded in 2009 by Brent Christensen, the studio delivers strategic brand identity and logo design, graphic design for marketing collateral, print and packaging design, signage, web design and digital marketing, social media marketing, photography and videography, and copywriting and editorial services. It operates with no proprietary technology; value is delivered through creative talent, process, and end-to-end execution including printing, distribution, and campaign management.

The studio serves a hybrid customer base of small-to-medium Australian businesses (cafes, restaurants, dental clinics, automotive services, nutrition brands) and larger enterprises including Brisbane property developers Stockwell and Pradella, agricultural exporters such as Stanbroke/Diamantina, and international supermarket chains. Geographic reach spans Australia with active project delivery in Hong Kong, China, Singapore, Taiwan, and the Middle East.

Hype Creative makes money on a project-based professional services model. Branding engagements typically start at approximately $5,000 with a 50% deposit upfront and 50% before delivery; ongoing edits are billed at $195+GST per hour; media booking services carry a 20% loading on advertising spend. Go-to-market is consultative and direct: founder-led engagement with business owners via phone, email, contact form, and organic content marketing through the studio's blog, portfolio case studies, and social channels.

Name

Hype Creative

Legal name

Hype Creative

Website

https://hypecreative.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Hype Creative is a Brisbane-based creative studio founded in 2009 by Brent Christensen, delivering end-to-end branding, graphic design, web design, print, packaging, and digital marketing services to Australian SMBs, property developers, and international export brands across Asia and the Middle East.

Ownership category

akta.pro rank

Product category

Branding and Graphic Design Services

NAICS

Graphic Design Services (541430), Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Branding and logo design
• Graphic design services
• Print and packaging design
• Web design services
• Digital marketing services

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Design and Branding Services: Project-based professional services including branding, logo design, graphic design, print design, web design, and marketing collateral. Pricing is typically quoted per project with a 50% deposit upfront and final 50% before delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hype Creative is a full-service creative studio based in Brisbane that designs, builds, and markets brand identities for businesses across Australia and select international markets. Its core work spans branding and logo design, graphic design (collateral, magazines, signage, billboards), print and packaging design, web design, and digital marketing (social media, Google Ads, email, display advertising), delivered on a project-by-project basis from concept through to print production and distribution.

Product overview

Hype Creative is a full-service Brisbane-based creative studio offering end-to-end design, branding, and marketing services. Its core portfolio spans four interconnected service lines: Branding and Logo Design (strategic brand identity, logo design, brand guidelines, and style guides); Graphic Design (marketing collateral, advertisements, magazines, annual reports, billboards, and business stationery); Print and Packaging Design (packaging design, POS materials, LCD video brochures, and sustainable print options); and Web Design and Digital Marketing (websites, landing pages, microsites, Google Ads creative, Facebook/Instagram marketing, email campaigns, and display advertising). These services are complemented by supplementary offerings including professional photography and videography, in-house copywriting and editorial services, social media marketing and community management, signage and shopfront design, and specialized retail POS system and brand guide development for international markets. The studio operates as a single unified offering rather than a modular platform, delivering creative from concept through to print production and digital distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding and Logo Design Strategic brand development including logo design, brand identity creation, brand guidelines, and style guides for businesses of all sizes across diverse industries.
• Graphic Design High-quality graphic design services covering marketing collateral such as flyers, brochures, magazines, advertisements, billboards, business cards, letterheads, and similar materials.
• Print and Packaging Design End-to-end print design and packaging design services, including sustainable and recycled print options, LCD video brochures, and point-of-sale materials.
• Web Design and Digital Marketing Website design, landing pages, microsites, social media graphics, email marketing, display advertising, and Google Ads campaign creative and management.
• Photography and Videography In-house and partnered professional photography and videography services for brands, including venue, lifestyle, product, and headshot photography.
• Copywriting and Editorial Services In-house copywriting services for editorial, advertorial, magazine, and advertising content, including brand voice development and content strategy.
• Social Media Marketing Social media marketing services including Facebook and Instagram content creation, campaign strategy, social media kit design, and community engagement management.
• Annual Report Graphic Design Annual report and market report graphic design, including data visualization, infographics, bespoke illustrations, and layout design for print and digital delivery.
• Signage and Shopfront Design Interior and exterior signage design, shopfront branding, illuminated and 3D signage concepts, and signage coordination with expert signwriters.
• Retail Point of Sale (POS) Systems and Brand Guides Comprehensive retail POS system design and brand guide development covering in-store merchandising, floor graphics, fridge POS maps, bi-lingual recipe cards, and labeling approaches for global supermarket chains.

Quantifiable outcome

• Materials adopted by supermarkets across Asia, Middle East, and Australia (Stanbroke/Diamantina POS System)
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• The SweatshopminorGTM or Marketing PartnerDigital marketing agency collaboration for Solana Lifestyle Resorts project. Hype Creative worked with The Sweatshop to design landing pages for Google Ads and social media campaigns.
• StockwellcoreStrategic or Co-development PartnerLong-term client and strategic partner for property development branding projects including Solana Lifestyle Resorts and Alderley Apartments. Stockwell is a Brisbane property developer.
• PradellacoreStrategic or Co-development PartnerJoint venture partner with Stockwell for Meet on Montague magazine project. Pradella is a Brisbane property developer.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Works: Independent Australian creative agency with end-to-end brand, design, digital, and media capabilities. Closely mirrors Hype Creative's full-service model and customer profile, but at larger scale and broader geographic reach.
• Carter Digital: Brisbane-based digital and creative agency providing branding, web design, and digital marketing. Operates in the same regional market as Hype Creative with overlapping service lines and SMB-to-mid-market customers.
• How&How: Australian branding and design agency focused on brand strategy, identity, packaging, and creative campaigns for ambitious consumer brands. Comparable to Hype Creative on branding-led, project-based work and similar price points.
• Thinkerbell: Australian-founded creative agency known for "measured magic" — blending creative, PR, and media planning into integrated campaigns. Comparable on full-service creative delivery, though larger and more nationally recognised than Hype Creative.
• The Sweatshop: Brisbane-based digital marketing agency handling Google Ads, social campaigns, and performance creative. Adjacent peer — already partnered with Hype Creative on the Solana project — and comparable on local Brisbane customer base and digital campaign services.
• Tiny Hunter: Australian creative and branding studio offering brand strategy, identity, packaging, and digital design for consumer and lifestyle clients. Most directly comparable to Hype Creative in scale, service mix, and SMB-to-mid-market positioning.

Broad incumbents

• Cummins&Partners: Australian creative agency group with offices across multiple cities offering advertising, brand, and integrated marketing services. Broader incumbent compared to Hype Creative — overlaps on creative campaign work but operates at significantly larger scale.
• Ogilvy Australia: Global network agency with strong Australian presence providing brand strategy, advertising, and integrated marketing. Broad incumbent — overlaps with Hype Creative on branding and campaign creative at enterprise level but operates at very different scale and breadth.
• M&C Saatchi Australia: Network agency in Australia offering advertising, branding, and digital services. Broader incumbent competing for similar enterprise branding budgets as Hype Creative's property and agriculture clients.

Emerging players

• 99designs: Global online graphic design marketplace connecting SMBs with freelance designers for logos, branding, and marketing materials. Emerging competitor with overlapping SMB customer base; competes on price and turnaround rather than bespoke creative craftsmanship.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hypecreativeaustralia
• Xtwitter.com/Hype_Creative
• LinkedInlinkedin.com/company/hype-creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hype Creative