Kiropraktor

What Kiropraktor does

Kiropraktor.com is a privately held Danish chiropractic clinic chain founded in 1983 by Carsten Nøddeskou in Sorø, Denmark, and expanded to a second location in Odense in October 2017 with co-owner Martin Juulager. The company operates two physical clinics — Storgade 12 in Sorø and Ørbækvej 101 in Odense — and employs approximately 25 staff including 9 chiropractors, 2 massage therapists, and 8 secretaries. Its core offering is chiropractic manipulation and mobilization, augmented by therapeutic massage, radial shockwave therapy (RSW), and in-house X-ray diagnostics at both sites. The clinic's distinguishing methodology is the proprietary 'Helkropsteknik' (whole-body technique), developed by Nøddeskou over nearly 40 years, in which practitioners systematically examine all joints of the body to identify underlying causes rather than treating only the symptomatic area.

The business operates on a fee-for-service model with publicly disclosed pricing (first-time consultation ~680 kr, regular follow-up ~355 kr, extended ~492 kr, limited ~221 kr; massage 30/60 minutes at ~350/~600 kr; disc prolapse/spinal stenosis package 239–318 kr per consultation). Treatment costs run 8.1–20% below the Danish national average per Sygesikringen statistics. The clinic bills directly to Sygesikringen Danmark under a collective agreement and to at least nine private health insurers (Primacare, Nordic Netcare, PFA, TRYG, Pension Danmark, Falck Healthcare, Danica, TopDanmark, Dansk Sundhedssikring), reducing patient friction. Patient acquisition is primarily driven by word-of-mouth, content marketing (blog articles by clinic practitioners), organic SEO of the website, Google reviews, and local sports sponsorships (Sorø Freja Football, Odense Volleyball since 2018, Sorø Golf Club).

The clinic serves a horizontally diversified patient base: the general public with musculoskeletal complaints (primary), athletes and sports participants (running, triathlon, equestrian, football, volleyball, golf), pregnant and postpartum women with pelvic girdle pain, and children/infants with conditions such as colic, cranial asymmetry, and motor development issues. Both clinics have achieved IKAS accreditation — Sorø as part of the 2016 pilot and Odense in June 2018 — formalizing quality and patient safety standards. The clinic also maintains an in-house interdisciplinary practitioner community hosting physiotherapists, craniosacral therapists, a hypnotherapist, and a children's motor-skills academy, and operates a self-serve online booking portal (Kircacs).

Name

Kiropraktor

Legal name

Kiropraktor.com

Website

https://kiropraktor.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Kiropraktor.com is a privately held Danish chiropractic clinic chain operating two locations in Sorø and Odense, serving general musculoskeletal patients, athletes, pregnant women, and infants with chiropractic care, massage, shockwave therapy, and in-house X-ray.

Ownership category

akta.pro rank

Product category

Chiropractic Healthcare Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Auto Injury & Personal Injury Chiropractic (Whiplash) (HSADALAH)

Keywords

• Chiropractic treatment
• Musculoskeletal care
• Spinal manipulation
• Therapeutic massage
• Shockwave therapy

Headquarters

HQ city

Sorø

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Chiropractic consultation fees: Fee-for-service consultations for new and returning patients. Prices vary by consultation type: first-time consultations (680 kr for new patients, 411 kr for returning within 12 months, 545 kr for lapsed 1-3 years), regular follow-up consultations (~355 kr), extended consultations (~492 kr), and limited consultations (~221 kr). X-ray examinations are priced at ~480 kr with interpretation at ~241 kr. The clinic operates under a collective agreement with the Danish public health insurance scheme (Sygesikringen), which provides subsidies to all patients, reducing out-of-pocket costs by approximately 20% below the national average. Sygesikringen Danmark reimburses approximately 1/3 of treatment costs for all members regardless of tier.
2. Massage therapy services: Therapeutic massage sessions priced at ~350 kr for 30 minutes and ~600 kr for 60 minutes. Massage is generally not covered by health insurances.
3. Specialized package programs: Package treatment programs for disc prolapse and spinal stenosis patients (Special Package 64), priced between 239-318 kr per consultation, with a higher subsidy from Sygesikringen. A dedicated headache package with enhanced subsidy is also offered under the collective agreement.
4. Health insurance billing: Direct billing and automatic reporting to Sygesikringen Danmark. The clinic also handles billing for private health insurers including Primacare, Nordic Netcare, PFA, TRYG, Pension Danmark, Falck Healthcare, Danica, TopDanmark, and Dansk Sundhedssikring.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Kiropraktor.com is a Danish chiropractic clinic chain operating clinics in Sorø and Odense. It delivers chiropractic examination and treatment, therapeutic massage, and radial shockwave therapy for musculoskeletal conditions ranging from back pain and sciatica to sports injuries and pediatric issues. The clinic's distinguishing offering is its proprietary Helkropsteknik (Whole-Body Technique), which systematically examines all body joints to identify underlying causes rather than only treating the symptomatic area.

Product overview

Kiropraktor.com is a chiropractic clinic operating in Sorø and Odense, Denmark, with approximately 25 employees including 9 chiropractors, 2 massage therapists, and 8 secretaries. The clinic offers a unified service portfolio anchored by core chiropractic treatment, supported by therapeutic massage and shockwave therapy as complementary modalities. Their distinguishing approach is 'Helkropsbehandling' (whole-body treatment)—a holistic philosophy where practitioners examine all joints of the body to identify root causes rather than treating symptoms in isolation. The clinic also provides an online booking portal for patient self-service appointment scheduling. Treatment types include manipulation/mobilization, massage, shockwave therapy (RSW), X-ray diagnostics, and first-aid guidance. The clinic treats a wide range of conditions from back pain and sciatica to headaches, sports injuries, pelvic instability during pregnancy, and pediatric conditions including colic and cranial asymmetry.

Differentiator

Problem solved

Functional benefit

Products and services

• Kiropraktik (Chiropractic Treatment) Core chiropractic examination and treatment involving manipulation and mobilization of joints to restore mobility, reduce pain, and improve function. Practitioners hold a 6-year university education and are authorized by the Danish Health Authority. The clinic performs comprehensive full-body examinations to identify root causes rather than treating symptoms in isolation. Targeted at patients with back pain, neck pain, sciatica, headaches, sports injuries, and other musculoskeletal conditions.
• Therapeutic Massage Therapeutic massage targeting stiff muscle and connective tissue as well as the membranes surrounding muscles. Available in 30-minute (approx. 350 kr) and 60-minute (approx. 600 kr) sessions. Can be combined with chiropractic treatment in cross-disciplinary care, though massage is generally not covered by health insurance.
• Chokbølgebehandling (Shockwave Therapy) Shockwave therapy using radial pressure waves (RSW) technology to heal damaged tissue. Treatment typically consists of 3-5 sessions with 5-7 day intervals. Used for conditions including Achilles tendonitis, heel spurs, runner's knee, and jumper's knee.
• Helkropsbehandling (Whole-Body Treatment)

Quantifiable outcome

• Treatment costs are 8.1% below national average for Danish chiropractic clinics
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Odense Volleyball ClubminorGTM or Marketing Partner · 1 January 2018Since 2018, Kiropraktor.com has been part of the health team for Odense Volleyball's league team. Martin Juulager attends matches and tournaments with the team's physiotherapist. Players receive treatment for acute injuries and performance optimization.
• UrbanRUN&WALKminorGTM or Marketing PartnerOutdoor training partner offering group interval, partner, and strength training in Odense and Middelfart. The clinic refers patients to UrbanRUN&WALK for complementary fitness training. Both organizations serve the active population in the region.
• Anne Marie Lasthein Jensen (Fokus på Dig)minorImplementation/ SI/ Consulting PartnerPhysiotherapist and craniosacral therapist renting space in the Odense clinic. Provides interdisciplinary treatment within the clinic setting. Shares the clinic's philosophy of examining causes and connections in the body.
• Louise Holst Sørensen (Specialfys)minorImplementation/ SI/ Consulting PartnerSpecialized physiotherapist renting space at the Sorø clinic. Specializes in shoulder, back/pelvis, knee, and neck treatment with 14 years of clinical experience. Offers in-depth examinations and lasting results.
• Karina Remming (Klinik for Krop og Velvære)minorImplementation/ SI/ Consulting PartnerCraniosacral therapist and reflexologist with additional training in organ massage and facial lifting techniques (A.L.T.). Works from the Sorø clinic (Holbergsvej 2). Takes a gentle approach to body healing.
• Peter Jakobsen (Sorø Hypnose)minorImplementation/ SI/ Consulting PartnerHypnotherapist and metacognitive therapist operating from the practitioner community at Holbergsvej 2 in Sorø since 2016. Offers personalized therapy including conversation, metacognitive therapy, and hypnosis adapted to individual situations.
• Viky / TumleakademietminorImplementation/ SI/ Consulting PartnerMotor skills academy operator using the clinic's activity space in Odense. Offers motor development activities for children (grundmotorisk, sensorymotor, and finemotor skills), including baby and sling guidance. Complements the clinic's pediatric services.
• Sorø Freja Football ClubminorGTM or Marketing PartnerFirst team receives chiropractic treatment from Carsten Nøddeskou including preventive treatment and post-injury rehabilitation. Sponsorship provides brand visibility in local sports community.
• Sorø Golf ClubminorGTM or Marketing PartnerThe clinic sponsors Sorø Golf Club, gaining brand visibility at the club's facilities. Typical golf injuries include joint and muscle problems treated by the clinic.
• Sygesikringen DanmarkcoreGTM or Marketing PartnerCollective agreement with Sygesikringen Danmark since 1978 provides public health insurance subsidies for all treatments. Sygesikringen reimburses approximately 1/3 of treatment costs for all members. The clinic automatically reports treatments to Sygesikringen for patients who are members.
• Private health insurers (Primacare, Nordic Netcare, PFA, TRYG, Pension Danmark, Falck Healthcare, Danica, TopDanmark, Dansk Sundhedssikring)coreGTM or Marketing PartnerThe clinic accepts direct billing from all major Danish private health insurers. Patients are encouraged to check their coverage. The clinic provides billing support for these insurance claims.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Dansk Sundhedssikring: Danish private health insurance company that is one of Kiropraktor.com's core billing partners. Comparable as an ecosystem participant that channels insured patients to the clinic and shapes demand through coverage policy.
• European Chiropractors' Union: European professional association representing chiropractors across EU member states. Comparable as an industry-body / ecosystem participant that defines the regulatory and professional framework within which Kiropraktor.com's practitioners operate.
• Dansk Kiropraktor Forening: Danish Chiropractors' Association, the national professional body for Danish chiropractors. Comparable as an industry-body participant that sets practice standards, negotiates collective agreements with Sygesikringen, and shapes the regulatory environment for Kiropraktor.com.
• Tryg: Major Nordic insurance group whose Danish health-insurance products are accepted by Kiropraktor.com for direct billing. Comparable as an ecosystem participant / payer that influences patient access to the clinic's services.

Emerging players

• Hinge Health: Global digital MSK care platform combining app-based exercise therapy with remote coaching. Comparable as an emerging player addressing the same chronic-pain and MSK conditions Kiropraktor.com treats, but via a scalable digital-first delivery model.
• Kaia Health: Digital musculoskeletal and chronic-pain platform offering app-based exercise therapy. Comparable as an emerging alternative channel for MSK pain management that competes for the same Danish/European patient demand pool that Kiropraktor.com serves in-clinic.

Broad incumbents

• Aleris: Nordic private healthcare provider with outpatient clinics across Scandinavia. Comparable as a multi-site ambulatory musculoskeletal/orthopedic care operator, though considerably larger and offering a broader specialty mix than Kiropraktor.com.
• Capio: European private healthcare provider operating outpatient and specialty clinics across the Nordics and continental Europe. Comparable as a regional ambulatory MSK and orthopedic care competitor; much larger scale and broader portfolio than Kiropraktor.com.
• GHP Specialty Care: Nordic specialty healthcare provider with outpatient orthopedic and MSK clinics. Comparable as a Scandinavian ambulatory specialty-care operator, though publicly listed and substantially larger than Kiropraktor.com.
• FysioDanmark: Largest Danish physiotherapy chain with multi-site clinical operations and direct billing to Danish public and private insurers. Comparable to Kiropraktor.com in Danish ambulatory musculoskeletal care delivery, but with a broader physiotherapy (rather than chiropractic-only) scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KiropraktorCom
• LinkedInlinkedin.com/company/kiropraktorcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiropraktor