Meeting Professionals International Northern California Chapter

What Meeting Professionals International Northern California Chapter does

Meeting Professionals International Northern California Chapter (MPINCC) is a regional chapter of Meeting Professionals International, a global professional membership association for the meetings and events industry. Founded in 1972 and based in the San Francisco Bay Area, the chapter is described as one of the largest MPI chapters in the world, with over 500 members and a stated active population of 375, split between 151 meeting and event planners, 202 suppliers, 13 students, 2 faculty members, and 7 other categories. Its members include individual professionals as well as venues, hotels, caterers, technology vendors, and destination marketing organizations operating in Northern California.

The chapter's core product is membership, which grants access to networking events, continuing education, CMP and CMM certification support, the MPI-TV on-demand video platform, and committee involvement. Its flagship event is the Annual Conference and Expo (ACE), which the chapter reports attracts more than 1,200 industry professionals each year and which earned the 2017 MPI RISE Award for Marketplace Excellence. The chapter also runs CMP University On Demand, an anti-human-trafficking resources program, and a tiered sponsorship program (Titanium/Impact, Platinum/Elevate, Gold/Engage, Silver/Amplify, Bronze/Connect) anchored by Cvent at the top tier. There is no proprietary technology platform; the chapter operates as a community-led association that distributes services through its own website, email newsletter, Instagram (@mpi.ncc), MPI-TV, and in-person events.

MPINCC generates revenue primarily through annual membership dues on a subscription model, supplemented by event registrations, sponsorships, and advertising from its partner stack. The chapter is governed by its own Board of Directors and operates under the MPI parent organization's umbrella, retaining brand, certification, and content infrastructure from the global body while running its own regional programming. Reported management includes Immediate Past President Gary Murakami, GTP, GLP, CMP, CMM.

Name

Meeting Professionals International Northern California Chapter

Legal name

Meeting Professionals International

Website

https://mpincc.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

MPINCC is a regional chapter of Meeting Professionals International serving meeting planners, event suppliers, students, and faculty in Northern California through membership, networking events, certification support, and its flagship Annual Conference and Expo (ACE).

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Convention and Trade Show Organizers (561920), Professional Organizations (81392), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYTHAHACAA

Association & Society Conference Management (Nonprofit, Professional Bodies)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

SECONDARYHSACADAA

Meeting & Conference Planning & Coordination

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

SECONDARYTHAHACAK

Sponsorship, Exhibitor & Partnership Management Services

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

Keywords

• Professional association services
• Event industry networking
• Meeting professional certification
• Conference and expo services
• Hospitality industry education

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees for planners, suppliers, students, faculty, and affiliate members joining MPI Northern California Chapter.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Meeting Professionals International Northern California Chapter (MPINCC) is a regional professional membership association serving meeting and event industry professionals in Northern California. It provides chapter membership, the annual ACE (Annual Conference and Expo) conference attracting over 1,200 industry professionals, CMP/CMM certification preparation programs, education and networking events, and an on-demand MPI-TV video content platform.

Product overview

MPI Northern California Chapter is a professional membership organization offering a unified portfolio of services for meeting and event professionals. The core offerings include chapter membership with associated benefits, the flagship ACE (Annual Conference and Expo) event, CMP/CMM certification programs, and MPI-TV video content. Additional services include education and events programming, awards and recognition, and various member resources including anti-human trafficking resources and industry designations.

Differentiator

Problem solved

Functional benefit

Products and services

• Chapter Membership
• ACE (Annual Conference and Expo)
• CMP & CMM Certification Programs
• Education & Events Programming
• MPI-TV Video Content
• Sponsorship and Partnership Program

Quantifiable outcome

• ACE conference attracts over 1,200 industry professionals annually

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, secondary and minor.

• CventcoreGTM or Marketing PartnerCvent serves as Titanium (Impact) level partner for MPI Northern California Chapter. Cvent is an event management software company providing event registration and technology solutions relevant to the chapter's events.
• Visit BerkeleycoreGTM or Marketing PartnerVisit Berkeley is a Platinum (Elevate) level partner serving as the tourism and convention bureau for Berkeley, California, supporting chapter events and programs.
• Giants EnterprisescoreGTM or Marketing PartnerGiants Enterprises is a Platinum (Elevate) level partner providing event venues and hospitality services in the San Francisco Bay Area.
• Visit OaklandcoreGTM or Marketing PartnerVisit Oakland is a Platinum (Elevate) level partner serving as the tourism and convention bureau for Oakland, California.
• Love Unique StudiossecondaryGTM or Marketing PartnerLove Unique Studios is a Gold (Engage) level partner providing unique event design and decor services.
• The San Francisco PeninsulasecondaryGTM or Marketing PartnerThe San Francisco Peninsula is a Gold (Engage) level partner representing tourism and meetings for the San Francisco Peninsula region.
• City of HendersonsecondaryGTM or Marketing PartnerCity of Henderson serves as an Event Title Partner for specific chapter events.
• Destination TorontominorGTM or Marketing PartnerDestination Toronto is a Silver (Amplify) level partner, the tourism organization for Toronto, Canada.
• Smart RegminorGTM or Marketing PartnerSmart Reg is a Silver (Amplify) level partner providing event registration services.
• Misti LayneminorGTM or Marketing PartnerMisti Layne is a Silver (Amplify) level partner, an event industry professional or service provider.
• Rent FurnitureminorGTM or Marketing PartnerRent Furniture is a Silver (Amplify) level partner providing event furniture rental services.
• Levi's StadiumminorGTM or Marketing PartnerLevi's Stadium is a Silver (Amplify) level partner, providing an event venue in Santa Clara, California.
• Standard Event RentalsminorGTM or Marketing PartnerStandard Event Rentals is a Bronze (Connect) level partner providing event rental equipment.
• StreamlineventsminorGTM or Marketing PartnerStreamlinevents is a Bronze (Connect) level partner, an event management and production company.
• Verducci / VEPminorGTM or Marketing PartnerVerducci/VEP is a Bronze (Connect) level partner providing DJ entertainment services.
• Visit MarinminorGTM or Marketing PartnerVisit Marin is a Bronze (Connect) level partner, the tourism organization for Marin County, California.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Professional Convention Management Association (PCMA): PCMA is a global professional association for the meetings and conventions industry, offering membership, certification (CMP), and industry events directly comparable to MPI's offerings and to MPINCC's chapter-level programming model.
• International Live Events Association (ILEA): ILEA is a global association for live events professionals with membership, networking, and education services that closely mirror MPI's chapter structure and member benefits, targeting an overlapping planner/supplier audience.
• Corporate Event Marketing Association (CEMA): CEMA is a membership organization serving corporate event marketers and planners with networking and education, overlapping with MPINCC's planner/supplier ecosystem and operating a similar community-led GTM model.
• Site Index / SITE (Society of Incentive & Travel Executives): SITE is a global industry association for the incentive, travel, and meetings sector, providing membership, certification, and chapter events that compete for the same Northern California meeting professional audience MPINCC serves.
• Meeting Professionals International (MPI) - Other Regional Chapters: MPI operates dozens of regional chapters globally; other large chapters (e.g., MPI Texas Hill Country, MPI Greater New York) serve identical roles in their respective regions, offering the same membership, events, and certification programming with comparable revenue models. They are the most directly comparable peers.

Broad incumbents

• Event Industry Council (EIC): EIC is the broader umbrella industry body overseeing the meetings/events sector, including the CMP credential that MPINCC prepares members for, making it a foundational adjacent peer in the same professional ecosystem.
• American Society of Association Executives (ASAE): ASAE is the leading membership association for association professionals, broader in scope but operating on the same member-driven, chapter/networked, certification-rich model that underpins MPINCC's go-to-market.

Emerging players

• Hospitality Sales & Marketing Association International (HSMAI): HSMAI is a hospitality-focused membership association for sales, marketing, and revenue professionals with chapter-level programming that intersects with MPINCC's supplier-side audience of hotels, venues, and DMCs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mpi.ncc
• LinkedInlinkedin.com/company/mpincc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meeting Professionals International Northern California Chapter