Aquatica
Aquatica (AQUATICA s.r.o.) is a Bratislava-based e-commerce retailer selling building materials, HVAC, plumbing, sanitary, and cleaning products in Slovakia via shopaquatica.com, serving DIY consumers, professional tradespeople, and wholesale business partners.
- Company typePrivate
- Founded2001
- HeadquartersBratislava
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Aquatica does
Aquatica (legal entity AQUATICA s.r.o.) is a privately held, Bratislava-headquartered e-commerce retailer operating the shopaquatica.com storefront to sell building materials, plumbing, heating, cooling, gas, sanitary, solar, air-treatment, workshop, tools, cleaning, and protective-equipment products to customers in Slovakia. The catalog spans 14 main categories and over 40 subcategories, priced per unit with pay-as-you-go billing, with prices shown including VAT and volume discounts available on select items.
The company acts both as a multi-brand retailer — holding authorized dealer status with European manufacturers including Viessmann, Bosch, Vaillant, Protherm, Buderus, Mapei, Murexin, and HG — and as the operator of an in-house private-label brand, MARROY, which supplies perforated steel fixing tapes (rollFIXX), modular polypropylene storage boxes (modulBOXX), and fastening materials. Distribution runs through a direct-to-consumer online storefront and a separate wholesale/B2B channel offering bespoke pricing for tradespeople, construction firms, developers, and retailers.
The underlying technology is a standard e-commerce platform with SEO-structured category hierarchy, email/newsletter capture, and blog/inspiration content used as top-of-funnel marketing. No AI, API, SDK, or mobile-app capabilities are disclosed. Aquatica generates revenue almost entirely through one-time product sales, with no subscription, licensing, or services revenue stream identified in the available data. No headcount, revenue, funding rounds, or ownership structure beyond its s.r.o. incorporation in Slovakia are disclosed.
Aquatica firmographics
Firmographics- Name
- Aquatica
- Legal name
- AQUATICA s.r.o.
- Website
- https://shopaquatica.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aquatica (AQUATICA s.r.o.) is a Bratislava-based e-commerce retailer selling building materials, HVAC, plumbing, sanitary, and cleaning products in Slovakia via shopaquatica.com, serving DIY consumers, professional tradespeople, and wholesale business partners.
- Ownership category
- akta.pro rank
Where Aquatica is headquartered
LocationHeadquarters
- HQ city
- Bratislava
Offices1 record
Markets served
Aquatica business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Direct product sales through online e-commerce storefront. Sells building materials, plumbing supplies, heating equipment, gas systems, sanitary products, tools, and cleaning products. Offers both retail pricing for end consumers and wholesale pricing for business partners including tradespeople, construction firms, developers, and retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for end consumers |
| Unit Pricing | Pay-as-you-go | Wholesale pricing for business partners |
Distribution channels2 records
Marketing channels3 records
Aquatica product offering
Product offeringCore offering
Aquatica operates an online e-commerce platform selling building materials, plumbing supplies, heating and cooling equipment, gas systems, sanitary products, tools, and cleaning supplies across 14 main product categories. The company functions as both an authorized retailer of major European manufacturer brands (Viessmann, Bosch, Vaillant, Buderus, Protherm, Mapei, Murexin, HG, Persil, Silan) and as the owner of the MARROY private label brand, serving end consumers, DIY enthusiasts, professional tradespeople, and wholesale business partners primarily in the Slovak market.
Product overview
Aquatica is an online e-commerce platform selling building materials, plumbing, heating, cooling, and sanitary products in Slovakia. The portfolio includes building chemistry (MUREXIN, MAPEI brands), water supply systems (heaters, pipes, fittings), gas systems, heating equipment (Bosch, Viessmann, Vaillant, Protherm boilers and heat pumps), air conditioning (Bosch Climate, Viessmann, Vaillant climaVAIR), solar systems, air treatment, sanitary ware, workshop supplies (MARROY private label storage boxes and fixing tapes), tools for various trades, cleaning products (HG, MAPEI, SILAN, PERSIL), and protective equipment. The company operates as both retailer and wholesale partner for professionals, tradespeople, and end customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Building Chemistry (Stavebná chémia)
Companies that use Aquatica
Customer profileSegments3 records
Ideal customer profiles3 records
Aquatica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aquatica partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- ViessmanncoreAuthorized dealer/reseller of Viessmann heating products including condensing gas boilers and air conditioning systems (Vitoclima 230-S). Products featured prominently on homepage as recommended brand.
- BoschcoreAuthorized dealer of Bosch climate control and air conditioning products including Climate 3000i, Climate 3200i, Climate 4000i, and Climate 7000i series. Featured as top recommended brand.
- VaillantcoreAuthorized dealer of Vaillant heating products including climaVAIR pro air conditioning systems. Featured as recommended brand.
- ProthermcoreAuthorized dealer of Protherm heating equipment including gas boilers and heat pumps. Featured as recommended brand on homepage.
- BuderusminorAuthorized dealer of Buderus heating products including boilers and heat pumps.
- MapeicoreAuthorized dealer of Mapei building chemistry products including cleaning products, grouts, adhesives, and surface treatments. Multiple Mapei products featured across product categories.
- MurexincoreAuthorized dealer of Murexin building chemistry products including construction chemicals, adhesives, sealants, and cleaning products. Featured brand in building materials category.
- HGcoreAuthorized dealer of HG cleaning products. Extensive HG product range including surface cleaners, stone care products, mold removers, and specialty cleaners for bathrooms, kitchens, and appliances.
- MARROYcorePrivate label brand concept based on quality and safety. Products include perforated steel tapes (rollFIXX series), storage boxes (modulBOXX series), and fastening materials. Brand emphasizes traditional values combined with modern innovation.
- PersilminorAuthorized dealer of Persil laundry products including laundry capsules (4v1 Discs Color).
- SilanminorAuthorized dealer of Silan fabric softener products including Aromatherapy Magic Magnolia variant.
Recent moves5 records
Expansion highlights4 records
Aquatica competitors and assessment
Company assessmentBroad incumbents
- Alza: Largest Slovak online generalist retailer. Overlaps in tools, cleaning, and home-improvement adjacencies, but is a broad marketplace rather than a building-materials specialist.
- Mall.sk: Slovak online generalist with a home-and-garden category. Comparable in being a Slovak e-commerce platform, but lacks Aquatica's depth in HVAC and plumbing.
- Hej.sk: Slovak online generalist retailer carrying home, tools, and DIY-adjacent products. Comparable e-commerce presence in the same Slovak market but with a much broader and shallower assortment.
Direct peers
- OBI: European home-improvement chain carrying building materials, plumbing, heating, and tools for both DIY and trade customers. Closely comparable assortment and customer mix.
- Bauhaus: European DIY/wholesale hybrid specializing in building materials, workshop, sanitary, and HVAC. Comparable hybrid B2C/B2B model serving both pros and homeowners.
- Siko: Czech bathroom, sanitary, and heating retailer with both showroom and online channels. Comparable in focus on sanitary, heating, and DIY/trade dual customer base, with stronger bathroom specialization.
- PTÁČEK: Czech specialist wholesaler and retailer of plumbing, heating, gas, and sanitary equipment. Closely comparable in HVAC/plumbing category focus and trade-customer orientation, but operating in Czechia rather than Slovakia.
- HORNBACH: Pan-European DIY and building-materials big-box retailer with deep HVAC, plumbing, tools, and garden categories. Directly comparable in product breadth and target customer (DIY + pros), though at much larger scale.
Regional players
- Merkury Market: Central European (Polish) home-improvement and building-materials chain with comparable assortment in plumbing, heating, tools, and sanitary. Comparable in scale and Central European orientation but does not directly serve Slovakia.
Others
- Conrad Electronic: European specialist in tools, supplies, and technical equipment for trade and B2B. Comparable in serving professional tradespeople via online channels, though weighted to electronics rather than building materials.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Aquatica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aquatica leadership team
Management profileNumber of profiles
Aquatica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aquatica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aquatica
What does Aquatica do?
Aquatica operates an online e-commerce platform selling building materials, plumbing supplies, heating and cooling equipment, gas systems, sanitary products, tools, and cleaning supplies across 14 main product categories. The company functions as both an authorized retailer of major European manufacturer brands (Viessmann, Bosch, Vaillant, Buderus, Protherm, Mapei, Murexin, HG, Persil, Silan) and as the owner of the MARROY private label brand, serving end consumers, DIY enthusiasts, professional tradespeople, and wholesale business partners primarily in the Slovak market.
Is Aquatica a public or private company?
Aquatica is a private company. It is classified as unknown and is currently operating.
When was Aquatica founded?
Aquatica was founded in 2001. It employs 1 to 10 people.
Where is Aquatica based?
Aquatica is headquartered in Bratislava.
How does Aquatica make money?
One revenue line is on record: product Sales.
Who are Aquatica's main competitors?
Broad incumbents on record are Alza, Mall.sk and Hej.sk. Direct peers are OBI, Bauhaus, Siko, PTÁČEK and HORNBACH. Merkury Market is listed as a regional player. Conrad Electronic is listed as an others.
Does Aquatica have an API?
No public API is recorded for Aquatica.