What Gambler Media does

Gambler Media is a privately held igaming affiliate marketing company registered in Copenhagen, Denmark (CVR: 43361007), operating exclusively in the UK online gambling market. Founded in 2020 by Alexander Kostin and Martin Eriksen, the company runs gamblermedia.com, a content and comparison platform that helps UK players discover UKGC-licensed online casinos through editorial reviews, a casino finder tool, bonus comparison engine, a 99+ slot game database, and weekly verified promo codes. The platform's primary audience is UK residents aged 18+ seeking licensed gambling operators, transparent bonus terms, and fast-payout casinos. All featured operators hold valid UK Gambling Commission licences.

The company's core technology is a curated content and filtering platform rather than a transactional product: an interactive Casino Finder tool, a side-by-side Bonus Comparison engine, a slot database with RTP and volatility statistics, and an educational FAQ library. Editorial workflows include real-money account testing and weekly verification of bonus code terms. Marketing and distribution are primarily organic, with SEO targeting gambling-intent keywords and editorial mentions in The Guardian, Eurosport, The Sun, and Metro.

Gambler Media monetizes exclusively through affiliate referral fees paid by partner casinos when referred users sign up or deposit. The platform is free for end users and does not charge consumers. Tier-1 partners include bet365, Betfred, Grosvenor, PlayOJO, and Casumo, with secondary features of Evolution Gaming, NetEnt, Playtech, and Pragmatic Play slot content surfaced in reviews. The company maintains editorial independence despite referral relationships, and affiliate disclosures are present on the site.

Name

Gambler Media

Legal name

Gambler Media

Website

https://gamblermedia.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Gambler Media is a Copenhagen-registered (CVR: 43361007) igaming affiliate marketing company, founded in 2020, that runs gamblermedia.com as an editorial and comparison platform for UK players seeking UKGC-licensed online casinos, monetizing via referral fees from 50+ casino partners.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Marketing

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industry

SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)

Keywords

• Igaming affiliate marketing
• Casino review platform
• Bonus comparison tools
• Online gambling directory
• Slot game database

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Casino Affiliate Referrals: Gambler Media earns referral fees when users click through to casino partners and sign up or deposit. Despite receiving referral fees, the company maintains that reviews remain fully independent.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Gambler Media operates an independent igaming affiliate marketing platform that connects UK players with UKGC-licensed online casinos. The company publishes detailed casino reviews, side-by-side bonus comparisons, a slot game database, and a casino finder tool, and earns referral commissions when users sign up and deposit at featured casino partner sites.

Product overview

Gambler Media is an independent online gaming affiliate marketing company operating a suite of comparison and review tools for UK players. The core offering consists of casino reviews, a casino finder/filtering tool, bonus comparison functionality, a slot game database, and an FAQ section. These products work together as an integrated guide: users can filter casinos by preferences, compare bonuses side-by-side, read in-depth reviews, access promo codes, and browse slot game statistics. The company focuses exclusively on UKGC-licensed operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino Reviews In-depth reviews of UKGC-licensed online casinos based on real account testing, verified bonus terms, and ratings across payout speed, game selection, and bonus fairness. Targeted at UK players choosing where to play for real money.
• Casino Finder Tool Interactive filtering tool that lets UK players filter 53+ UKGC-licensed casinos by payout speed, payment methods, wagering requirements, and other criteria to find the best match.
• Bonus Comparison Tool Side-by-side comparison of welcome bonuses from UK-licensed casinos, enabling players to evaluate bonus amounts, wagering requirements, and minimum deposits.
• Slot Database Database of 99+ UK slot games with detailed statistics including RTP (Return to Player), volatility ratings, game provider information, and where to play each title.
• Promo Codes Exclusive bonus codes from casino partners, updated weekly with verified offers and wagering terms, distributed via the Gambler Media platform and email newsletter.
• Expert FAQs Educational content addressing common UK casino questions, covering getting started, bonuses, payments, slots, live casino, withdrawals, and UK gambling rules.

Quantifiable outcome

• All 50+ casinos in database are UKGC licensed
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• bet365coreGTM or Marketing PartnerFeatured as #1 rated casino partner. bet365 offers up to 500 free spins welcome bonus with no wagering requirements. Gambler Media features bet365 prominently as their top-rated UK casino with 850+ slots and fast Visa Direct withdrawals (1-4 hours).
• BetfredcoreGTM or Marketing PartnerFeatured partner offering Play with £10, Get 200 spins with no wagering requirements. Betfred is a household name with 800+ slots and free phone support. Gambler Media receives referral fees for player referrals.
• GrosvenorcoreGTM or Marketing PartnerPremium UK heritage brand (trusted since 1970) featured in top casino list. Grosvenor offers Play with £40, Deposit £20 with 10x wagering. Part of Rank Interactive network with fast 15-minute bank withdrawals.
• PlayOJOcoreGTM or Marketing PartnerRevolutionary no-wagering casino featured prominently. PlayOJO offers 50 wager-free spins on Book of Dead with 3,000+ games. Key differentiator is zero wagering on all bonuses.
• CasumocoreGTM or Marketing PartnerAward-winning gamified casino partner with 50% deposit match up to £100 and 10x wagering. Offers 2,000+ games with near-instant withdrawals. Gambler Media highlights their gamification approach.
• Kitty BingominorGTM or Marketing PartnerFeatured as top low deposit casino with £5 minimum deposit. Kitty Bingo offers bingo rooms combined with slots and 15-minute fast withdrawals through the Rank network.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Casino.org: Casino.org is a large, established global casino information and affiliate site covering multiple markets. Comparable as a broad incumbent in the iGaming affiliate/review space with significantly wider scale than Gambler Media.

Direct peers

• CasinoGuru: CasinoGuru is a casino comparison and review site operating globally with affiliate referrals and an emphasis on transparency and player safety. Directly comparable as a casino comparison/review affiliate with overlapping feature set (reviews, bonus verification, casino finder-like tools).
• AskGamblers: AskGamblers is a long-running casino review and complaints platform with strong SEO reach and affiliate referral partnerships. Comparable as a global iGaming affiliate with similar content depth (casino reviews, bonus data, slot information) and player-acquisition focus.
• Bojoko: Bojoko is a casino and bonus comparison site operating across multiple markets (including the UK), using community reviews and expert evaluations to drive players to operators. It is directly comparable as a UK-facing iGaming affiliate with similar comparison/review functionality and an affiliate referral revenue model.
• ThePogg: ThePogg is a casino review and complaint-resolution platform with affiliate referral revenue, particularly strong in tracking bonus terms and player protection. Comparable as a UK-facing iGaming affiliate with rigorous bonus/terms verification similar to Gambler Media.
• WhichBets: WhichBets is a UK-focused gambling affiliate comparison site covering casinos, sportsbooks and bingo with affiliate referral economics. Its single-country UK focus and comparison-led offering make it one of the closest analogues to Gambler Media.
• JohnSlots: JohnSlots is a slots and casino affiliate site focused on the UK and other regulated markets with affiliate referral economics. Comparable as a slot- and casino-focused affiliate with similar emphasis on game RTP and bonus details.
• BonusFinder: BonusFinder is a regulated iGaming affiliate focused on casino, sportsbook and bonus comparisons in multiple geographies. It runs an affiliate-referral business model and verification of bonus terms closely aligned with Gambler Media's approach.
• CasinoAlpha: CasinoAlpha operates UK and international casino review and comparison content targeted at regulated markets, with affiliate referral revenue. Comparable as a multi-vertical iGaming affiliate competitor with overlapping product structure (reviews, bonuses, slot data).

Emerging players

• Slotsia: Slotsia is a slot and casino review affiliate site with reviews, bonuses and game data across European markets. Comparable as an emerging peer with an overlapping focus on slot databases (RTP/volatility), bonus tracking and affiliate referrals.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/links-and-coverage

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gambler Media