PS in foodservice

What PS in foodservice does

PS in foodservice is a privately-held Dutch company, founded in 2009 and headquartered in Ede, Netherlands, that operates Foodbook, a centralized product information management database for the Benelux foodservice supply chain. The platform serves three interconnected user segments: producers (food and beverage manufacturers who input and manage product specifications), wholesalers (who distribute that data through their webshops and systems), and buyers in hospitality, catering, healthcare, and food specialist segments. Core technology consists of a structured product information database (Foodbook) with automated data distribution via API and a WooCommerce plugin developed with Purple Media, enabling one-time product entry to flow automatically to 230+ connected wholesalers and buyers across a database of 310,000+ products from 1,000+ producers.

The company's revenue model is recurring subscription-based, with three tiers (Standard at €329.92/year, Premium at €659.84/year, and Premium+ at €1,319.68/year) applied across all three customer segments, supplemented by volume-based per-product pricing for producers (€20.62 down to a €10,361.55 cap at 600+ products), a PS Impact Score add-on for sustainability scoring (€20.62 per product per year), and a manual product data entry service at €23.20 per specification. Distribution is primarily direct B2B sales with a consultative motion, augmented by channel partnerships through integrated wholesalers such as HANOS, Sligro, and Bidfood, and a WooCommerce plugin that extends reach into the mid-market e-commerce long tail.

The PS Impact Score, the company's flagship newer offering, provides product-level sustainability scoring across 8–9 variables (CO2 emissions, greenhouse gases, water usage, biodiversity, soil impact, land use, labor conditions, and animal welfare) using a hybrid methodology underpinned by partnerships with HowGood, CarbonCloud, and Inoqo. This product is positioned for compliance with EU and CSRD Scope 3 reporting obligations, representing a regulatory-driven growth vector. The company operates with a small team of approximately 12 employees and remains founder/team-owned with no disclosed external funding.

Name

PS in foodservice

Legal name

PS in foodservice

Website

https://psinfoodservice.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

PS in foodservice operates Foodbook, a centralized product information database serving Benelux foodservice producers, wholesalers, and buyers, with 310,000+ products, 1,000+ producers, and 230+ connected distributors; it monetizes via tiered subscriptions, per-product pricing, and a sustainability scoring add-on.

Ownership category

akta.pro rank

Product category

Foodservice Product Information Management

NAICS

Special Food Services (7223)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Restaurant Technology Supplies (POS Hardware, Kiosks) Wholesale (AFAIALAM)

akta.pro secondary industries

Institutional Foodservice Distribution (Education, Healthcare, Government) (CRAOABAM), Food Services & Catering (On-site/Corporate Dining/Vending) (IMAIAAAE)

Keywords

• Product information management
• Foodservice data platform
• Sustainability scoring software
• B2B product database
• Food supply chain data

Headquarters

HQ city

Ede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Afnemers (Buyers): Annual subscription tiers for buyers in hospitality, catering, healthcare and food specialists. Three tiers: Standard (€329.92/year), Premium (€659.84/year), Premium+ (€1,319.68/year). Pricing based on features and access levels.
2. Subscription - Producenten (Producers): Annual subscription tiers for producers. Three tiers: Standard (€329.92/year), Premium (€659.84/year), Premium+ (€1,319.68/year). Additional per-product pricing with volume discounts: €20.62 per product for 1-100 products, decreasing to max €10,361.55 for 600+ products.
3. Subscription - Groothandels (Wholesalers): Annual subscription tiers for wholesalers. Standard (price not publicly listed), Premium (€659.84/year), Premium+ (€1,319.68/year). Additional product data entry service at €23.20 per product specification.
4. PS Impact Score Add-on: Additional annual fee per product for sustainability scoring: €20.62 per product per year for producers, providing CO2, greenhouse gas emissions, water usage, biodiversity, soil impact, land use, labor conditions, and animal welfare data.
5. Product Data Entry Service: Manual product specification entry service for €23.20 per extensive product specification in Dutch.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

PS in foodservice operates Foodbook, a centralized product information management database and search engine for the foodservice market in the Netherlands and Belgium. The platform enables food producers to enter product data once and have it automatically distributed to 230+ connected wholesalers and buyers (including HANOS, Sligro, Bidfood, and Compass Group). It sells annual subscription tiers to three B2B segments — producers, wholesalers, and buyers — and offers a PS Impact Score add-on that calculates sustainability metrics (CO2, water, biodiversity, animal welfare) for food products.

Product overview

PS in foodservice operates as a centralized product information management platform for the foodservice market, built around the Foodbook database as its core product. The platform connects three main user segments: producers who input and manage product information, wholesalers who access and distribute that data, and buyers (afnemers) such as hospitality and healthcare companies who consume the information. The PS Impact Score is a key add-on module that provides sustainability scoring across multiple environmental variables. Additional tools include MijnPS (customer portal for reporting and analytics), the Packshot-generator for wholesalers, and a WooCommerce plugin for e-commerce integration.

Differentiator

Problem solved

Functional benefit

Brands

• PS Impact Score: Sustainability scoring system measuring CO2 emissions, greenhouse gas production, water consumption, biodiversity, soil impact, land use, labor conditions, and animal welfare for food products.

Products and services

• Foodbook Central product information management database and search engine for the foodservice market. Allows producers, wholesalers, and buyers to find, manage, and share complete product information including descriptions, photos, specifications, nutritional values, allergens, and logistics data. Contains 310,000+ products from 1,000+ producers and is integrated with 230+ wholesalers and buyers.
• PS Impact Score Hybrid methodology sustainability scoring tool providing insight into CO2 emissions, greenhouse gas production, water consumption, biodiversity, soil impact, land use, labor conditions, and animal welfare for food products. Based on ingredient declarations, internal percentages, certifications, and countries of origin. Priced at €20.62 per product per year for producers. Helps companies meet EU and CSRD compliance requirements for Scope 3 emissions reporting.
• Product Data Entry Service Professional service offering manual product specification entry for €23.20 per extensive product specification, accepting PDF, WORD or Excel formats in Dutch. Available to producers and wholesalers who prefer to outsource data entry.

Quantifiable outcome

• Available products in database
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HowGoodcoreTechnology or Integration17 years of expertise in sustainability research specializing in food. Provides validated sources, certificates, international guidelines, peer-reviewed studies, and government publications to calculate the PS Impact Score.
• CarbonCloudcoreTechnology or IntegrationSustainability research partner with specialization in food, providing expertise and validated data sources for PS Impact Score calculations.
• InoqocoreTechnology or IntegrationSustainability research partner specializing in food systems and impact measurement for the PS Impact Score methodology.
• Purple MediacoreTechnology or IntegrationDeveloped WooCommerce plugin in partnership with Purple Media, enabling easy integration of PS product data into e-commerce websites.
• Matilda FoodTechminorStrategic or Co-development PartnerMentioned in 'Working at PS' page, indicating collaboration in the FoodTech ecosystem.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PS in foodservice