What Matilda FoodTech does

Matilda FoodTech AB is a Swedish software company, headquartered in Malmö and founded in 2001, that operates a cloud-based Food Service Resource Management (FSRM) platform connecting the entire meal process — procurement, meal planning, production, serving, and follow-up — in a single integrated system. The platform is used by 700+ public and private meal organisations across Sweden, Denmark, Norway, Germany, the UK, the Netherlands and Iceland, including hospitals, regional healthcare authorities, municipalities, schools, elderly care providers, and food producers/wholesalers. Its product portfolio is structured around three functional pillars: AI-assisted procurement (Matilda Needle for tender matching, Matilda Haystack for tender analytics, Matilda Procure & Spend for procurement automation, and Hantera for managed Swedish procurement); meal planning (Matilda, Mashie, Dankost Pro in Denmark, cloudMenu in Germany, plus add-on modules for ordering, food waste tracking, and climate impact calculation); and food safety (Matilda Food Safety / HACCP compliance). The platform integrates with hospital patient systems, customer purchasing/ERP systems, supplier e-commerce, and external product data sources (Dabas, Validoo, GS1 DK).

The company monetises through a SaaS subscription model with pricing tailored to organisation size, scope of modules, and number of users; most customers sign negotiated multi-year service agreements. Go-to-market is primarily direct enterprise field sales, with dedicated sales teams operating out of six regional offices (Malmö HQ, Stockholm, Göteborg, Holte/Copenhagen, Trondheim, Hannover) and a partner network of procurement consultants in Sweden. Distribution is supported by a content-led marketing motion (Insights blog, customer cases, Matilda Engage community portal, LinkedIn presence, industry events, newsletters) with a 'Book a Demo' website CTA as the primary conversion mechanism. The business carries an ISO/IEC 27001:2022 certification, an important credential for winning European public sector contracts.

Operationally, the company has executed an active European consolidation strategy: it acquired Delfi Marknadspartner (Sweden, October 2024), tendmill (procurement support, January 2025), PS in Foodservice (Netherlands, July 2025, 320,000+ products), and Erudus (UK, December 2025). These acquisitions have built a cross-border product and procurement data network that materially strengthens the Haystack analytics and Needle AI matching products. The company has 51–100 employees and reports no publicly disclosed revenue, valuation, or external funding figures.

Name

Matilda FoodTech

Legal name

Matilda FoodTech AB

Website

https://matildafoodtech.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Matilda FoodTech is a Swedish SaaS company operating a cloud-based Food Service Resource Management platform that connects procurement, meal planning, production, and food safety for 700+ public and private meal organisations across Northern Europe.

Ownership category

akta.pro rank

Product category

Food Service Resource Management (FSRM) Software

NAICS

Special Food Services (7223)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

FSMS Software Platforms (QMS/FSMS, CAPA, Document Control, Audit Management) (AFALANAC)

Keywords

• Food service software
• Meal planning systems
• Food procurement platform
• HACCP compliance software
• Public sector catering

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Matilda FoodTech operates on a subscription-based SaaS model. Customers access the Matilda FSRM platform — including meal planning, procurement, food safety, and analytics tools — on a recurring subscription basis. Pricing is tailored to the customer's organization size and scope of modules deployed. Most customers enter into separate, negotiated service agreements with specific service levels and pricing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Matilda FoodTech sells a cloud-based Food Service Resource Management (FSRM) software platform that digitises and integrates the entire meal process for professional kitchens — from procurement and tendering through meal planning, production, serving, and follow-up. The platform is sold on a SaaS subscription basis to public sector meal organisations (municipalities, regions, hospitals, schools, elderly care) and food producers/wholesalers across Europe, with additional products covering AI-powered tender matching, public procurement analytics, food safety/HACCP compliance, and nutrition labelling.

Product overview

Matilda FoodTech is a digital platform company offering Food Service Resource Management (FSRM) solutions for the entire meal process. The Matilda platform connects procurement, meal planning, production, and follow-up functions through a unified system with multiple integrated products. The core product portfolio includes procurement tools (Matilda Needle for AI-powered tender matching, Matilda Haystack for analytics, Matilda Procure & Spend for automation, Hantera for managed procurement), meal planning systems (Matilda and Mashie with add-on modules for ordering, food waste tracking, and climate calculation), commercial kitchen tools (Dankost Pro for nutrition labeling, cloudMenu for recipe and inventory management), and food safety solutions (Matilda Food Safety for HACCP compliance). The platform enables data-driven decision-making across the entire food service value chain from farm to fork.

Differentiator

Problem solved

Functional benefit

Brands

• Matilda: Meal planning system - a user-friendly platform for the entire meal process from purchasing and recipes to serving and waste management
• Mashie
• Dankost
• cloudMenu
• Matilda Needle
• Matilda Haystack
• Matilda Procure & Spend
• Hantera
• Matilda Food Safety

Products and services

• Matilda Needle AI-powered procurement tool that gives food producers and wholesalers full visibility into current food procurement processes, automatic matching of items with product catalogues, and insights into competitor products. Sold as a standalone product on matildafoodtech.com.
• Matilda Haystack Analytics platform providing food producers insights into how their products perform in public tendering and purchasing, with pre-packaged analyses and reports (category, contract, product, and company overview) for data-driven decision-making. Coverage spans over 90% of Sweden's public procurement population.
• Matilda Procure & Spend AI-powered procurement automation tool for automating procurement work, streamlining bid evaluation, and gaining full control over purchases, pricing, and goals with reporting tools. Uses AI to compare all bids against requirements and goals at the line-item level and to generate purchasing recommendations based on contracts and goals.
• Hantera Digital procurement solution for quality assuring and streamlining food procurements in Sweden, with expert consultant guidance, procurement document creation, tender comparison, and purchase follow-up against agreements.
• Matilda Meal Planning Comprehensive meal planning system that digitises the entire meal process from planning and purchasing to serving and evaluation, with automatic nutritional value, climate impact, and cost calculations. Integrates with purchasing systems, supplier e-commerce, and hospital patient systems.
• Mashie User-friendly meal planning solution designed for quick digitisation of the meal process, suitable for users regardless of previous computer experience.
• Dankost Pro Nutrition declaration and labelling solution for food producers in Denmark that enables quick updates and maintenance of compliant declarations per Food Labelling Regulation.
• cloudMenu Recipe management and inventory control solution for commercial kitchens in Germany, featuring recipe generation, purchase management, menu planning, article management, and inventory tracking.
• Matilda Food Safety Digital food safety management solution with checklists, automatic reminders, and documentation for compliance with HACCP regulations and food safety requirements. Used by food producers and meal service organisations in Sweden and Norway.

Quantifiable outcome

• 70% reduction in food waste
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• DabascoreTechnology or IntegrationDabas is a Swedish product data platform that serves as a primary data source for Matilda Needle. Product information from Dabas is automatically imported daily, allowing Matilda Needle users to access up-to-date product data for tender matching and bid preparation.
• ValidoocoreTechnology or IntegrationValidoo is a product data management platform used as a primary data source for Matilda Needle. Product information from Validoo is automatically imported daily, enabling accurate tender matching and product recommendations.
• GS1 DKcoreTechnology or IntegrationGS1 DK is a Danish product identification and data standards organisation used as a data source for Matilda Needle, enabling product data integration and standardisation for Danish food procurement processes.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TraceLink: TraceLink is a large supply-chain traceability and serialization platform with food traceability capabilities — broader than Matilda's current scope, but competes for the supplier compliance and traceability wallet of food producers that are also Matilda customers.
• SafetyCulture: SafetyCulture (iAuditor) is a broader operations/safety inspection platform with a food safety vertical — competes indirectly with Matilda Food Safety but lacks the meal-planning, procurement, and tender-matching modules that anchor Matilda's integrated FSRM proposition.

Direct peers

• CBORD: CBORD (owned by Roper Technologies) is a long-standing US food service management software provider focused on higher education, healthcare, and senior living — directly comparable to Matilda's hospital, school, and elderly-care meal planning modules. Both sell integrated FSRM-style platforms to institutional foodservice operators.
• Galley Solutions: Galley Solutions provides recipe management, menu planning, and production software for commercial kitchens and food producers — comparable to Matilda's Mashie/cloudMenu products and the recipe-bank plus nutritional-calculation engine functionality.
• Nutritics: Nutritics is a nutrition and allergen management platform used by food producers and foodservice operators for label generation and menu analysis — directly comparable to Matilda's automatic nutritional and CO2 calculation engine and Dankost Pro labelling solution.
• Computrition: Computrition is a healthcare-focused food service management software suite covering menu planning, nutritional analysis, and patient meal ordering — overlapping directly with Matilda's hospital segment and its integration with patient registries and special-diet management.
• FoodLogiQ (now FSQA): FoodLogiQ/FSQA is a food safety, traceability, and supplier management SaaS platform — closely comparable to Matilda Food Safety's HACCP and digital checklist functionality, which is cited as a key differentiator at customer Rahms Kexfabrik and similar food producers.

Emerging players

• Procurated: Procurated is a public-sector procurement intelligence platform serving government buyers — overlaps with the buyer-side analytics elements of Matilda Haystack and the public-procurement use cases addressed by Matilda Procure & Spend and Hantera.
• ReciPal: ReciPal offers nutrition analysis, food labeling, and ERP-adjacent tools for small/mid-market food producers — comparable to Dankost Pro's nutrition declaration and labelling functionality targeting food producers managing regulatory compliance.
• FoodStorm: FoodStorm provides menu planning, ordering, and production software for catering and corporate dining operators — comparable to Mashie and Matilda's web publication of menus and ordering add-on modules targeting institutional catering workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company-beta/2973333

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matilda FoodTech