Mentored
Mentored is an Australian podcast media and subscription platform founded by Mark Bouris in 2014, producing four podcasts (Straight Talk, The Mentor, Property Insights, Project 100) and monetizing primarily through the Mentored+ annual membership and in-person masterclasses for Australian SMB owners and entrepreneurs.
- Company typePrivate
- Founded2014
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mentored does
Mentored is a privately held Australian podcast media and subscription platform founded in 2014 by entrepreneur Mark Bouris and operated under the legal entity The Mentor Platform Pty Ltd. Its core product is a portfolio of four long-running podcasts - Straight Talk (flagship interview show, self-described as 'Australia's #1 podcast'), The Mentor (small-business owner interviews), Property Insights (Australian housing market and economics), and Project 100 (health and longevity) - produced out of Mentored Studios, a dedicated recording facility and event venue in Darlinghurst, NSW. The company monetizes primarily through Mentored+, an annual subscription membership priced at $79.88 AUD/year (with a monthly billing option) that gates a solo Q&A podcast with Mark Bouris, weekly blogs, behind-the-scenes content, an exclusive community chat, live studio events, and a library of business playbooks, templates, and masterclasses; supplementary revenue comes from in-person experiences such as the Mentored Intensive full-day workshop and from unpaid podcast distribution via YouTube and standard podcast platforms.
The platform is founder-led and bootstrapped, with no disclosed external funding, no institutional investors, and a headcount of 1-10 employees. Its technology stack is not disclosed and there is no proprietary AI or machine-learning component; the moat derives from Mark Bouris' personal brand and credibility, ten-plus years of accumulated podcast archive, and access to high-profile guests including Prime Ministers and industry leaders. Distribution is omnichannel: the open podcast content acquires top-of-funnel audience across YouTube, major podcast directories, and Mark Bouris' personal social profiles (Facebook, Instagram, LinkedIn, YouTube, TikTok, X), converting listeners to paying Mentored+ members via self-serve checkout. The customer base is concentrated in Australian small and medium business owners, entrepreneurs, property investors, and health and longevity enthusiasts.
Mentored firmographics
Firmographics- Name
- Mentored
- Legal name
- The Mentor Platform Pty Ltd
- Website
- https://mentored.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mentored is an Australian podcast media and subscription platform founded by Mark Bouris in 2014, producing four podcasts (Straight Talk, The Mentor, Property Insights, Project 100) and monetizing primarily through the Mentored+ annual membership and in-person masterclasses for Australian SMB owners and entrepreneurs.
- Ownership category
- akta.pro rank
Mentored industry classification
Industry- Product category
- Business Mentorship and Podcast Media
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Podcast Networks & Studio Platforms (MPAIADAC)
Keywords
Where Mentored is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Mentored business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Mentored+ Subscription: The primary revenue stream is an annual subscription membership (Mentored+) that provides access to exclusive content including Mark Bouris' solo podcast with monthly Q&A sessions, weekly blogs, behind-the-scenes podcast content, private community group chat, exclusive events and experiences at Mentored Studios, and business resources, tools, and masterclasses. The subscription is priced at $79.88 per year with annual billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Mentored+ Founders Price - Annual subscription with full access to all membership features |
| Subscription | Monthly | Mentored+ Monthly billing option |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Mentored product offering
Product offeringCore offering
Mentored produces and distributes a portfolio of business, property, and lifestyle podcasts anchored by founder Mark Bouris, and sells a premium annual subscription membership (Mentored+) that grants access to exclusive Q&A content, behind-the-scenes material, a private community, live events, and a library of business resources and masterclasses. The company also hosts in-person full-day masterclass workshops at its Darlinghurst studio.
Product overview
Mentored is a podcast media company and subscription platform founded by entrepreneur Mark Bouris. The company operates as a platform-plus-content model, combining a premium subscription membership (Mentored+) with four flagship podcast shows: Straight Talk (interview format, Australia's #1 podcast), The Mentor (business advice), Property Insights (economics/property), and Project 100 (health/longevity). Mentored Studios serves as the production facility for all content. Mentored+ subscribers receive exclusive access to Mark Bouris' solo podcast with monthly Q&A sessions, weekly blogs, private community forums, behind-the-scenes content, exclusive events at Mentored Studios, and business resources including playbooks, templates, and masterclasses. The company also hosts in-person workshops and experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Straight Talk: Australia's #1 podcast where Mark Bouris interviews guests from all walks of life to unpack who they really are - their drives, challenges, and lessons learned.
- The Mentor
- Project 100
- Property Insights
- Mentored Studios
Products and services
- Mentored+ Membership
Companies that use Mentored
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Mentored technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mentored partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Mentored competitors and assessment
Company assessmentBroad incumbents
- Hamish & Andy: Hamish & Andy is Australia's largest podcast by audience, a brand-led show with a strong community and live event extensions. Comparable to Mentored as a leading Australian podcast with direct audience monetization, though leaning entertainment rather than business.
- HubSpot Media (The Hustle): The Hustle is a business content brand owned by HubSpot with original podcast, newsletter, and community offerings targeting entrepreneurs and SMBs. Comparable to Mentored in business content plus subscription/community model, but at substantially larger scale and broader geographic reach.
- Spotlight (Australian Financial Review): The Australian Financial Review operates Spotlight, a podcast featuring interviews with prominent business figures. It competes in the same Australian business podcast category and serves overlapping audience, but as part of a broader news subscription business rather than a standalone subscription platform.
- Wondery: Wondery is a major podcast network and studio that produces and distributes interview-style shows. Mentored Studios operates a similar model at much smaller scale, so Wondery serves as an established comparable for the podcast network/studio business model.
Direct peers
- Foundr: Foundr is a global media and education platform targeting entrepreneurs, with a magazine, podcast, and online courses. It directly competes with Mentored for the Australian entrepreneur audience and operates a similar content-to-paid-product funnel.
- The Knowledge Project (Shane Parrish): The Knowledge Project is a premium long-form interview podcast for entrepreneurs and business professionals, with a paid newsletter and membership product. It is directly comparable to Mentored in format, audience, and content-to-paid-funnel model.
- Business Blueprint (Jonathan Stark): Business Blueprint is a coaching and education community for small business owners, offering paid memberships and live events. Comparable to Mentored+ in target audience, subscription model, and live event programming.
- The Diary of a CEO (Steven Bartlett): Steven Bartlett's Diary of a CEO is a global leading business podcast with a paid membership and community component. It mirrors Mentored's combination of a single charismatic founder-host, podcast IP, and paid subscription community, but at much larger international scale.
- The Entourage: The Entourage is an Australian business education and mentoring community for entrepreneurs and SMB owners. It is highly comparable to Mentored+ in audience, mission, and paid membership model, and similarly services the Australian SMB market.
Emerging players
- Smart Passive Income (Pat Flynn): Smart Passive Income is a podcast and online community helping entrepreneurs build online businesses. Comparable to Mentored+ in audience (ambitious entrepreneurs), format (podcast-to-community funnel), and monetization (paid memberships and courses).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mentored social profiles
Digital presenceMentored financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mentored leadership team
Management profileNumber of profiles
Profiles1 record
Mentored funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mentored M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mentored
What does Mentored do?
Mentored produces and distributes a portfolio of business, property, and lifestyle podcasts anchored by founder Mark Bouris, and sells a premium annual subscription membership (Mentored+) that grants access to exclusive Q&A content, behind-the-scenes material, a private community, live events, and a library of business resources and masterclasses. The company also hosts in-person full-day masterclass workshops at its Darlinghurst studio.
Is Mentored a public or private company?
Mentored is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mentored founded?
Mentored was founded in 2014. It employs 1 to 10 people.
Where is Mentored based?
Mentored is headquartered in Sydney, Australia, in the Oceania region.
How does Mentored make money?
One revenue line is on record: mentored+ Subscription.
Who are Mentored's main competitors?
Broad incumbents on record are Hamish & Andy, HubSpot Media (The Hustle), Spotlight (Australian Financial Review) and Wondery. Direct peers are Foundr, The Knowledge Project (Shane Parrish), Business Blueprint (Jonathan Stark), The Diary of a CEO (Steven Bartlett) and The Entourage. Smart Passive Income (Pat Flynn) is listed as an emerging player.
Does Mentored have an API?
No public API is recorded for Mentored.
What industry is Mentored in?
Mentored's product category is Business Mentorship and Podcast Media. Its primary akta.pro industry code is MPAIADAC, Podcast Networks & Studio Platforms. Its SIC code is 8200.