TjekBil
TjekBil is a Denmark-only vehicle information platform offering free license plate lookups, vehicle history reports, and a dealer marketplace serving Danish car buyers, sellers, and 800+ dealers, operated by Pace Group ApS.
- Company typePrivate
- Founded2017
- HeadquartersAarhus, Denmark
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What TjekBil does
TjekBil is a Denmark-only vehicle information platform operated by Pace Group ApS (headquartered in Aarhus) that provides free license plate lookups and adjacent automotive services to Danish consumers, private sellers, and car dealers. The core product is a license plate and chassis-number lookup that aggregates data from Danish public registries (including the Bilbogen vehicle lien registry), vehicle inspection databases, national registration systems, and manufacturer digital service-book records. This data layer is exposed through a freemium credit-based model: basic lookups are free, while detailed reports (such as the Digital Service Book at 99 DKK or 3 credits per report) consume credits valid for three years from purchase.
Beyond lookups, the platform operates a marketplace called SmartSalg, which connects private sellers with a nationwide network of 800+ approved dealers who competitively bid for vehicles; TjekBil earns transaction-fee commission on successful dealer purchases. A separate SikkerSalg service offers mediated private-to-private sales at a fixed 4,000 DKK fee, using SafePay Nordic escrow for payment handling. An API product (API løsninger) provides B2B enterprise customers with programmatic access to vehicle data on a subscription basis. Distribution is primarily digital and organic — SEO-optimized content hub (Alt om bilen), iOS/Android mobile apps, and Trustpilot-reviewed customer experience (4.8/5 across 625 reviews). Pace Group operates at least nine additional automotive properties including Bilhandel.dk, TjekBilsyn.dk, Carzilla.dk, and Privatleasingtilbud.dk, indicating a portfolio approach to the Danish automotive vertical. Geographic scope is strictly Denmark-only, and the company is privately held with no disclosed venture funding.
TjekBil firmographics
Firmographics- Name
- TjekBil
- Legal name
- Pace Group ApS
- Website
- https://tjekbil.dk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TjekBil is a Denmark-only vehicle information platform offering free license plate lookups, vehicle history reports, and a dealer marketplace serving Danish car buyers, sellers, and 800+ dealers, operated by Pace Group ApS.
- Ownership category
- akta.pro rank
Where TjekBil is headquartered
LocationHeadquarters
- HQ city
- Aarhus
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
TjekBil business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Credit Sales for Reports: Users purchase credits which can be exchanged for detailed vehicle reports including digital service history. Credits valid for 3 years. Credit price varies based on market conditions and special offers.
- SmartSalg Commission: Marketplace connecting car sellers with 800+ dealer partners. Dealers compete for vehicles. TjekBil takes commission from dealer partners on successful transactions.
- SikkerSalg Fixed Fee: Fixed fee of 4,000 DKK including VAT for mediated private car sales service. Includes sales listing, advertising, customer inquiries, sales negotiations, final contract, registration handling, payment via SafePay, and documentation.
- API Solutions for Business: Customized API solutions for business customers needing license plate data integration. B2B enterprise offering with tailored data access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Plate Lookup |
| Usage-based | Pay-as-you-go | Digital Service Book Report |
| Usage-based | Pay-as-you-go | Credit Pack System |
| One time/ perpetual license | Pay-as-you-go | SikkerSalg Private Sale Service |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
TjekBil product offering
Product offeringCore offering
TjekBil is a Denmark-only vehicle information and used-car commerce platform. Its free core offering lets consumers look up a license plate or chassis number to view vehicle ownership, debt/encumbrance status, mileage, and inspection history. Paid credits (valid 3 years) unlock detailed reports including the Digital Servicebog from manufacturer systems, and the platform extends into a SmartSalg marketplace where 800+ dealers bid on sellers' cars and a SikkerSalg private-sale mediation service (4,000 DKK fixed fee).
Product overview
TjekBil is a Danish vehicle information platform offering a comprehensive suite of services centered around license plate lookup and vehicle data retrieval. The core product provides free license plate lookups for checking debts, mileage, inspection reports, and vehicle registry information. The platform operates on a credit-based model where users purchase credits (valid for 3 years) to generate detailed vehicle reports. The ecosystem includes: SmartSalg for selling cars to dealers through competitive bidding with over 800 dealers; SikkerSalg for private-to-private sales with mediation services; Bilbogen for free vehicle lien registry searches; a Digital Servicebog for accessing manufacturer service records; and Bilvurdering/Bilbudget for vehicle valuation and value monitoring. Additional services span inspection reports, mileage verification, insurance comparison, car loans, roadside assistance, registration assistance, and an extensive automotive knowledge encyclopedia. The platform also offers Biler til salg - a used car marketplace listing over 27,000 vehicles - and API solutions for business partners. TjekBil is owned and operated by Pace Group ApS, which also runs sister sites including Bilhandel.dk and TjekBilsyn.dk.
Differentiator
Problem solved
Functional benefit
Brands
- SmartSalg: Service for selling cars to professional dealers through a marketplace with over 800 dealer partners
- SikkerSalg
Products and services
- TjekBil License Plate Lookup Free Danish license plate and chassis-number lookup service that returns vehicle ownership, debt, mileage, inspection, and registry data for individual consumers in Denmark.
- SmartSalg Online auction-style marketplace that matches private Danish car sellers with 800+ approved dealers and exporters bidding competitively, with end-to-end handling of pickup and payment.
- SikkerSalg Mediated private-to-private car sale service including listing setup, multi-platform advertising, buyer inquiries, negotiation, contract preparation, SafePay escrow payment handling, and registration transfer for a fixed 4,000 DKK fee.
- Digital Servicebog (Digital Service Book) Paid report that retrieves a vehicle's factory service history including workshop visits and work descriptions directly from manufacturer systems, sold at 99 DKK or 3 credits.
- TjekBil API Solutions Customized license plate and vehicle data API sold to business customers needing programmatic integration of TjekBil's vehicle information services into their own products and workflows.
- TjekBil Mobile App iOS and Android mobile application providing on-the-go license plate lookup, foreign-car service history checks, and access to all TjekBil platform services.
- Biler til salg (Used Cars Marketplace) Used-car listings platform with 27,196+ vehicles and detailed search filters including brand, model, year, mileage, fuel, price, and geography for the Danish market.
- Bilhandel.dk Sister used-car marketplace platform operated by Pace Group ApS, focused on private-to-private vehicle transactions and complementing TjekBil's dealer-focused SmartSalg service.
Quantifiable outcome
- 800+ dealers compete for vehicles on SmartSalg marketplace
- +1 more outcomes
Companies that use TjekBil
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
TjekBil technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability1 record
Feature5 records
TjekBil partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- StripecoreStripe handles payment processing for credit purchases and other paid services on TjekBil. All payment card processing goes through Stripe's authorized payment systems.
- Bilhandel.dkcoreSister site operated by Pace Group ApS for private car sales. Bilhandel.dk serves as platform for private-to-private car transactions, complementing TjekBil's dealer-focused SmartSalg service.
- 800+ Dealer PartnerscoreApproved car dealers and exporters participating in SmartSalg daily online sales through nationwide dealer network. Dealers bid competitively for vehicles matching eligibility criteria based on brand, model, age, and mileage.
- Social Media Platforms (Facebook, Google, Instagram, YouTube)minorSikkerSalg advertising runs on Facebook, Instagram, Google, and other relevant platforms. TjekBil uses Meta (Facebook) Custom Audience for targeted marketing. Cookies and pixels from social platforms used on TjekBil websites.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
TjekBil competitors and assessment
Company assessmentBroad incumbents
- CarGurus: Global car shopping and research platform with transparent pricing analytics. Comparable as a consumer-facing automotive research and pricing tool with a marketplace layer; broader incumbent operating outside Denmark but addressing the same buyer-research use case.
- AutoCheck (Experian): Vehicle history reports from Experian, the primary US competitor to CARFAX. Comparable as a vehicle history data product serving buyers, dealers, and lenders; a structural data-aggregation incumbent analogous to TjekBil's registry-aggregation model.
- AutoScout24: Europe's largest online automotive marketplace, with a Danish presence. Comparable as a multi-country vehicle listings and research platform; broader incumbent with deeper inventory than TjekBil but weaker Denmark-specific data depth.
- CARFAX: Global leader in vehicle history reports. Direct overlap with TjekBil's license-plate-lookup and digital service-book report functionality; a major incumbent in the vehicle data category that TjekBil localizes for Denmark.
Direct peers
- Bilbasen: Denmark's largest dedicated used car marketplace. Directly comparable as a Danish automotive classifieds and listing platform; competes for the same buyer/seller attention as TjekBil's Biler til salg and SmartSalg services.
- Bilhandel.dk: Sister used-car marketplace operated by Pace Group ApS, the parent of TjekBil. Directly comparable as a Danish P2P vehicle transaction platform; an in-house peer that illustrates TjekBil's broader transactional role.
Regional players
- mobile.de: Germany's leading automotive marketplace. Comparable as a major European vehicle listings and research platform; primarily serves DACH rather than Denmark but represents the same marketplace + data model at larger scale.
- Biluppgifter: Swedish vehicle data lookup service. Closest geographic analogue to TjekBil, providing license-plate-based vehicle history in a similar Nordic regulatory environment; useful proxy for understanding how the model can extend across borders.
Emerging players
- carVertical: Blockchain-based vehicle history provider operating across multiple European markets. Comparable as a vehicle data and history-reporting service targeting the same consumer pain points (mileage fraud, hidden damage) that TjekBil addresses.
- Vindicate.io: Danish vehicle valuation platform (also operated within the same Pace Group ecosystem). Directly comparable as a Danish automotive data service; useful as a structural peer within the same market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TjekBil compliance and trust
Trust signalCompliance1 record
TjekBil financial estimates
Financial estimateRevenue estimate
Valuation estimate
TjekBil leadership team
Management profileNumber of profiles
TjekBil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TjekBil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TjekBil
What does TjekBil do?
TjekBil is a Denmark-only vehicle information and used-car commerce platform. Its free core offering lets consumers look up a license plate or chassis number to view vehicle ownership, debt/encumbrance status, mileage, and inspection history. Paid credits (valid 3 years) unlock detailed reports including the Digital Servicebog from manufacturer systems, and the platform extends into a SmartSalg marketplace where 800+ dealers bid on sellers' cars and a SikkerSalg private-sale mediation service (4,000 DKK fixed fee).
Is TjekBil a public or private company?
TjekBil is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TjekBil founded?
TjekBil was founded in 2017. It employs 1 to 10 people.
Where is TjekBil based?
TjekBil is headquartered in Aarhus, Denmark, in the Europe region.
How does TjekBil make money?
Four revenue lines are on record. Credit Sales for Reports are the primary driver. The others are smartSalg Commission, sikkerSalg Fixed Fee and API Solutions for Business.
Who are TjekBil's main competitors?
Broad incumbents on record are CarGurus, AutoCheck (Experian), AutoScout24 and CARFAX. Direct peers are Bilbasen and Bilhandel.dk. Regional players are mobile.de and Biluppgifter. Emerging players are carVertical and Vindicate.io.
Does TjekBil have an API?
Yes. TjekBil offers API solutions (API løsninger) for business/customers to integrate vehicle data services. The specific API type, authentication method, rate limits, and documentation URL are not specified in the available source content.