Mi Salud

What Mi Salud does

Mi Salud is a privately held Bolivian health products retailer and distributor focused on chronic disease management and elderly care. Operating as Mi Salud Bolivia S.R.L. with more than eight years of operating history, the company runs an omnichannel model combining e-commerce with six physical retail locations across five Bolivian cities. Its product portfolio spans glucose monitoring devices, mobility aids, respiratory equipment, and wellness products targeting diabetes, hypertension, respiratory, and mobility patient segments.

The company holds exclusive distribution rights for the LINX continuous glucose monitor (CGM) in Bolivia via a partnership with Gedesa Ltda., making it the sole channel for the country's first available CGM product. Mi Salud has cultivated vendor relationships across major international medical device manufacturers including MicroTech, Taidoc, Johnson & Johnson, Medtronic, Saikang, and B.well. Its retail offering is supplemented by WhatsApp-based patient advisory groups, integrating community engagement into the chronic care customer journey. The LinX CGM app, developed by MicroTech, incorporates an AI assistant for glucose pattern analysis.

The business model combines transactional retail (device and consumable sales) with recurring subscription revenue through Club Mi Salud, structured across three tiers priced at Bs. 1,170–3,120. The customer base is exclusively B2C, composed of individual chronic patients across Bolivia's principal urban centers. Pricing is denominated in Bolivianos and positioned at low-to-moderate ARPU levels consistent with a long-tail subscription model. Mi Salud has not disclosed funding rounds, headcount, or financial results.

Name

Mi Salud

Legal name

Mi Salud Bolivia S.R.L.

Website

https://mi-salud.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mi Salud is a Bolivian health products retailer and distributor specializing in chronic disease management and elderly care, operating e-commerce and six physical retail locations serving individual diabetes, hypertension, respiratory, and mobility patients across five cities.

Ownership category

akta.pro rank

Product category

Medical Device Retail

NAICS

Health and Personal Care Retailers (456)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Blood Glucose Monitoring Devices (Consumer CGM & Smart Glucometers) (CRACAQAE)

Keywords

• Medical device retail
• Continuous glucose monitoring
• Chronic care supplies
• Home health products
• Healthcare subscription

Headquarters

HQ city

Cochabamba

HQ country

Bolivia

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Medical Device and Health Product Sales: One-time sales of medical devices and health products including glucometers, blood pressure monitors, pulse oximeters, oxygen concentrators, nebulizers, mobility aids, wheelchairs, anti-bedsore mattresses, and hygiene products. Products are sold at retail prices with certified quality assurance.
2. Club Mi Salud Subscription: Recurring subscription revenue from the Club Mi Salud loyalty program offering automatic LINX CGM sensor delivery. Three tiers: Esencial (Bs. 1,170/month, 2 sensors), Plus (Bs. 2,212/bimonthly, 4 sensors), and Elite (Bs. 3,120/quarterly, 6 sensors). Includes additional store discounts of 5-12% depending on tier.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mi Salud Bolivia sells certified medical devices and chronic-care supplies to individual patients and caregivers through an e-commerce platform and six physical retail branches. Its core offering centers on the LINX CGM continuous glucose monitor (distributed exclusively through Gedesa Ltda.) and the Club Mi Salud subscription program for recurring sensor delivery, alongside complementary products such as glucometers, blood pressure monitors, oxygen concentrators, nebulizers, mobility aids, and hygiene products. Every purchase includes personalized pre- and post-purchase health advisory and device training, with WhatsApp as the primary customer communication channel.

Product overview

Mi Salud Bolivia is a specialized health retailer and subscription service for chronic patients and elderly care in Bolivia, operating both physical retail branches and an e-commerce platform. The core product portfolio centers on the LINX CGM (Continuous Glucose Monitor) — a 15-day biosensor by MicroTech Medical paired with the LinX smartphone app — which is complemented by a tiered subscription program (Club Mi Salud: Esencial, Plus, Elite plans) offering recurring sensor delivery at discounts up to 20%. Supporting product lines include Taidoc glucometers and lancets, aneroid and digital blood pressure monitors, pulse oximeters, oxygen concentrators, compressor nebulizers, mobility aids (wheelchairs, walkers, bed rails), anti-bedsore mattresses, and adult hygiene kits. The company provides personalized health advisory with every purchase, a health blog with disease management guides, and nationwide home delivery. Distribution spans 6 physical locations (Cochabamba, Santa Cruz, La Paz-Obrajes, La Paz-Miraflores, Sucre, Tarija) with authorized distribution by Gedesa Ltda. for MicroTech products.

Differentiator

Problem solved

Functional benefit

Brands

• Club Mi Salud: Subscription program offering recurring delivery of medical supplies (particularly LINX CGM sensors) with tiered discounts up to 12% on all store purchases.
• LINX CGM

Products and services

• LINX CGM Sensor A 15-day continuous glucose monitoring biosensor by MicroTech Medical, applied to the upper arm, that measures interstitial glucose every minute and transmits real-time data via Bluetooth 5.0 to the LinX smartphone app. Factory-calibrated with MARD 8.66% accuracy, IP68 water resistance, no finger prick required. Sold to diabetes patients in Bolivia at Bs. 650 per sensor.
• LinX App Mobile application for iOS and Android that pairs with the LINX CGM sensor to display real-time glucose readings, 90-day historical curves, configurable hypo/hyperglycemia alerts, trend arrows, and Ambulatory Glucose Profile (AGP) PDF reports. Includes an AI assistant for contextual insights, event logging for meals, exercise, medication, and stress, and a caregiver share-view mode.
• Club Mi Salud Subscription Recurring subscription program delivering LINX CGM sensors on monthly, bimonthly, or quarterly cycles with automatic replenishment. Esencial tier delivers 2 sensors/month at Bs. 1,170, Plus tier delivers 4 sensors/2 months at Bs. 2,212 (most popular), and Elite tier delivers 6 sensors/3 months at Bs. 3,120. Members receive 5–12% store-wide discounts, access to talks and workshops, WhatsApp community group, and (Elite only) monthly personalized advisory sessions.
• Taidoc VTrust ProCheck TD-4279 Glucometer Self-monitoring blood glucose meter by Taidoc sold to diabetes patients at Bs. 311 per unit, including consultation support. SKU ITG-0001482.
• Taidoc TD-THIN Lancets Thin lancets for blood glucose testing by Taidoc, sold individually at Bs. 0.60 per unit, with consultation support. SKU ITG-0001493.
• Aneroid Blood Pressure Monitor A-100 Aneroid blood pressure monitor with stethoscope for measuring arterial blood pressure, including consultation support. Sold at Bs. 229 per unit. SKU ITG-0002653.
• O2-Easy Pulse Oximeter Pulse oximeter for measuring blood oxygen saturation (SpO2) and heart rate, including consultation support. Sold at Bs. 386 per unit. SKU ITG-0002651.
• JAY-5 Oxygen Concentrator Oxygen concentrator for home oxygen therapy in respiratory patients, including consultation support. Sold at Bs. 7,900 per unit. SKU ITG-0002435.
• Clineb Basic Compressor Nebulizer Compressor nebulizer that converts liquid medication into mist for respiratory therapy inhalation, including consultation support. Sold at Bs. 1,178 per unit. SKU ITG-0011851.
• JL682U-46 Wheelchair with Bath Seat Wheelchair with built-in bath seat for mobility-impaired patients, including consultation support. Sold at Bs. 2,250 per unit. SKU ITG-0002700.
• JL9020L Pediatric Reclining Wheelchair Reclining pediatric wheelchair for children with mobility needs, currently on promotion. Sold at Bs. 3,800 per unit. SKU ITG-0002450.
• Anti-bedsore Mattress (Colchón anti-escaras) Alternating air cell mattress designed to prevent pressure ulcers (bedsores) in bedridden patients with reduced mobility.
• Walker with Brakes (Andador con frenos) Walking aid with four-point support and integrated brakes for fall prevention in elderly patients.
• Bed Rail (Barandal de cama) Side bed rail for fall prevention during sleep and to assist elderly patients in getting up independently.
• Adult Hygiene Kit Adult incontinence care kit including diapers, alcohol-free wipes, waterproof mattress protectors, and barrier cream for elderly patients.
• Outlet — Discounted Health Products Clearance section offering selected health products across all categories with limited stock at reduced prices up to 40% off.

Quantifiable outcome

• Reduction in HbA1c from 9.5% to 8.1% in adolescents with Type 1 diabetes after 3 months of continuous LINX CGM use (study PMC12508187)
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Gedesa Ltda.coreChannel Partner/ Reseller/ Distributor · 1 January 2025Authorized distributor of MicroTech Medical products in Bolivia. Gedesa Ltda. is the exclusive national distributor for LINX CGM continuous glucose monitoring system. Mi Salud Bolivia serves as the retail channel for Gedesa's distribution network, with presence in La Paz, Santa Cruz, Cochabamba, Sucre, Tarija, and Oruro.
• MicroTech MedicalcoreTechnology or IntegrationMicroTech Medical (Hangzhou) Co., Ltd. is the manufacturer of LINX CGM continuous glucose monitoring system. A publicly traded company on the Hong Kong Stock Exchange (HKEX). The LINX CGM holds CE Mark certification (Class IIb medical device under EU MDR 2017/745) and is validated for use at high altitude in Bolivia.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dexcom: Global leader in continuous glucose monitoring (G6/G7) with broad reimbursement across developed markets and growing Latin American expansion. Comparable as the dominant CGM brand that could eventually enter Bolivia and disrupt Mi Salud's exclusive LINX CGM position.
• Abbott (Freestyle Libre): Abbott's Freestyle Libre is the world's largest-selling CGM consumer brand. It competes in the same product category that anchors Mi Salud's offering and represents the most likely threat to displace LINX CGM in emerging markets like Bolivia.
• Medtronic: Global diabetes care (Guardian CGM, insulin pumps) and broader medical-device leader. Medtronic is already a brand partner listed on Mi Salud's site but also competes directly in CGM and adjacent chronic-disease devices with far greater R&D and capital resources.

Regional players

• Mifarma: Peruvian pharmacy chain offering prescription, OTC, and health-device retail with growing private-label and digital channels. Comparable as a regional health-retail peer in a neighboring Andean market with similar chronic-care consumer base.
• Cruz Verde: Major Colombian pharmacy chain retailing medications, personal care, and health devices to chronic and elderly consumers. Comparable as a regional retail health player targeting similar patient demographics, but serving Colombia rather than Bolivia.
• Inkafarma: Peru's largest pharmacy chain (Intercorp) with thousands of locations selling OTC, personal care, and medical devices across urban Peru. Comparable as a Latin American pharmacy/health retailer serving similar chronic-patient demographics, though operating in a different Andean country.

Emerging players

• Withings: Consumer-grade connected health devices (smart scales, BP monitors, sleep) with direct-to-consumer subscription and app-ecosystem model. Comparable in the connected-health-device category and consumer-recurring model, though focused on wellness rather than chronic-disease prescription-adjacent products.
• iHealth Labs: Connected consumer-health-device maker (glucometers, BP monitors, pulse oximeters) sold through retail and DTC channels. Comparable as a niche connected-device competitor selling into the same diabetes and hypertension verticals that Mi Salud serves.

Direct peers

• Farmacorp: Bolivia's largest pharmacy chain with nationwide retail footprint selling medical devices, personal care, and chronic-care products. Comparable as a same-country, same-category health retailer competing for the same chronic-patient and elderly-customer wallet, though broader in OTC pharma.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/misaludbolivia
• LinkedInlinkedin.com/company/mi-salud

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mi Salud