What Made People does

TRY Stockholm (operating under the Made People entity) is a digital-first design and e-commerce studio headquartered at Västmannagatan 9, Stockholm, Sweden. The company was founded in 2011 as a private agency and operates a core team of eight specialists, backed by the broader TRY network of more than 400 creatives that provides shared resourcing across geographies. Its service portfolio is organized around three pillars: e-commerce implementation (Centra and Shopify Plus), brand and design (strategy, identity, UI/UX, motion, creative direction), and strategy and growth (digital transformation, conversion optimization, SEO, go-to-market planning). The studio publishes an annual AI research report series (AI Year 2025 and AI Report: Business Value & Management) and operates a journal covering topics such as agentic commerce.

The studio's technology stack centers on Centra and Shopify Plus for commerce, Storyblok as a headless CMS, Algolia for search, Depict for product discovery, and Voyado for customer engagement, with supporting integrations through eComID and Emfas. It maintains official agency partnerships with Centra, Shopify Plus, Storyblok, Voyado, Depict, Algolia, eComID, and Emfas, and in 2024 announced a flagship strategic alliance with ABBY.WORLD to form a Nordic powerhouse. The company has accumulated design recognition including Swedish Design Award Gold (Mini Rodini, Röhnisch), German Design Award Gold (OAS), and additional nominations in 2024-2025.

Revenue is generated through professional services engagements sold via a consultative, sales-led motion with enterprise and growth-stage brands, primarily in fashion, lifestyle, and retail/e-commerce. Pricing is not publicly disclosed. The customer base is horizontal across use cases (e-commerce builds, brand campaigns, digital transformation), with the studio positioned as a boutique partner rather than a volume provider. Geographic focus is Nordic, with Stockholm as the single office and TRY network providing cross-border reach.

Name

Made People

Legal name

TRY Stockholm

Website

https://madepeople.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

TRY Stockholm is a boutique digital design and e-commerce studio of eight specialists backed by TRY's 400+ creatives, serving fashion, lifestyle, and retail brands with brand strategy, design systems, and Centra/Shopify Plus e-commerce implementation across the Nordic market.

Ownership category

akta.pro rank

Product category

Creative & Digital Design Agency Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Creator Content Production & Co-Creation Studios (BPAFAHAD), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Digital design agency
• Ecommerce implementation
• Brand strategy services
• Creative studio services
• Digital transformation consulting

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Agency Services: Professional services revenue from e-commerce design, brand strategy, digital transformation, and creative campaigns for brands seeking to build movements and digital presence.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Made People operates a Stockholm-based creative studio (also referenced as TRY Stockholm) that delivers e-commerce solutions, brand and design services, and digital growth strategy for brands. The studio is staffed by eight specialists supported by TRY's 400+ creative professionals and builds fast, scalable e-commerce experiences on Centra and Shopify Plus, alongside brand strategy, UI/UX, motion design, and creative direction.

Product overview

TRY Stockholm is a digital-first design and eCommerce agency offering integrated services centered on three core pillars: eCommerce (built on Centra and Shopify Plus), Design & Brand, and Strategy & Growth. The agency augments its core service offerings with a proprietary research publication (AI Report) and a distinctive Nordic Approach methodology. Backed by TRY's 400+ creatives, the agency provides end-to-end solutions from brand strategy through technical implementation and optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• eCommerce Solutions Fast, scalable e-commerce implementations built on Centra and Shopify Plus platforms with award-winning design, delivered for brands seeking digital commerce capability.
• Design & Brand Brand strategy, digital design systems, UI/UX, design systems, motion design, and creative direction to create cohesive brand experiences across all touchpoints.
• Strategy & Growth Digital transformation and sustainable growth services including digital strategy, conversion optimization, analytics, SEO, and go-to-market planning for brands.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• CentracoreTechnology or IntegrationOfficial Centra agency partner providing e-commerce solutions on the Centra platform. Dedicated partnership page maintained at ./centra-agency.
• ShopifycoreTechnology or IntegrationOfficial Shopify Plus agency partner specializing in Shopify e-commerce implementations. Listed as Shopify Plus & Centra Agency.
• ABBY.WORLDflagshipStrategic or Co-development PartnerStrategic partnership announced joining TRY Stockholm and ABBY.WORLD to form a Nordic powerhouse. This is a significant strategic alliance to strengthen combined capabilities in the Nordic market.
• TRYcoreOthersTRY Stockholm is backed by TRY's 400+ creatives. TRY is the parent company/network providing scale and resources to the Stockholm studio.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Ustwo: Independent digital product studio focused on design-led digital products and brand experiences. Comparable as a design-first boutique with product/UX strengths, though it leans more toward apps and digital products than e-commerce.
• Snask: Stockholm-based creative agency renowned for brand identity, design, and film work, often recognized at international design awards. Comparable as an award-driven Stockholm creative boutique with similar design-led positioning.

Direct peers

• Great Works: Stockholm-based creative agency providing brand strategy, design, and digital experience services. Comparable boutique-to-mid creative agency operating in the same Nordic market.
• B-Reel: Stockholm-founded creative technology and digital experience studio serving enterprise brands with design, content, and interactive work. Highly comparable as a Stockholm-rooted creative/digital agency of similar vintage.
• Resn: Independent creative technology studio producing award-winning digital experiences and brand work for enterprise clients. Comparable as a design-led, award-recognised boutique competing for the same enterprise digital engagements.
• North Kingdom: Stockholm-based digital experience and design agency that builds e-commerce, brand, and interactive experiences for global brands. Closely comparable in geography, service mix, and target customer profile to TRY Stockholm.

Broad incumbents

• Fjord (Accenture Song): Global design and innovation consultancy within Accenture Song, providing brand, service design, and digital experience work. A scaled incumbent operating in the same brand-and-experience design category.
• Pentagram: Global independent design consultancy with brand identity, digital, and experience design practices. Comparable as a design-led firm competing for high-end brand and digital engagements, though typically at larger enterprise scale.
• DEPT®: Large global digital agency combining technology, marketing, and creative services with deep e-commerce (Shopify, Salesforce) capability. A scaled incumbent offering overlapping e-commerce and brand services.
• MediaMonks (S4 Capital): Global content, media, and digital experience agency within S4 Capital, offering end-to-end creative and commerce services. Comparable as a scaled platform competing for enterprise digital and commerce engagements.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/try-stockholm

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made People