Done For You Real Estate

What Done For You Real Estate does

Done For You Real Estate (DFY) is a privately held, boutique real estate investment services firm headquartered in Orem, Utah, founded circa 2011 by Kevin Clayson and Steve Earl. The company coordinates the full real estate ownership process for high-income professionals, business owners, physicians, attorneys, and successful families who want exposure to residential rental property without acting as operators. Its core service, the TEAMS Fee Service, is a tiered transaction-based execution fee (3.5% on the first property, 2.5% on subsequent mid-term rentals, 2.0% on subsequent long-term rentals) that compensates DFY for coordinating strategy, market selection, financing, acquisition, rehab, tenant placement, and ongoing portfolio support. DFY is not a licensed real estate brokerage; it acts as an education and coordination layer that routes licensed activity to a curated network of brokers, agents, mortgage brokers, contractors, and property managers.

DFY monetizes through several additional streams layered on top of the TEAMS Fee: a 50% share of the buyer's agent commission when DFY participates on the buy side, origination/broker compensation from its owned mortgage affiliate Strategic Lending, one-time referral payments when clients onboard with third-party property management, subscription revenue from MBML+ membership (which also confers reduced transaction fees), and three property management subscription tiers ($99/$149/$199 per month) offered through partner Specialized Property Management. The firm supplements services with content assets (the free Micro-Wins to Millions book, the Moneyball Real Estate Show podcast, and the MBML community and Kollab mobile app) that serve as top-of-funnel and retention layers, and supports tax-aware strategies including 1031 exchanges (via First American Exchange Company) and Self-Directed IRA and LLC structures.

The go-to-market is intentionally selective and high-touch: prospective clients begin with a 45-minute no-pressure portfolio conversation, proceed to a proprietary portfolio modeling exercise, and only then move to execution. DFY limits monthly client acquisitions to protect quality. Distribution runs through direct consultative sales, a professional advisor referral network (RIAs, CPAs, attorneys, financial educators), and the educational content funnel. Operations span at least five primary US states (Indiana, Oklahoma, Texas, Georgia, Florida) with broader multi-state coverage, and the company claims more than $1 billion in cumulative client property transactions, $500 million in client equity growth, and 400+ 'real estate millionaires' created. Headcount is 11–50 employees, and the business model is best understood as a curated, content-driven services platform rather than a technology or capital-markets business.

Name

Done For You Real Estate

Legal name

Done For You Real Estate USA

Website

https://dfy-realestate.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Done For You Real Estate is a privately held, boutique real estate services firm in Orem, Utah that coordinates the full investment process — strategy, financing, acquisition, rehab, and tenant placement — for high-income professionals and families seeking passive residential rental ownership across multiple US states.

Ownership category

akta.pro rank

Product category

Real Estate Investment Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

Keywords

• Residential real estate investing
• Done-for-you real estate
• Real estate portfolio management
• Rental property acquisition
• 1031 exchange coordination

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. TEAMS Fee (Execution & Coordination Fee): DFY's primary revenue stream is a tiered, transaction-based execution fee charged at closing. First Qualified Property: 3.5% of purchase price. Each additional Mid-Term Rental: 2.5%. Each additional Long-Term Rental: 2.0%. The fee compensates for coordinating market vetting, financing, acquisition, rehab, management onboarding, and post-close support. The tiered structure incentivizes long-term client relationships over one-off transactions.
2. Buyer's Agent Commission Participation: When DFY represents or participates on the buyer side of a transaction, it receives a portion (typically 50%) of the standard buyer's agent commission, reflecting its role in sourcing, vetting, coordinating, and standing behind the transaction.
3. Mortgage Compensation (via Strategic Lending): DFY owns Strategic Lending, a mortgage brokerage specializing in investment loans. When clients use this affiliated lender, DFY earns customary mortgage origination/broker compensation. Clients are never required to use Strategic Lending; recommendations are based on strategy and fit.
4. Property Management Referral Compensation: When DFY clients onboard with professional third-party property management companies, DFY may receive a one-time referral or onboarding payment. DFY does not receive ongoing rent-based compensation and does not control day-to-day property management operations.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

DFY Real Estate is a boutique real estate services firm that coordinates the entire residential investment property acquisition process on behalf of high-income clients. Its core offering bundles market selection, financing coordination, acquisition support, rehab and rent-ready preparation, tenant placement, and ongoing portfolio strategy under a single transaction-based fee (TEAMS Fee). The firm targets passive investors who want long-term rental ownership without becoming landlords themselves.

Product overview

Done For You Real Estate is a boutique, full-service real estate investment firm offering a coordinated platform for residential real estate ownership. The core offering combines educational resources (Micro-Wins to Millions book, Moneyball Real Estate Show podcast, Moneyball Millionaire League community) with investment execution services. DFY's primary service is the TEAMS Fee Service, which provides comprehensive coordination from strategy through acquisition, including market selection, financing coordination, property preparation, and tenant placement. The platform supports multiple property strategies (Long-Term Rentals and Mid-Term Rentals) through various investment entry points including traditional purchases, 1031 Exchanges, and Self-Directed IRA structures. Property management is coordinated through Specialized Property Management partners, while financing is facilitated via the affiliated Strategic Lending mortgage brokerage. The MBML+ membership provides ongoing support and reduced fees, and investment packages start as low as $5,000.

Differentiator

Problem solved

Functional benefit

Products and services

• TEAMS Fee Service Core done-for-you coordination service for residential rental property acquisition, covering strategy, market selection, financing coordination, acquisition support, rehab, tenant placement, and ongoing portfolio reviews. Designed for high-income individual investors.
• Micro-Wins to Millions Book Educational book outlining DFY's disciplined real estate investing philosophy. Digital version is free; physical copy available for a one-time $9.95 S&H fee in the US.
• MBML+ Membership Premium subscription offering unlimited access to DFY's full suite of real estate services at reduced fees. Includes coaching, courses, calculators, software, and reduced TEAMS Fee rates for investment package acquisitions.
• 1031 Exchange Coordination Service Coordination service for tax-deferred 1031 exchanges, partnering with First American Exchange Company as Qualified Intermediary. Helps clients identify replacement properties and execute the exchange to defer capital gains taxes.
• Self-Directed IRA Real Estate Investing Investment structuring service that enables clients to deploy self-directed IRA funds into residential rental properties acquired through DFY's platform.
• LLC Entity Structuring Entity structuring assistance for clients who want to hold investment properties inside individual LLCs for liability protection and tax planning.
• Investment Packages Lower-capital investment product offerings starting at approximately $5,000 entry points, designed to expand DFY's investor base beyond the traditional $85,000–$150,000 capital requirement of the core TEAMS Fee service.

Quantifiable outcome

• $500 Million in Client Equity Growth
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• First American Exchange CompanycoreStrategic or Co-development PartnerFirst American Exchange Company is a Qualified Intermediary and leading provider of tax-deferred 1031 exchanges. DFY partners with First American to help clients navigate 1031 exchange transactions, enabling clients to defer capital gains taxes by reinvesting proceeds from sold investment properties into replacement properties through DFY's platform.
• Specialized Property ManagementcoreStrategic or Co-development PartnerDFY partners with Specialized Property Management as its preferred property management partner. Specialized provides 24/7 emergency support, maintenance and remodel coordination, HVAC filter programs, tenant screening (less than 1% eviction rates), marketing and advertising (most homes leased by 23 days), owner and tenant portals, and reporting and analytics. Three tiers: Standard ($99/mo), Professional ($149/mo), Premium ($199/mo).
• Strategic LendingcoreTechnology or IntegrationDFY owns Strategic Lending, a mortgage brokerage that specializes in investment loans (over 97% of loans closed are investment loans). Strategic Lending provides investor-specific financing coordination integrated with DFY's acquisition process. DFY claims a 0% default rate on investment loans brokered through this entity. Clients are not required to use Strategic Lending, and financing recommendations are made based on strategy and fit.
• Moneyball Millionaire League (MBML)minorStrategic or Co-development PartnerMBML is DFY's free educational community and membership platform for prospective and current investors. It provides coaching, free courses, credit-improvement resources, financial preparation strategies, calculators and software, and a community forum. MBML+ is the paid tier offering reduced fees on investment packages and full suite access at significantly reduced rates.
• Licensed Real Estate Brokers and Agents (Qualified Professionals Network)coreChannel Partner/ Reseller/ DistributorDFY maintains a network of licensed and qualified third-party real estate professionals including brokers, agents, mortgage brokers, lenders, contractors, insurance providers, and property management companies. These Qualified Professionals perform all licensed activities, as DFY is not a licensed real estate brokerage. DFY coordinates access to these professionals as part of its service delivery.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Doorvest: Turnkey SFR investment service that helps investors buy, rehab, and manage rental properties end-to-end. Closest peer to DFY's full done-for-you execution model — combines acquisition, financing coordination, and ongoing management for passive investors.
• Stessa: Portfolio tracking, accounting, and management software for rental property investors (owned by Roofstock). Overlaps with DFY's portfolio review, performance monitoring, and ongoing ownership support features for SFR investors.
• Roofstock: Marketplace for buying and selling single-family rental (SFR) investment properties, with built-in property management. Direct peer to DFY's SFR acquisition execution model; serves a similar passive investor persona but via a marketplace and tech platform rather than a high-touch concierge.
• DealCheck: Real estate investment analysis and deal underwriting software for rental property investors. Compares to DFY's property evaluation framework and portfolio modeling tools at a more accessible, individual-investor price point.
• BiggerPockets: The largest U.S. real estate investing education and community platform, with forums, podcast, books, and pro tools. Direct peer to DFY's MBML community, Micro-Wins book, and Moneyball Real Estate Show on the education/funnel side, and competes for the same retail and aspiring HNW investor audience.
• Fundrise: Passive real estate investing platform offering eREITs and interval funds. Direct peer to DFY on the passive-investor value proposition, though Fundrise operates a diversified, lower-minimum fund model rather than DFY's individual-property concierge execution.
• Arrived Homes: SFR investment platform that allows individuals to purchase shares of rental homes starting from low minimums. Direct peer to DFY's $5K-entry investment packages and passive-investor GTM; competes for the same mass-affluent buyer looking for turnkey real estate exposure.
• Mashvisor: AI-driven real estate investment analysis platform for evaluating rental properties and markets. Comparable to DFY's proprietary portfolio modeling and property evaluation framework on the analytics side, though Mashvisor is software-only without execution services.

Broad incumbents

• Cadre: Online commercial real estate investment platform serving accredited and institutional investors. Broader incumbent competing for the same HNW/professional passive-investor wallet, but focused on commercial assets rather than DFY's SFR specialization.
• Zillow: Largest U.S. consumer real estate platform with listings, Zillow Offers, rentals, and mortgages. Broad incumbent that competes for top-of-funnel real estate investor attention and adjacent mortgage origination economics (Zillow Home Loans) that DFY captures via Strategic Lending.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/dfyrealestate
• YouTubeyoutube.com/channel/UCtdLWLfLmOr_V6bIVeDT2gQ
• Facebookfacebook.com/DFYRealEstate
• Instagraminstagram.com/dfyrealestate
• TikToktiktok.com/@dfyrealestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Done For You Real Estate