What Smartshort does

SmartShort, operated by SMARTINNOV S.A.S., is a Paris-based, privately held software company that provides an AI-powered video generation platform for short-form social media content. Users supply a text prompt, script, or audio clip, and the platform produces a complete short-form video targeted at TikTok, Instagram Reels, and YouTube Shorts. The stack combines AI captioning with a claimed 99.7% accuracy, automated B-roll and transitions, 30 premium AI narration voices with limited user-side voice adjustments, and ready-made templates. ElevenLabs is recommended for users requiring extensive voice modifications, and YouTube API Services are used to enable publishing and scheduling to YouTube Shorts.

The product is delivered as a self-serve SaaS via smartshort.co with Google sign-in for low-friction onboarding. SmartShort commercializes the platform through three monthly subscription tiers — Basic at $19 (20 videos), Expert at $39 (50 videos), and Pro at $59 (100 videos) — each including lifetime commercial licensing, Full HD 60fps output, no watermark, and unlimited AI generations and stock footage. Expert and Pro tiers add auto-scheduling and a Smart Calendar. All payments are processed by Paddle.com, which acts as Merchant of Record for global billing, VAT, invoicing, and chargebacks.

The go-to-market is pure product-led growth with no disclosed sales force: a Discord community serves as the engagement and support hub, and a 30% recurring-commission affiliate program drives referral-based acquisition. The company was founded in 2024, has 1-10 employees, has not raised external funding, and discloses no revenue or customer figures. All plans exclude VAT, video counts reset monthly with no rollover, and the company is GDPR-compliant with Standard Contractual Clauses for international data transfers.

Name

Smartshort

Legal name

SMARTINNOV S.A.S.

Website

https://smartshort.co

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

SmartShort, a Paris-based bootstrapped SaaS, provides an AI-powered platform that generates ready-to-publish short-form videos from text, scripts, or audio for individual social media creators targeting TikTok, Instagram Reels, and YouTube Shorts.

Ownership category

akta.pro rank

Product category

AI Video Generation Software

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Generalist Short-Form Video Social Platforms (MPACAHAA)

Keywords

• AI video generation
• Short-form video creation
• Social media content automation
• Faceless video maker
• AI captioning software

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Monthly recurring subscription with three tiers (Basic $19/mo, Expert $39/mo, Pro $59/mo). Billed monthly via Paddle.com as Merchant of Record. Subscriptions auto-renew unless cancelled. Video count resets monthly with no rollover of unused videos.
2. Affiliate Commission: 30% recurring commission on all subscription payments from referred users. Affiliates earn on every payment made by their referrals for as long as the subscription remains active.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SmartShort is an AI-powered SaaS platform that generates ready-to-publish short-form videos for TikTok, Instagram Reels, and YouTube Shorts from a text prompt, script, or uploaded audio clip. The platform automates editing, captions, B-roll, transitions, voiceover, and cross-platform scheduling in a single workflow, and is sold to individual content creators via monthly subscriptions.

Product overview

SmartShort is a single, unified AI-powered video generation platform designed for short-form social media content creation. The platform's core product is its AI video generation engine, which accepts text prompts, scripts, or audio uploads and produces complete, monetizable videos for TikTok, Instagram Reels, and YouTube Shorts in one click. This core engine is supplemented by sub-modules including the Prompt Generator (for story ideation), the AI Caption Generator (producing 99.7% accurate captions), B-roll and transition automation, and an AI voice engine offering 30 premium voices. SmartShort is commercialized through three subscription tiers — Basic Edition (20 videos/month), Expert Edition (50 videos/month with auto-scheduling), and Pro Edition (100 videos/month) — plus an Affiliate Program offering 30% recurring commission. All tiers include lifetime commercial licensing. Payments are processed by Paddle.com.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 30-second video generation from idea to ready-to-publish content
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• YouTube (Google)coreTechnology or IntegrationUses YouTube API Services to enable video publishing and scheduling to YouTube Shorts. Users agree to Google API Services User Data Policy and YouTube Terms of Service when using the service.
• Paddle.comcoreTechnology or IntegrationPaddle.com Market Limited acts as Merchant of Record for all purchases, processing payments, collecting/remitting VAT, issuing invoices, handling chargebacks, and ensuring tax compliance. SmartInnov uses Paddle for all billing operations.
• GooglecoreTechnology or IntegrationGoogle authentication (Sign in with Google) and Google services used for platform functionality. Users can revoke SmartShort's access to their Google data via Google security settings.

Recent moves2 records

Expansion highlights4 records

Direct peers

• Descript: AI-powered video and audio editing platform with transcription, captions, and short-form repurposing. Comparable to SmartShort in script-driven editing and creator workflow automation.
• Opus Clip: AI-powered tool that repurposes long-form video into short-form clips for TikTok, Reels, and Shorts. Directly comparable to SmartShort's end-to-end short-form video generation and publishing workflow.
• HeyGen: AI video generation platform with avatars, voice cloning, and short-form content creation. Comparable to SmartShort in AI video output, premium voice library, and creator-focused monetization.
• Pictory: AI video generation platform that turns text/scripts into short-form videos with stock footage, voiceover, and captions. Overlaps SmartShort's script-to-video pipeline targeting social creators.
• InVideo: AI video creation platform with text-to-video generation, templates, and stock footage — directly comparable to SmartShort's prompt-driven short-form video generation and templated workflow.
• Captions (captions.ai): AI video creation and editing platform offering auto-captions, AI avatars, and short-form video generation. Closely overlaps SmartShort's AI captioning, voice, and auto-editing features.

Broad incumbents

• Synthesia: AI avatar video generation platform primarily serving enterprise training and marketing, but increasingly used for short-form social content. Comparable AI video + voice generation stack.
• VEED.io: Established online video editor with AI features (auto-subtitles, AI avatars, text-to-video). Comparable broader incumbent offering similar creation-plus-publishing capabilities for short-form content.
• CapCut: ByteDance-owned video editor integrated with TikTok, with AI-powered short-form video editing, captions, and templates. A free, well-funded incumbent serving the exact same target market as SmartShort.
• Runway: Generative AI video platform (Gen-3, etc.) used by creators for short-form social content. Comparable as an AI video generator, but with a research-grade focus and broader creator/professional audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartshort