Dorado Reisen

What Dorado Reisen does

Dorado Latin Tours (operating as Dorado Reisen) is a privately held Swiss tour operator that specializes exclusively in bespoke individual travel to Central and South America. Founded in 2003 and headquartered at Herostrasse 12, Zurich, the company operates as a brand under DERTOUR Suisse SA, which is itself a subsidiary of DERTOUR GROUP within the German REWE Group conglomerate. The company serves Swiss individual travellers and couples seeking customized, expert-led itineraries to 18+ destinations including Argentina, Brazil, Chile, Peru, Costa Rica, Ecuador, Galapagos, Mexico, Panama, and others.

The product portfolio spans seven core tour types: private guided round trips, self-drive car-rental tours, trekking expeditions, fixed-date group tours, expedition cruises (Antarctica, Chilean fjords, Amazon, Galapagos), beach holidays, and multi-country combinations. There is no proprietary technology platform disclosed; the company operates a TYPO3 CMS website that functions as a digital storefront for browsing itineraries, viewing public pricing, and submitting inquiries, complemented by a wish-list ("Merkzettel") feature and a multilingual DE/FR interface.

The business model is sales-led and consultation-driven. Customers initiate contact via phone (+41 58 702 60 45) or email for personalized itinerary design with regional specialists. Revenue is generated through per-person package tour sales, with published indicative pricing in CHF ranging from approximately CHF 1,335 (Panama Kompakt, 10 days) to CHF 13,500 (Best of Argentina, 22 days). Pricing is based on double occupancy with single-supplement add-ons. The company distributes primarily direct-to-consumer, supplemented by referral traffic from sister brands within the Kuoni Specialists cluster (Kuoni, Hotelplan, Travelhouse, Asia365) and broader DERTOUR Group network. A team of approximately 8 specialists, led by Managing Director Gabriela Stauffer, handles sales, product management, and regional advisory functions. Marketing channels include email newsletters, organic Facebook/Instagram, catalog distribution, destination content, and co-marketing through the Kuoni Specialists podcast "The Journey."

Name

Dorado Reisen

Legal name

DERTOUR Suisse SA

Website

https://dorado-latintours.ch

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Dorado Latin Tours is a Swiss tour operator specializing in bespoke individual travel to 18+ destinations across Central and South America, serving Swiss travelers through personalized advisory sales under DERTOUR Suisse SA.

Ownership category

akta.pro rank

Product category

Tour Operator Services (Central and South America specialist)

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Private/Customized Multi-Day Tour Operators (THAKADAC)

akta.pro secondary industries

Luxury Multi-Day Tour Operators (THAKADAE), Group & Series Tour Operators (Seat-in-Coach/Fixed Departures) (THAKAEAD), Luxury Expedition Cruise Specialists (Sales & Distribution) (THAEABAJ), Polar & Remote-Destination Expedition Tour Operators (THAKADAM)

Keywords

• Package tour operator
• Latin america travel
• Tailor-made tours
• Private guided tours
• Sustainable travel

Headquarters

HQ city

Adliswil

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Package Tour Sales: Dorado Latin Tours organizes and sells customized package tours to Central and South America. Revenue is generated through the sale of complete travel packages that include accommodations, transfers, guided excursions, and in-country logistics. Pricing is per-person, based on double occupancy, with additions for single supplements and optional upgrades.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Dorado Latin Tours (Dorado Reisen) is a Swiss specialist tour operator that designs, organizes, and sells fully customized package tours to 18+ destinations across Central and South America. Its portfolio spans private guided tours, self-drive car-rental tours, trekking expeditions, fixed-departure group tours, expedition cruises (Galapagos, Antarctica, Amazon), beach holidays, and multi-country combinations, with every itinerary assembled individually after personal consultation. Pricing is quoted per person in CHF based on double occupancy and the company handles accommodation, transfers, domestic flights, guided excursions, and on-the-ground logistics end-to-end.

Product overview

Dorado Latin Tours operates as a specialized travel agency and tour operator focused exclusively on Central and South America. The company offers a portfolio of seven core tour products: Private Round Trips (customized private guided tours), Self-Drive Tours (independent car rental adventures), Trekking Tours (hiking expeditions), Group Tours (fixed-date escorted tours), Cruises (expedition voyages to Antarctica, Galapagos, and the Amazon), Beach Holidays, and Country Combination packages. The product portfolio is complemented by travel reports content and a podcast series. The company provides comprehensive travel services including personalized consultation, catalog ordering, newsletter subscriptions, travel vouchers, and sustainability-focused travel options.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Rundreisen (Private Round Trips) Customized private guided tours across Central and South America with German or English-speaking guides, tailored to each individual traveller's preferences and assembled after personal consultation.
• Mietwagenreisen (Self-Drive Tours) Flexible self-drive tours allowing travellers to explore destinations independently with rental vehicles, planned routes, and pre-organized accommodations.
• Trekkingreisen (Trekking Tours) Hiking and trekking adventures ranging from day walks to multi-day excursions through the diverse landscapes of Central and South America.
• Gruppenreisen (Group Tours) Pre-organized group tours with fixed departure dates, German or English-speaking guides, and group activities, for travellers who prefer shared-departure itineraries.
• Schiffsreisen (Cruises) Expedition cruises including Antarctic voyages, Chilean fjords, Amazon River journeys, and Galapagos cruises, packaged with full logistics support.
• Badeferien (Beach Holidays) Beach vacation packages primarily in Brazil and Costa Rica with relaxation and water activities, sold as all-inclusive holiday packages.
• Länderkombinationen (Country Combinations) Multi-country tour packages combining visits to neighbouring countries in Central and South America into a single integrated itinerary.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• DERTOUR Group (REWE Group)coreStrategic or Co-development PartnerDorado Latin Tours is an integral part of DERTOUR Group, which belongs to the REWE Group, one of the largest Central European tourism conglomerates. The affiliation provides operational infrastructure, financial backing, brand credibility, and cross-selling referrals across a network of Swiss and European travel brands.
• Kuoni SpecialistscoreGTM or Marketing PartnerDorado Latin Tours operates as a Kuoni Specialists brand — a curated cluster of specialist travel brands. This partnership provides a recognized quality label, co-marketing opportunities, shared podcast platform ('The Journey'), and referral traffic from the broader Kuoni Switzerland network.
• Schweizer Reise-Verband (SRV)minorOthersMember of the Swiss Travel Association (Schweizer Reise-Verband), providing industry representation, credibility, and adherence to professional standards.
• Garantiefonds der Schweizer ReisebrancheminorOthersParticipant in the Swiss Travel Industry Guarantee Fund (Garantiefonds), providing consumer financial protection for customers in case of insolvency or trip disruption.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Helvetic Tours: Swiss tour operator focused on individual and small-group travel worldwide. Comparable to Dorado on the individualized, expert-led Swiss outbound model, though covering a broader set of destinations.
• EXPLORER Fernreisen: Switzerland-based tour operator specializing in long-haul, individual, and small-group travel to distant destinations. Comparable in the bespoke, consultant-led, individual-traveler model and target demographic, though with broader geographic coverage than Dorado.
• Kontiki Reisen: Swiss specialist tour operator focused exclusively on Latin America, offering escorted and individual tours. Highly comparable to Dorado in destination focus, customer base (Swiss outbound), and bespoke/guided product mix — making it the most direct head-to-head competitor.
• Hauser Exkursionen: German specialist for trekking, adventure, and individual long-haul guided tours. Comparable to Dorado's trekking-tour product line and individualized-expert-led model; differs primarily in geographic focus (broader than Latin America) and home market (DACH vs. Swiss).
• Papaya Tours: German specialist operator for Central and South America individual travel with similar bespoke- and sustainability-oriented positioning. Directly comparable on product model; differs only by serving the German rather than Swiss market.

Broad incumbents

• Hotelplan: Swiss tour operator and sister brand under DERTOUR Suisse SA / REWE Group. Comparable as a Swiss outbound incumbent offering long-haul package tours, though at broader portfolio scale and through different distribution channels than Dorado.
• Kuoni: Major Swiss incumbent tour operator and direct sister brand within the Kuoni Specialists / DERTOUR Group cluster. Overlaps with Dorado on Switzerland-based outbound long-haul travel but at significantly broader scale and destination breadth.
• DERTOUR: German tour operator and direct parent group of Dorado Latin Tours via DERTOUR Suisse SA. Comparable as a European incumbent long-haul tour operator; overlap exists in Latin America product, but DERTOUR serves a much broader DACH market at scale.

Regional players

• Hapag-Lloyd Cruises: German-based luxury and expedition cruise line operating in regions overlapping Dorado's cruise offerings (Antarctica, Galapagos, Amazon). Comparable specifically on the expedition cruise segment Dorado resells; not directly competing in Dorado's escorted land-tour core.

Others

• travelhouse.ch: Swiss travel retail brand and sister brand within the Kuoni Specialists / DERTOUR network. Referrals flow between Dorado and travelhouse; comparable as part of the same integrated Swiss outbound distribution ecosystem rather than as a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DoradoLatinTours
• Instagraminstagram.com/_doradolatintours
• LinkedInlinkedin.com/company/dorado-latin-tours-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dorado Reisen