Store Central
Store Central operates a network of urban dark stores providing end-to-end eCommerce fulfillment — receiving, storage, picking, packing, and 30-minute to same-day last-mile delivery — for D2C brands and retailers in Chile and Peru, with multi-platform technology integrations.
- Company typePrivate
- Founded2019
- HeadquartersSantiago, Chile
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Store Central does
Store Central is the dark store fulfillment line of business of Chilean startup Grupo Central, founded in 2019 and operating as a subsidiary under the legal name Store Central SPA. The company provides end-to-end eCommerce fulfillment services through a network of strategically located urban dark stores, offering receiving, storage, picking, packing, and last-mile delivery with stated 30-minute to same-day delivery windows in Chile and Peru. Its technology layer centers on Portal Central, a customer dashboard providing real-time inventory visibility, order management, tracking, and manual order entry for non-integrated channels, combined with pre-built integrations to 16+ eCommerce platforms, marketplaces, last-mile delivery partners, and invoicing tools including Shopify, VTEX, WooCommerce, Mercado Libre, Amazon, Falabella, Rappi, Cabify, and PedidosYa. The company targets eCommerce brands, retailers, and D2C entrepreneurs seeking professional fulfillment infrastructure without owning their own warehouses, with named customers spanning food and beverage, pet products, cosmetics, and beverages. Revenue is generated through quote-based managed-service fees structured by monthly order volume tiers (1-100, 101-500, 501-1,000, and 1,000+ orders per month), with the sales motion handled through dedicated Key Account Managers. Store Central has raised US$3 million in seed funding in April 2022, entered Peru in July 2022 with operations launching in August, and announced planned expansion to Brazil by end of 2022.
Store Central firmographics
Firmographics- Name
- Store Central
- Legal name
- Store Central SPA
- Website
- https://storecentral.cl
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Store Central operates a network of urban dark stores providing end-to-end eCommerce fulfillment — receiving, storage, picking, packing, and 30-minute to same-day last-mile delivery — for D2C brands and retailers in Chile and Peru, with multi-platform technology integrations.
- Ownership category
- akta.pro rank
Store Central industry classification
Industry- Product category
- eCommerce Fulfillment Services
- NAICS
- Local Messengers and Local Delivery (4922)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Micro-fulfillment & Dark Store Operations (CRAFAMAK)
Keywords
Where Store Central is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices2 records
Markets served
Store Central business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Fulfillment Services: End-to-end fulfillment solution covering receiving and storage of products, picking and packing, and last-mile delivery management. Revenue generated through logistics and fulfillment service fees based on order volume.
- Dark Store Infrastructure: Providing warehouse/storage infrastructure in urban dark store locations for eCommerce brands to store inventory close to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom pricing based on order volume |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Store Central product offering
Product offeringCore offering
Store Central provides end-to-end eCommerce fulfillment through a network of urban dark stores, covering product reception and storage, picking and packing, and last-mile delivery from as little as 30 minutes to same day. Customers integrate their online stores via Portal Central or platform connectors (Shopify, VTEX, Mercado Libre, Falabella, Amazon, etc.) so the company picks, packs, and dispatches orders through its own dark store staff and partner couriers. The model targets brands, retailers, and D2C entrepreneurs that need express urban delivery without owning warehouse or logistics infrastructure.
Product overview
Store Central is a single-purpose express fulfillment service for eCommerce, built on a network of strategically located Dark Stores. The offering consists of the core Store Central Fulfillment Service (handling end-to-end logistics from product reception through last-mile delivery in 30 minutes to same-day windows) and the Portal Central web portal (providing real-time inventory, order tracking, and manual order entry for merchants). There are no separate SaaS modules, standalone APIs, or add-on products — the service is unified around the fulfillment operation.
Differentiator
Problem solved
Functional benefit
Products and services
- Store Central Fulfillment Service End-to-end fulfillment service for eCommerce using a network of Dark Stores, covering product receiving, storage, picking, packing, and last-mile delivery from 30 minutes to same day, targeted at eCommerce brands, retailers, and D2C entrepreneurs.
- Portal Central Customer-facing web portal providing real-time inventory visibility and replenishment, order management with tracking, and manual order entry for non-integrated sales channels, used by eCommerce merchants to monitor and operate their Store Central fulfillment account.
Quantifiable outcome
- Delivery time reduction from days to 30 minutes
- +1 more outcomes
Companies that use Store Central
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
Store Central technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature3 records
Store Central partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- VTEXcoreeCommerce platform integration allowing seamless connection between VTEX-powered online stores and Store Central's fulfillment network.
- ShopifycoreIntegration with Shopify's eCommerce platform enabling Shopify merchants to utilize Store Central's dark store fulfillment services.
- Mercado LibrecoreMarketplace integration connecting Mercado Libre sellers to Store Central's fulfillment and delivery infrastructure.
- RappicoreDelivery application integration for coordinating deliveries and managing last-mile logistics through the Rappi platform.
- FalabellacoreMarketplace integration with Falabella's platform for order fulfillment and delivery management.
- AmazoncoreIntegration with Amazon's marketplace enabling sellers to leverage Store Central's dark store network for Prime-like delivery speeds.
Scale indicators4 records
Recent moves9 records
Expansion highlights4 records
Store Central competitors and assessment
Company assessmentDirect peers
- Rappi: Latin America's leading super-app covering delivery and on-demand logistics, with its own dark-store / courier network and a key partner of Store Central's. It is the most direct functional comparable given its overlapping merchant, dark-store, and last-mile operations across the same LATAM geographies.
- GoPuff: US-headquartered instant-needs delivery company operating its own dark stores for 30-minute fulfillment. Closely mirrors Store Central's dark-store + multi-vertical SKU model and is the most benchmarked global peer for the dark-store micro-fulfillment category.
- Cornershop by Uber: LATAM-founded on-demand grocery and convenience delivery platform acquired by Uber; runs dark-store-like fulfillment and is a logistics integration partner to Store Central. Direct overlap on the same merchant / quick-delivery value chain.
- Getir: Quick-commerce operator running urban dark stores to deliver in roughly 10–30 minutes across multiple countries. Same operating logic as Store Central's dark-store network and a relevant comparison point for multi-city expansion economics.
Broad incumbents
- Mercado Libre (Mercado Envíos): LATAM's largest eCommerce marketplace with its own fulfillment and last-mile network (Mercado Envíos). Both a customer/integration partner of Store Central and a structural competitor that could disintermediate third-party dark stores with embedded logistics.
Regional players
- DiDi Food / 99: Brazilian on-demand mobility and delivery platform with an embedded courier network and merchant services. Relevant for Store Central's potential Brazil expansion and last-mile cost benchmark.
- Olist: Brazilian eCommerce fulfillment and marketplace aggregator enabling merchants to outsource storage and shipping, mirroring Store Central's third-party fulfillment offering but with a Brazilian regional footprint.
- Loggi: Brazilian last-mile logistics and fulfillment company serving eCommerce merchants with urban distribution, mirroring Store Central's dark-store / urban-fulfillment thesis but focused on Brazil. Relevant comp if Store Central executes its Brazil plan.
Emerging players
- Flink: European quick-commerce operator running dark stores for sub-30-minute grocery and convenience delivery, formed via the integration of Gorillas. Relevant comparable on operational mechanics for dark-store unit economics outside LATAM.
- Justo: LATAM online grocery and delivery operator with dark-store-style operations across several countries and an existing integration partner of Store Central. Closely comparable on multi-category grocery / household fulfillment in overlapping regions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Store Central social profiles
Digital presenceStore Central financial estimates
Financial estimateRevenue estimate
Valuation estimate
Store Central leadership team
Management profileNumber of profiles
Profiles5 records
Store Central funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Store Central M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Store Central
What does Store Central do?
Store Central provides end-to-end eCommerce fulfillment through a network of urban dark stores, covering product reception and storage, picking and packing, and last-mile delivery from as little as 30 minutes to same day. Customers integrate their online stores via Portal Central or platform connectors (Shopify, VTEX, Mercado Libre, Falabella, Amazon, etc.) so the company picks, packs, and dispatches orders through its own dark store staff and partner couriers. The model targets brands, retailers, and D2C entrepreneurs that need express urban delivery without owning warehouse or logistics infrastructure.
Is Store Central a public or private company?
Store Central is a private company. It is classified as corporate owned and is currently operating.
When was Store Central founded?
Store Central was founded in 2019. It employs 11 to 50 people.
Where is Store Central based?
Store Central is headquartered in Santiago, Chile, in the Latin America region.
How does Store Central make money?
Two revenue lines are on record. Fulfillment Services are the primary driver. The others are dark Store Infrastructure.
Who are Store Central's main competitors?
Direct peers on record are Rappi, GoPuff, Cornershop by Uber and Getir. Mercado Libre (Mercado Envíos) is listed as a broad incumbent. Regional players are DiDi Food / 99, Olist and Loggi. Emerging players are Flink and Justo.
Does Store Central have an API?
No public API is recorded for Store Central.
What industry is Store Central in?
Store Central's product category is eCommerce Fulfillment Services. Its primary akta.pro industry code is CRAFAMAK, Micro-fulfillment & Dark Store Operations. Its NAICS code is 4922 and its SIC code is 5940.