Pentz Homes

Name

Pentz Homes

Legal name

Pentz Homes | Keller Williams Classic Realty NW

Website

https://pentzhomes.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Home buying representation
• Home selling services
• Property search platform
• MLS real estate listings

Headquarters

HQ city

Maple Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Technology or R&D

Revenue model

1. Buyer's Agent Commission: Earns commission as buyer's agent when assisting clients in purchasing homes. Commission is typically a percentage of the transaction price paid by the seller or buyer at closing.
2. Seller's Agent Commission: Earns commission as listing agent when helping sellers market and sell their homes. Commission is typically 2.5-3% of the sale price paid by the seller at closing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pentz Homes is a residential real estate brokerage providing agent-mediated buying and selling services in the Minneapolis-St. Paul metropolitan area. The company operates under Keller Williams Classic Realty NW, with licensed Realtor agents handling in-person consultations, property showings, negotiations, and closings. The offering is supported by a Brivity-powered website platform featuring IDX-enabled property search, client portal (MyPortal), market reports, home value estimates, and financing guidance.

Product overview

Pentz Homes operates as a residential real estate brokerage affiliated with Keller Williams Classic Realty NW, offering a technology-enabled platform for home buying and selling. The core offering consists of agent-driven real estate services supported by the Brivity-powered website platform. The product portfolio includes a main website with property search functionality, a client portal (MyPortal) providing collections, saved searches, and market reports, a home value estimation tool, and financing guidance services. The MyPortal platform is the primary digital product, integrating property search, market reports, home valuation, and client-agent communication into a unified experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Pentz Homes Real Estate Services Full-service residential real estate brokerage offering home buying and selling services in the Minneapolis-St. Paul metro area, including Minneapolis, Saint Paul, Brooklyn Park, Golden Valley, Richfield, Robbinsdale, Roseville, and surrounding Minnesota communities. Licensed Realtor agents provide in-person representation for consultations, property showings, negotiations, and closing coordination.
• Home Loan/Financing Guidance Financing assistance connecting home buyers with mortgage specialists and lenders, providing guidance through the loan application, processing, underwriting, and closing process.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Keller Williams Classic Realty NWcoreChannel Partner/ Reseller/ DistributorPentz Homes operates as a team under the Keller Williams Classic Realty NW brokerage brand. This affiliation provides the brokerage license, brand recognition, and access to Keller Williams training, tools, and resources for agents.
• BrivitycoreTechnology or IntegrationThe Pentz Homes website is powered by Brivity, an IDX-enabled real estate platform that provides property search, lead management, virtual tours, market reports, and CRM functionality.
• Regional Multiple Listing Service of Minnesota (Northstar MLS)coreTechnology or IntegrationProperty listings are sourced from and distributed through the Northstar MLS, providing access to comprehensive listing data across the Minneapolis-St. Paul metropolitan area.
• International Institute of MinnesotaminorOthersCharitable organization supported by Nate Pentz. The brokerage donates $100 from each closed transaction to support the organization's refugee and immigrant empowerment programs including resettlement, educational programs, and case management.
• Greater Minneapolis Crisis NurseryminorOthersCharitable organization supported by the team. Provides free services to parents experiencing barriers including unemployment, homelessness, medical or mental health concerns, poverty, and domestic violence.
• 360 CommunitiesminorOthersCharitable organization supported by Laura Brenden. Focuses on community resources, violence prevention, and school success programs to deliver safety and stability that improves lives.
• Habitat for HumanityminorOthersCharitable organization supported by Alicia Hart. Builds strength, stability and self-reliance in partnership with families in need of decent and affordable housing.
• Bridge for YouthminorOthersCharitable organization supported by Christin Sanders. Empowers youth experiencing homelessness through safe shelter, basic needs support, and healthy relationships. Helps the 6,000+ unaccompanied youth experiencing homelessness in Minnesota.
• Southside Family Nurturing CenterminorOthersCharitable organization supported by Lydia Kauppi. Focuses on early education intervention and family home visits designed to facilitate long-term differences in the lives of disenfranchised community members.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Redfin: Tech-enabled residential brokerage and consumer search portal serving the Twin Cities. Comparable as a competing buyer/seller service in the same geography, distinguished by a discount commission model.
• eXp Realty: Cloud-based national brokerage with agents across all 50 states including Minnesota. Comparable as a residential brokerage model, though differentiated by its virtual operating model and agent equity program.
• Compass: National tech-enabled residential brokerage with a strong agent platform and in-house marketing tools. Comparable to Pentz Homes as a buyer/seller brokerage, though at vastly greater scale and with proprietary technology.
• Realty ONE Group: National flat-fee brokerage franchise expanding in the Midwest. Comparable residential brokerage model with a different commission structure, competing for agents and clients in the same metro market.

Direct peers

• HomeSmart Realty: National residential brokerage franchise offering full-service representation including in Minnesota. Comparable as an agent-driven brokerage competing in the same buyer/seller segment.
• Edina Realty: Large Minnesota-based residential real estate brokerage headquartered in the Twin Cities. Directly comparable as a regional competitor offering buy/sell representation across the same metro area Pentz Homes serves.
• Coldwell Banker Burnet: Major residential brokerage operating throughout Minnesota including the Twin Cities metro. Direct peer offering traditional full-service agent-driven buyer and seller representation in the same geographic market.
• RE/MAX Results: Large RE/MAX affiliate operating in the Twin Cities metro area. Directly comparable franchise-model residential brokerage competing for the same buyer and seller clients in Minneapolis-St. Paul.
• Better Homes and Gardens Real Estate - Midwest: Franchise residential brokerage serving Minnesota including the Twin Cities. Comparable traditional agent-mediated buyer and seller representation model in the same regional market.

Others

• Zillow: Consumer real estate search portal and iBuying platform with strong Minnesota market presence. Not a direct brokerage competitor in the same sense but is an ecosystem participant that drives buyer lead flow and competes for seller attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pentzhomes
• Facebookfacebook.com/pentzhomes
• LinkedInlinkedin.com/company/pentz-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pentz Homes