Rebel Animal Rescue

What Rebel Animal Rescue does

Rebel Animal Rescue is a 501(c)(3) nonprofit animal welfare organization (EIN 99-2029144) founded in April 2024 and headquartered at 13400 Bell St, Suite B, Amarillo, Texas, serving the Texas Panhandle. It operates a foster-based rescue model combining 53 active foster homes with a small on-site kennel footprint (5 dog kennels, 2 cat kennels) and a dedicated transport van. The organization sources dogs, cats, and other animals from overcrowded Texas shelters, owner surrenders, and emergency situations; places them locally through weekly Sunday adoption events at the Petco on 2203 S Western St; and transports them to partner rescues in Colorado, Nebraska, Iowa, and Washington where adoption demand is higher. In 2025 it welcomed 769 animals and completed 47 transports, up from 273 animals and 25 transports in its 2024 founding year.

The technology stack is intentionally lean and entirely third-party: ShelterLuv for adoption, foster, and rescue partner applications and animal listings; Petco Love Lost for lost-and-found pet reunification via a regional map; and Calendly for scheduling foster pickups, pantry pickups, and volunteer sessions. There are no proprietary software products. Adjacent community services include a Pet Pantry stocked by Amazon Warehouse in-kind donations (to prevent owner surrenders), a Lost/Found Pet Reunification service, a Volunteer program with structured shifts plus Bark Break outings, and a 'COMING SOON' community vaccination service.

The revenue model is donation- and event-driven, with no enterprise contracts or recurring B2B revenue. Cash inflows come from direct donations (PayPal, Venmo, credit card, monthly giving, multiple Amazon/Walmart/Purina wishlists), a $55/month Saved Subscription box of artisan goods from local makers (pickup or free porch delivery in Canyon/Amarillo), merchandise sales through an online Printify storefront and the Rescue Re-Tail Facebook group, and a continuous calendar of community fundraisers (plant sales with 50% margins, raffles, bake sales, dine-to-donate nights at Walk-On's and Texas Roadhouse, Murder Mystery Dinner tickets at $30/$50). Distribution is hybrid: weekly in-person Petco adoption events, self-serve online applications via ShelterLuv, direct foster placement, and the Panhandle Gives annual giving campaign. Customer segments include prospective adopters, foster families, pet owners in hardship, out-of-state rescue partners, and volunteers.

Name

Rebel Animal Rescue

Legal name

Rebel Animal Rescue

Website

https://rebelanimalrescue.org

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Rebel Animal Rescue is a Texas Panhandle 501(c)(3) nonprofit, founded April 2024, that runs a foster-based animal rescue pulling dogs and cats from overcrowded shelters, placing them via weekly Petco adoptions and out-of-state transport to partner rescues in four states.

Ownership category

akta.pro rank

Product category

Animal Rescue and Welfare Services

NAICS

Social Advocacy Organizations (8133), Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAIAA

Animal Shelters & Adoption Services

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYBPAGAIAF

Foster & Volunteer Network Programs

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYBPAGAIAK

Education & Community Outreach (Responsible Pet Ownership)

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

Keywords

• Animal rescue services
• Pet adoption services
• Foster care programs
• Animal transport services
• Nonprofit animal welfare

Headquarters

HQ city

Amarillo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The organization raises funds through various community fundraising events including bake sales, raffles, plant sales, partner restaurant dine-to-donate nights, and merchandise sales. They also accept direct donations via PayPal, Venmo, credit card, and monthly subscription programs.
2. Saved Subscription Box: Monthly subscription program delivering 5 artisan, small-batch items from local small businesses. Subscribers receive a curated box with seasonal touches and a 'Saved Story' card highlighting a rescued animal. Generates recurring revenue while supporting local small businesses.
3. Pet Pantry Donations: Community pet pantry stocked with essential supplies donated by Amazon Warehouse. Provides food and supplies to pet owners facing financial hardship to help keep pets with their families.
4. Merchandise Sales: Online merch store selling stickers, magnets, bags, office supplies, hats, blankets, and shirts. A percentage of sales goes directly to supporting rescue efforts.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Rebel Animal Rescue is a 501(c)(3) nonprofit that operates a foster-based animal rescue, pulling dogs and cats from overcrowded Texas Panhandle shelters and placing them through weekly adoption events at Petco, foster placements, or out-of-state transport to partner rescues in Colorado, Nebraska, Iowa, and Washington. The organization supplements its core rescue work with a volunteer program, a community Pet Pantry for owners in financial hardship, a monthly artisan subscription box (Saved Subscription), and an active fundraising event calendar.

Product overview

Rebel Animal Rescue is a 501(c)(3) nonprofit animal rescue organization founded in April 2024, serving the Texas Panhandle. It operates as a foster-based rescue with a small number of in-house kennels, supplemented by a network of 53 active foster homes. The organization's core service portfolio centers on animal rescue, adoption, and transport — pulling animals from overcrowded Texas shelters and either placing them locally through weekly Petco adoption events or transporting them to partner rescues in Colorado, Nebraska, Iowa, and Washington. Supporting services include a volunteer program with structured shifts and the Bark Break/Doggy Day Out program, a Pet Pantry providing food and supplies to families in hardship, a Lost/Found Pet Reunification service via Petco Love Lost, and community vaccine services (planned). The organization also generates revenue through a monthly subscription box (Saved Subscription) featuring artisan goods from local makers, plus an ongoing series of fundraising events and an online merch store. A future facility development project aims to build a permanent rescue property with dedicated housing, medical, and adoption spaces.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 769 animals rescued and placed in 2025
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Petco LovecoreStrategic or Co-development PartnerWeekly adoption events held at Petco locations as a proud Petco Love Partner. Adoption events occur every Sunday (June-July: 12:00-4:00 PM; other months: 2:00-4:00 PM) at 2203 S Western St, Suite 300, Amarillo, TX.
• Amazon WarehousecoreStrategic or Co-development PartnerDonates essential pet supplies (food and supplies) to the Pet Pantry program. These in-kind contributions enable the rescue to support pet owners facing financial hardship and help keep pets with their families.
• Petco Love LostcoreTechnology or IntegrationPartners with Petco Love Lost to help reunite lost pets with families faster. Features live view of animals in care and a regional map of reported lost and found pets in the community.
• Walk-On's Sports BistreauxminorGTM or Marketing PartnerParticipates in give-back events where the restaurant donates 10% of sales to the rescue when customers mention the organization at checkout. Located at 3506 S Soncy Rd, Amarillo, TX 79119.
• Texas RoadhouseminorGTM or Marketing PartnerParticipates in dine-to-donate events, particularly during the Panhandle Gives campaign. Donates 10% of sales when customers mention the rescue. Also offers Texas Roadhouse Roll fundraiser for holiday orders.
• Groovy PopcornminorGTM or Marketing PartnerPartnership for popcorn fundraisers where 50% of every purchase supports the rescue. Products include refillable popcorn buckets with various flavors. Orders support Valentine's Day and regular fundraising campaigns.
• J&L PlantsminorGTM or Marketing PartnerSpring plant fundraiser partner. 50% of every plant purchase (ranging $4-$38) goes toward providing care, food, medical treatment, and safe shelter for rescued animals. Pickup at rescue location.
• Wagging TailsminorGTM or Marketing PartnerDelivers heart-shaped Valentine's Day cookies sponsored through the rescue's $5 cookie sponsorship program. Helps make shelter dogs' Valentine's Day special.
• Apollo WoodcraftminorGTM or Marketing PartnerDonates handmade wooden items (U.S. Flag, Thin Blue Line Flag, Wooden Cross) for raffle fundraisers. Tickets sold at $5 each or 5 for $20.
• Bake a Wish - Cakes by AndreaminorGTM or Marketing PartnerDonates custom cakes for raffle fundraisers including Valentine Puppy Love Calendar raffle (heart-shaped Triple Chocolate Mocha cake worth $65) and Easter cake raffle.
• Canyon Cake CompanyminorGTM or Marketing PartnerHosts the rescue's Reindeer Food Bar during their Christmas Event. Families can make special treat bags for Rudolph for a donation.
• Texas Blue Lake PoolsminorGTM or Marketing PartnerHosts the Paws & Pools Adoption Pawty event on June 13, 2026 from 10:00 AM-2:00 PM at 2422 Commerce St, Amarillo, TX 79109. Features adoptable dogs, splash pools, and Father's Day smoker raffle.
• Change Fitness & NutritionminorGTM or Marketing PartnerVenue partner for the Murder Mystery Dinner Pawty & Art Auction on August 15, 2026 at 412 SE 16th Ave. Limited to 20 guests for an intimate, immersive experience.
• Colorado Rescue PartnerscoreChannel Partner/ Reseller/ DistributorOut-of-state rescue partners receiving transported animals from Rebel Animal Rescue. Part of strategic transport program to place animals from overcrowded Texas shelters where adoption demand is higher.
• Nebraska Rescue PartnerscoreChannel Partner/ Reseller/ DistributorOut-of-state rescue partners receiving transported animals from Rebel Animal Rescue. Completed 47 total transports to these partners in 2025.
• Iowa Rescue PartnerscoreChannel Partner/ Reseller/ DistributorOut-of-state rescue partners receiving transported animals from Rebel Animal Rescue. Transport network spans multiple states to maximize placement opportunities.
• Washington Rescue PartnerscoreChannel Partner/ Reseller/ DistributorOut-of-state rescue partners receiving transported animals from Rebel Animal Rescue. Furthest transport destination in the rescue partner network.
• Plainview ShelterminorStrategic or Co-development PartnerHosts the Waggin' Tails Art Show Fundraiser on August 2, 2025 at Lloyd C. Woods Park, Plainview, TX. Event features 30+ local vendors, live music, food truck, and silent auction.
• ShelterLuvcoreTechnology or IntegrationAnimal management and placement platform used for adoption applications, foster applications, volunteer applications, and rescue/transport page. Powers the rescue's animal listing and placement workflow.

Scale indicators11 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Best Friends Animal Society: National leader in the no-kill animal welfare movement, operating Sanctuary placement, transport partnerships, and community programs. Overlaps with Rebel on rescue, transport, and adoption; vastly larger in scope and resources.
• SPCA of Texas: Major Texas regional animal welfare organization operating shelters, adoption services, and community programs across the state. Directly comparable mission and Texas geography, with broader facility footprint and institutional scale.
• Humane Society of the United States (HSUS): Largest U.S. animal welfare advocacy and rescue-support organization. Overlaps with Rebel's mission on rescue, adoption promotion, and community pet support programs, but operates nationally through affiliates rather than direct sheltering.

Direct peers

• Austin Pets Alive!: Large Texas-based nonprofit animal rescue operating foster-based programs, adoption services, and transport partnerships. Directly comparable to Rebel in mission, model (foster + adoption + transport), and Texas regional focus, though significantly larger in scale.
• Dallas Pets Alive: Texas-focused foster-based animal rescue offering adoption, foster network programs, and transport partnerships in the Dallas/Fort Worth area. Same operational model, customer base (local adopters, fosters, donors), and animal welfare mission.
• Big Dog Ranch Rescue: Large foster and kennel-based dog rescue operating extensive transport networks and adoption events, comparable to Rebel in operational mechanics (foster, transport, retail adoption events), though at much greater scale.

Others

• Rescue Rebuild: Animal welfare nonprofit focused on building and renovating shelter and rescue facilities. Relevant adjacency given Rebel's planned permanent facility build-out, though Rescue Rebuild is a service provider rather than a rescue operator.
• Petco Love: National nonprofit adoption partner of Petco that funds and supports local rescue organizations, including hosting weekly adoption events at Petco locations. Directly comparable engagement with Rebel, functioning as a platform/channel rather than a direct rescue competitor.

Emerging players

• Adopt a Pet: Online pet adoption platform connecting adopters with shelters and rescue groups across North America. Comparable in supporting adoption placement for rescue animals; complementary rather than competitive with Rebel's local rescue operations.

Regional players

• Animal Rescue League of El Paso: Regional Texas animal welfare organization operating shelter, foster, and adoption programs in West Texas. Same mission and operating model as Rebel but in a different Texas region, comparable resource scale and structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebel Animal Rescue