What Win Energy does

Win Energy Ltd is an independent UK business utility broker founded in June 2012 and headquartered in Ilford, London. The company compares gas, electricity, water, and broadband contracts from a panel of more than 30 UK suppliers, presenting options to UK businesses through an advisory-led inside-sales model delivered via WhatsApp, phone, email, and website enquiry. It has served more than 3,000 UK businesses cumulatively and positions itself as a single trusted partner across the full utility stack, with additional paid services in digital marketing and website creation and an upcoming business waste management offering scheduled for Q3 2026.

The underlying platform aggregates live wholesale market pricing and supplier rate data at the point of customer enquiry, rather than serving pre-published tariff lists, enabling bespoke multi-site and high-usage pricing unavailable on standard comparison sites. Specialist expertise is concentrated in commercial kitchen energy patterns, new-business account setup (where application rejections are common elsewhere), and supplier financial stability assessment — the last of which the company credits with protecting zero clients through the 2021-2022 UK energy crisis. The technology stack is a light web-presence plus human advisory workflow; no AI/ML systems, mobile applications, or public APIs are disclosed.

Win Energy is privately held with no external funding or institutional investors. Revenue is generated almost entirely through commission paid by the chosen supplier as a small uplift built into the contracted unit rate; the core broker service is free to the customer and no charge applies if a contract does not go live. Supplementary revenue comes from website creation projects (from £200), digital marketing subscriptions (SEO from £400/month, social from £300/month), and broadband sales commissions. Customer segments span restaurants, retail, manufacturing, offices, hospitality, healthcare, construction, charities, and new business owners — all within England and Wales.

Name

Win Energy

Legal name

Win Energy Ltd

Website

https://winenergy.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Win Energy is an independent UK business utility broker founded in 2012, comparing gas, electricity, water, and broadband contracts from 30+ suppliers for 3,000+ UK SMBs via a free, advisory-led service that earns commission from chosen suppliers.

Ownership category

akta.pro rank

Product category

Utility Brokerage Services

akta.pro primary industry

Retail Energy Brokerage (Residential & SMB Switching) (EUAGAEAA)

akta.pro secondary industry

Supplier Tendering / RFP Management & Contract Negotiation Services (EUAGAEAE)

Keywords

• Business utility brokerage
• Energy comparison services
• Business broadband switching
• Utility contract switching
• Commercial utility comparison

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Commission from energy and utility suppliers: Win Energy earns a commission paid by the chosen supplier, built as a small agreed uplift into the unit rate of the contracted tariff. This is analogous to a margin built into any product price. Customers are never invoiced directly by Win Energy. If a contract does not go live for any reason, Win Energy earns nothing — no charge is applied to the customer.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Win Energy is an independent UK business utility broker that compares and switches business gas, electricity, water, and broadband contracts from a panel of 30+ UK suppliers. The service is free to businesses, with revenue earned via a small commission uplift built into the unit rate paid by the chosen supplier. The company also offers Digital Marketing (SEO, Google Ads, social media) and Website Creation services, with Business Waste Management scheduled for Q3 2026.

Product overview

Win Energy is an independent UK business utility broker offering comparison and switching services for gas, electricity, water, and broadband from a panel of 30+ UK suppliers. Founded in 2012, the company expanded from its core utility brokerage into supplementary services including Digital Marketing and Website Creation (launched 2024), Business Water and Broadband (added 2025), and Business Waste Management (launching Q3 2026). The portfolio comprises seven services unified under one broker relationship: Business Gas Comparison, Business Electricity Comparison, Business Water Comparison, Business Broadband Comparison, Digital Marketing Services, Website Creation, and the upcoming Business Waste Management. Win Energy positions itself as a free-to-use broker service, earning commission through a small uplift built into the unit rate rather than direct client charges.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Gas Comparison Independent comparison of business gas tariffs from a panel of 30+ UK suppliers, offering fixed-rate, flexible, and bespoke pricing contracts for multi-site and high-usage businesses. Includes specialist services for restaurants, manufacturing, and new business account setup.
• Business Electricity Comparison Independent comparison of business electricity tariffs from 30+ UK suppliers, covering fixed-rate, flexible, and 100% renewable green electricity options. Includes half-hourly metering specialists and multi-site contract consolidation, with potential savings up to 35% versus out-of-contract or deemed rates.
• Business Water Comparison Comparison of business water retailers following 2017 market deregulation in England. Covers clean water supply and wastewater/drainage charges, with average annual savings of approximately £180. Water efficiency reviews included.
• Business Broadband Comparison Comparison of business broadband deals including full-fibre FTTP, standard FTTC, and dedicated leased lines. Offers 99.9% uptime SLA guarantees, static IPs, and priority UK-based engineer support. Prices from £25/month.
• Digital Marketing Services Digital marketing services for UK businesses including SEO, Google Ads management, social media management (Facebook, Instagram, LinkedIn, X), and content marketing. ROI-focused campaigns with transparent reporting. Starting from £300/month for social media, £400/month for SEO.
• Website Creation Custom website creation built from scratch without templates or stock photography. Hand-coded HTML/CSS/JS websites optimised for SEO with fast loading times. Packages include Starter (from £200), Business Website (from £500), and Custom/Large (bespoke pricing). Includes GDPR compliance and original SVG illustrations.

Quantifiable outcome

• Average saving of ~£850 per year for UK businesses (illustrative average across all utilities)
• +6 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 30+ UK Energy, Water and Broadband SupplierscoreChannel Partner/ Reseller/ DistributorWin Energy works with a panel of 30+ UK energy, water, and broadband suppliers as an independent broker. The panel covers business gas (fixed, flexible, bespoke), business electricity (fixed, flexible, green/HH metering), business water (supply and wastewater), and business broadband (FTTC, FTTP, leased lines). Win Energy has no preferred supplier agreements — all suppliers are assessed equally based on client fit.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• MyGridGB: UK business energy broker targeting SMEs with comparison and switching services. Comparable customer segment and broker-led GTM, though newer to market.
• Quote Goat: UK business utility and connectivity broker serving SMEs with multi-utility switching. Comparable in service breadth and SMB focus, though smaller scale than Win Energy.
• Pebble: UK business energy broker with a tech-led comparison platform for SMEs. Comparable customer segment and supplier-panel model, with greater emphasis on digital UX than Win Energy's WhatsApp-first motion.

Direct peers

• Selectra UK: UK arm of the European Selectra energy-comparison group, offering business and residential utility comparison including broadband. Directly comparable in service scope and customer-acquisition model.
• Love Energy Savings: UK independent business utility broker comparing gas, electricity, water and broadband from a panel of suppliers for SMEs. Closest direct competitor to Win Energy in SMB utility switching with a similar commission-based model.
• Switch Gas and Electric: UK business utility comparison specialist focused on gas and electricity switching for SMEs. Comparable in target customer, supplier-panel approach, and broker-led service model.

Broad incumbents

• Compare the Market (B2B energy): Major UK price-comparison platform with a business energy vertical. Much larger scale and brand reach, representing the broad incumbent that Win Energy competes against for SMB switching traffic.
• Uswitch for Business: Established UK comparison brand operating business energy and broadband comparison. Wider portfolio and significantly larger marketing budget makes it a key incumbent competitor.
• Utility Warehouse: UK multi-utility provider bundling energy, broadband, mobile and insurance under one bill. Overlaps with Win Energy's bundled-utility positioning but as a vertically integrated supplier rather than an independent broker.
• Octopus Energy for Business: UK energy supplier with a direct business offering and digital switching tools. Represents the supplier-side threat to traditional brokers like Win Energy by enabling direct SME procurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/winenergyuk
• Facebookfacebook.com/winenergyuk
• LinkedInlinkedin.com/company/win-energy21
• Instagraminstagram.com/winenergyuk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Win Energy