Voxpop
Voxpop is a Mexico-based audiovisual platform founded in 2003 that delivers ambient music, video signage, and legal music licensing to 1,400+ retail stores via proprietary BLACKVOX hardware and VOXHUB/VOXPLAYER software, monetizing through subscriptions, hardware sales, and in-store advertising.
- Company typePrivate
- Founded2003
- HeadquartersMiguel Hidalgo, Mexico
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Voxpop does
Voxpop is a Mexico-based audiovisual experience platform founded in 2003 that delivers in-store ambient music, video signage, and in-store advertising to retail and commercial environments. The company combines proprietary BLACKVOX hardware devices (4LTE, Slim, Mini, Media Player) with cloud-based software platforms (VOXPLAYER for streaming playback and VOXHUB for centralized multi-store management) to serve a network of 1,400+ stores reaching approximately 3.84 million daily visitors. Its technology stack is designed for retail realities in Mexico, most notably the BLACKVOX 4LTE player, which operates without requiring customer WiFi by using integrated 4G/LTE connectivity for content updates.
The company monetizes through a tiered subscription model (Básico at $295 MXN/branch/month up to Enterprise at $895 MXN/branch/month), one-time hardware sales, turnkey audio/video installation services, and airtime sales for in-store advertising campaigns. Voxpop bundles legal music licensing protection through direct agreements with Mexican rights societies SACM, SOMEXFON, and ANDI, positioning compliance — and avoidance of fines up to $120,000 MXN — as a core value proposition. Customer segments include fashion retail (Suburbia, Birkenstock, Shasa), supermarkets and warehouse clubs (Walmart, Soriana, Sams, CityMarket), pharmacies (SanPablo), bookstores (Gandhi), fast food (Carls Jr), and pet retail (Petco). Go-to-market is sales-led for enterprise, with self-service Stripe checkout emerging for SMB tiers.
The business model rests on three reinforcing revenue mechanics: recurring subscription fees for software and music rights, episodic hardware refresh cycles across the installed base, and advertising airtime sales to consumer brands targeting the network's roughly 20 million daily impacts. Documented advertising outcomes include a 55% sales lift for a shampoo brand over a four-week campaign and a 110% sales lift for a carbonated beverage brand over a five-week campaign. Leadership is founder-led (Rodolfo Madero, Director General; Marco Guazo, Director Comercial; Elena Rico, Subdirectora Operativa) with no disclosed institutional ownership.
Voxpop firmographics
Firmographics- Name
- Voxpop
- Legal name
- VoxPop
- Website
- https://voxpop.com.mx
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Voxpop is a Mexico-based audiovisual platform founded in 2003 that delivers ambient music, video signage, and legal music licensing to 1,400+ retail stores via proprietary BLACKVOX hardware and VOXHUB/VOXPLAYER software, monetizing through subscriptions, hardware sales, and in-store advertising.
- Ownership category
- akta.pro rank
Voxpop industry classification
Industry- Product category
- In-Store Audio & Video Solutions for Retail
- NAICS
- Indoor and Outdoor Display Advertising (54185), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB)
- akta.pro secondary industry
- On-Demand Music Streaming Platforms (MPAIADAA)
Keywords
Where Voxpop is headquartered
LocationHeadquarters
- HQ city
- Miguel Hidalgo
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Voxpop business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Music Licensing: Monthly or annual subscription fees for music streaming services categorized by plan tier (Básico, Clásico, Premium, Enterprise). Includes access to music catalog by business type and management portals.
- Hardware Sales: Sale of proprietary audio/video playback devices including BLACKVOX Slim, BLACKVOX Mini, BLACKVOX 4LTE, and BLACKVOX Media Player. Additional cost on top of subscription plans.
- Installation Services: Turnkey project management including design, technology, installation and operation of audio and video systems. Includes amplifiers, speakers, and content distribution equipment.
- In-Store Advertising: Airtime sales for brands to advertise in retail stores through audio spots and visual content. Campaigns can be segmented by store, region, format, or socioeconomic level.
- Spot Production: Audio advertisement production services for clients wanting custom spots. Includes brief-based creative concept and script development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Básico - Ideal for entrepreneurs with 1-2 branches |
| Subscription | Annual | Clásico - Ideal for SMEs with 1-10 branches |
| Subscription | Monthly | Premium - For large companies with 1-20 branches |
| Subscription | Monthly | Enterprise - For large retailers with 1+ branches |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Voxpop product offering
Product offeringCore offering
Voxpop provides licensed ambient music and in-store video solutions for retail and commercial businesses in Mexico, delivered through its proprietary BLACKVOX hardware line paired with VOXPLAYER streaming software and the VOXHUB management portal. The offering bundles monthly music-subscription plans (Básico, Clásico, Premium, Enterprise) that include legal indemnification against Mexican rights-society enforcement, AI-generated playlists, digital signage, video surveillance, and turnkey audiovisual installation services. It also monetizes an advertising network reaching 1,400+ retail points of sale across 350+ cities.
Product overview
Voxpop is an integrated audiovisual experience platform for retail environments in Mexico. The core offering combines proprietary hardware devices (BLACKVOX audio players: 4LTE, Mini, Slim) with software platforms (VOXPLAYER streaming, VOXHUB/VOXMANAGER control portals) to deliver ambient music and video signage to stores. The platform operates on a modular architecture where customers select service tiers (Basic, Classic, Premium, Enterprise) that bundle different hardware devices with corresponding management portals. Additional modules include in-store advertising, legal music licensing protection, and professional installation services. The AI Music Engine powers intelligent playlist generation, enabling personalized audio experiences without requiring customer internet connectivity (particularly with the 4LTE device).
Differentiator
Problem solved
Functional benefit
Brands
- BLACKVOX: Audio/video player devices including BLACKVOX Slim, BLACKVOX Mini, and BLACKVOX 4LTE for retail environments
- VOXPLAYER
- VOXHUB
- VOXMANAGER
- BLACKVOX Media Player
Products and services
- BLACKVOX 4LTE Premium proprietary audio playback device with 4G/LTE connectivity that operates independently of any in-store internet connection, designed for retail and commercial environments needing reliable, always-on ambient music.
- BLACKVOX Slim Compact version of the BLACKVOX audio player for smaller-format retail and commercial spaces, designed for direct-to-amplifier or discreet installation.
- BLACKVOX Mini Smaller-factor online audio player from the BLACKVOX family, positioned for compact retail or hospitality venues needing a simple always-on ambient music device.
- BLACKVOX Media Player Combined audio and media player from the BLACKVOX line that supports both music and video content delivery for in-store digital signage use cases.
- VOXPLAYER Cross-platform software (mobile App, Desktop and Web) that streams Voxpop's music catalog to businesses, enabling ambient audio playback across operating systems without dedicated hardware.
- Video Signage Solutions In-store digital video signage offering for retail environments, complementing Voxpop's audio business with screens and video content programming across branches.
- In-Store Advertising Network Advertising airtime sold on Voxpop's in-store audio and video network of 1,400+ retail locations, reaching approximately 3.84 million daily visitors across Mexico.
- Audio/Video Infrastructure Installation Professional turnkey installation service of audio and video infrastructure for retail and commercial locations, including cabling, screens, players, amplification and integration.
Quantifiable outcome
- 55% sales increase during 4-week in-store audio advertising campaign for shampoo brand
- +2 more outcomes
Companies that use Voxpop
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
Voxpop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
Voxpop partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- SamsungcoreTechnology partnership for LED and digital display solutions in video systems. Samsung provides professional display technology for Voxpop's digital signage installations.
- LGcoreTechnology partnership for digital display solutions. LG provides professional display technology for Voxpop's video system installations.
- NECcoreTechnology partnership for display solutions. NEC provides professional visual display technology for Voxpop's digital signage ecosystem.
- BenQcoreTechnology partnership for visual display solutions. BenQ provides professional displays for Voxpop's video system deployments.
- DAKcoreTechnology partner for LED display solutions integrated into Voxpop's video ecosystem.
- LeyardcoreTechnology partner for LED solutions in Voxpop's visual display ecosystem.
- SACM (Sociedad de Autores y Compositores de México)coreMexico's Society of Authors and Composers. Voxpop manages catalogs and rights on behalf of clients with SACM, providing legal protection against claims.
- SOMEXFON (Sociedad Mexicana de Productores de Fonogramas, Videogramas y Multimedia)coreMexican collective management society for sound recordings. Voxpop provides legal coverage for public communication of recorded music to protect businesses.
- ANDI (Asociación Nacional de Intérpretes)coreNational Association of Interpreters in Mexico. Voxpop manages rights and provides legal protection involving performer royalties.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Voxpop competitors and assessment
Company assessmentRegional players
- Almabr: Mexico-based provider of in-store music, messaging, and digital signage solutions for retail, restaurants, and corporate environments. Most direct Mexican regional competitor to Voxpop.
- USEN Media: Japan-based provider of B2B background music, digital signage, and in-store media services for commercial customers. Comparable commercial audio/media offering, operating primarily in a different geography.
Broad incumbents
- SiriusXM for Business: Commercial music and audio solution from SiriusXM providing licensed background music for businesses across North America. A scaled incumbent in commercial background audio, comparable in function but broader in geography.
- Mood Media: Global in-store media company (Canada-headquartered) delivering music, visual content, scent, and interactive solutions to retail and hospitality brands worldwide. A scaled incumbent with overlapping capabilities versus Voxpop's regional footprint.
Direct peers
- Rockbot: US-based platform providing in-store music, digital signage, and mobile customer engagement for retail and restaurant chains. Comparable to Voxpop's combined ambient music + video signage + central management offering.
- PlayNetwork: US-based retail media company providing branded music programs, video, digital signage, and scent experiences to enterprise retailers globally. Comparable end-to-end in-store experience offering.
- Cloud Cover Music: US-based B2B music streaming service focused on retail, hospitality, and healthcare, offering licensed music catalogs and scheduling tools. Closely comparable to Voxpop's subscription streaming tier.
- Soundtrack Your Brand: Sweden-based B2B music streaming platform (originally backed by Spotify) that delivers licensed background music to retail, hospitality, and fitness businesses worldwide. Closely comparable to Voxpop's subscription music offering for commercial environments.
- Stingray Business: Canadian media-tech company offering background music, digital signage, and in-store advertising solutions to commercial clients. Directly comparable ambient music and signage stack.
- Jamendo Licensing: Luxembourg-based independent music licensing platform that supplies rights-cleared music for commercial use worldwide. Comparable music-rights-cleared catalog model to Voxpop's Blindaje 360°.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Voxpop social profiles
Digital presenceVoxpop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voxpop leadership team
Management profileNumber of profiles
Profiles3 records
Voxpop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voxpop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voxpop
What does Voxpop do?
Voxpop provides licensed ambient music and in-store video solutions for retail and commercial businesses in Mexico, delivered through its proprietary BLACKVOX hardware line paired with VOXPLAYER streaming software and the VOXHUB management portal. The offering bundles monthly music-subscription plans (Básico, Clásico, Premium, Enterprise) that include legal indemnification against Mexican rights-society enforcement, AI-generated playlists, digital signage, video surveillance, and turnkey audiovisual installation services. It also monetizes an advertising network reaching 1,400+ retail points of sale across 350+ cities.
Is Voxpop a public or private company?
Voxpop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Voxpop founded?
Voxpop was founded in 2003. It employs 51 to 100 people.
Where is Voxpop based?
Voxpop is headquartered in Miguel Hidalgo, Mexico, in the Latin America region.
How does Voxpop make money?
Five revenue lines are on record. Subscription - Music Licensing is the primary driver. The others are hardware Sales, installation Services, in-Store Advertising and spot Production.
Who are Voxpop's main competitors?
Regional players on record are Almabr and USEN Media. Broad incumbents are SiriusXM for Business and Mood Media. Direct peers are Rockbot, PlayNetwork, Cloud Cover Music, Soundtrack Your Brand, Stingray Business and Jamendo Licensing.
Does Voxpop have an API?
No public API is recorded for Voxpop.
What industry is Voxpop in?
Voxpop's product category is In-Store Audio & Video Solutions for Retail. Its primary akta.pro industry code is MPAIACAB, Non-Interactive Digital Radio (Lean-Back Streaming), with a secondary code of MPAIADAA, On-Demand Music Streaming Platforms. Its NAICS code is 54185 and its SIC code is 7311.