Panorama FM radio

Name

Panorama FM radio

Legal name

Panorama FM

Website

https://fmpanorama.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Regional Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industry

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• Regional radio broadcasting
• Sertanejo music programming
• Live audio streaming
• Local radio advertising
• Community news coverage

Headquarters

HQ city

Moreirasales

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Radio Broadcasting Advertising: Traditional radio advertising model including sponsored programs and spot advertisements during programming breaks

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Panorama FM is a Brazilian regional radio station broadcasting at 94.9 MHz from Moreira Sales, Paraná, delivering music (primarily sertanejo plus hits and classics), local news (Informativo COAMO), religious programming (Edificar with Pastor José Aguiar), and community content to local and regional listeners. Its distribution is multi-channel, including traditional FM signal, live audio streaming on its website, and dedicated Android and iOS mobile applications. Revenue is generated by selling advertising packages, sponsored programs, and spot advertisements to local businesses in the region.

Product overview

Panorama FM is a traditional Brazilian radio station broadcasting at 94.9 MHz frequency, primarily focused on sertanejo (country) music and regional content. The station operates a core FM radio broadcast service complemented by mobile applications for Android and iOS platforms that enable live streaming. Programming includes various shows throughout the day and night, managed by a team of locutors (announcers) and support staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Panorama FM 94.9 Radio Broadcast
• Panorama FM Live Web Streaming
• Panorama FM Mobile App (Android)
• Panorama FM Mobile App (iOS)
• Radio Advertising and Sponsored Programs

Quantifiable outcome

• Broadcast reach across Moreirasales and surrounding regions in Paraná state

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Secondata - Web SistemasminorOthersWebsite development and systems provider for Panorama FM's official website and digital infrastructure. Mentioned as 'desenvolvido por: Secondata - web sistemas' (developed by Secondata - web systems) in the website footer.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Kiss FM (Brasil): Brazilian FM pop/hits radio station with streaming and app. Comparable commercial FM broadcaster targeting mass audiences with advertising-supported revenue, similar to Panorama FM's hits/flash programming blocks.
• Alpha FM: Brazilian commercial FM music radio station in São Paulo with digital streaming and mobile app presence. Closely matches Panorama FM's FM + streaming + mobile app distribution stack and ad-supported model.
• Rádio Mix FM: Brazilian youth-oriented FM music station with multi-state affiliates, mobile app, and live streaming. Comparable music-format FM broadcaster with overlapping digital distribution and similar regional/national ad-sales approach.
• Rádio Transamérica: Brazilian commercial FM network focused on popular music formats including sertanejo and pop, with affiliated stations across multiple Brazilian states. Closely comparable format and ad-sales model to Panorama FM, with multi-market reach.
• Antena 1 Rádio: Brazilian FM music radio network with stations in multiple states, focusing on pop/adult contemporary programming. Comparable as a commercial FM broadcaster monetized through advertising and digital streaming, with a similar SMB advertiser mix.
• Rádio Capital: Brazilian FM station in São Paulo with music-led programming, digital streaming, and mobile apps. Comparable format and digital distribution approach, though operating in a much larger advertising market than Panorama FM.

Broad incumbents

• Jovem Pan News / Jovem Pan FM: Major Brazilian commercial radio network operating national FM and news-talk stations across multiple states. Comparable as a commercial FM radio broadcaster monetized through advertising, but operates at national scale versus Panorama FM's single-market focus.
• Rádio Bandeirantes: Long-standing Brazilian AM/FM broadcaster affiliated with Grupo Bandeirantes, offering news, sports, and music programming with advertising-supported revenue. Overlaps with Panorama FM on format (music + news) and ad-based monetization but at much larger national scale.
• Rádio CBN: Brazilian national news/talk radio network with affiliates across states. Comparable to Panorama FM on news-segment monetization (Informativo COAMO) and advertiser-funded model, though at national scale and with a news-led format.

Regional players

• Grupo RBS (Rádio Gaúcha): South Brazilian media group operating Rádio Gaúcha and affiliated regional stations across Rio Grande do Sul. Comparable as a regional Brazilian radio broadcaster with strong local identity, news, and music, though in a different southern state than Panorama FM's Paraná base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/panoramafm94
• LinkedInlinkedin.com/company/panorama-fm-radio

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panorama FM radio