LIVE-LAB
LIVE-LAB is a Seoul-based creative media art firm that designs, integrates, and operates video, lighting, laser, projection mapping, and xR virtual production systems for concerts, broadcasters, and cultural venues in Korea and internationally.
- Company typePrivate
- Founded2011
- HeadquartersMapo, South Korea
- Headcount1–10
- GTM typeB2B
- OfferingServices
What LIVE-LAB does
LIVE-LAB (라이브랩) is a Seoul-based creative media art and system integration firm operating since 2011 from a 1-10 person team in Mapo-gu. The company designs, integrates, and operates video, lighting, laser, projection mapping, and xR/virtual production systems for concerts, exhibitions, broadcasting, and cultural venues, serving Korean entertainment clients (BTS, Twice, ENHYPEN, Brown Eyed Soul), broadcasters (MBC), and government/cultural institutions (Seoul Design Foundation, National Museum of Korea, Incheon International Airport). Its technology stack centers on media servers (PIXERA, with which it holds the Korean distributorship and a joint R&D relationship), lighting and laser control (MADRIX, Pangolin, KVANT, Luminex, ChamSys, Visual Productions), camera tracking (BlackTrax, Mo-sys, Stage Precision), and CAD/visualization (Vectorworks). Notable technical achievements include the world's first ST2110 IP-networked virtual production studio at Daejeon Studio Cube and the SKYLIGHT weather-responsive permanent lighting program at DDP, which delivered a Guinness World Record-certified 3D projection mapping in 2025.
The business model combines three revenue streams: (1) project-based system integration and technical services for venues and productions, (2) creative content production and show design for concerts and exhibitions, and (3) distribution and resale of partner-brand hardware and software, including a direct e-commerce channel at LIVE-LAB.store. Pricing is quote-based rather than published, with no recurring SaaS component; revenue is therefore project-lumpy and contract-driven. The company has begun expanding into adjacent revenue lines, including structured lighting education and training, and the operation of Yeonnam Space, a self-curated exhibition venue launched in 2026. Geographic reach spans Korea (Seoul, Daejeon, Busan, Gwangju, Jeju, Gyeonggi) and international projects in France (Théâtre des Lumières), China (Shenzhen), and Japan.
LIVE-LAB firmographics
Firmographics- Name
- LIVE-LAB
- Legal name
- LIVE-LAB
- Website
- https://live-lab.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LIVE-LAB is a Seoul-based creative media art firm that designs, integrates, and operates video, lighting, laser, projection mapping, and xR virtual production systems for concerts, broadcasters, and cultural venues in Korea and internationally.
- Ownership category
- akta.pro rank
LIVE-LAB industry classification
Industry- Product category
- Live Event Media Production Services
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)
- akta.pro secondary industry
- Interoperability & Integration Tooling (APIs, connectors, standards support) (MPAHANAJ)
Keywords
Where LIVE-LAB is headquartered
LocationHeadquarters
- HQ city
- Mapo
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
LIVE-LAB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Professional Services — System Integration & Technical Support: LIVE-LAB provides system design, integration, installation, and on-site technical operation for media servers, lighting networks, tracking systems, and xR setups. Revenue is earned through project-based contracts with studios, cultural institutions, event organizers, and broadcasters.
- Creative Content Production & Show Design: LIVE-LAB designs and produces immersive media content, real-time content, projection mapping visuals, laser graphics, and lighting shows for concerts, exhibitions, media art installations, and permanent installations. Revenue is generated through creative service contracts and turnkey content production projects.
- Partner Product Distribution & Resale: LIVE-LAB distributes and resells partner technology products (media servers, laser systems, lighting control, tracking systems) in Korea, generating revenue through product sales, licensing, and support services alongside system integration.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
LIVE-LAB product offering
Product offeringCore offering
LIVE-LAB designs, integrates, and operates media systems for concerts, broadcast studios, virtual production facilities, cultural institutions, and landmark installations. Core offerings span media server integration (PIXERA), lighting network design, 3D projection mapping, xR/AR/MR virtual production, laser show systems, and immersive media content production, delivered as end-to-end project-based professional services. The company also distributes and integrates international partner brands (Luminex, MADRIX, Pangolin, BlackTrax, ChamSys, KVANT) as part of its system integration solutions in Korea.
Product overview
LIVE-LAB is a creative media art company composed of artists and engineers, offering specialized services in immersive media content and real-time content production. The company provides a comprehensive portfolio of services organized into four main categories: System Integration/Technical Support (consulting and integrated solutions for media servers, tracking, and network systems), 3D Projection Mapping (using media server-based 3D mapping for irregular spaces with simulation and optimized projection), Media Art/Performance (consulting and in-house content production including XR/AR solutions), and Installation (system design and setup using partnerships with international product specialists). Notable offerings include xR Stage Technology combining media servers with render engines and tracking systems, the Dream in Light permanent DDP installation featuring weather-responsive lighting and PIXERA-controlled systems, Interactive Media Art using TouchDesigner and digital twin technologies, and the LIVE-LAB.store e-commerce platform for partner products. The company also provides education and training programs on partner products and technologies.
Differentiator
Problem solved
Functional benefit
Products and services
- System Integration / Technical Support
- 3D Projection Mapping
- Media Art / Performance
- Installation
- xR Stage Technology
- Interactive Media Art
- Education and Training
Quantifiable outcome
- World's first network-based virtual production studio using ST2110 technology — implemented at Daejeon Studio Cube (2025)
- +3 more outcomes
Companies that use LIVE-LAB
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
LIVE-LAB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
LIVE-LAB partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and major.
- MBC C&I (MBC Contents & Invest)coreLIVE-LAB collaborated with MBC C&I as the primary technology partner for the Daejeon Studio Cube Virtual Studio public VP infrastructure project, funded by the Ministry of Culture, Sports and Tourism and Korea Creative Content Agency (KOCCA). LIVE-LAB handled media server integration, tracking system management, and joint R&D with PIXERA HQ for this flagship virtual production facility.
- KOCCA (Korea Creative Content Agency)majorKOCCA, under the Ministry of Culture, Sports and Tourism, sponsored the virtual production public studio project at Daejeon Studio Cube where LIVE-LAB served as the VP technology integrator. This collaboration positions LIVE-LAB as a key player in Korea's national content infrastructure development.
- Stage PrecisioncoreLIVE-LAB uses Stage Precision software for virtual production camera and tracking system management at Daejeon Studio Cube, enabling precise synchronization between camera movement, LED walls, and virtual content rendering.
- CJ Olive NetworkscoreLIVE-LAB worked with CJ Olive Networks as the lead integrator for the Mungyeong Virtual Production Stage (MVS) project, providing media server system design and VP studio construction for Korea's largest-scale virtual production facility.
- Mo-sys EngineeringmajorLIVE-LAB uses Mo-sys camera tracking systems for xR and AR productions, including the Twice Online Concert Japan 2021, enabling precise spatial tracking for virtual content overlay.
- Stage Precision / VIVEmajorLIVE-LAB uses VIVE and Stage Precision tracking systems as part of its xR stage showcase demonstrations, integrating multiple tracking technologies for virtual production workflows.
- KoVAC (Korea VR/AR/XR Content Agency)majorLIVE-LAB served as PIXERA media server system integrator for KoVAC's XR Studio production center (1,500 sqm, 3 floors), Korea's largest XR production facility.
- PIXERAcorePIXERA is a flagship technology partner for LIVE-LAB. LIVE-LAB serves as a PIXERA integrator and distribution partner, implementing PIXERA media server systems across virtual production studios (Daejeon Studio Cube, KoVAC XR Studio, Paju CJ Studio, Incheon Airport), large-scale projection mapping (Seoul Light DDP), and permanent lighting installations. LIVE-LAB conducts joint R&D with PIXERA HQ, notably achieving the world's first ST2110 network-based VP implementation.
- LuminexcoreLIVE-LAB distributes and integrates Luminex network intelligence systems in Korea, including the design and installation support for MBC's network lighting system across all 7 studios. Luminex GigaCore Switch and LumiNode products are integrated into broadcast and production environments.
- Visual ProductionsmajorLIVE-LAB is a distribution partner for Visual Productions products in Korea and has organized and hosted training sessions for Visual Productions products in Seoul (e.g., Visual Productions Training in Seoul, February 2024).
- MADRIXcoreLIVE-LAB distributes MADRIX LED control systems in Korea and has designed and installed MADRIX systems for landmark projects including the Gwangangan Bridge (광안대교) LED lighting control system (2023).
- Pangolin Laser SystemscoreLIVE-LAB distributes Pangolin laser control software and systems in Korea. Has designed and installed Pangolin laser systems for The Shilla Jeju Resort's infinity pool aurora display (2023) and conducted Pangolin Laser Training in Seoul (2024).
- VectorworksmajorLIVE-LAB is a distribution partner for Vectorworks design software in Korea, supporting professional design and visualization workflows for media and lighting projects.
- BlackTraxmajorLIVE-LAB distributes BlackTrax tracking systems, which are used in xR and virtual production setups alongside PIXERA media servers for camera and object tracking.
- ChamSysmajorLIVE-LAB integrates ChamSys lighting consoles as part of its show control and lighting network systems for live productions and permanent installations.
- KVANTcoreKVANT laser systems are used in LIVE-LAB's large-scale laser installations and are referenced as a key technology partner for laser show productions including DDP Dream in Light.
- Seoul Design Foundation (서울디자인재단)coreLIVE-LAB is the primary production and technology partner for Seoul Design Foundation's DDP 365 Light permanent lighting program 'Dream in Light', serving as the sole provider of lighting design, laser systems, media server design, and 3D projection mapping for this landmark Seoul attraction.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
LIVE-LAB competitors and assessment
Company assessmentDirect peers
- d'strict: Korean immersive media art studio known for 'WAVE' and large-scale projection mapping installations. Closest direct analog to LIVE-LAB in Korea, competing for the same landmark, cultural-institution, and corporate-event project mandates.
- Moment Factory: Montreal-based multimedia studio creating immersive environments and projection mapping experiences for museums, public spaces, and live events. Global reference point for LIV
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LIVE-LAB social profiles
Digital presenceLIVE-LAB financial estimates
Financial estimateRevenue estimate
Valuation estimate
LIVE-LAB leadership team
Management profileNumber of profiles
LIVE-LAB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LIVE-LAB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LIVE-LAB
What does LIVE-LAB do?
LIVE-LAB designs, integrates, and operates media systems for concerts, broadcast studios, virtual production facilities, cultural institutions, and landmark installations. Core offerings span media server integration (PIXERA), lighting network design, 3D projection mapping, xR/AR/MR virtual production, laser show systems, and immersive media content production, delivered as end-to-end project-based professional services. The company also distributes and integrates international partner brands (Luminex, MADRIX, Pangolin, BlackTrax, ChamSys, KVANT) as part of its system integration solutions in Korea.
Is LIVE-LAB a public or private company?
LIVE-LAB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LIVE-LAB founded?
LIVE-LAB was founded in 2011. It employs 1 to 10 people.
Where is LIVE-LAB based?
LIVE-LAB is headquartered in Mapo, South Korea, in the Asia region.
How does LIVE-LAB make money?
Three revenue lines are on record. Professional Services — System Integration & Technical Support is the primary driver. The others are creative Content Production & Show Design and partner Product Distribution & Resale.
Who are LIVE-LAB's main competitors?
Direct peers on record are d'strict and Moment Factory.
Does LIVE-LAB have an API?
No public API is recorded for LIVE-LAB.
What industry is LIVE-LAB in?
LIVE-LAB's product category is Live Event Media Production Services. Its primary akta.pro industry code is MPAHAKAE, Live Production Switching & Routing (Vision Mixers, Routers), with a secondary code of MPAHANAJ, Interoperability & Integration Tooling (APIs, connectors, standards support). Its NAICS code is 54151 and its SIC code is 7373.