Executive Channel International

What Executive Channel International does

Executive Channel International is a private Australian for-profit company founded in 2006, headquartered in Pyrmont. Per the firmographic record, the company provides office media solutions that facilitate connections between property owners and office executives, operating in the digital out-of-home (OOH) advertising vertical with a specific focus on office building environments such as CBD tower foyers and elevators.

The company operates with 11-50 employees and runs the website executivechannelnetwork.com.au, suggesting a business-to-business media model where it monetizes digital advertising inventory placed in commercial office properties and connects that inventory with advertisers seeking to reach office-based professional audiences. The co-founder is Bruce Fink.

The available data set is heavily weighted toward a different, larger Australian OOH advertising company (oOh!media), so attribution of specific product details, customer logos, technology capabilities, or revenue figures to Executive Channel International is not possible from the supplied material. No direct revenue figures, customer counts, funding history, or strategic transaction records specific to Executive Channel International are present in the input beyond the firmographic snapshot.

Name

Executive Channel International

Legal name

oOh!media Limited

Website

https://executivechannelnetwork.com.au

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Executive Channel International is a private Australian company founded in 2006 that provides office media solutions, connecting commercial property owners with advertisers seeking to reach office-based professional audiences via digital signage in CBD buildings.

Ownership category

akta.pro rank

Headquarters

HQ city

Pyrmont

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Out of Home Advertising: oOh!media generates revenue by selling advertising space across their network of OOH formats including billboards, street furniture, rail, retail, airports, office, and study environments. Revenue is based on campaign bookings and durations across their 100k+ sites.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Executive Channel International provides office media solutions that facilitate connections between property owners and office executives. The company delivers digital Out of Home advertising in foyers and elevators of CBD office towers, enabling advertisers to reach business professionals via a network installed across commercial office buildings.

Product overview

oOh!media is a unified Out of Home (OOH) advertising platform offering a comprehensive portfolio of advertising environments and services. The core offering consists of multiple advertising environments (Billboards, Street, Rail, Retail, Airports, Office, and Study) that provide national reach across Australia. These environments are complemented by service modules including Data Services (audience-led planning), Creative Services, Print Services, Programmatic advertising, and Asset Management. The platform serves Media Agencies, Creative Agencies, Brands, and Local Business customers, positioning itself as Australia's #1 Out of Home company with world-leading data capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Media Solutions Digital Out of Home advertising delivered in foyers and elevators of CBD office towers, targeting business professionals and connecting advertisers with audiences via property owner partnerships. Designed for brands, agencies, and advertisers seeking to reach office-based decision-makers.

Quantifiable outcome

• 41% of ROI delivered by creative (Analytic Partners 2021)
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BINGEminorStrategic or Co-development PartnerBINGE collaborated with oOh!media on campaigns, described as a seamless process by Sarah Newcombe, Group Planning Director at Mindshare.

Scale indicators5 records

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• Outfront Media: US-based OOH operator with billboards, transit advertising, and digital out-of-home media across North America. Comparable as a publicly listed large-scale OOH incumbent competing for multi-environment ad budgets.
• oOh!media: Australia's #1 Out of Home advertising company operating 100k+ sites across billboards, street, rail, retail, airports, offices, and study environments. Directly comparable as the dominant Australian OOH incumbent, including in the office sub-segment where ECI competes.
• Clear Channel Outdoor: Global OOH company with billboards, transit, and street furniture advertising operations across the Americas, Europe, and Asia-Pacific. Comparable as a broad multinational OOH incumbent comparable to ECI's multi-environment model scaled globally.
• JCDecaux: World's largest outdoor advertising company operating street furniture, billboards, transit, and office-building media across 80+ countries. Comparable as a global OOH incumbent with office media inventory and broad advertiser relationships.
• Lamar Advertising: US-based OOH company operating one of North America's largest billboard and digital out-of-home networks. Comparable as a large traditional OOH incumbent with multi-environment coverage.
• Ströer: Major European OOH and digital out-of-home operator with extensive outdoor media assets across billboards, transit, and street furniture across Germany and neighbouring markets. Comparable as a regional OOH incumbent building digital OOH capabilities.

Emerging players

• Place Exchange: Programmatic OOH supply-side platform connecting advertisers with digital out-of-home inventory across the US. Comparable as an emerging programmatic OOH infrastructure layer that media owners like ECI could partner with or compete against.
• Vistar Media: Programmatic digital out-of-home (DOOH) ad-tech platform enabling automated buying and audience-targeted selling of digital out-of-home inventory. Comparable as a tech-enabled OOH player addressing similar media-owner and advertiser needs as ECI, especially around audience data and digital planning.

Direct peers

• Talon Outdoor: Independent UK-based Out of Home specialist agency providing strategic OOH planning, buying, and activation across multiple environments. Comparable as a specialist OOH intermediary / planning peer with a focused multi-environment remit similar to ECI's office specialism.
• Posterscope: Global OOH specialist agency (now part of Dentsu) providing strategic OOH planning and execution worldwide. Comparable as a specialist OOH agency with a multi-environment remit and global advertiser relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/execchannel
• LinkedInlinkedin.com/company/executive-channel-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Executive Channel International