Plusvalia
Plusvalia is an Ecuadorian online real estate marketplace founded in 2012 that connects property buyers, sellers, renters, agents, and developers through a self-serve listings platform covering all Ecuadorian provinces, monetized via subscription listing fees, advertising, and Banco Pichincha mortgage referrals.
- Company typePrivate
- Founded2012
- HeadquartersQuito, Ecuador
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Plusvalia does
Plusvalia operates an online real estate marketplace in Ecuador, founded in 2012 and headquartered in Quito. The platform aggregates property listings from real estate agencies, brokers, individual owners, and developers across all of Ecuador's provinces, covering homes, apartments, land, commercial properties, and vacation rentals for both sale and rent. Over twelve years of operation, the platform has accumulated approximately 1.2 million published listings and become the leading real estate portal brand in the country. The user-facing surface is a self-serve classified listings marketplace accessible via web and native mobile applications for iOS and Android, targeting property buyers, renters, sellers, agents, and developers.
The platform generates revenue primarily through subscription-based listing fees charged to real estate professionals and agencies for publishing and promoting their properties, supplemented by featured and sponsored advertising placements and referral fees from Banco Pichincha for mortgage applications generated through the platform's credit simulation tool. Supporting the core marketplace, Plusvalia operates a suite of agent-facing tools including Smart Lead (lead management), Panoramix (property visualization and virtual tours), Plusvalía Data (market analytics and indices for cities such as Quito), Plusvalia Media (advertising services), educational content via Webinarios and Plusvalia Talks, an agent ranking system (Ranking Plusvalia), and a credit simulation microsite integrated with Banco Pichincha.
Plusvalia is part of Grupo QuintoAndar, a Latin American conglomerate that operates sibling real estate portals across Argentina (Zonaprop), Brazil (QuintoAndar), Mexico (Inmuebles24), Peru (Urbania) and Panama. The company is privately held with no public listing or stock exchange presence, has 11-50 employees, and operates exclusively within Ecuador.
Plusvalia firmographics
Firmographics- Name
- Plusvalia
- Legal name
- Plusvalia
- Website
- https://plusvalia.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plusvalia is an Ecuadorian online real estate marketplace founded in 2012 that connects property buyers, sellers, renters, agents, and developers through a self-serve listings platform covering all Ecuadorian provinces, monetized via subscription listing fees, advertising, and Banco Pichincha mortgage referrals.
- Ownership category
- akta.pro rank
Plusvalia industry classification
Industry- Product category
- Online Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
Keywords
Where Plusvalia is headquartered
LocationHeadquarters
- HQ city
- Quito
- HQ country
- Ecuador
- HQ region
- Latin America
Offices2 records
Markets served
Plusvalia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Listing fees and advertising: Charges real estate agents, agencies, and developers for publishing property listings. Featured/sponsored listings and advertising placements for visibility.
- Credit/Financial Services Referrals: Referrals to Banco Pichincha for mortgage loans, earning referral fees for home loan applications generated through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual owner plans for direct sellers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Plusvalia product offering
Product offeringCore offering
Plusvalia operates an online real estate marketplace in Ecuador that lets property buyers, renters, sellers, and developers discover and publish listings for houses, apartments, land, commercial properties, and vacation rentals across all Ecuadorian provinces. The platform monetizes via paid listing plans and advertising for real estate agencies, agents, and developers, plus referral commissions from Banco Pichincha for mortgage loans originated through the site. Supporting products include lead management (Smart Lead), market visualization and analytics (Panoramix), market data and indices (Plusvalía Data), and a mortgage credit simulator.
Product overview
Plusvalia is an Ecuadorian real estate marketplace platform operating as a one-stop portal for property transactions. The core offering is the Plusvalia Platform, a classified listings service for buying, renting, and vacation properties across Ecuador. The platform connects buyers, renters, and sellers with real estate agencies and direct owners. Supporting the core marketplace, Plusvalia offers a suite of professional tools including Smart Lead (lead management), Panoramix (market analytics), Plusvalía Data (market statistics), Plusvalia Media (advertising services), Plusvalia Credit Simulation (mortgage calculator integrated with Banco Pichincha), Ranking Plusvalia (agent rankings), Webinarios (educational content), and Plusvalia Talks (video content). The platform also provides mobile apps for iOS and Android. The company has been operating for 12 years with 1.2 million published listings.
Differentiator
Problem solved
Functional benefit
Brands
- Plusvalía Data: Market data and analytics service providing real estate market numbers and indices
- Plusvalia Media
- Plusvalia Talks
- Ranking Plusvalia
Products and services
- Plusvalia Platform Online real estate marketplace platform for Ecuador enabling users to search, buy, rent, and publish property listings aggregated from real estate agencies and direct owners across all Ecuadorian provinces and multiple property types.
- Plusvalia Mobile App Native iOS and Android applications enabling users to search properties, contact agents, and manage property listings on mobile devices across Ecuador.
- Smart Lead Lead management tool for real estate agents and agencies to identify, track, and manage potential clients generated through their Plusvalia listings.
- Panoramix Virtual tour and market analytics tool providing property visualization and real estate market data insights for users and agents on Plusvalia.
- Plusvalía Data Market statistics and numerical data service providing real estate market indicators and indices for Ecuadorian cities, including the Plusvalía Index for Quito.
- Plusvalia Media Media kit and advertising service package enabling real estate professionals and brands to promote listings and gain visibility on the Plusvalia platform.
- Plusvalia Credit Simulation Mortgage and housing credit simulation tool integrated with Banco Pichincha that lets users calculate loan payments and apply for mortgage financing at rates from 7.5%.
Companies that use Plusvalia
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Plusvalia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Plusvalia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Banco PichinchacoreBanco Pichincha offers mortgage loans (préstamos hipotecarios) with rates starting from 7.5% through the Plusvalia platform. Plusvalia directs users seeking financing to Banco Pichincha's credit services via a dedicated link (credits.plusvalia.com), earning referral fees for mortgage applications.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Plusvalia competitors and assessment
Company assessmentRegional players
- Encuentra24: Panama-based classifieds marketplace with real estate verticals serving Central America and the Caribbean. Comparable model and small-market footprint, though operates in a different geography from Plusvalia.
Broad incumbents
- Zillow: Global benchmark for real estate marketplace business models and product innovation (Zestimate, 3D tours). Strategic peer for product strategy and capital-allocation benchmarking despite operating in a different geography.
- Vivanuncios: Mexican real estate classifieds portal owned by Adevinta (eBay Classifieds Group). Comparable marketplace model and SMB/agent customer base to Plusvalia, though operating in a much larger market.
- Idealista: Europe's largest real estate portal (Spain/Portugal/Italy) with Latin American ambitions. Larger, established player with broader geographic footprint and deeper data products, comparable in marketplace mechanics.
- MercadoLibre Inmuebles: Real estate vertical of Latin America's largest marketplace, directly competing with Plusvalia in Ecuador for organic listings and traffic. Leverages massive marketplace scale and traffic base.
Direct peers
- Urbania: Peruvian real estate marketplace within Grupo QuintoAndar's portfolio. Closely mirrors Plusvalia's operating model, customer segments, and product suite in another Andean market.
- QuintoAndar: Parent group's flagship Brazilian platform—the most advanced version of the Plusvalia model with embedded fintech, mortgage brokerage, and end-to-end rental management. Strategic and operational template for Plusvalia's evolution.
- Inmuebles24: Grupo QuintoAndar's Mexican real estate marketplace, operating the same listing portal model in Mexico. Direct functional and technical peer to Plusvalia.
- Properati: Independent Latin American real estate marketplace with operations across multiple countries including Andean markets. Direct competitor for cross-border listings, professional agents, and developer marketing.
- Zonaprop: Sister company within Grupo QuintoAndar operating Argentina's leading real estate marketplace. Most directly comparable to Plusvalia given shared parent platform stack, business model, and Latin American classifieds approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Plusvalia social profiles
Digital presencePlusvalia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plusvalia leadership team
Management profileNumber of profiles
Plusvalia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plusvalia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plusvalia
What does Plusvalia do?
Plusvalia operates an online real estate marketplace in Ecuador that lets property buyers, renters, sellers, and developers discover and publish listings for houses, apartments, land, commercial properties, and vacation rentals across all Ecuadorian provinces. The platform monetizes via paid listing plans and advertising for real estate agencies, agents, and developers, plus referral commissions from Banco Pichincha for mortgage loans originated through the site. Supporting products include lead management (Smart Lead), market visualization and analytics (Panoramix), market data and indices (Plusvalía Data), and a mortgage credit simulator.
Is Plusvalia a public or private company?
Plusvalia is a private company. It is classified as corporate owned and is currently operating.
When was Plusvalia founded?
Plusvalia was founded in 2012. It employs 11 to 50 people.
Where is Plusvalia based?
Plusvalia is headquartered in Quito, Ecuador, in the Latin America region.
How does Plusvalia make money?
Two revenue lines are on record. Listing fees and advertising is the primary driver. The others are credit/Financial Services Referrals.
Who are Plusvalia's main competitors?
Encuentra24 is listed as a regional player. Broad incumbents are Zillow, Vivanuncios, Idealista and MercadoLibre Inmuebles. Direct peers are Urbania, QuintoAndar, Inmuebles24, Properati and Zonaprop.
Does Plusvalia have an API?
No public API is recorded for Plusvalia.
What industry is Plusvalia in?
Plusvalia's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms). Its NAICS code is 5312 and its SIC code is 6531.