Urbania

What Urbania does

Urbania is a Peruvian real estate marketplace portal founded in 2013 and headquartered in Lima, operating as the primary property-listing brand for the domestic market under Navent, which is part of the Latin American proptech group Grupo QuintoAndar. The platform enables consumers to search, buy, sell, and rent residential and commercial properties — including apartments, houses, land, offices, commercial spaces, and industrial properties — across 23 Peruvian departments, with the heaviest listing density in Lima Province (approximately 24,965 properties), Callao (617), and Lambayeque (431). Core products include the urbania.pe web portal, native iOS and Android applications, a blog with educational content, the Urbania Index (a per-square-meter price benchmarking report), Urbania Credit (an online mortgage simulation tool), the Proyectos section for new development inventory, and the ExpoUrbania event platform.

The underlying technology is a property listing and search marketplace with map-based search, filtering by location/property type/bedrooms/price, and dedicated sections for new projects and temporary rentals. Urbania monetizes primarily through subscription-based listing fees and advertising: real estate agencies, brokers, developers, and individual property owners pay recurring monthly fees for premium listing placements, featured advertisements, and publishing plans, sold via a self-serve publishing portal and a phone-based sales channel (Fonoventas). The platform's distribution spans organic SEO, content marketing, social media, mobile apps, and annual ExpoUrbania events, with anchor customers including RE/MAX Peru, Century 21 Premium, and a long tail of regional developers and individual brokers across Peru.

Name

Urbania

Legal name

Urbania

Website

https://urbania.pe

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Urbania is a Peruvian real estate marketplace portal founded in 2013 and owned by Navent (Grupo QuintoAndar), connecting property buyers, sellers, renters, and agencies across 23 Peruvian departments through subscription-based listing fees and advertising.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Urban STR Management (City Apartments/Condos) (BPAJAIAF)

akta.pro secondary industry

Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL)

Keywords

• Real estate marketplace
• Property listings portal
• Rental platform
• Apartment search
• Real estate classifieds

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Listing fees and advertising: Revenue generated from real estate agencies, brokers, and developers who pay for premium listing placements, featured advertisements, and promotional campaigns on the platform. Individual property owners can also subscribe to publishing plans to list their properties.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Urbania is a Peruvian online real estate marketplace that connects property buyers, sellers, and renters with real estate agencies, brokers, developers, and individual owners. The platform enables search and listing of apartments, houses, land, offices, commercial, and industrial properties for sale, long-term rental, and temporary rental across 20+ departments in Peru, and monetizes through subscription-based publishing plans, premium placement, and featured advertising paid by listing professionals.

Product overview

Urbania is a Peruvian real estate digital marketplace operating as a platform connecting property buyers, sellers, renters, and real estate professionals. The platform offers a comprehensive portfolio including a web portal for property search and listing, native mobile applications for iOS and Android, a blog with educational content, mortgage financing tools, a new development projects section, and listing publication services. Users can access properties across multiple categories including apartments, houses, land, commercial spaces, offices, and industrial properties throughout Peru, with coverage spanning major cities like Lima, Arequipa, Callao, and Lambayeque.

Differentiator

Problem solved

Functional benefit

Products and services

• Urbania Web Portal Online real estate marketplace enabling users to search, buy, sell, and rent properties including apartments, houses, land, commercial spaces, offices, and industrial properties across Peru.
• Urbania Mobile App (iOS) Native iOS application for property searching and listing management, available on the Apple App Store.
• Urbania Mobile App (Android) Native Android application for property searching and listing management, available on Google Play Store.
• Proyectos Urbania Section for browsing new real estate development projects with information on upcoming properties and delivery timelines.
• Urbania Credit (Crédito Hipotecario) Mortgage loan simulation tool enabling users to calculate monthly payments online for property financing.
• Publica Tu Aviso (Listing Publishing Service) Property listing publication service allowing users, agencies, and developers to advertise properties for sale, rent, or temporary rental with multiple tiered plan options.
• ExpoUrbania Real estate expo platform, including a virtual edition, for connecting property seekers with developers and real estate agents.

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• NaventcoreStrategic or Co-development PartnerParent company operating real estate portals across Latin America. Navent owns Urbania in Peru along with ZonaProp (Argentina), QuintoAndar (Brazil), Inmuebles24 and Vivanuncios (Mexico), Adondevivir (Peru), Plusvalia (Ecuador), and Compreoalquile (Panama).
• AdondevivirminorChannel Partner/ Reseller/ DistributorSister portal also owned by Navent operating in Peru for property listings, serving as additional distribution channel within the same market.
• QuintoAndarminorStrategic or Co-development PartnerBrazilian real estate platform also owned by Navent/Grupo QuintoAndar, part of the Latin American real estate portal network.
• Grupo QuintoAndarcoreStrategic or Co-development PartnerParent holding company for the group of Latin American real estate portals including QuintoAndar, ZonaProp, Inmuebles24, and regional portals. Headquartered in Brazil.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adondevivir: Peruvian real estate portal also owned by Navent/Grupo QuintoAndar. Directly comparable as a sibling marketplace operating in the same country with overlapping agencies, brokers, and developer customers.
• Vivanuncios: Mexican horizontal classifieds portal owned by Navent/Grupo QuintoAndar. Comparable listings/advertising model with overlap in real estate category.
• Plusvalia: Ecuadorian real estate portal owned by Navent/Grupo QuintoAndar. Operates the same listings/advertising marketplace model across residential and commercial categories, providing a direct regional peer benchmark.
• Inmuebles24: Mexican real estate portal under the same Navent/Grupo QuintoAndar ownership. Comparable multi-sided marketplace model with listings and developer project sections.
• Zonaprop: Argentina's leading real estate portal, also part of the Navent/Grupo QuintoAndar portfolio. Highly comparable marketplace model serving property buyers, sellers, and renters with premium listing fees.
• Compreoalquile: Panamanian real estate portal also owned by Navent/Grupo QuintoAndar. Same marketplace platform model for property transactions and rentals.
• Properati: Latin American real estate marketplace with operations in Mexico and other regional markets. Directly comparable as a competing listings platform targeting property seekers and professionals.

Broad incumbents

• Idealista: Leading pan-European real estate portal with subscription-based listing model. Comparable marketplace mechanics and enterprise customer base, though operating in mature European markets.
• QuintoAndar: Parent/affiliate Brazilian real estate platform and Grupo QuintoAndar flagship. Much larger in scale and vertically integrated beyond listings into rental management, but operates the same core marketplace model.
• MercadoLibre: Latin American horizontal e-commerce marketplace with a significant real estate category in Peru. Provides free/cheaper listing alternatives that compete for the same property-seeking audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/urbaniape

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urbania