Logista

What Logista does

Logista d.o.o. is a Croatian distribution and retail company headquartered in Rijeka, founded in the mid-1990s. It operates five interconnected business units: JTI distribucija (exclusive national distribution of Japan Tobacco International brands), Mobilcentar A1 (17 company-owned telecom retail outlets across the Kvarner, Istria, and Zadar coastal regions selling A1 services and devices), Mobilne tehnologije (distribution of mobile accessories, gaming peripherals and consumer electronics for brands including Cellularline, Samsung, Apple, JBL, and Sony across Croatia and Slovenia), B2B odjel (enterprise sales of A1 telecom, Microsoft 365 Modern Workplace, and LED/solar energy solutions across four Croatian counties), and e-distribucija (electronic prepaid voucher distribution through 3,500+ POS terminals for A1, Hrvatski telekom, Tele2, Autocesta Rijeka-Zagreb, and paysafecard).

The company's core technology is its proprietary electronic prepaid distribution platform, deployed across 2,000+ company-owned POS terminals, making Logista one of three largest e-distributors in Croatia. It is registered as LOGISTA d.o.o. (Croatian limited liability company), privately held with no parent, no subsidiaries, and no external investment disclosed.

Logista earns revenue through transaction-based distribution commissions (tobacco, accessories, e-vouchers), retail margins on devices and services across its 17 stores, and customized B2B subscription/service contracts for telecom, ICT and energy. With ~175 employees, 3,000+ customers, and a 19+ year A1 partnership, Logista is ranked among the top 190-400 companies in Croatia by Privredni vjesnik and Lider, and is included in the London Stock Exchange's list of 1,000 European companies.

Name

Logista

Legal name

LOGISTA d.o.o.

Website

https://logista.hr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Logista d.o.o. is a Croatian distribution and retail company operating five business units: JTI tobacco distribution, 17 A1 telecom retail outlets, mobile accessory distribution (Croatia and Slovenia), B2B telecom/ICT/energy services, and electronic prepaid distribution through 3,500+ POS terminals. It serves brands, retailers, and consumers across Croatia.

Ownership category

akta.pro rank

Product category

Wholesale and Retail Distribution Services

NAICS

Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Tobacco Product Wholesale Distribution (Cigarettes, Cigars, Smokeless) (CRAOAIAD)

akta.pro secondary industry

Mobile Carrier Devices & Bundling (Operator-branded devices, subsidy/bundle programs) (CRACALAF)

Keywords

• Tobacco distribution services
• Telecom retail operations
• Mobile accessories distribution
• Electronic prepaid distribution
• B2B telecommunications solutions

Headquarters

HQ city

Rijeka

HQ country

Croatia

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Retail Sales (Mobilcentar A1): Retail sale of A1 telecommunications services and mobile devices through 17 company-owned retail outlets in Croatian coastal and island regions. Provides consultation and support for fixed and mobile telephony, internet, and international communications to end consumers.
2. B2B Telecommunications Services: Sales and consulting for business customers (SOHO to enterprise) on A1 telecom services including mobile telephony, fixed telephony, internet, and ICT solutions. Also offers Microsoft Modern Workplace solutions since 2020. Revenue generated through service contracts and hardware sales.
3. JTI Tobacco Distribution: Exclusive distribution partnership for Japan Tobacco International tobacco products (Winston, Camel, LD, Sobranie) and tobacco-related accessories (filters, lighters, rolling papers) across Croatia through wide retail network including large chains, small outlets, gas stations, and specialized stores.
4. Mobile Technology Distribution: Distribution of mobile phone accessories, gaming accessories, and computer peripherals for brands including Cellularline, Samsung, Apple, Anker, PanzerGlass, JBL, Sony, Soundcore, Eufy, Trust, Philips, Manhattan, Sencor, HiFuture. Operations in Croatia and Slovenia through mobile operators, electronics retailers, gas stations, IT stores, airports, and bookstores.
5. E-Distribution Services: Distribution of electronic services including prepaid mobile credits for A1, Hrvatski telekom, Tele2, autocesta Rijeka-Zagreb, and paysafecard through 2,000+ POS terminals. Enables electronic recharge services for consumers at retail locations.
6. Green Energy Solutions: LED lighting and solar energy solutions offered to business customers as part of B2B services, providing complete turnkey solutions for commercial and industrial facilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Logista is a Croatian distribution and retail company operating five interconnected business units: exclusive distribution of JTI tobacco products, retail sales of A1 telecommunications services through 17 Mobilcentar A1 outlets, distribution of mobile technology accessories, B2B consulting and sales of A1 telecom and Microsoft Modern Workplace solutions for business customers, and electronic prepaid distribution through a network of 3,500+ POS terminals across Croatia.

Product overview

Logista is a Croatian distribution and retail company operating as a unified service portfolio consisting of five interconnected business units: JTI distribucija handles tobacco product distribution; Mobilcentar A1 operates 17 retail outlets for A1 telecom services; Mobilne tehnologije distributes mobile accessories and technology products; B2B odjel provides business customer support for A1 services; and e-distribucija offers electronic service distribution via 3500+ POS terminals. The company serves as a distribution partner for major brands including A1, JTI, Cellularline, Jabra, Plantronics, Samsung, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Mobilcentar A1: Retail outlets for A1 telecommunications services including mobile and fixed telephony, internet, and mobile devices. Operates 17 retail locations in Primorje-Gorski Kotar, Istria, Karlovac County, and Zadar.
• JTI distribucija
• Mobilne tehnologije
• e-distribucija
• B2B odjel

Products and services

• JTI distribucija Exclusive distribution of Japan Tobacco International (JTI) tobacco products including Winston, Camel, LD, and Sobranie brands, along with tobacco-related accessories such as filters, lighters, and rolling papers. Distribution follows JTI's specific know-how standards and serves large retail chains, small outlets, gas stations, specialized stores, and seasonal beach stands across Croatia.
• Mobilcentar A1 Retail sales and customer support for A1 telecommunications services through 17 company-owned outlets across Croatian coastal and island regions (Kvarner, Istria, Zadar). Services include fixed and mobile telephony, internet, international communications, mobile devices, and accessories for individual consumers.
• Mobilne tehnologije Distribution of mobile phone accessories, gaming accessories, travel accessories, and computer peripherals for brands including Cellularline, Samsung, Apple, Anker, PanzerGlass, JBL, Sony, Soundcore, Eufy, Trust, Philips, Manhattan, Sencor, and HiFuture across Croatia and Slovenia.
• B2B odjel Sales, consulting, and account management services for business customers covering A1 telecommunications (mobile and fixed telephony, internet, ICT solutions), Microsoft 365 Modern Workplace solutions, and turnkey LED lighting and solar energy solutions. Operates across Primorje-Gorski Kotar, Istria, Lika-Senj, and Zadar counties.
• e-distribucija Distribution of electronic services through 3,500+ POS terminals across Croatia, including prepaid mobile credit top-ups for A1, Hrvatski telekom, Tele2, autocesta Rijeka-Zagreb toll services, and paysafecard. Includes web POS terminals enabling electronic sales to merchants and distributors.

Quantifiable outcome

• 78% employee engagement rate comparable to world's best companies
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered strategic, core and supporting.

• MicrosoftstrategicStrategic or Co-development Partner · 1 January 2020Partnership since 2020 for Microsoft Modern Workplace solutions including Microsoft 365 portfolio. Logista's B2B team offers Microsoft services to business customers, providing cloud-based workplace tools, collaboration platforms, and productivity solutions.
• Japan Tobacco International (JTI)coreChannel Partner/ Reseller/ Distributor · 1 January 2010Exclusive distribution partnership since 2010 for JTI tobacco products including Winston, Camel, LD, and Sobranie brands. Logista developed specific distribution methods unique in the Croatian market. JTI is a top 3 global tobacco producer present in 130+ countries.
• A1 CroatiacoreChannel Partner/ Reseller/ DistributorLong-standing strategic partnership with A1 Croatia (formerly Vipnet) for 19+ years. Logista operates 17 Mobilcentar A1 retail outlets and provides B2B services for A1 business customers across Croatian coastal regions. A1 is the first private mobile operator in Croatia, part of Telekom Austria Group and strategic partner of Vodafone.
• CellularlinecoreChannel Partner/ Reseller/ DistributorExclusive distribution partner for Cellularline mobile accessories and tablet accessories in Croatian market. Cellularline is one of Europe's leading manufacturers of mobile device accessories known for high quality, design, and technical performance.
• Samsung ElectronicssupportingChannel Partner/ Reseller/ DistributorDistribution partner for Samsung mobile technology products including mobile phones, accessories, and consumer electronics through retail and distribution channels in Croatia and Slovenia.
• ApplesupportingChannel Partner/ Reseller/ DistributorDistribution partner for Apple mobile technology products and accessories through retail and distribution channels in Croatia.
• Telekom Austria GroupsupportingStrategic or Co-development PartnerParent company of A1 Croatia, Logista's primary retail and B2B partnership. Telekom Austria is a major European telecommunications provider operating across multiple countries.
• Hrvatski telekomsupportingChannel Partner/ Reseller/ DistributorElectronic prepaid credit distribution partnership through Logista's POS terminal network. Hrvatski telekom is the largest telecommunications company in Croatia.
• Tele2supportingChannel Partner/ Reseller/ DistributorElectronic prepaid credit distribution partnership through Logista's POS terminal network for Tele2 mobile services.
• paysafecardsupportingChannel Partner/ Reseller/ DistributorElectronic prepaid card distribution partnership through Logista's POS terminal network, enabling prepaid online payment solutions at 2,000+ retail locations.
• Anker, JBL, Sony, Soundcore, Eufy, Trust, Philips, Manhattan, Sencor, HiFuture, PanzerGlasssupportingChannel Partner/ Reseller/ DistributorVarious technology brand partnerships for mobile accessories, audio equipment, gaming accessories, and computer peripherals distributed through Logista's mobile technology division in Croatia and Slovenia.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PayPoint plc: UK-listed electronic prepaid services distributor operating a network of payment terminals for mobile top-ups, energy, transport, and bill payments. Closely comparable to Logista's e-distribucija division (2,000+ POS terminals distributing prepaid mobile credits and electronic services).
• TDR (Tvornica Duhana Rovinj) / BAT Croatia: Croatia's historic tobacco manufacturer and distributor, now part of British American Tobacco. Directly comparable as a Croatia-headquartered tobacco distribution operator; Logista distributes JTI products while TDR/BAT distributes BAT brands through overlapping retail channels.
• Big Bang Slovenija: Slovenia's leading consumer electronics and mobile accessories retailer/distributor. Comparable to Logista's Mobilne tehnologije division, both operating across Slovenia's smaller market with multi-brand tech distribution — Logista operates wholesale, Big Bang operates retail.
• ALSO Group: European technology distributor covering mobile accessories, consumer electronics, and IT peripherals across multiple European countries. Directly comparable to Logista's Mobilne tehnologije division, which distributes Cellularline, Samsung, Apple, JBL, and similar brands in Croatia and Slovenia.
• Philip Morris Croatia: Croatian distribution arm of Philip Morris International, one of the world's largest tobacco companies. A direct peer for Logista's JTI tobacco distribution business, competing for the same Croatian retail shelf space and logistics partners.

Regional players

• Adris Grupa: Major Croatian conglomerate with tobacco (TDR-origin) and tourism holdings historically. Comparable as a similarly-sized Croatian diversified business; both operate in Croatian distribution while being significant domestic employers, though Adris is publicly listed and considerably larger.

Broad incumbents

• Euronet Worldwide: Global electronic payments and prepaid distribution operator with extensive ATM, POS, and prepaid service networks across Europe and emerging markets. Comparable in electronic prepaid distribution model to Logista's e-distribucija, though operating at vastly larger scale globally.
• Ingram Micro: One of the world's largest technology distributors, including mobile accessories, consumer electronics, and peripherals. Overlaps with Logista's Mobilne tehnologije distribution business but operates globally rather than focused on the Croatian/Slovenian market.
• TD Synnex (Tech Data): Global IT and consumer electronics distributor formed via merger of Tech Data and Synnex. Overlaps with Logista's wholesale distribution of mobile accessories, computer peripherals, and technology products across the Balkan region.

Others

• A1 retail partner operators (Austria/CEE): Independent retail operators running A1-branded Mobilcentar shops across Austria and CEE markets (Telekom Austria Group network). Logista operates the Croatian Mobilcentar A1 network under the same brand/partner model; comparable in operating model though different corporate entities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/logistaslo

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logista