What BeCycle does

BeCycle GmbH operates a premium boutique fitness studio platform in Germany under two sub-brands, BECYCLE (cycling-focused) and BEYOND (Reformer Pilates, Barre, Yoga, Strength), with four owned-and-operated studios: three in Berlin (Mitte at Brunnenstrasse 24, Kreuzberg at Reichenberger Str. 36, and Charlottenburg at Pestalozzistr. 56) and a flagship in Düsseldorf (Oststrasse 54-56). The Düsseldorf operation is housed under a separate legal entity, BeCycle Dus GmbH & Co.KG, co-represented by Jennifer Goelitzer alongside Gundula Cöllen-Sorger, who is Managing Director and owner of BeCycle GmbH. The business is independent and founder-owned, with no disclosed external investment.

The core product portfolio spans indoor cycling (Ride) on Stages SC3 bikes, Reformer Pilates on Balanced Body Allegro 2 Reformers, Mat Pilates, Barre, Strength (HIIT and functional), Yoga (including prenatal/postnatal), and two proprietary infrared formats: far-infrared heated workout classes at 35-37°C launched at Mitte in August 2025, and far-infrared single-person sauna booths at 60-69°C launched at BEYOND Kreuzberg in 2026 and at the Düsseldorf flagship in 2025. The platform also offers corporate and team events, kids' classes (Little Moves for ages 4-8), paid instructor certification programs (Ride Teacher Training 2026 at €1,300; 125-Hour Barre Teacher Training co-developed with re:form at €2,125/€1,950 early bird; Mat+Reformer Pilates Teacher Training at €3,000), and a digital at-home component via be.moved on bemoved.vhx.tv.

The revenue model is hybrid and unit-based at the consumer level: customers purchase credits in flexible bundles (1-, 3-, 6-, or 9-month validity) or monthly memberships with a 3-month minimum commitment, with Reformer classes priced higher than Ride/Mat classes. Additional streams include subscription-style monthly memberships, professional services revenue from teacher training and private 1:1 training, and transaction revenue from special events (e.g., the 6-Week Challenge at €229) and infrared sauna sessions. Distribution is direct-to-consumer through the studio network and the becycle.de booking storefront, with selective marketplace exposure via ClassPass and on-site café partnerships (Lucy's Deli, Lotta Café, Align Café) that extend the wellness ecosystem at each location. Marketing is driven by location-specific Instagram accounts, Klaviyo email newsletters segmented by city, curated Spotify playlists, paid Instagram advertising for events, a refer-a-friend program, and gamified challenges that double as retention and acquisition tools.

Name

BeCycle

Legal name

BeCycle GmbH

Website

https://becycle.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

BeCycle GmbH operates a German premium boutique fitness studio platform under the BECYCLE and BEYOND brands, with four studios in Berlin and Düsseldorf offering indoor cycling, Reformer Pilates, barre, yoga, strength, infrared heated classes, and infrared sauna recovery, alongside teacher training and corporate events.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studio Services

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cycling/Spin Classes (HSADABAE)

akta.pro secondary industry

Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

Keywords

• Indoor cycling classes
• Reformer pilates studio
• Barre fitness classes
• Boutique fitness studios
• Infrared sauna recovery

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Class Credits: Credit-based booking system where one credit equals one class. Credits sold in flexible bundles with varying expiration periods (1, 3, 6, or 9 months). Price differentiation between Ride/Mat and Reformer class credits.
2. Monthly Memberships: Unlimited or limited monthly memberships with minimum 3-month commitment. Auto-renews monthly after initial term. Monthly fee collected via credit card or SEPA direct debit.
3. Teacher Training Programs: Professional instructor certification programs including Ride Teacher Training (€1300), Barre Teacher Training (€2125/€1950 early bird), and Mat+Reformer Pilates Teacher Training (€3000). Generates revenue from training fees and ongoing instructor credits.
4. Infrared Sauna Sessions: Standalone infrared sauna sessions at €16 drop-in or €130 for 10-session pack. Recovery service available as add-on to workout classes or standalone treatment.
5. Special Event Credits: Special event packages including challenges (6-week challenge at €229), workshops (Mat Pilates workshop at €250), and themed events with separate credit systems.
6. Private Training: Personalized 1:1 training sessions with expert instructors for individuals or small groups, booked via email inquiry.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

BeCycle operates a chain of premium boutique fitness studios in Berlin and Düsseldorf delivering a diversified curriculum of indoor cycling (Ride), Reformer Pilates, Mat Pilates, Barre, Strength, Yoga, infrared-heated classes, and infrared sauna recovery sessions. Customers purchase class credits or monthly memberships to book group classes led by certified instructors, with additional revenue from teacher training certification programs, corporate team events, private training, and online workouts via be.moved.

Product overview

BECYCLE & BEYOND operates as a multi-studio fitness platform with two distinct sub-brands. BECYCLE focuses on indoor cycling (Ride) and Mat Pilates classes, while BEYOND specializes in Reformer Pilates, Barre, Strength, Yoga, and specialty offerings. The portfolio includes core fitness classes (Ride, Reformer, Mat Pilates, Barre, Strength, Yoga), heated infrared classes, infrared sauna recovery experiences, corporate team classes, instructor training programs (Ride and Barre teacher training), kids classes (Little Moves), and online workouts via be.moved. Studios are located in Berlin (Mitte, Kreuzberg, Charlottenburg) and Düsseldorf, with the platform leveraging music integrations and performance tracking technology to deliver metrics-driven fitness experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Ride (Indoor Cycling) High-intensity indoor cycling classes on Stages SC3 bikes with performance metrics, expert coaching, and DJ-curated music. Formats include Ride Method (45-min), Ride+ (60-min endurance), Ride30 Strength15, and Ride XPRESS (30-min). Available across all studios.
• Reformer Pilates Resistance-based Pilates on Balanced Body Allegro 2 Reformers in small groups (max 12). Formats include Reformer Method (beginner), Reformer Signature (intermediate), Reformer Elevated (advanced), Reformer Reset (recovery), Cardio Reformer, and Prenatal Reformer.
• Mat Pilates Low-impact mat-based Pilates strengthening muscles and improving postural alignment and flexibility. Available as standard Mat Pilates, Power Pilates (higher intensity), and Mat Pilates+ (60-min extended).
• Barre Low-impact full-body workouts combining Pilates, dance, conditioning, and yoga. Formats include signature Barre, Floor Barre, Cardio Barre, Barre Strength, and Barre with Childcare.
• Strength Dynamic full-body strength training combining HIIT, weighted circuits, and functional movements. Formats include Strength (barefoot), Boxing HIIT, Cardio Strength, Full Body Sculpt, Primal Strength, and Lower Body Sculpt.
• Yoga Yoga classes supporting flexibility, strength, balance, and mindfulness. Offerings include Gentle Flow, Power Flow, Yin Yoga, Breathwork, Prenatal Yoga, Soundbath, Restorative Yoga, Yin Nidra Yoga, and Postnatal Yoga with Baby.
• Heated Classes (Infrared) Infrared-heated workout classes at Mitte Brunnenstrasse using far-infrared technology at 35-37°C. Includes Heated Flow, Heated Barre, Heated Sculpt, Heated Mat Pilates, and Warm Restorative Yoga.
• Infrared Sauna Far-infrared sauna sessions for recovery and relaxation in single-person booths operating at 60-69°C for 30 minutes. Available at BEYOND Kreuzberg and BECYCLE Düsseldorf studios.
• Team Classes (Corporate & Private Events) Corporate wellness and private team events including private Ride, Mat/Reformer Pilates, Barre, Yoga, Breathwork, and Strength classes. Popular combo includes 45-min Ride + 15-min Smoothies. Booked via email.
• Ride Teacher Training Indoor cycling instructor certification program covering coaching, programming, and music curation. Includes group training weekends, 1:1 coaching, Ableton workshops, and final test-out. Tuition €1,300 with €400 deposit.
• 125-Hour Barre Teacher Training Barre instructor certification program developed with re:form covering movement philosophy, class engineering, cueing techniques, and teaching anatomy. Includes 10 in-studio classes and virtual library access. Tuition €2,125 (€1,950 early commitment).
• Special Events & Challenges Special wellness events including Sound & Breathwork sessions, the 6-Week Challenge (€229 for 22 classes with €99 back and sauna credit), Reformer Challenge, Bingo Challenge, and workshops such as the Teacher Mat Pilates Workshop with Chrisen Presence.
• Little Moves (Kids Classes) Movement classes for children including Dance Class (4-7 years) and Yoga Class (4-8 years). Designed to develop coordination, confidence, and body awareness through creative play.
• Online Workouts (be.moved) Digital fitness content accessible via bemoved.vhx.tv for at-home training, complementing the in-studio class experience.

Quantifiable outcome

• 22 classes in 6 weeks for €229 with €99 back + sauna credit through 6-week challenge
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Balanced BodycoreTechnology or IntegrationEquipment supplier for Balanced Body Allegro 2 Reformer machines used in all Reformer Pilates classes. Partnership ensures quality equipment for precision training and alignment support.
• StagescoreTechnology or IntegrationSupplier of Stages SC3 indoor cycling bikes - described as 'gold standard' for indoor cycling with smooth ride, performance tracking, and magnetic resistance.
• Lucy's DeliminorStrategic or Co-development PartnerOrganic, plant-based café located at Berlin Mitte studio. Provides post-workout nutrition, specialty coffee, and smoothies. Aligned with wellness brand values.
• Lotta CaféminorStrategic or Co-development PartnerCozy café with beautiful courtyard adjacent to Berlin Charlottenburg (BEYOND) studio. Serves coffee and snacks for studio visitors.
• Align CaféminorStrategic or Co-development PartnerPartner café at Düsseldorf studio serving wholesome meals, specialty coffee, and vibrant matcha to fuel workouts.
• re:form (Regarding Form)coreStrategic or Co-development PartnerTeacher training partner for 125-hour Barre Teacher Training program. Co-developed curriculum with BECYCLE covering movement education, cueing techniques, teaching methodology. Includes 10 in-studio classes and virtual library access.
• ClassPassminorChannel Partner/ Reseller/ DistributorThird-party fitness marketplace allowing ClassPass users to discover and book BECYCLE classes. Extends customer reach to ClassPass user base.
• Scrummi TowelsminorOthersProvider of 100% recycled, natural and biodegradable single-use towels. Supports environmental sustainability commitment.
• Eco by NatyminorOthersSupplier of disinfectant wipes used during workouts. 100% recycled, natural and biodegradable products supporting environmental footprint reduction.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Peloton: Connected indoor cycling platform with at-home and studio formats; comparable as a broader incumbent in the indoor cycling category where BeCycle competes for share of consumer fitness spend.
• ClassPass: Fitness marketplace platform where BeCycle is listed; comparable as an industry incumbent that shapes consumer discovery, pricing dynamics, and unit economics for boutique studios.
• Fitness First: Pan-European premium fitness club chain with a German footprint; comparable as a larger incumbent competitor for premium urban fitness memberships in Berlin and Düsseldorf.

Direct peers

• SoulCycle: US-based boutique indoor cycling studio chain and the original premium spin-class brand; directly comparable to BeCycle's Ride (cycling) format, premium positioning, instructor-driven experience, and credit/membership pricing structure.
• Club Pilates: Largest Reformer Pilates franchise in the US with small-group class format (similar to BeCycle's max-12 Reformer sessions); directly comparable on Reformer equipment standardization, tiered pricing, and member-based recurring revenue.
• Y7 Studio: Boutique yoga studio chain with music-driven, candlelit classes and a premium urban positioning; directly comparable to BeCycle's Yoga and heated infrared offerings in vibe and customer profile.
• [solidcore]: US boutique Pilates/lagree chain with a premium, multi-studio operating model; comparable to BeCycle BEYOND on Pilates-centric format, premium positioning, and small-group class economics.
• Rumble Boxing: Boutique boxing/HIIT studio with similar premium pricing, instructor-led experience, and music-driven class culture; comparable on the Strength/Boxing HIIT formats that BeCycle offers.
• Barry's Bootcamp: Global boutique fitness brand combining indoor cycling (treadmill/floor formats) with HIIT strength training; comparable to BeCycle on multi-discipline premium studios, instructor quality bar, and urban millennial/Gen-X customer.

Regional players

• John Reed Fitness Music Club: European boutique-style gym chain (RSG Group) with a music-driven, design-forward concept across Germany; comparable as a regional competitor for premium urban members and a benchmark for multi-city German expansion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/becycledus
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeCycle