Laundry Angels
Laundry Angels is a New Jersey-based direct-to-consumer laundry and dry cleaning pickup and delivery service serving 100+ towns, powered by ByNext's technology platform. It targets busy professionals, families, and seniors seeking convenient, scheduled at-door service.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Laundry Angels does
Laundry Angels is a New Jersey-based, direct-to-consumer laundry and dry cleaning pickup and delivery service founded in 2018. Operating from a single state-of-the-art in-house production facility, the company serves customers across more than 100 New Jersey towns, offering free scheduled pickup and delivery with 24-hour turnaround for laundry and 48-hour turnaround for dry cleaning. The service targets busy professionals, families, seniors, and individuals lacking in-home laundry access, addressing time constraints and convenience needs.
The company's technology stack is powered by ByNext, which provides the underlying platform for order management, scheduling, customer preference settings, and the Cleanly-branded mobile application (available on iOS and Android). Operational differentiators include computer-operated washers and dryers, the use of GreenEarth non-toxic cleaning solution, and a stain photo documentation feature that lets customers mark garments during the booking process for targeted treatment.
Laundry Angels generates revenue primarily through per-pound laundry and per-item dry cleaning transaction fees, with dynamically priced rates varying by zipcode. An ancillary revenue stream comes from branded reusable nylon bags sold at $7.00 each, which double as a repeat-order convenience tool and modest customer retention mechanism. The company claims 10x business growth over the past six years and operates with 11-50 employees using a marketing mix across social media (Facebook, Instagram, YouTube, Twitter, Yelp) and app stores to drive consumer acquisition.
Laundry Angels firmographics
Firmographics- Name
- Laundry Angels
- Legal name
- Laundry Angels
- Website
- https://laundryangels.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Laundry Angels is a New Jersey-based direct-to-consumer laundry and dry cleaning pickup and delivery service serving 100+ towns, powered by ByNext's technology platform. It targets busy professionals, families, and seniors seeking convenient, scheduled at-door service.
- Ownership category
- akta.pro rank
Laundry Angels industry classification
Industry- Product category
- Laundry and Dry Cleaning Pickup and Delivery Services
- NAICS
- Drycleaning and Laundry Services (except Coin-Operated) (812320), Drycleaning and Laundry Services (8123)
- akta.pro primary industry
- On-Demand / Express Laundry Pickup & Delivery (HSAJACAB)
- akta.pro secondary industries
- Eco-Friendly / Green Pickup & Delivery Laundry Services (HSAJACAL), Standard Wash-and-Fold (Everyday Apparel) (HSAJABAA)
Keywords
Where Laundry Angels is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Laundry Angels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Laundry Services: Per-pound laundry cleaning service with free pickup and delivery. Customers pay per order based on weight/service type.
- Dry Cleaning Services: Per-item dry cleaning service with 48-hour turnaround and free delivery.
- Branded Bag Sales: Branded nylon bags sold for $7.00 each that customers can keep and reuse for subsequent orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Dynamic per-service pricing based on location |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Laundry Angels product offering
Product offeringCore offering
Laundry Angels provides door-to-door laundry and dry cleaning pickup and delivery services throughout New Jersey. Customers schedule free pickups via the company website, the Cleanly mobile app, or by phone; items are transported to the company's owned-and-operated production facility for cleaning (using computer-operated washers and dryers and the GreenEarth environmentally friendly cleaning solution), and then returned folded or hung within 24 hours for laundry and 48 hours for dry cleaning. The service is complemented by branded reusable nylon bags ($7 each) and a customer preference system that captures stain photos and special instructions.
Product overview
Laundry Angels operates a single unified laundry and dry cleaning pickup and delivery service for customers throughout New Jersey. The core product combines professional cleaning with convenient door-to-door pickup and delivery, all processed through the company's own owned and operated facility. The service includes the Laundry Angels Branded Nylon Bags as an optional add-on for customers who wish to retain reusable branded packaging.
Differentiator
Problem solved
Functional benefit
Products and services
- Laundry and Dry Cleaning Pickup and Delivery Service Professional laundry and dry cleaning service available across 100+ New Jersey towns with free pickup from the customer's home, in-house cleaning at the company's state-of-the-art facility using computer-operated equipment and the GreenEarth environmentally friendly cleaning solution, and free delivery back within 24 hours (laundry) or 48 hours (dry cleaning). Customers order via the laundryangels.com website, the Cleanly mobile app (iOS/Android), or phone. Pricing is per-pound for laundry and per-item for dry cleaning, determined by zipcode.
- Laundry Angels Branded Nylon Bags Branded nylon bags sold to customers for $7.00 each, used by Laundry Angels to package and deliver cleaned laundry. Customers retain the bag and reuse it for subsequent orders.
Quantifiable outcome
- 24-48 hour turnaround time
- +2 more outcomes
Companies that use Laundry Angels
Customer profileSegments5 records
Ideal customer profiles3 records
Laundry Angels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Laundry Angels partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ByNextcoreIn 2023, Laundry Angels partnered with ByNext to provide customers with advanced technology and quality service. ByNext powers the technology platform behind Laundry Angels, including the mobile app (Cleanly) and website infrastructure for order management, scheduling, and customer experience.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Laundry Angels competitors and assessment
Company assessmentBroad incumbents
- Mulberrys Garment Care: Mulberrys is a multi-location garment care chain offering pickup/delivery alongside storefront dry cleaning. Comparable to Laundry Angels in service offering but with a broader retail footprint and corporate/academic B2B contracts.
- Tide Cleaners: Tide Cleaners is the consumer-facing dry cleaning/laundry brand operated by Procter & Gamble with hundreds of U.S. locations including pickup/delivery. Represents the broad incumbent peer with significantly more brand and capital resources than Laundry Angels.
- Lapels Dry Cleaning: Lapels is a franchised dry cleaning chain with hundreds of locations offering pickup/delivery. Broad incumbent peer with similar service mechanics but franchise-based scaling versus Laundry Angels' owned facility model.
Regional players
- Pressed for Time: Pressed for Time is a regional dry cleaning and laundry pickup/delivery service primarily serving the Midwest. Comparable offering to Laundry Angels but operates in a different U.S. geography without direct market overlap.
Direct peers
- Rinse: Rinse is a venture-backed on-demand laundry and dry cleaning pickup/delivery service operating across multiple U.S. metros. Highly comparable to Laundry Angels in business model, customer base (busy professionals, families), and tech-enabled order management, but at significantly greater geographic scale.
- Wash.io: Wash.io is an app-based laundry pickup/delivery service operating in multiple U.S. cities. Closely comparable on business model and digital-first GTM, though it partners with existing laundromats rather than operating its own in-house facility.
- Cleanly (ByNext): Cleanly is the consumer-facing brand of ByNext, the technology partner that powers Laundry Angels' app and platform. Operates the same pickup/delivery laundry model in NYC and other cities, sharing the same app infrastructure used by Laundry Angels—making it a direct operational and strategic peer.
Emerging players
- Hamper: Hamper is an on-demand laundry and dry cleaning pickup/delivery app operating in select U.S. markets. Comparable service model and target customer (DTC busy professionals) but at smaller scale than Laundry Angels' 100+ NJ town footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Laundry Angels social profiles
Digital presenceLaundry Angels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laundry Angels leadership team
Management profileNumber of profiles
Profiles1 record
Laundry Angels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laundry Angels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laundry Angels
What does Laundry Angels do?
Laundry Angels provides door-to-door laundry and dry cleaning pickup and delivery services throughout New Jersey. Customers schedule free pickups via the company website, the Cleanly mobile app, or by phone; items are transported to the company's owned-and-operated production facility for cleaning (using computer-operated washers and dryers and the GreenEarth environmentally friendly cleaning solution), and then returned folded or hung within 24 hours for laundry and 48 hours for dry cleaning. The service is complemented by branded reusable nylon bags ($7 each) and a customer preference system that captures stain photos and special instructions.
Is Laundry Angels a public or private company?
Laundry Angels is a private company. It is classified as unknown and is currently operating.
When was Laundry Angels founded?
Laundry Angels was founded in 2018. It employs 11 to 50 people.
Where is Laundry Angels based?
Laundry Angels is headquartered in New York, United States, in the North America region.
How does Laundry Angels make money?
Three revenue lines are on record. Laundry Services are the primary driver. The others are dry Cleaning Services and branded Bag Sales.
Who are Laundry Angels's main competitors?
Broad incumbents on record are Mulberrys Garment Care, Tide Cleaners and Lapels Dry Cleaning. Pressed for Time is listed as a regional player. Direct peers are Rinse, Wash.io and Cleanly (ByNext). Hamper is listed as an emerging player.
Does Laundry Angels have an API?
No public API is recorded for Laundry Angels.
What industry is Laundry Angels in?
Laundry Angels's product category is Laundry and Dry Cleaning Pickup and Delivery Services. Its primary akta.pro industry code is HSAJACAB, On-Demand / Express Laundry Pickup & Delivery, with a secondary code of HSAJACAL, Eco-Friendly / Green Pickup & Delivery Laundry Services. Its NAICS code is 812320.