Humble
HUMBLE Productions is a Sydney-based creative production company producing TVCs, brand films, documentary content, social/digital campaigns, and photography for enterprise brands, creative agencies, and nonprofit/government organisations, with a documentary-driven storytelling approach.
- Company typePrivate
- Founded2020
- HeadquartersBrookvale, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Humble does
HUMBLE Productions Pty Ltd (trading as HUMBLE) is a Sydney-based creative production company founded in 2020 that produces TV and radio commercials, brand films, documentary content, social and digital campaigns, and photography for brands, creative agencies, and organisations. The company is headquartered in Brookvale, NSW (Studio 9a, 42–46 Wattle Road), operates with a team of 1–10, and is led by co-founders Brynn Fulcher (Executive Producer) and Duncan Shields (Creative Director). Its stated point of differentiation is combining agency-level creative strategy with hands-on production craft, with a particular emphasis on documentary-driven storytelling built around real people, lived experience, and human truth.
The company's product offering spans Campaign & TVC Production, Brand Films, Documentary Storytelling, Social & Digital Campaigns, Photography, and Creative Development. Underlying production capabilities include multi-format execution (long-form documentary series, short-form TVCs, stop-motion, cinematic brand films, weather-reactive campaigns, and photographic stills), demonstrated through work for clients including Oracle NetSuite, Cognizant, Atlassian, Amazon Australia, Audi, Guinness, NAB, MLC, Artline, Shark Ninja, St John WA, and Anglicare. Awards include Silver at Mumbrella TVAOTY, Silver Croc B&T, and Bronze Effie wins, alongside a B&T Award for Diversity and feature recognition on Ads of the World.
HUMBLE generates revenue through a project-based professional services model, with creative development, production, and post-production fees scoped per engagement; pricing is not publicly disclosed. Distribution runs through two channels: direct engagement with enterprise and government brand clients, and a network of creative agency partnerships (Thinkerbell, JimJam Ideas, One Green Bean, Reborn, Six Black Pens, The Haus, Synergy, WE Comms, WolfKing). Marketing is conducted via a website portfolio, a dedicated Customer Success Stories page, Instagram (@humbleproductionsau), and a website contact form. The company has no disclosed funding, no parent organization, and operates as a founder-owned private proprietary limited company under ABN 90 640 874 611.
Humble firmographics
Firmographics- Name
- Humble
- Legal name
- HUMBLE Productions Pty Ltd
- Website
- https://humbleproductions.com.au
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HUMBLE Productions is a Sydney-based creative production company producing TVCs, brand films, documentary content, social/digital campaigns, and photography for enterprise brands, creative agencies, and nonprofit/government organisations, with a documentary-driven storytelling approach.
- Ownership category
- akta.pro rank
Humble industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)
- akta.pro secondary industry
- Reputation Management & Online PR (BPAFADAN)
Keywords
Where Humble is headquartered
LocationHeadquarters
- HQ city
- Brookvale
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Humble business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Creative Production Services: Production of brand films, TVCs, documentary content, social campaigns, and photography for brands, agencies, and organisations. Revenue is generated through project-based fees for creative development, production, and post-production services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Humble product offering
Product offeringCore offering
HUMBLE is a Sydney-based creative production company that produces TV commercials, brand films, documentary-style storytelling, social/digital campaign content, and photography for brands, agencies, and organisations. It combines agency-level creative strategy with hands-on production craft, delivering end-to-end content production from creative development through filming and post-production.
Product overview
HUMBLE is a Sydney-based creative production company offering a unified suite of content production services. The core offering consists of Campaign & TVC Production, Brand Films, and Documentary Storytelling, supplemented by Social & Digital Campaigns, Photography, and Creative Development services. All offerings combine agency-level creative strategy with hands-on production craft to deliver brand content across multiple formats including TV commercials, brand films, social media content, and photography. The company serves brands, agencies, and organisations seeking authentic storytelling-driven content.
Differentiator
Problem solved
Functional benefit
Products and services
- Campaign & TVC Production
Quantifiable outcome
- Award-winning work including Silver at Mumbrella TVAOTY and Silver Croc B&T for Anglicare Piano
- +1 more outcomes
Companies that use Humble
Customer profileNamed customers17 records
Segments2 records
Ideal customer profiles2 records
Humble technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Humble partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ThinkerbellcoreThinkerbell is a creative agency that partners with HUMBLE on campaigns. Notable collaborations include the Guinness Brewery of Meteorology weather-reactive campaign and Selleys Completely Cleans campaign.
- JimJam IdeascoreJimJam Ideas is a creative agency that collaborates with HUMBLE on various campaigns including BlueBet TV commercials and Eurobodalla tourism campaigns.
- One Green BeancoreOne Green Bean is a creative agency that partnered with HUMBLE on the Amazon Playmakers stop-motion campaign featuring Starlight Children's Foundation.
- ReborncoreReborn is a creative agency collaborating with HUMBLE on Artline campaigns including 'Make a Brighter Mark' and PLC Tennis Academy film.
- Six Black PenscoreSix Black Pens is a creative agency that works with HUMBLE on MLC campaigns including 'Myth Busting' and 'Invest to Win'.
- The HauscoreThe Haus is a creative agency partner for the Ninja A-League sponsorship campaign pairing A-League stars with Ninja products.
- SynergyminorSynergy is an agency that partnered with HUMBLE on the ADF Reserves 'At the Ready' photographic campaign.
- WE CommsminorWE Comms collaborated with HUMBLE on the St John WA 'Sing their Praises' documentary campaign for their centenary celebration.
- WolfKingminorWolfKing is a production company that partnered with HUMBLE on the Audi Battery Tech cinematic brand film.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Humble competitors and assessment
Company assessmentDirect peers
- Collider: Sydney-based production and post-production company producing commercials, branded content and design-driven campaigns; directly comparable in scale, geography and offering mix.
- Heckler: Sydney-based creative production company delivering commercials, branded content and digital campaigns for major brands — a direct Australia-based competitor with comparable service mix and client caliber.
- Scoundrel: Australian creative production company producing commercials and branded films for major brands and agencies; competes for the same production mandates and agency partnerships as HUMBLE.
- Exit Films: Established Australia-based commercial production company producing TVCs and branded content; comparable service scope with a longer track record of global brand work.
- Arc Edit: Australian commercial production and post-production house producing TVCs and branded content for global and local brands; overlaps directly with HUMBLE on campaign production and finishing work.
- Plaza Films: Sydney-based production company producing commercials and brand films for Australian and international clients; directly comparable boutique production peer in the same geography.
- Sweetshop & Green: Australia-based commercial production company with a global roster of directors delivering TVCs and branded content for enterprise clients — a comparable boutique production peer.
- Revolver / Will O'Rourke: Leading Australia/NZ production company producing commercials and branded films; comparable boutique creative-production positioning with similar agency and direct-brand client channels.
Others
- Thinkerbell: Award-winning Australian creative agency that HUMBLE partners with on campaigns such as Guinness Brewery of Meteorology; an adjacent channel partner rather than direct competitor, but a useful comparator for creative reputation and brand storytelling in the same market.
Broad incumbents
- Tool of North America: Larger US-based commercial and content production company with broader service lines and director roster; overlaps on enterprise brand production but at greater scale and geographic reach than HUMBLE.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Humble social profiles
Digital presenceHumble financial estimates
Financial estimateRevenue estimate
Valuation estimate
Humble leadership team
Management profileNumber of profiles
Profiles2 records
Humble funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Humble M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Humble
What does Humble do?
HUMBLE is a Sydney-based creative production company that produces TV commercials, brand films, documentary-style storytelling, social/digital campaign content, and photography for brands, agencies, and organisations. It combines agency-level creative strategy with hands-on production craft, delivering end-to-end content production from creative development through filming and post-production.
Is Humble a public or private company?
Humble is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Humble founded?
Humble was founded in 2020. It employs 1 to 10 people.
Where is Humble based?
Humble is headquartered in Brookvale, Australia, in the Oceania region.
How does Humble make money?
One revenue line is on record: creative Production Services.
Who are Humble's main competitors?
Direct peers on record are Collider, Heckler, Scoundrel, Exit Films, Arc Edit, Plaza Films, Sweetshop & Green and Revolver / Will O'Rourke. Thinkerbell is listed as an others. Tool of North America is listed as a broad incumbent.
Does Humble have an API?
No public API is recorded for Humble.
What industry is Humble in?
Humble's product category is Creative Production Services. Its primary akta.pro industry code is MPADADAK, Branded Documentary / Nonfiction (Corporate & NGO), with a secondary code of BPAFADAN, Reputation Management & Online PR. Its NAICS code is 51211 and its SIC code is 7812.