Humble

What Humble does

HUMBLE Productions Pty Ltd (trading as HUMBLE) is a Sydney-based creative production company founded in 2020 that produces TV and radio commercials, brand films, documentary content, social and digital campaigns, and photography for brands, creative agencies, and organisations. The company is headquartered in Brookvale, NSW (Studio 9a, 42–46 Wattle Road), operates with a team of 1–10, and is led by co-founders Brynn Fulcher (Executive Producer) and Duncan Shields (Creative Director). Its stated point of differentiation is combining agency-level creative strategy with hands-on production craft, with a particular emphasis on documentary-driven storytelling built around real people, lived experience, and human truth.

The company's product offering spans Campaign & TVC Production, Brand Films, Documentary Storytelling, Social & Digital Campaigns, Photography, and Creative Development. Underlying production capabilities include multi-format execution (long-form documentary series, short-form TVCs, stop-motion, cinematic brand films, weather-reactive campaigns, and photographic stills), demonstrated through work for clients including Oracle NetSuite, Cognizant, Atlassian, Amazon Australia, Audi, Guinness, NAB, MLC, Artline, Shark Ninja, St John WA, and Anglicare. Awards include Silver at Mumbrella TVAOTY, Silver Croc B&T, and Bronze Effie wins, alongside a B&T Award for Diversity and feature recognition on Ads of the World.

HUMBLE generates revenue through a project-based professional services model, with creative development, production, and post-production fees scoped per engagement; pricing is not publicly disclosed. Distribution runs through two channels: direct engagement with enterprise and government brand clients, and a network of creative agency partnerships (Thinkerbell, JimJam Ideas, One Green Bean, Reborn, Six Black Pens, The Haus, Synergy, WE Comms, WolfKing). Marketing is conducted via a website portfolio, a dedicated Customer Success Stories page, Instagram (@humbleproductionsau), and a website contact form. The company has no disclosed funding, no parent organization, and operates as a founder-owned private proprietary limited company under ABN 90 640 874 611.

Name

Humble

Legal name

HUMBLE Productions Pty Ltd

Website

https://humbleproductions.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

HUMBLE Productions is a Sydney-based creative production company producing TVCs, brand films, documentary content, social/digital campaigns, and photography for enterprise brands, creative agencies, and nonprofit/government organisations, with a documentary-driven storytelling approach.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)

akta.pro secondary industry

Reputation Management & Online PR (BPAFADAN)

Keywords

• Creative production services
• Brand film production
• Commercial video production
• Documentary storytelling
• Advertising campaigns

Headquarters

HQ city

Brookvale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Production Services: Production of brand films, TVCs, documentary content, social campaigns, and photography for brands, agencies, and organisations. Revenue is generated through project-based fees for creative development, production, and post-production services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

HUMBLE is a Sydney-based creative production company that produces TV commercials, brand films, documentary-style storytelling, social/digital campaign content, and photography for brands, agencies, and organisations. It combines agency-level creative strategy with hands-on production craft, delivering end-to-end content production from creative development through filming and post-production.

Product overview

HUMBLE is a Sydney-based creative production company offering a unified suite of content production services. The core offering consists of Campaign & TVC Production, Brand Films, and Documentary Storytelling, supplemented by Social & Digital Campaigns, Photography, and Creative Development services. All offerings combine agency-level creative strategy with hands-on production craft to deliver brand content across multiple formats including TV commercials, brand films, social media content, and photography. The company serves brands, agencies, and organisations seeking authentic storytelling-driven content.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign & TVC Production

Quantifiable outcome

• Award-winning work including Silver at Mumbrella TVAOTY and Silver Croc B&T for Anglicare Piano
• +1 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ThinkerbellcoreStrategic or Co-development PartnerThinkerbell is a creative agency that partners with HUMBLE on campaigns. Notable collaborations include the Guinness Brewery of Meteorology weather-reactive campaign and Selleys Completely Cleans campaign.
• JimJam IdeascoreStrategic or Co-development PartnerJimJam Ideas is a creative agency that collaborates with HUMBLE on various campaigns including BlueBet TV commercials and Eurobodalla tourism campaigns.
• One Green BeancoreStrategic or Co-development PartnerOne Green Bean is a creative agency that partnered with HUMBLE on the Amazon Playmakers stop-motion campaign featuring Starlight Children's Foundation.
• ReborncoreStrategic or Co-development PartnerReborn is a creative agency collaborating with HUMBLE on Artline campaigns including 'Make a Brighter Mark' and PLC Tennis Academy film.
• Six Black PenscoreStrategic or Co-development PartnerSix Black Pens is a creative agency that works with HUMBLE on MLC campaigns including 'Myth Busting' and 'Invest to Win'.
• The HauscoreStrategic or Co-development PartnerThe Haus is a creative agency partner for the Ninja A-League sponsorship campaign pairing A-League stars with Ninja products.
• SynergyminorStrategic or Co-development PartnerSynergy is an agency that partnered with HUMBLE on the ADF Reserves 'At the Ready' photographic campaign.
• WE CommsminorStrategic or Co-development PartnerWE Comms collaborated with HUMBLE on the St John WA 'Sing their Praises' documentary campaign for their centenary celebration.
• WolfKingminorStrategic or Co-development PartnerWolfKing is a production company that partnered with HUMBLE on the Audi Battery Tech cinematic brand film.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Collider: Sydney-based production and post-production company producing commercials, branded content and design-driven campaigns; directly comparable in scale, geography and offering mix.
• Heckler: Sydney-based creative production company delivering commercials, branded content and digital campaigns for major brands — a direct Australia-based competitor with comparable service mix and client caliber.
• Scoundrel: Australian creative production company producing commercials and branded films for major brands and agencies; competes for the same production mandates and agency partnerships as HUMBLE.
• Exit Films: Established Australia-based commercial production company producing TVCs and branded content; comparable service scope with a longer track record of global brand work.
• Arc Edit: Australian commercial production and post-production house producing TVCs and branded content for global and local brands; overlaps directly with HUMBLE on campaign production and finishing work.
• Plaza Films: Sydney-based production company producing commercials and brand films for Australian and international clients; directly comparable boutique production peer in the same geography.
• Sweetshop & Green: Australia-based commercial production company with a global roster of directors delivering TVCs and branded content for enterprise clients — a comparable boutique production peer.
• Revolver / Will O'Rourke: Leading Australia/NZ production company producing commercials and branded films; comparable boutique creative-production positioning with similar agency and direct-brand client channels.

Others

• Thinkerbell: Award-winning Australian creative agency that HUMBLE partners with on campaigns such as Guinness Brewery of Meteorology; an adjacent channel partner rather than direct competitor, but a useful comparator for creative reputation and brand storytelling in the same market.

Broad incumbents

• Tool of North America: Larger US-based commercial and content production company with broader service lines and director roster; overlaps on enterprise brand production but at greater scale and geographic reach than HUMBLE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/humbleproductionsau
• Facebookfacebook.com/Humbleprod
• LinkedInlinkedin.com/company/humble-productions-au

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humble