Blankstyle

What Blankstyle does

Blankstyle, operated by parent company CNM Marketing, Inc., is a US-based wholesale e-commerce platform founded in 2004 and headquartered in Irvine, California, that sells blank apparel in bulk to screen printers, small businesses, brands, boutique designers, and corporate/enterprise buyers. Its catalog spans 9,000+ SKUs across 100+ apparel brands, including budget staples (Gildan, Hanes), mid-range fashion blanks (Bella+Canvas, Next Level, Champion, American Apparel), specialty brands (Shaka Wear, Los Angeles Apparel), and premium retail brands (Nike, Carhartt, The North Face, Brooks Brothers, Eddie Bauer). The platform imposes no minimum order requirement, applies automatic cart-level bulk discounts across $100+ to $3000+ thresholds, and offers free shipping at $69 (PrimeBlanks) and $99 (standard), with fulfillment distributed across a nationwide multi-warehouse network.

The underlying technology is a B2B e-commerce storefront with an integrated inventory management system, bulk discount pricing engine, and multi-warehouse fulfillment routing. Differentiating technical components include the PrimeBlanks program, which co-locates curated inventory for expedited shipping; a bulk discount cart system that auto-applies tiered pricing; and integrated in-house decoration services (screen printing, embroidery, direct-to-garment) plus drop shipping fulfillment, enabling customers to purchase blanks and finished decorated apparel in a single workflow. The platform supports native iOS and Android mobile apps and integrates Yotpo for verified-buyer reviews.

Blankstyle makes money through three streams: wholesale blank apparel transactions priced per unit with cart-level quantity discounts; professional services revenue from in-house decoration (screen printing, embroidery, DTG); and premium-brand transaction revenue from corporate, hospitality, outdoor, and golf-course clients buying decorated merchandise from Nike, Carhartt, North Face and similar. The company is privately held with no disclosed funding rounds, no known external venture or private-equity backing, and a reported 1-10 employee headcount. It is BBB accredited with a top Google Merchant 5-star rating and serves only the US market.

Name

Blankstyle

Legal name

CNM Marketing, Inc.

Website

https://blankstyle.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Blankstyle is a US wholesale e-commerce platform, founded 2004 and based in Irvine, CA, that sells 9,000+ blank apparel SKUs from 100+ brands to screen printers, small businesses, and corporate buyers, with integrated screen printing, embroidery, and DTG decoration plus multi-warehouse fulfillment.

Ownership category

akta.pro rank

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Blank Apparel Sales: Core revenue stream from selling wholesale blank t-shirts, hoodies, jackets, sweatshirts, polos, tank tops, hats, bags, and accessories. Products are sold at wholesale prices with bulk discounts applied per quantity tiers in the cart. No minimum order requirement.
2. Custom Decoration Services: In-house screen printing, embroidery, and direct-to-garment (DTG) printing services for customizing blank apparel with customer designs. Revenue generated from decoration labor and custom branding services.
3. Premium Brand Custom Merchandise: Sale of premium retail brands (Nike, Carhartt, North Face, Brooks Brothers, Travis Mathew, OGIO, Eddie Bauer) specifically for custom decoration and branded merchandise targeted at businesses, corporate events, hospitality, outdoor organizations, and golf courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Blankstyle is a wholesale e-commerce platform that distributes blank apparel (t-shirts, hoodies, polos, jackets, pants, hats, bags, and accessories) from 100+ brands to screen printers, small businesses, and brands. The company sells its inventory directly through blankstyle.com with no minimum order requirements, automatic bulk discount pricing, and nationwide fulfillment from a network of US warehouses. It also offers integrated in-house decoration services (screen printing, embroidery, direct-to-garment printing), drop shipping, and a custom sourcing service.

Product overview

Blankstyle is a wholesale blank apparel B2B marketplace founded in 2004, offering thousands of styles from hundreds of premium brands. The core product is a comprehensive catalog of blank clothing items including t-shirts, hoodies, sweatshirts, polos, jackets, pants, shorts, hats, bags, and specialty accessories across men's, women's, and kids categories. The company operates a multi-brand distribution model, carrying products from major manufacturers like Gildan, Bella+Canvas, Hanes, Champion, Next Level Apparel, American Apparel, Port Authority, and premium brands like Nike, Carhartt, The North Face, Brooks Brothers, and Eddie Bauer. The platform differentiates through value-added decoration services including screen printing, embroidery, and direct-to-garment printing, enabling customers to purchase blanks and order decorated apparel. Additional services include the Primeblanks warehoused inventory program for faster fulfillment, bulk discount pricing, custom garment sourcing, and drop shipping solutions. No minimum order requirements apply.

Differentiator

Problem solved

Functional benefit

Products and services

• Blank T-Shirts Wholesale blank t-shirts available in crew neck, v-neck, heavyweight, lightweight, premium blended, raglan, pigment dyed, tie-dye ready, crop tops, and ladies'/mens'/kids'/toddler cuts from multiple apparel brands, sold without minimum order requirements.
• Blank Hoodies & Sweatshirts Wholesale blank hoodies, crewneck sweatshirts, and zip-up hoodies supplied from Gildan, Bella+Canvas, Champion, Cotton Heritage, and Independent Trading Co., targeted at screen printers and apparel decorators.
• Blank Polos Wholesale blank polo shirts for men and women, including performance polos and pique cotton options from major apparel brands.
• Blank Jackets & Outerwear Wholesale blank jackets including windbreakers, fleece jackets, bomber jackets, outdoor jackets, performance jackets, puffy jackets, safety jackets, and corporate jackets, sourced from brands such as Independent Trading Co.
• Blank Pants & Shorts Wholesale blank pants and shorts including jogger pants, sweatpants, cargo pants, baseball pants, football pants, leggings, and basketball shorts for men, women, and kids.
• Blank Hats & Caps Wholesale blank hats and caps including trucker hats, dad hats, bucket hats, snapback hats, fitted hats, flat bill hats, camo hats, golf hats, beanies, visors, and perforated hats.
• Blank Bags & Accessories Wholesale blank bags including drawstring bags, totes, backpacks, duffels, messenger bags, cooler bags, and sports/golf bags.
• Kids & Youth Blank Apparel Wholesale blank kids and youth apparel including t-shirts, tank tops, sweatshirts, hoodies, pants, shorts, jackets, and hats sized for baby, toddler, and youth.
• Bandanas & Specialty Items Wholesale blank bandanas, blankets, towels, aprons, socks, face masks, reflective safety gear, and sublimation apparel for screen printers and decorators.
• Screen Printing Services In-house professional screen printing decoration services applied to wholesale blank apparel for custom orders, targeted at businesses, screen printers, and brands requiring finished decorated apparel.
• Embroidery Services In-house embroidery decoration services for blank apparel with a stitch count estimator, targeted at businesses and brands ordering custom embroidered apparel.
• Direct-to-Garment Printing In-house direct-to-garment printing services enabling detailed full-color custom designs on blank apparel, targeted at small businesses, brands, and creators.
• PrimeBlanks Program Warehoused-inventory program where curated products are stocked together at Blankstyle facilities to enable expedited shipping and free delivery on orders over $69 per shipping location.
• Custom Sourcing Service Bespoke garment sourcing service that helps customers locate unique apparel items not available in Blankstyle's standard catalog, targeted at businesses with specialized apparel needs.

Quantifiable outcome

• 20+ years of continuous operation in wholesale blank apparel since 2004
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and secondary.

• GildancoreOthersMajor brand partner supplying budget and mid-range blank apparel including Gildan 64000, Gildan 5000, Gildan 18500, and other popular screen printing blanks. Gildan is one of the most carried brands on Blankstyle.
• Bella+CanvascoreOthersPremium blank apparel brand carried extensively on Blankstyle. Products include Bella Canvas 3001, 3200, 3413, 3719, 3739, and many other popular styles. A top-selling brand for boutique and fashion blanks.
• Next Level ApparelcoreOthersLeading fashion-forward blank apparel brand. Blankstyle carries extensive Next Level line including 3600, 3601, 3602, 6010, 1540, 1510, 1533, and more. Popular for boutique and streetwear brands.
• Champion ClothingcoreOthersAthletic apparel brand providing blanks including Champion S700 hoodie, S600 crewneck, T453W crop top, CO200 packable jacket. Featured in premium blank section.
• HanescoreOthersMajor budget-to-mid-range apparel brand supplying Hanes 64000, Hanes 1745, Hanes 5586, and specialty items like Hanes scrubs. One of the foundational brands in Blankstyle's catalog.
• Independent Trading Co.coreOthersQuality mid-weight and premium hoodie/blank supplier. Products include SS4500 Midweight Hoodie, EXP54LWZ Windbreaker, PRM4500TD tie-dye hoodie. Known for streetwear-quality blanks.
• American ApparelcoreOthersPremium blank apparel brand (now under Alstyle) carried via American Apparel / Alstyle 1301, American Apparel 2001, American Apparel 5389. Known for heavyweight and fashion blanks.
• Augusta SportswearcoreOthersSports apparel brand providing youth athletic wear, team uniforms, and performance apparel. Products include youth football jerseys, athletic mesh caps, youth pants, and team sports gear.
• NikesecondaryOthersPremium athletic brand available on Blankstyle for custom decoration and branded merchandise. Targeted at corporate clients, golf courses, and outdoor organizations for premium branded apparel.
• CarharttsecondaryOthersWorkwear brand available for custom decoration on Blankstyle. Ideal for automotive shops, work uniforms, and industrial workwear branding.
• The North FacesecondaryOthersPremium outdoor brand available for custom decoration on Blankstyle. Used for ski lodges, outdoor organizations, and premium corporate merchandise.
• Shaka WearcoreOthersFashion-forward streetwear blanks brand. Products include SHMHLS Max Heavyweight, SHGD garment-dyed crewneck, varsity bomber jackets. Growing brand for boutique and streetwear sellers.
• Colortone ApparelsecondaryOthersSpecialty tie-dye and fashion blanks brand. Products include tie-dye bandanas, jogger pants, and specialty fashion items. Featured in Tie-Dye Blanks category.
• CNM Marketing, Inc.coreOthersParent company of Blankstyle.com. Copyright notice indicates CNM Marketing, Inc. owns the Blankstyle brand and website (Copyright © 2026 CNM Marketing, Inc.).

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ShirtSpace: Online wholesale blank apparel distributor offering bulk t-shirts and custom apparel with a no-minimum model. Comparable to Blankstyle in e-commerce-first GTM, small-business customer focus, and core blank-apparel category, though typically with a narrower brand assortment.
• SanMar: Major US wholesale apparel distributor carrying brands like Nike, Carhartt, and North Face alongside private labels. Comparable to Blankstyle's premium-brand assortment and corporate merchandise focus, but operates primarily through sales reps and higher minimum orders.
• S&S Activewear: One of the largest US wholesale blank apparel distributors serving screen printers, embroiderers, and promotional products distributors. Directly comparable as a multi-brand blank apparel wholesaler, though typically with higher minimum orders and a sales-rep-driven model rather than Blankstyle's no-minimum e-commerce approach.
• TSC Apparel (The Shirt Company): US wholesale blank apparel and accessories distributor carrying brands like Next Level, Gildan, and Bella+Canvas. Directly comparable mid-size competitor focused on screen printers and decorators with similar brand assortment to Blankstyle.
• Royal Apparel: Wholesale blank apparel manufacturer and distributor specializing in organic cotton, sustainable, and fashion-forward blanks. Comparable to Blankstyle's premium/fashion blank assortment (similar to AS Colour and Los Angeles Apparel SKUs) and serves overlapping boutique and streetwear customer segments.
• Alphabroder (now part of S&S Activewear): Large US wholesale apparel distributor serving the imprintable apparel market with broad brand assortments including Nike, Carhartt, and many of the same suppliers as Blankstyle. Directly comparable in product mix and target customer base of screen printers and decorators.
• AllDayShirts: Wholesale blank apparel e-commerce site offering bulk t-shirts and custom apparel to screen printers and resellers. Comparable business model, customer base, and product category to Blankstyle, though at a smaller catalog scale.
• Jiffy Shirts: Online wholesale blank apparel distributor specializing in bulk t-shirts, hoodies, and sweatshirts with no-minimum-order e-commerce model. Closely comparable GTM motion to Blankstyle, targeting screen printers, small businesses, and individual buyers with similar mid-tier brand assortment.

Emerging players

• Otto Cap: Wholesale blank headwear and accessories distributor carried alongside apparel categories. Partial overlap with Blankstyle's hat and accessories assortment, serving screen printers and decorators, though narrower in product scope (headwear-focused).

Broad incumbents

• 4imprint: Large promotional products distributor offering decorated apparel and merchandise to businesses. Comparable to Blankstyle on the corporate merchandise and custom decoration side, but operates as a broader promotional products catalog rather than specializing in blank wholesale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/blankstyle
• Facebookfacebook.com/Blankstyle
• LinkedInlinkedin.com/company/blankstyle-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blankstyle