The Mindfulness App
The Mindfulness App, operated by Stockholm-based MindApps AB, is a cross-platform meditation and mindfulness subscription app offering 500+ guided meditations, sleep stories, and courses in 12 languages to individual consumers worldwide, with an additional B2B corporate wellness offering.
- Company typePrivate
- Founded2010
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What The Mindfulness App does
The Mindfulness App, operated by MindApps AB, is a Sweden-based private company headquartered in Stockholm that delivers a digital mindfulness and meditation platform targeting individual consumers and, secondarily, corporate wellness buyers via its 'Mindfulness at Work' offering. The product is a cross-platform experience (iOS, Android, and web) with cloud-synchronized user progress, offline download capability, and integrations with Apple HealthKit, Google Fit, and Apple Watch, alongside accessibility features such as Dynamic Type, Dark Mode, and haptics. Content comprises 500+ exclusive guided meditations, sleep stories, courses, and nature soundscapes localized across 12 languages with weekly drops, supported by personalized reminders, streak tracking, and a self-assessment stress test that drives content recommendations. The business model is predominantly a freemium consumer subscription (14-day free trial converting to monthly or annual plans paid via Apple App Store, Google Play, or Stripe for web) augmented by a B2B sales-assisted channel; pricing is not publicly disclosed and the company reports 6+ million downloads, ~180 million mindful minutes logged, and a 4.8/5 store rating from approximately 56,000 reviews. Operational scale is small (11-50 employees, no disclosed external funding, no M&A history) and the company monetizes through Apple and Google payment rails plus direct Stripe billing on the web.
The Mindfulness App firmographics
Firmographics- Name
- The Mindfulness App
- Legal name
- MindApps AB
- Website
- https://themindfulnessapp.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Mindfulness App, operated by Stockholm-based MindApps AB, is a cross-platform meditation and mindfulness subscription app offering 500+ guided meditations, sleep stories, and courses in 12 languages to individual consumers worldwide, with an additional B2B corporate wellness offering.
- Ownership category
- akta.pro rank
The Mindfulness App industry classification
Industry- Product category
- Mindfulness and Meditation Software
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industries
- Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)
Keywords
Where The Mindfulness App is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
The Mindfulness App business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Individual Premium Subscription: Monthly or yearly subscription unlocking the full content library of 500+ meditations, sleep stories, courses, and soundscapes. Subscriptions auto-renew until cancelled. One-off item purchases also available for individual enhanced features. Payments processed via Apple App Store, Google Play, or Stripe for web purchases.
- Mindfulness at Work (B2B): Team and organizational packages for corporate wellness programs, sold directly via demo requests and sales outreach through [email protected].
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | 14-day free trial |
| Subscription | Monthly | Monthly and Annual subscription plans |
| One time/ perpetual license | Pay-as-you-go | One-off item purchases |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The Mindfulness App product offering
Product offeringCore offering
The Mindfulness App is a subscription-based mobile (iOS/Android) and web application delivering over 500 guided meditations, sleep stories, themed courses, and nature soundscapes in 12 languages. It targets individual consumers seeking stress reduction, better sleep, and daily mindfulness practice, with a 14-day free trial converting to monthly or annual premium subscriptions, and extends to corporate buyers through dedicated Mindfulness at Work packages.
Differentiator
Problem solved
Functional benefit
Products and services
- The Mindfulness App (Consumer Premium Subscription) A cross-platform mobile and web application offering 500+ guided meditations, sleep stories, themed courses, and nature soundscapes in 12 languages, sold via 14-day free trial conversion to monthly or annual premium subscriptions for individual consumers seeking stress reduction, better sleep, and daily mindfulness practice.
- Mindfulness at Work (B2B Corporate Wellness) Subscription-based team and organizational packages for corporate wellness programs, providing workplace mindfulness content, team sessions, and stress reduction tools targeted at HR, People Ops, and benefits buyers.
Quantifiable outcome
- 89% of users felt noticeably calmer after just one week of practicing for five minutes a day (self-reported by The Mindfulness App)
- +2 more outcomes
Companies that use The Mindfulness App
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
The Mindfulness App technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature7 records
The Mindfulness App partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights4 records
The Mindfulness App competitors and assessment
Company assessmentBroad incumbents
- BetterMe: BetterMe is a broader consumer wellness subscription platform covering mindfulness, sleep, mental health, and fitness content across mobile apps globally. While The Mindfulness App specializes in meditation and mindfulness, BetterMe competes for the same consumer wellness subscription dollars with a wider portfolio.
Direct peers
- Happify: Happify is a science-based mental wellbeing app offering guided meditations, mindfulness activities, and CBT-style exercises via subscription. It addresses overlapping use cases (stress, sleep, emotional resilience) and serves similar individual and enterprise customers as The Mindfulness App.
- Headspace: Headspace is the other category-defining meditation and mindfulness app, explicitly mentioned in The Mindfulness App's own customer testimonials as a switching alternative. It offers guided meditations, sleep, focus, and a Headspace for Work B2B offering, competing head-to-head on content, languages, and team/corporate deals.
- Oak — Meditation & Breathing: Oak is a meditation and breathing exercises app offering guided meditations, breathing exercises, and sleep content with freemium access. It is a directly comparable small-team competitor targeting the same entry-level mindfulness consumer as The Mindfulness App.
- Ten Percent Happier: Ten Percent Happier offers guided meditations, courses, and sleep content via subscription, including a notable B2B offering for workplaces. It targets a similar consumer and corporate wellness audience as The Mindfulness App and operates on the same freemium-to-subscription mobile app model.
- Insight Timer: Insight Timer is the largest free meditation app community, with tens of thousands of guided tracks, live sessions, and a teacher marketplace. It overlaps with The Mindfulness App on guided meditation content and sleep content, and competes on freemium breadth and language coverage.
- Calm: Calm is one of the two dominant consumer meditation and sleep apps, offering guided meditations, sleep stories, and masterclasses on iOS, Android, and web via subscription. It directly competes with The Mindfulness App for the same individual consumer and corporate wellness segments with overlapping product and pricing model.
- Waking Up: Waking Up is a subscription meditation and mindfulness app combining guided meditations, theory lessons, and daily lessons on iOS and Android. It targets the same individual consumer seeking stress reduction and mindfulness practice and overlaps directly on content type and audience.
- Balance Meditations: Balance is a meditation app offering personalized plans, guided meditations, and sleep content via subscription on iOS and Android. It directly competes with The Mindfulness App on guided meditations, sleep stories, and beginner-to-advanced journeys for individual consumers.
Emerging players
- Simple Habit: Simple Habit offers short, on-demand guided meditations and mindfulness content for busy consumers via mobile subscription. It overlaps on guided meditations and onboarding-style beginner journeys, though its catalogue and B2B footprint are smaller than The Mindfulness App's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Mindfulness App social profiles
Digital presenceThe Mindfulness App financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mindfulness App leadership team
Management profileNumber of profiles
The Mindfulness App funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mindfulness App M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mindfulness App
What does The Mindfulness App do?
The Mindfulness App is a subscription-based mobile (iOS/Android) and web application delivering over 500 guided meditations, sleep stories, themed courses, and nature soundscapes in 12 languages. It targets individual consumers seeking stress reduction, better sleep, and daily mindfulness practice, with a 14-day free trial converting to monthly or annual premium subscriptions, and extends to corporate buyers through dedicated Mindfulness at Work packages.
Is The Mindfulness App a public or private company?
The Mindfulness App is a private company. It is classified as unknown and is currently operating.
When was The Mindfulness App founded?
The Mindfulness App was founded in 2010. It employs 11 to 50 people.
Where is The Mindfulness App based?
The Mindfulness App is headquartered in Stockholm, Sweden, in the Europe region.
How does The Mindfulness App make money?
Two revenue lines are on record. Individual Premium Subscription is the primary driver. The others are mindfulness at Work (B2B).
Who are The Mindfulness App's main competitors?
BetterMe is listed as a broad incumbent. Direct peers are Happify, Headspace, Oak — Meditation & Breathing, Ten Percent Happier, Insight Timer, Calm, Waking Up and Balance Meditations. Simple Habit is listed as an emerging player.
Does The Mindfulness App have an API?
No public API is recorded for The Mindfulness App.
What industry is The Mindfulness App in?
The Mindfulness App's product category is Mindfulness and Meditation Software. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of HSADAJAB, Mindfulness-Based Coaching & Training (MBSR/MBCT-style).