Bob’s BMW Motorcycles

What Bob’s BMW Motorcycles does

Bob's BMW Motorcycles (also doing business as Bob's Motorcycles and Bob's BMW; legal name Bobs Motorcycles) is an independent, privately-held motorcycle dealership founded in 1981 by Bob Henig and headquartered at 10720 Guilford Road in Jessup, Maryland, near Baltimore. The company operates a single retail showroom serving individual motorcycle enthusiasts across the Mid-Atlantic region, with e-commerce distribution of parts and apparel extending to the contiguous United States. Authorized OEM franchises anchor the business at BMW and Ducati, with secondary pre-owned franchises for Piaggio, Triumph, and Yamaha.

The company's offering spans three revenue streams. First, it sells new and pre-owned motorcycles, including Advantage Certified, demo, project, and vintage/classic bikes; featured motorcycle pricing in the data ranges from $8,795 (2024 Ducati Scrambler Icon) to $21,995 (2025 Ducati DesertX Rally). Second, it sells genuine OEM and aftermarket parts and accessories plus riding apparel (helmets, jackets, pants, gloves, boots from Schuberth, KLIM, REV'IT!, and Ducati) through both the in-store parts counter and an online storefront offering free shipping on orders over $249. Third, it operates a full-service department providing certified maintenance, repair, restoration, customization, detailing, and Maryland State Inspection, supplemented by ancillary offerings including towing, transport, storage, a service loaner fleet, warranty service, and pre-paid maintenance plans. An on-site Vintage BMW Motorcycle Museum functions as a brand and community asset.

The underlying operation is a conventional authorized dealership. There is no proprietary technology platform identified in the data, no disclosed AI or machine-learning capability, and no app. The technology surface consists of standard e-commerce, email newsletter signup, and organic social channels (Facebook, Instagram, YouTube). Differentiation rests on more than 40 years of brand tenure, certified technician talent, OEM franchise access, breadth of in-house service capabilities, and the Vintage BMW Motorcycle Museum. Pricing is unit-based per motorcycle, part, or apparel item; financing, insurance, warranty, and trade-in programs are intermediated at the point of sale.

Name

Bob’s BMW Motorcycles

Legal name

Bobs Motorcycles

Website

https://bobsbmw.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Bob's BMW Motorcycles is an independent BMW and Ducati motorcycle dealership in Jessup, Maryland, founded in 1981 by Bob Henig. It sells new and pre-owned motorcycles, parts, accessories, and apparel, and operates a full certified service department for Mid-Atlantic riders.

Ownership category

akta.pro rank

Headquarters

HQ city

Jessup

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Motorcycle Sales: Sale of new and pre-owned BMW and Ducati motorcycles. Also offers project bikes and vintage/classic motorcycles.
2. Parts and Accessories: Sale of genuine BMW and Ducati motorcycle parts, accessories, and riding apparel through both physical store and e-commerce.
3. Service and Repair: Maintenance, repair, restoration, and customization services for motorcycles. Includes Maryland state inspection, towing, transport, and storage services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bob's BMW Motorcycles is a physical and online motorcycle dealership selling new and pre-owned BMW and Ducati motorcycles, genuine OEM parts, accessories, and riding apparel. It also provides certified maintenance, repair, restoration, customization, and related services.

Product overview

Bob's Motorcycles is a motorcycle dealership offering a comprehensive portfolio of products and services centered around BMW and Ducati motorcycles. The core offerings include new and pre-owned motorcycles with financing options, a full catalog of genuine OEM parts and accessories (available via BMW Microfiche and online store), and riding apparel from brands like Schuberth, KLIM, and REV'IT!. Supporting services include certified maintenance and repair, restoration, customization, detailing, Maryland State Inspection, towing, storage, and a service loaner fleet. The dealership also features a Vintage BMW Motorcycle Museum and provides trade-in and insurance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycles New and pre-owned motorcycles from BMW, Ducati, Piaggio, Triumph, and Yamaha brands, including Advantage Certified pre-owned bikes and Project Bikes, for individual riders and enthusiasts.
• Parts & Accessories Genuine BMW and Ducati motorcycle parts and accessories, including BMW Microfiche parts lookup, used parts, new arrivals, and sale items, sold in-store and online.
• Riding Apparel Riding gear including helmets, jackets, pants, gloves, and boots from brands such as Schuberth, KLIM, REV'IT!, and Ducati, for motorcycle riders.
• Service & Maintenance Full-service motorcycle maintenance and repair with certified technicians, including restoration, component repair, customization, detailing, and Maryland State Inspection.
• Financing & Insurance Financing, insurance, and warranty services supporting motorcycle purchases.
• Pre-Paid Maintenance Plans Pre-paid maintenance plans for ongoing motorcycle care.
• Storage Motorcycle storage services for customers.
• Towing & Transport Motorcycle towing and transport services.
• Service Loaner Fleet Loaner motorcycles available to customers during service appointments.
• Trade-In Program Program allowing customers to sell or trade in a current motorcycle toward a new purchase.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• RevZilla: RevZilla is a leading U.S. online retailer of motorcycle gear, parts, and accessories owned by LeMans Corporation (Cycle Gear). Comparable as an online-first competitor that overlaps with Bob's parts-and-apparel e-commerce offering and competes for the same enthusiast customer on nationwide shipping.
• RideNow Powersports: RideNow is one of the largest multi-brand powersports dealership groups in the U.S., operating locations across multiple states with motorcycle, ATV, and side-by-side sales plus service and apparel. Comparable in business model (multi-store retail/service/parts) though at meaningfully larger scale than Bob's single-location operation.
• Cycle Gear: Cycle Gear is a multi-store national retailer of motorcycle apparel, parts, and accessories (now under LeMans alongside RevZilla). Comparable as a high-scale competitor in the parts-and-apparel category Bob's sells online and in-store.
• JP Cycles / J&P Cycles: J&P Cycles is a long-established mail-order and online retailer of motorcycle parts and accessories, particularly strong in V-twin and cruiser segments. Overlaps with Bob's on parts retail and on serving enthusiast riders who buy components to maintain and customize their bikes.

Regional players

• Fox Powersports: Fox Powersports is a multi-line powersports dealership in the Mid-Atlantic operating new/used sales, parts, and service. Comparable as a regional motorcycle dealership competitor in overlapping Mid-Atlantic markets.

Others

• BMW Motorrad USA: BMW Motorrad USA is the U.S. arm of BMW's motorcycle division and the OEM whose franchise Bob's holds. Comparable because Bob's success depends on BMW Motorrad's product, marketing, and dealer-allocation decisions across the U.S.
• Ducati North America: Ducati North America is the U.S. importer/distributor for Ducati motorcycles and the second major franchise Bob's holds. Directly comparable because Bob's Ducati sales, parts, and certified service are governed by Ducati NA's dealer network terms and incentive programs.

Emerging players

• MotoSport: MotoSport (Twin Star Sports) is an established online retailer focused on off-road and powersports gear and parts. Overlaps with Bob's on powersports apparel and parts, particularly for off-road Ducati Scrambler / DesertX and ADV riders that Bob's serves.

Direct peers

• House of Harley-Davidson: House of Harley-Davidson is a large multi-line Harley-Davidson dealership in Wisconsin with new/used sales, parts, service, apparel, and a strong destination-style experience. Comparable as a multi-vertical motorcycle retailer operating service, apparel, and event-driven retail comparable to Bob's structure.
• Max BMW Motorcycles: Max BMW Motorcycles operates authorized BMW motorcycle dealerships in Connecticut and New York with both showroom and online parts retail. Directly comparable as a multi-location authorized BMW Motorrad dealer with parts, service, and apparel verticals serving enthusiasts.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdBNzu5R7GdfKBq_aikmoVQ
• Facebookfacebook.com/BobsBMW
• Instagraminstagram.com/bobsbmwducati
• Xx.com/bobsbmwmoto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bob’s BMW Motorcycles