LASHES IN A BOX
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
LASHES IN A BOX firmographics
Firmographics- Name
- LASHES IN A BOX
- Legal name
- LASHES IN A BOX
- Website
- https://lashesinabox.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
LASHES IN A BOX industry classification
Industry- Product category
- False Eyelashes
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro industry
- Eyelash Tools (Curlers, Applicators) & False Lashes
Keywords
Where LASHES IN A BOX is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LASHES IN A BOX business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- E-commerce Direct Sales: The primary revenue stream is direct-to-consumer e-commerce sales through their Shopify-powered website. Customers purchase individual lash pairs or 10-pair sets, with pricing at $8 per pair or $40 for a 10-pair set. The company also offers an Eyelash Adhesive accessory at $8. Free shipping is offered on orders over $50.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single pair of lashes - $8.00 |
| Unit Pricing | Pay-as-you-go | 10 pairs of lashes - $40.00 |
| Unit Pricing | Pay-as-you-go | Eyelash Adhesive - $8.00 |
| Other | Pay-as-you-go | Free shipping on orders over $50 (US only) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
LASHES IN A BOX product offering
Product offeringCore offering
LASHES IN A BOX is an online boutique that handcrafts and sells cruelty-free reusable false eyelashes made from 100% premium human hair, offered as single pairs or 10-pair sets across multiple numbered styles (N°21 through N°31). The company also sells a complementary latex-free, formaldehyde-free waterproof eyelash adhesive and ships direct-to-consumer worldwide through a Shopify storefront, with a wholesale program for bulk buyers.
Differentiator
Problem solved
Functional benefit
Products and services
- False Eyelashes (Reusable Handmade Lashes) Reusable handmade false eyelashes made from 100% premium human hair with clear/transparent lash bands, available in 11 numbered styles (N°21 through N°31) with band widths of 27–34mm and fiber lengths from 5.5mm to 18mm. Sold as 10-pair sets or single pairs for everyday wear, special occasions, and professional makeup artistry applications; reusable for 3–8+ wears with proper care.
- Eyelash Adhesive Latex-free, formaldehyde-free waterproof lash adhesive with a precision brush tip formulated for sensitive eyes and safe for contact lens wearers, sold separately at $8 to pair with the brand's false lashes.
- Mini Set (Lash Sample Collection) Single-pair sample collection that lets customers hand-select and try multiple lash styles before stocking up on staples, positioned as a low-commitment way to sample the full lash range.
Quantifiable outcome
- Reusable up to 3-4 wears with some styles rated for 5-8+ wears
- +1 more outcomes
Companies that use LASHES IN A BOX
Customer profileSegments2 records
Ideal customer profiles2 records
LASHES IN A BOX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
LASHES IN A BOX partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
LASHES IN A BOX competitors and assessment
Company assessmentDirect peers
- Lashify: Innovator in DIY at-home lash-extension systems; competes for the same premium-lash customer wallet share with a fundamentally different format that could pressure the strip-lash category.
- Velour Lashes: Premium false-lash brand selling handcrafted lashes through DTC channels, with strong beauty-editor and influencer placement that overlaps with LASHES IN A BOX's marketing strategy.
- House of Lashes: Direct-to-consumer false-lash boutique offering multiple designer-style lash lines at comparable premium price points; closest direct competitor on assortment and pricing structure.
- Lilly Lashes: Premium DTC false-lash brand known for dramatic, voluminous styles; competes head-to-head with LASHES IN A BOX in the same high-end lash segment targeting makeup artists and beauty consumers.
Emerging players
- FlutterHabit: DTC false-lash startup selling affordable magnetic and traditional lashes; smaller-scale emerging competitor targeting similar online beauty shoppers with comparable price points.
- Violet Voss: Independent beauty brand with lashes as one of several product categories; comparable founder-led, cruelty-conscious DTC brand operating at similar scale.
Broad incumbents
- Kiss Products: Large global beauty company with extensive false-lash and nail product lines sold through mass retail; competes broadly in lashes with a much wider product portfolio and lower price points.
- Sephora Collection Lashes: Sephora's house-brand false lash assortment occupies mid-tier premium shelf space inside Sephora retail and online, overlapping with LASHES IN A BOX's premium positioning and distribution ambitions.
- Ardell: Mass-market leader in false lashes sold through drugstores and mass retailers; anchors the value end of the lash spectrum and competes with LASHES IN A BOX on everyday-use occasions.
- Eylure: Established UK-based false-lash brand with broad distribution across Boots and other European retailers; comparable product format and shared focus on lash strips and lash adhesives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
LASHES IN A BOX social profiles
Digital presenceLASHES IN A BOX financial estimates
Financial estimateRevenue estimate
Valuation estimate
LASHES IN A BOX leadership team
Management profileNumber of profiles
Profiles1 record
LASHES IN A BOX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LASHES IN A BOX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LASHES IN A BOX
What does LASHES IN A BOX do?
LASHES IN A BOX is an online boutique that handcrafts and sells cruelty-free reusable false eyelashes made from 100% premium human hair, offered as single pairs or 10-pair sets across multiple numbered styles (N°21 through N°31). The company also sells a complementary latex-free, formaldehyde-free waterproof eyelash adhesive and ships direct-to-consumer worldwide through a Shopify storefront, with a wholesale program for bulk buyers.
Is LASHES IN A BOX a public or private company?
LASHES IN A BOX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LASHES IN A BOX founded?
LASHES IN A BOX was founded in 2018. It employs 1 to 10 people.
Where is LASHES IN A BOX based?
LASHES IN A BOX is headquartered in San Francisco, United States, in the North America region.
How does LASHES IN A BOX make money?
One revenue line is on record: E-commerce Direct Sales.
Who are LASHES IN A BOX's main competitors?
Direct peers on record are Lashify, Velour Lashes, House of Lashes and Lilly Lashes. Emerging players are FlutterHabit and Violet Voss. Broad incumbents are Kiss Products, Sephora Collection Lashes, Ardell and Eylure.
Does LASHES IN A BOX have an API?
No public API is recorded for LASHES IN A BOX.
What industry is LASHES IN A BOX in?
LASHES IN A BOX's product category is False Eyelashes. Its primary akta.pro industry code is CRABAKAC, Eyelash Tools (Curlers, Applicators) & False Lashes. Its NAICS code is 45612 and its SIC code is 2844.