Warrior Beat

What Warrior Beat does

Warrior Beat is a veteran-founded 501c3 nonprofit charity established in 2015 and headquartered in Canton, Ohio. The organization delivers professionally facilitated drum therapy to US military veterans suffering from PTSD, anxiety, depression, substance abuse, and reintegration challenges, combining group drumming with mindfulness meditation through its proprietary Warrior Beat Method developed by CEO and former US Navy Corpsman Trevor Meyer. Programs are delivered through three primary channels: in-person drum circles at the Wellness Center in downtown Canton and at additional northeast Ohio locations, live-streamed group drumming sessions via Twitch.tv for homebound veterans, and an online catalog of video courses led by Education Director Mike Reyes, a retired Army Sergeant First Class with a BA in percussion performance from the University of Akron. The organization also operates a formal partnership with the Chillicothe Veterans Affairs Medical Center to deliver the 'Veterans Drum From Home' program as part of the VA Whole Health initiative, and has drummed with thousands of veterans across the United States since 2016.

The product portfolio includes a 26-video Introduction to Hand Drumming course covering Djembe, Conga, and Cajon drums, a 10 Minute Meditations audio series, drum-along practice tracks, and branded merchandise. Revenue is generated through video course subscriptions priced at $16 per month or $120 per year, low-price digital audio downloads at $0.99 to $1.99, drum and percussion equipment sales through the West Music retail partnership, branded apparel via TeeSpring and RedBubble, and a donation and Patreon model with preset tiers ranging from $5 to $1,000.

The go-to-market is community-led and event-driven, anchored by the Canton Wellness Center and complemented by institutional partnerships with the Chillicothe VAMC, behavioral health providers such as CommQuest Services, veteran service organizations including the American Legion Post 221 and Blue Star Mothers, and community funders such as United Way, Akron Community Foundation, and Arts in Stark. The team operates primarily on a volunteer basis with a small core leadership group, and no institutional investment, funding rounds, or revenue figures have been publicly disclosed.

Name

Warrior Beat

Legal name

Warrior Beat

Website

https://warriorbeat.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Warrior Beat is a 501c3 nonprofit founded in 2015 that delivers professionally facilitated drum therapy and mindfulness meditation to US military veterans with PTSD, anxiety, and depression via in-person drum circles, Twitch.tv live streams, and video course subscriptions.

Ownership category

akta.pro rank

Product category

Veteran Music Therapy Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Trauma-Informed Mindfulness & Somatic Mind-Body Practices (HSADAJAI)

akta.pro secondary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• Drum therapy programs
• Veteran mental health
• Music therapy services
• Therapeutic group drumming
• Nonprofit veteran wellness

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Video Course Subscriptions: Monthly subscription ($16/month) or annual subscription ($120/year) for access to the Warrior Beat Video Course series including Introduction to Hand Drumming and upcoming Introduction to Facilitating Drum Circles. Supports the charity mission while providing instruction.
2. Digital Audio Products: One-time purchase digital products including meditations ($0.99 each) and drum along tracks ($0.99-$1.99) available as MP3 downloads through the online store.
3. Merchandise and Apparel: Sale of Warrior Beat branded merchandise including t-shirts, hoodies, and accessories through TeeSpring and RedBubble platforms.
4. Drum and Percussion Equipment Sales: Sale of drums and percussion equipment (drum circle kits, Djembe, Buffalo Drum) through West Music, the official Warrior Beat store.
5. Donations and Patreon Support: One-time and recurring donations from individuals and supporters. Patreon recurring donations. Donations go directly to funding drums for veterans, equipment, live stream operations, and wellness center operations.
6. Donation Products: Variable-amount donation products available in preset tiers ($5, $10, $25, $50, $100, $250, $500, $1,000) through the online store.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Warrior Beat is a 501c3 nonprofit that delivers professionally facilitated drum therapy programs to US Military Veterans. Programs combine group drumming with mindfulness meditation and are delivered through in-person sessions at its Canton, Ohio Wellness Center, live-streamed group drumming on Twitch.tv for homebound veterans, and on-demand video courses plus audio meditations for self-guided practice. Services are offered free of charge to veterans and are sustained through donations, Patreon support, digital product sales, and branded merchandise.

Product overview

Warrior Beat is a non-profit organization offering drum-based art therapy programs for US Military Veterans. The product portfolio centers on the Warrior Beat Video Courses Subscription (monthly at $16 or annual at $120), providing access to video instruction including the flagship 26-video Introduction to Hand Drumming course taught by Mike Reyes, plus upcoming drum circle facilitation training. Supporting offerings include audio meditation tracks (10 Minute Meditations series) and drum along practice tracks. The organization also sells official merchandise including drum circle kits through West Music and branded apparel through TeeSpring. All offerings support the core mission of providing free drum therapy to veterans suffering from PTSD, anxiety, depression, and other challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• Professionally Facilitated Drum Therapy Program Weekly in-person group drumming sessions and Twitch.tv live streams that combine rhythmic drumming with mindfulness meditation to address PTSD, anxiety, depression, substance abuse, and reintegration challenges among US Military Veterans. Delivered free of charge to veterans at the Canton, Ohio Wellness Center and additional Northeast Ohio drum circles, with live streaming for homebound participants.
• Warrior Beat Video Courses Subscription Recurring subscription (monthly at $16 or annual at $120) unlocking access to Warrior Beat's video instructional library including the flagship 26-video Introduction to Hand Drumming course and upcoming drum circle facilitation training. Aimed at individual learners, caregivers, and aspiring facilitators.
• 10 Minute Meditations - 01 Breath Mindfulness meditation audio track focused on breathing exercises, performed and produced by Trevor Meyer. Designed for use as a self-guided companion to drum therapy practice. Sold as a $0.99 MP3 download.
• 10 Minute Meditations - 02 Rest Mindfulness meditation audio track featuring singing bowl for deep relaxation and breath focus, performed and produced by Trevor Meyer. Sold as a $0.99 MP3 download.
• WB Drum Along Series Track 01 Practice audio track performed by Trevor Meyer designed for users to play along with, supporting at-home therapeutic drumming practice. Sold as an MP3 download starting at $0.99.
• Drum Feast Part 1 (Digital MP3 Download) 30-minute evocative percussion audio track by Trevor Meyer designed to inspire senses through meditational drumming. Sold as a $1.99 digital MP3 download.
• Warrior Beat Drum Circle Kit Official Warrior Beat branded drum circle kit sold through retail partner West Music, including Remo Mondo Djembe and Remo Buffalo Drum products for veteran participants and facilitators.
• Warrior Beat Apparel

Quantifiable outcome

• Reduction in PTSD symptoms including increased sense of openness, togetherness, belonging, sharing, closeness, connectedness and intimacy; non-intimidating access to traumatic memories; outlet for rage; regaining sense of self-control (per Science Direct study 'Drumming Through Trauma')
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Chillicothe Veterans Affair Medical Center (VAMC)coreStrategic or Co-development PartnerWarrior Beat and the Chillicothe VAMC teamed up to create the 'Veterans Drum From Home' art therapy program centered around facilitated group drumming, included as part of the Whole Health initiative. The online live-streamed program allows veterans to participate from the comfort of their homes, addressing PTSD, anxiety, depression, substance abuse, and physical disabilities. Veterans unable to leave their homes receive drums delivered to them.
• REMO (Recreational Music Partner)coreTechnology or IntegrationWarrior Beat is recognized as a Recreational Music Partner of REMO, a leading manufacturer of drums and percussion instruments. REMO has featured Warrior Beat for their charity work. Warrior Beat uses REMO equipment (Mondo Djembe, Buffalo Drum) in their programs and sells REMO products through the official Warrior Beat store on West Music.
• West MusiccoreChannel Partner/ Reseller/ DistributorWest Music serves as the official Warrior Beat store for drum and percussion equipment. Products sold include the Warrior Beat Drum Circle Kit, Remo Mondo Djembe, and Remo Buffalo Drum. This partnership enables Warrior Beat to sell branded equipment while generating revenue to support the nonprofit mission.
• S.C.O.R.E. (Service Corps of Retired Executives)minorImplementation/ SI/ Consulting PartnerS.C.O.R.E. is a national association offering no-cost counseling and workshops for nonprofits and businesses. Mentors John Dilworth and Mike Johnson at S.C.O.R.E. spent many hours with Warrior Beat honing their business concept and helping the organization grow. S.C.O.R.E. awarded Warrior Beat their Small Business of the Year Award in 2016.
• Akron Community FoundationminorOthersAkron Community Foundation is listed as a proud supporter of Warrior Beat, providing community foundation and potentially grant funding support.
• American Legion Post 221minorOthersAmerican Legion Post 221 is listed as a proud supporter of Warrior Beat, providing veteran community support and visibility.
• Arts in StarkminorOthersArts in Stark, a local arts organization, is listed as a proud supporter providing arts community connection and potentially funding.
• Blue Star MothersminorOthersBlue Star Mothers, an organization supporting military families, is listed as a proud supporter of Warrior Beat.
• CommQuest ServicesminorOthersCommQuest Services, a behavioral health and substance abuse services provider, is listed as a proud supporter of Warrior Beat, potentially referring clients or collaborating on programs.
• United WayminorOthersUnited Way is listed as a proud supporter, potentially providing community funding and referral network access.
• ZildjianminorOthersZildjian, a leading cymbal and percussion instrument manufacturer, is listed as a proud supporter of Warrior Beat.
• Zoom North AmericaminorOthersZoom North America (audio recording equipment manufacturer) is listed as a proud supporter of Warrior Beat, potentially providing audio/recording equipment for live streaming.
• SAM CenterminorOthersSAM Center is listed as a proud supporter of Warrior Beat.
• Sisters of CharityminorOthersSisters of Charity, a healthcare and community services organization, is listed as a proud supporter of Warrior Beat.
• Harold ZieglerminorOthersHarold Ziegler is listed as a proud supporter of Warrior Beat.
• New Works City FoundationminorOthersNew Works City Foundation is listed as a proud supporter of Warrior Beat.
• Elec Simon (STOMP, Cleveland Cavaliers Q'Stix, Pieces of a Dream)minorGTM or Marketing PartnerWorld-renowned percussionist Elec Simon collaborated with Warrior Beat for a First Friday event in Canton, Ohio, leading a drum clinic in front of hundreds at the Warrior Beat Rhythm and Wellness Center. Elec Simon has performed with STOMP, Cleveland Cavaliers Q'Stix, and Pieces of a Dream.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/warriorbeatorg
• Facebookfacebook.com/warriorbeatorg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warrior Beat