El Popular

What El Popular does

El Popular is an independent, family-owned Spanish-language weekly newspaper serving Latino communities across Western Kern County and the San Joaquin Valley in California. Founded on August 26, 1983 by Raul R. Camacho, Sr. and Raul M. Camacho, Jr., the publication is the largest circulated ethnic print newspaper in Kern County and is distributed every Friday across seven cities — Arvin, Lamont, Bakersfield, Shafter, Wasco, McFarland, and Delano. Its parent company, El Popular, Inc., is incorporated in California and led by George M. Camacho, Sr. as publisher and president.

The product portfolio centers on a weekly print edition complemented by a multi-channel digital presence: a WordPress/Newspack-powered website (elpopularnews.com), an Issuu-hosted e-edition, a Constant Contact-delivered weekly email newsletter (Boletín Semanal), social media distribution (Facebook, Twitter/X, Instagram), content syndication via Newsbreak, and a bilingual 'El Popular in English' section. Editorial coverage spans local, state, national, and immigration news, plus sports, entertainment, and community health topics, with select content co-published in partnership with Kern Sol News.

Revenue is generated primarily through advertising (display, classifieds, and sponsored content), supplemented by reader donations via a dedicated support page offering one-time, monthly, and annual contributions, and a free weekly email newsletter subscription. The company operates with 1-10 employees from its headquarters at 404 Truxtun Ave., Bakersfield, and is a member of the California Newspapers Association. No external institutional investment, M&A activity, or expansion outside Kern County is disclosed.

Name

El Popular

Legal name

El Popular, Inc.

Website

https://elpopularnews.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

El Popular is an independent, family-owned Spanish-language weekly newspaper founded in 1983, serving Latino communities across seven cities in Kern County, California, via print, website, e-edition, and weekly newsletter.

Ownership category

akta.pro rank

Product category

Community Newspaper

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Spanish-Language & Multilingual Broadcast Networks (MPABAAAG)

Keywords

• Spanish-language newspaper
• Community journalism
• Weekly print publication
• Digital news media
• Latino news coverage

Headquarters

HQ city

Bakersfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: The newspaper generates revenue through advertising, including display ads, classifieds, and sponsored content. The Media Kit (2025) is available for advertisers.
2. Donations/Reader Support: The publication accepts reader donations to support journalism through its 'Apoya nuestra publicación' (Support our publication) page, offering one-time, monthly, and annual donation options.
3. Subscriptions: Weekly newsletter subscription available for readers seeking weekly news digests delivered to their email.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

El Popular is an independent weekly Spanish-language newspaper that publishes local, state, national, sports, entertainment, and immigration news for Latino communities in Western Kern County, California. Founded in 1983, it distributes a Friday print edition across seven Kern County cities, a digital e-edition via Issuu, a weekly email newsletter (Boletín Semanal), and an English-language translation section, generating revenue primarily through advertising, reader subscriptions, and donations.

Product overview

El Popular is an independent Spanish-language weekly newspaper serving Latino communities in Western Kern County, California. Founded August 26, 1983, by Raul R. Camacho, Sr. and Raul M. Camacho, Jr., it is the largest circulated ethnic print publication in Kern County. The publication operates as a multi-platform news organization offering a print edition published every Friday, a digital e-edition via Issuu, a weekly email newsletter via Constant Contact, and bilingual content through its English-language section. Content spans sports, entertainment, immigration, local/state/national news, and community coverage across Arvin, Lamont, Bakersfield, Shafter, Wasco, McFarland, and Delano. George M. Camacho, Sr. serves as president of parent company El Popular, Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• El Popular Print Edition Weekly Spanish-language newspaper published every Friday, distributed throughout Kern County communities; the largest circulated ethnic print publication in the region. Serves Spanish-speaking Latino readers in Arvin, Lamont, Bakersfield, Shafter, Wasco, McFarland, and Delano with comprehensive coverage of local, state, and national news, sports, entertainment, immigration, and COVID-19 updates.
• e-Edición Digital Digital edition of the newspaper published via the Issuu platform, providing online access to the full weekly publication for readers worldwide.
• Boletín Semanal (Weekly Newsletter) Weekly email newsletter delivering the most important news of the week to subscribers' inboxes, available in both Spanish and English sections.
• El Popular in English English-language section of the publication providing selected content translated from the main Spanish-language news coverage for bilingual readers and broader community reach.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Kern Sol NewscoreStrategic or Co-development PartnerKern Sol News is a youth-led media outlet in Kern County that has been shedding light on health disparities in underserved communities since 2011, supported by The California Endowment. El Popular republishes their content, creating a content partnership.
• NewsbreakminorGTM or Marketing PartnerContent distribution platform where El Popular publishes content to reach wider audiences.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• La Opinión: Los Angeles-based Spanish-language daily newspaper, historically the flagship U.S. Hispanic print publication. Most directly comparable to El Popular in language, format (Spanish print + digital), and target community (U.S. Latinos), though operating at vastly larger scale.
• El Diario La Prensa: New York Spanish-language daily newspaper serving Latino communities in the NYC metro. Directly comparable to El Popular as a Spanish-language local news outlet with print roots and a digital pivot serving a specific U.S. Hispanic geographic segment.
• Hoy Los Angeles: LA-market Spanish-language newspaper under ImpreMedia. Closely comparable to El Popular as a regional Spanish-language print/digital title targeting Latino readers in a specific metro, with similar ad-supported and reader-supported revenue mix.
• The Bakersfield Californian: Kern County's general-interest daily newspaper and primary local English-language competitor for local advertising and audience attention. Directly comparable to El Popular in geography and product category (local print + digital news), though targeting English-speaking readers.
• El Latino: San Diego–area Spanish-language weekly newspaper serving the local Latino community with print and digital editions. Closely comparable to El Popular as a regional, weekly Spanish-language ethnic newspaper serving a specific California Latino market.

Others

• Telemundo / NBC News Now en Español:

Regional players

• Calexico Chronicle / Nuevo Mundo: Spanish/English bilingual newspaper serving Imperial Valley and Mexicali border communities. Comparable to El Popular as a U.S.–Mexico border-region bilingual local newspaper, though El Popular is deeper in the Central Valley.

Emerging players

• Kern Sol News: Youth-led nonprofit digital news outlet serving South Kern County, focused on health disparities and community issues. Comparable to El Popular as a Kern County Latino-serving news organization; also a direct content partner that El Popular republishes.

Broad incumbents

• Univision Noticias: Spanish-language news division of TelevisaUnivision, the largest Spanish-language media company in the U.S. Comparable to El Popular in audience (U.S. Spanish-speaking Latinos) but competes for attention via broadcast, digital, and app at a national scale.
• ImpreMedia: U.S. Hispanic media company operating a portfolio of Spanish-language newspapers and digital properties (including La Opinión, Hoy). Comparable to El Popular as a Spanish-language media operator but operates across multiple cities at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/elpopularnews
• Facebookfacebook.com/elpopularbakersfield
• Instagraminstagram.com/elpopularnews/?hl=en
• LinkedInlinkedin.com/company/el-popular-spanish-newspaper

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Popular