Seaton CX
Seaton CX is a privately held, boutique customer journey mapping consultancy serving enterprise CX leaders through its proprietary DARMA™ methodology. Founded and operated by sole principal Dave Seaton (CCXP), it delivers journey mapping, CX transformation, and training services from Colorado Springs.
- Company typePrivate
- Founded2021
- HeadquartersGrapevine, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Seaton CX does
Seaton CX LLC is a privately held, boutique customer journey mapping consultancy headquartered in Colorado Springs, Colorado, founded and operated by Dave Seaton, a Certified Customer Experience Professional (CCXP). The firm helps enterprise customer experience leaders create customer journey maps that align internal teams, prioritize initiatives, and build the business case for organizational change. Its core methodology is the proprietary and trademarked DARMA™ approach, which combines qualitative customer research with structured journey mapping to surface the "Moments of Truth" that most influence customer loyalty. The firm's service portfolio spans four offerings: Customer Journey Mapping (the core engagement), a CX Transformation Framework service targeting vision-alignment-execution outcomes, Basecamp (a training and certification program for CX professionals), and the Pathfindler Session (a discovery scoping engagement). Notable enterprise clients displayed publicly include Bright Horizons, Breezeline, Ivanti, Sky Chefs, Asurion, Uniphore, Vistio, and FinThrive.
The business operates on a professional services revenue model with direct, sales-led go-to-market: Dave Seaton serves as the sole principal consultant, engaging enterprise clients through direct outreach, content marketing via the seatoncx.com blog, and professional network referrals. Pricing is not publicly disclosed and engagement is initiated on a contact basis. The firm reports a quantified outcome of a 66% churn reduction for a B2B SaaS client, which serves as its primary case study credential. Seaton CX is founder-owned with no disclosed institutional investors, parent company, or M&A activity, and operates exclusively in North America. There are no software products, APIs, or AI/ML capabilities associated with the business; value delivery is entirely human-consulting-based and anchored on the founder's individual expertise.
Seaton CX firmographics
Firmographics- Name
- Seaton CX
- Legal name
- Seaton CX LLC
- Website
- https://seatoncx.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Seaton CX is a privately held, boutique customer journey mapping consultancy serving enterprise CX leaders through its proprietary DARMA™ methodology. Founded and operated by sole principal Dave Seaton (CCXP), it delivers journey mapping, CX transformation, and training services from Colorado Springs.
- Ownership category
- akta.pro rank
Seaton CX industry classification
Industry- Product category
- Customer Experience Consulting
- akta.pro primary industry
- Customer Experience (CX) & Journey Strategy (MPAAAFAI)
- akta.pro secondary industries
- Customer Experience (CX) & Digital Experience (BPAHAEAC), Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)
Keywords
Where Seaton CX is headquartered
LocationHeadquarters
- HQ city
- Grapevine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Seaton CX business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Consulting Services: Professional consulting engagements for CX leaders to create customer journey maps that align teams, prioritize initiatives, and build business cases for change. Services include Customer Journey Mapping and CX Transformation Framework implementation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Seaton CX product offering
Product offeringCore offering
Seaton CX is a boutique customer journey mapping consultancy that helps enterprise CX leaders create journey maps aligning teams, prioritizing initiatives, and building the business case for change. The firm applies its proprietary DARMA™ method to deliver qualitative customer research, journey visualization, and CX transformation guidance. Services include Customer Journey Mapping, Customer Experience Transformation, Training and Certification (Basecamp), and Pathfinder discovery sessions.
Product overview
Seaton CX is a consulting firm offering professional services centered on customer journey mapping. The core offering consists of Customer Journey Mapping consulting engagements, a CX Transformation Framework service, and a Training and Certification program called Basecamp. These services help CX leaders create journey maps that align organizational teams, identify Moments of Truth that drive customer loyalty, and build business cases for customer experience improvements. Seaton CX also offers Pathfinder Session consultations for initial project scoping.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Journey Mapping
Quantifiable outcome
- Reduced churn by 66% for a B2B SaaS company through customer experience transformation
Companies that use Seaton CX
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles2 records
Seaton CX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Seaton CX partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Seaton CX competitors and assessment
Company assessmentDirect peers
- CX Partners: A UK-based user experience and customer experience consultancy with a strong journey mapping practice, comparable services to Seaton CX with similar mid-market and enterprise clientele.
- Strativity: A customer experience strategy firm offering journey mapping, CX training, and transformation consulting — closely aligned with Seaton CX's services mix and buyer.
- Heart of the Customer: A boutique CX consulting firm specializing in customer journey mapping and CX strategy, directly competing with Seaton CX for the same CX Leader buyer persona with a comparable services-led model.
- Experience Dynamics: A CX training and journey mapping consultancy offering courses, certification, and consulting — directly overlapping with Seaton CX's Basecamp training and mapping services.
- The CX Company: A CX strategy and customer journey mapping consultancy serving enterprise clients with transformation programs, comparable in target buyer and core methodology focus.
- Beyond the Arc: A CX and customer insights consultancy combining journey mapping with VoC analytics, comparable to Seaton CX in targeting CX leaders for transformation engagements.
- Kerry Bodine & Co. An independent CX consultancy founded by a recognized CX author offering customer journey mapping and CX strategy services, directly comparable in boutique, expert-led positioning.
Broad incumbents
- Medallia: A large enterprise customer experience platform vendor offering VoC, journey analytics, and CX transformation services — overlapping with Seaton CX's transformation agenda at much larger scale.
- Qualtrics: An experience management platform that includes journey mapping, VoC, and CX consulting-adjacent services, serving the same CX leader buyer with a broader, software-led offering.
- TTEC (teleperformance-related CX practice): A global CX services and technology company offering end-to-end customer experience transformation programs — comparable buyer and category but vastly broader scale and delivery model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Seaton CX social profiles
Digital presenceSeaton CX financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seaton CX leadership team
Management profileNumber of profiles
Profiles1 record
Seaton CX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seaton CX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seaton CX
What does Seaton CX do?
Seaton CX is a boutique customer journey mapping consultancy that helps enterprise CX leaders create journey maps aligning teams, prioritizing initiatives, and building the business case for change. The firm applies its proprietary DARMA™ method to deliver qualitative customer research, journey visualization, and CX transformation guidance. Services include Customer Journey Mapping, Customer Experience Transformation, Training and Certification (Basecamp), and Pathfinder discovery sessions.
Is Seaton CX a public or private company?
Seaton CX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seaton CX founded?
Seaton CX was founded in 2021. It employs 1 to 10 people.
Where is Seaton CX based?
Seaton CX is headquartered in Grapevine, United States, in the North America region.
How does Seaton CX make money?
One revenue line is on record: consulting Services.
Who are Seaton CX's main competitors?
Direct peers on record are CX Partners, Strativity, Heart of the Customer, Experience Dynamics, The CX Company, Beyond the Arc and Kerry Bodine & Co.. Broad incumbents are Medallia, Qualtrics and TTEC (teleperformance-related CX practice).
Does Seaton CX have an API?
No public API is recorded for Seaton CX.
What industry is Seaton CX in?
Seaton CX's product category is Customer Experience Consulting. Its primary akta.pro industry code is MPAAAFAI, Customer Experience (CX) & Journey Strategy, with a secondary code of BPAHAEAC, Customer Experience (CX) & Digital Experience.