Laguna Koi Ponds

What Laguna Koi Ponds does

Laguna Koi Ponds, founded in 1989 and headquartered at 20452 Laguna Canyon Rd in Laguna Beach, California, is a vertically integrated specialty retailer and service provider focused on Japanese koi fish and pond-keeping supplies. The company serves three customer segments: individual koi hobbyists buying DTC through lagunakoi.com and the physical retail location, commercial/private pond operators in Orange County that receive recurring maintenance, and B2B wholesale buyers purchasing Japanese koi for resale. The Laguna Beach facility displays over 30,000 gallons of koi across 223+ varieties organized into Gosanke, Hikarimuji, Hikarimoyo, Kawarimono, Koromo, Utsurimono, Butterfly, Asagi and Shusui categories, alongside a complementary water-garden and aquatic-plant display.

The product portfolio spans live koi (retail prices approximately $300-$4,000+ per fish), curated bundles (Variety Select, Starter, Tosai Breeder Select Koi Packs), premium food lines (Saki-Hikari, Dainichi, Nijikawa, Hikari Gold, JPD, Shogun, Hai Feng at $20.99-$459.95), and a full equipment catalog covering aeration, filtration (including rotary drum filters), UV clarifiers, pumps, water conditioners, plumbing, predator control, lighting, pond coatings, and fountains. The underlying "technology" is operational rather than software: husbandry expertise in koi health, breeder relationship management across 16+ Japanese farms (Koda, Suda, Koshiji, Ikarashi, Sakazume, Yamasan, Yozen, Marusaka, Miyatora, Iwashita, Shintaro, Marusada, Torazo, Marusei, Maruhiro, Otsuka), and codified KHV (Koi Herpes Virus) health-testing protocols under temperature-specific conditions.

The business model is multi-stream and transactional: (i) one-time koi sales at unit pricing with live-fish exemptions from the $99 free-shipping threshold, (ii) equipment and supplies shipped nationwide with free shipping over $99, (iii) recurring professional pond-maintenance services on 250+ Orange County ponds monthly, and (iv) a wholesale B2B program. Distribution is omnichannel — own e-commerce storefront, physical retail open seven days a week, direct field service, and select international shipping to North America on a case-by-case basis. The company is privately held by co-owners Ben Plonski and Greg Zuccolotto, with no disclosed institutional investors, no funding rounds, and no M&A activity on record.

Name

Laguna Koi Ponds

Legal name

Laguna Koi Ponds

Website

https://lagunakoi.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Laguna Koi Ponds, founded in 1989 in Laguna Beach, California, is a specialty retailer and service provider selling Japanese koi fish, pond equipment, and supplies while maintaining over 250 commercial and private koi ponds monthly across Orange County. It serves individual hobbyists, commercial pond operators, and B2B wholesale buyers.

Ownership category

akta.pro rank

Product category

Specialty Retail — Koi and Pond Supplies

NAICS

Fish and Seafood Retailers (44525), Finfish Farming and Fish Hatcheries (112511)

akta.pro primary industry

Aquarium & Fish Supplies Retail (CRALAHAI)

akta.pro secondary industries

Ornamental & Aquarium Fish Farming (AFAEAAAJ), Fish & Aquarium Feed (Ornamental) (AFADAFAL)

Keywords

• Japanese koi fish
• Pond equipment supplies
• Koi food products
• Pond maintenance services
• Wholesale koi distribution

Headquarters

HQ city

Laguna Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Koi Fish Sales: Sale of Japanese koi fish including various varieties such as Gosanke (Kohaku, Sanke, Showa), Butterfly Koi, Hikarimuji, Hikarimoyo, Kawarimono, Koromo, Utsurimono, and more. Koi are sourced from Japanese breeders and range from $300 to $4,000+. Some items exempt from free shipping policy.
2. Pond Equipment and Supplies: Sale of pond equipment including aeration systems, filtration, pumps, UV clarifiers, water conditioners, plumbing supplies, pond maintenance tools, predator control, and pond coatings. Includes koi food products from brands like Saki-Hikari, Dainichi, Nijikawa, and others ranging from $20-$450.
3. Pond Maintenance Services: Service Department maintains and services over 250 local private and commercial koi ponds every month. Provides ongoing pond maintenance, filtration system advice, and fish health consultation services.
4. Wholesale B2B: Wholesale program for business customers including koi varieties, with offerings targeting Kohaku, Showa, Sanke, Kikusui, Shusui, Asagi, Kumonryu, Goshiki, Kujaku, Utsuri, Ogon, Kikokuryu, Ochiba, Hariwake, Butterfly varieties. Size ranges include 5-8", 8-12", 12-16", 16-20", 20+".

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Laguna Koi Ponds is a specialty retailer and service provider that sells Japanese koi fish across multiple varieties (including Gosanke, Butterfly, Hikarimono, Hikarimoyo, Kawarimono, Koromo, Asagi, and Shusui), pond equipment (aeration, filtration, pumps, and UV clarifiers), and premium koi food brands. The company also operates a Service Department that performs monthly maintenance for over 250 private and commercial koi ponds in Orange County, California, and offers a separate wholesale program for business customers.

Product overview

Laguna Koi Ponds is a full-service koi fish retailer and pond equipment company founded in 1989, offering Japanese koi fish across multiple varieties (Gosanke, Hikarimuji, Hikarimoyo, Kawarimono, Koromo, Butterfly Koi, Asagi, Shusui), premium koi food products (Saki-Hikari, Dainichi, Nijikawa, Hikari Gold, JPD, Shogun), and comprehensive pond equipment (aeration, filtration, pumps, UV clarifiers, water conditioners, plumbing, predator control, fountains). The company operates a wholesale program for retailers and provides monthly maintenance services for over 250 private and commercial koi ponds. Products are available through their e-commerce platform with free shipping on orders over $99 within the continental US.

Differentiator

Problem solved

Functional benefit

Products and services

• Japanese Koi Fish

Quantifiable outcome

• Service Department maintains over 250 local private and commercial koi ponds every month
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Japanese Koi Breeders NetworkcoreStrategic or Co-development PartnerLaguna Koi Ponds has developed strong relationships with the best of Japanese Koi Breeders to get the best pricing and pass it on to customers. The company sources koi from multiple breeders including Koda, Suda, Koshiji, Ikarashi, Sakazume, Yamasan, Yozen, Marusaka, Miyatora, Iwashita, Shintaro, Marusada, Torazo, Marusei, Maruhiro, and Otsuka. This network enables exclusive access to quality Japanese koi.
• Suda Koi Farm (Japan)coreStrategic or Co-development PartnerSells authentic Japanese butterfly koi bred by Suda Koi Farm. Butterfly koi from Suda meet AKCA judging standards for Longfin Koi. Suda is one of the most reputable and trusted koi breeders.
• Yamazaki Koi Farm (Japan)coreStrategic or Co-development PartnerSells authentic Japanese butterfly koi bred by Yamazaki Koi Farm, one of Japan's most reputable and trusted koi breeders. Butterfly koi from this farm meet AKCA judging standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• That Fish Place - That Pet Place: Large specialty pet retailer with significant aquarium and pond department. Competes with Laguna Koi on pond supplies, koi food, and aquarium equipment at broader scale.
• PetSmart: Mass-market pet retail chain carrying limited live fish and pond supplies. Adjacent incumbent that captures lower-end hobbyist spend; not a direct premium koi competitor but competes for the same household pet-care dollars.
• Dainichi Koi Farm: Renowned Japanese koi breeder whose branded fish Laguna Koi sells. Comparable as a foundational koi brand and breeder-supplier within the same ecosystem.

Direct peers

• Pondliner.com: Specialty retailer of pond liners, equipment, and supplies with national shipping. Directly comparable in pond equipment and supplies category that complements Laguna Koi's offering.
• Quality Koi: Online koi retailer sourcing premium Japanese koi for hobbyists. Closely comparable direct-to-consumer koi sales model with national shipping.
• Kloubec Koi Farm: Iowa-based koi breeder and retailer offering Japanese koi, pond supplies, and koi food. Directly comparable as a full-service ornamental koi operation combining wholesale supply, retail, and education.
• Kodama Koi Farm: Japanese koi importer and breeder with direct retail and wholesale channels in the U.S. Highly comparable on Japanese breeder access, koi variety breadth, and educational content.
• Niigata Koi: U.S.-based Japanese koi importer selling premium varieties with strong breeder relationships. Direct competitor in the same premium koi segment Laguna Koi serves.

Regional players

• Aqua Imports: U.S. importer/distributor of Japanese koi and ornamental fish with focus on Northeast market. Comparable business model (import + distribute + retail) but in a different regional footprint.

Emerging players

• Splash Supply Co. Online-first pond equipment retailer targeting the same hobbyist segment with curated pond supply assortments. Emerging digital-native competitor in the equipment side of Laguna Koi's business.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LagunaKoiPonds
• YouTubeyoutube.com/channel/UC4YWgYY-fq1HUiiWK-65wgQ
• Facebookfacebook.com/lagunakoi
• Instagraminstagram.com/lagunakoiponds
• LinkedInlinkedin.com/company/laguna-koi-ponds

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laguna Koi Ponds