Zoga

What Zoga does

Zoga is a Dubai-based yoga studio and café hybrid founded in 2014. The business operates from a single physical venue and offers an integrated set of wellness services: yoga training, structured courses, workshops, corporate event programming, and on-site food and beverage. Its positioning combines a yoga practice space with a hospitality component, allowing customers to consume wellness classes and café-style refreshments in one location.

The company's revenue model appears to be a mix of in-person class and membership fees, workshop and course ticket sales, corporate event bookings, and café sales of food and beverage. The Dubai wellness market is the operating geography, with the corporate events line functioning as a B2B extension of an otherwise consumer-facing offering. Headcount is reported at 11-50 employees, consistent with a single-venue operation that requires both fitness instructors and hospitality staff.

The input data is materially thin: the corporate website returned only a loading/verification page during extraction, and no financials, funding history, leadership team, technology stack, customer logos, or partnership disclosures were available. Strategic analysis is therefore constrained to the service mix and basic firmographics; any investment-relevant inferences should be treated as low-confidence until first-party financial and operational data is obtained.

Name

Zoga

Website

https://zoga.ae

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Zoga is a Dubai-based yoga studio and café hybrid founded in 2014, offering wellness training, courses, workshops, corporate events, and food and beverage services from a single physical venue to individual consumers and corporate clients.

Ownership category

akta.pro rank

Product category

Yoga Studio and Wellness Café

NAICS

Fitness and Recreational Sports Centers (713940), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Yoga studio services
• Wellness training programs
• Corporate wellness events
• Café and beverage
• Workshop and courses

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Zoga is a yoga studio café that provides in-person yoga and wellness training, courses, and workshops, alongside food and beverage service in its café area. The business also hosts corporate events and team-building activities at its Dubai location.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga and Wellness Training In-person yoga classes and wellness training sessions delivered at Zoga's Dubai studio for individual practitioners and groups.
• Yoga Courses and Workshops Structured multi-session yoga courses and themed workshops conducted at the Zoga studio, designed for attendees seeking deeper or specialized practice.
• Corporate Events and Wellness Workshops Corporate wellness events, team-building sessions, and group workshops hosted at Zoga's Dubai venue for businesses and organizations.
• Café Food and Beverage Service On-site café serving food and beverages to studio customers and walk-in visitors at Zoga's Dubai location.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• 1Rebel: London boutique fitness brand with on-site café/juice bar and premium group classes. Broader than yoga but the closest established multi-format (fitness + F&B) operator to Zoga's model.
• F45 Training: Global functional training franchise with established Dubai footprint. Competes for premium group-training spend but operates a different training format than yoga.
• Barry's Bootcamp: Global premium boutique fitness brand with strong presence in Dubai. Competes for the same affluent wellness customer and has substantially more capital for expansion and marketing.

Direct peers

• The Class: Boutique mind-body studio offering structured group classes, workshops, and teacher training. Comparable service mix targeting the same premium wellness demographic as Zoga.
• Another_Space: London-based boutique fitness studio combining classes with a wellness café/bar and recovery spaces. Closest comparable to Zoga's hybrid yoga + café model, sharing dual revenue streams under one roof.
• CorePower Yoga: Large US yoga studio chain offering teacher training, workshops, and class packages. Comparable service mix of classes, courses, and workshops targeting wellness-oriented consumers.
• Y7 Studio: Boutique yoga studio concept with a distinct lifestyle/brand positioning. Comparable in offering structured classes and a curated wellness experience rather than mass-market fitness.
• Pure Yoga: Premium yoga studio chain with locations in Hong Kong and Singapore, also operating adjacent F&B/lounge spaces in some studios. Comparable upscale positioning and class-format offering.

Regional players

• Clean Juice: US-based health-focused café franchise offering organic juices and wellness food. Comparable health-focused café positioning that could plausibly partner with or compete against Zoga's café side.
• Joe & The Juice: Global juice/coffee bar chain with Dubai presence. Comparable F&B/café component and lifestyle branding, though focused on beverage rather than yoga studio integration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/zoga

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoga