Vitaris

What Vitaris does

Vitaris AG (formerly VITARIS, legal entity VITARIS AG, Switzerland) is a private, Swiss specialist distributor and service provider of premium laboratory equipment, consumables, and lifecycle services for the life science, healthcare, research, and industrial laboratory markets. Operating exclusively in Switzerland from its headquarters at Blegistrasse 11a, 6340 Baar and a dedicated Democenter and warehouse at Niederhaslistrasse 12, 8157 Dielsdorf, the company combines direct field sales coverage of every Swiss region with an eShop at shop.vitaris.com. Since 2023 it has operated as a subsidiary of CHROMOS Group AG, a third-generation, family-owned technology distribution group employing approximately 170 people across imaging, automation, and life science brands.

The company's offering spans 13 device categories (incubators, climate chambers, preservation systems including LN2 and ULT freezers, laboratory balances, cell culture devices, microbiology equipment, molecular biology equipment, pipettes, sample storage systems, safety cabinets, laboratory and food autoclaves, and centrifuges) and 11 consumables categories (general lab supplies, immunoassay reagents, live cell imaging consumables, liquid handling products, microbiological consumables, microplates, PCR plates and tubes, cryostorage boxes/racks/caps, and cell culture consumables). The portfolio is sourced through approximately 20 exclusive or major distribution partnerships with manufacturers including PHCbi, Aralab, Azenta, Gilson, Corning, Raypa, Binder, NordicLab, ibidi, Integra Biosciences, Interscience, ELPRO, Frimed, Labogene, OPTIKA, and A&D. Service revenue is generated from eProcurement integration, laboratory planning, process automation, repair, validation/qualification/calibration, and preventive maintenance delivered by a team of certified, manufacturer-accredited technicians.

Vitaris targets Swiss biotech laboratories, food and beverage quality laboratories, university and applied research institutions (EPFL, University of Bern, University of Lausanne, University of Zurich, ZHAW), federal research institutes (Empa, Paul Scherrer Institute), hospitals and medical laboratories (Kantonsspital Aarau, IRB, FMI), pharmaceutical R&D and quality control, environmental testing laboratories, microscopy centers, and enterprise customers including Haleon and Coop. Pricing is quote-based with volume discounts and active promotional programs (e.g., PHCbi freezers at CHF 6,110 versus CHF 10,590 list, 30% off PIPETGIRL pipette aids, bundled ELPRO data loggers). The go-to-market blends consultative enterprise field sales, a self-service e-commerce channel, trade show presence (ILMAC Lausanne 2026, NovaFood Luzern 2026), and a joint webinar program with brand partners.

Name

Vitaris

Legal name

VITARIS AG

Website

https://vitaris.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitaris AG is a Swiss specialist distributor and service provider of premium laboratory equipment, consumables, and lifecycle services for life science, healthcare, research, food and beverage, and pharmaceutical customers across Switzerland, operating as a subsidiary of the CHROMOS Group since 2023.

Ownership category

akta.pro rank

Headquarters

HQ city

Baar

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Laboratory Equipment Sales: Sale of high-quality laboratory equipment including incubators, centrifuges, autoclaves, safety cabinets, climate chambers, preservation systems, pipettes, and molecular biology equipment from premium brands
2. Consumables Sales: Sale of laboratory consumables including cell culture materials, PCR plates and tubes, liquid handling supplies, microbiology consumables, sample storage boxes and racks
3. Technical Services: Comprehensive services including preventive maintenance, repairs, validation, qualification and calibration, laboratory planning support, process automation, and eProcurement solutions
4. eProcurement Integration: Digital procurement processes and systems integration for laboratory material management

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

VITARIS AG is a Swiss specialist supplier that distributes premium laboratory equipment and high-quality consumables from leading manufacturers (PHCbi, Aralab, Azenta, Gilson, Corning, Raypa, Binder, NordicLab, ibidi, Integra, Interscience, ELPRO and others) to biotech, pharmaceutical, hospital, research, food and beverage, microscopy and environmental laboratories. The company complements its equipment portfolio with technical services including turnkey installation, preventive maintenance, repair, validation, qualification, calibration, laboratory planning, process automation and eProcurement integration, delivered through a Swiss-based warehouse and regional account manager coverage model.

Product overview

VITARIS AG is a Swiss specialist supplier offering a comprehensive portfolio of innovative laboratory equipment, high-quality consumables, and comprehensive services for life science, healthcare, research, and industry sectors. The offering is organized as a multi-brand distribution model featuring distributed products from partners including PHCbi (incubators, freezers, refrigerators), Aralab (climate chambers), Azenta (LN2 storage), Gilson (pipettes), NordicLab, Frimed, and Labogene (preservation systems), alongside Vitaris's own service offerings. The device portfolio includes 13 product categories: Incubators, Climate Chambers, Preservation Systems, Laboratory Balances, Cell Culture Devices, Microbiology Equipment, Molecular Biology Equipment, Pipettes, Sample Storage Systems, Safety Cabinets, Laboratory Autoclaves, Food Autoclaves, and Centrifuges. Consumables span 11 categories including general lab consumables, immunoassay reagents, cell imaging materials, liquid handling products, microbiology consumables, microplates, PCR supplies, and cryostorage items. Services encompass eProcurement, laboratory planning support, process automation, repair, validation/qualification/calibration, and maintenance. This multi-tiered architecture combines exclusive brand partnerships with comprehensive technical services to deliver 360-degree laboratory solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• PHCbi Incubators (CO2, Multigas, Cooling, Heating) Distributed PHCbi CO2, multigas, cooling and heating incubators with precise temperature, gas and humidity control for cell cultures and microorganisms; features InCu-saFe antibacterial interior, SafeCell UV decontamination and Zirconia O2 sensors. Sold to biotech, pharmaceutical and academic laboratories.
• Aralab Climate Chambers Distributed Aralab climate chambers for precise control of temperature, humidity, light and air circulation, including FITOCLIMA reach-in, walk-in and specialized chambers for biotechnology, stability testing and industrial applications. Sold to laboratories in pharma, food/beverage and research.
• Preservation and Cold Storage Systems (PHCbi, Azenta, NordicLab, Frimed, Labogene) Distributed cold storage solutions including Azenta LN2 cryogenic tanks (-196°C), PHCbi, NordicLab and Frimed ultra-low temperature freezers (-86°C / -150°C), laboratory freezers (-30°C to -60°C), combined refrigerator/freezers, pharmacy refrigerators and blood bank coolers. Used in biobanking, biotech, hospital and pharma labs.
• Safety Cabinets Distributed safety cabinets with HEPA filtration and controlled airflow protecting users, samples and the environment from contamination in biosafety, pharmaceutical, hospital and research laboratories.
• Laboratory Autoclaves Distributed RAYPA and other validatable autoclaves for laboratory applications that are GMP-compliant and energy-efficient, suitable for sterilization in biotech, pharma and research labs.
• Food Autoclaves Distributed RAYPA food autoclaves for food producers and processors, supporting HACCP/ISO-compliant sterilization in food and beverage quality laboratories.
• Centrifuges Distributed high-speed, micro and cooling centrifuges for reliable sample preparation in biotech, pharmaceutical, hospital and research laboratories.
• Pipettes and Pipetting Systems (Gilson) Distributed Gilson and other-brand pipettes and pipetting systems providing precise, ergonomic and dependable liquid handling for daily laboratory use across research and quality laboratories.
• Cell Culture Devices Distributed cell culture equipment and devices supporting research, development and quality control — from basic techniques to specialized live-cell applications, scale-up and cell counting — for biotech, pharma and academic laboratories.
• Microbiology Equipment Distributed automated sample preparation, plating systems and colony counters for microbiological analyses in food, beverage, pharma and environmental laboratories.
• Molecular Biology Equipment Distributed thermocyclers, PCR analysis devices and sealing systems for safe and reproducible molecular biology workflows in research, clinical and quality laboratories.
• Sample Storage Systems Distributed automated sample storage systems with barcode tracking and vial management for safe long-term storage in biobanking, pharma and research laboratories.
• Laboratory Balances (A&D Discover Precision) Distributed A&D laboratory balances ranging from high-precision microbalances to robust high-capacity models for measurement accuracy under demanding conditions, used across research, pharma and quality laboratories.
• General Laboratory Consumables Distributed general laboratory consumables for everyday laboratory operations, sold to biotech, pharma, hospital and academic laboratories.
• Immunoassay Reagents Distributed candor bioscience and other-brand immunoassay reagents for immunoassay testing and analysis in research and clinical laboratories.
• Live Cell Imaging Consumables Distributed consumables designed for live cell microscopy and imaging applications, serving microscopy centers and biomedical research labs.
• Liquid Handling (Pipettors, Suction Systems, Tips) Distributed Gilson, Integra and other-brand liquid handling pipettors, suction systems and consumable tips for precise liquid transfer in research and quality laboratories.
• Microbiological Consumables Distributed consumables for microbiological testing and analysis, used in food, beverage, pharma and environmental laboratories.
• Microplates for Assays Distributed Corning and other-brand microplates designed for various assay formats and testing requirements in research and pharma laboratories.
• PCR Plates and Tubes Distributed PCR plates and tubes for molecular biology and nucleic acid detection workflows, serving research, clinical and quality laboratories.
• Sample Storage (Boxes, Racks, Lids, Tubes) Distributed cryostorage boxes, racks, lids and tubes for organized sample storage in biobanking and research laboratories.
• Cell Culture Consumables Distributed Corning and other-brand cell culture consumables including flasks, plates and scraping tools for cell culture workflows in biotech and pharma laboratories.
• Maintenance Services Preventive maintenance services delivered by VITARIS-certified manufacturer-trained technicians to ensure long-term reliability and performance of installed laboratory equipment. Sold to biotech, pharma, hospital and academic lab customers.
• Repair Services Quick and reliable repair services delivered by VITARIS service engineers to minimize equipment downtime for installed laboratory equipment customers.
• Validation, Qualification and Calibration Services ensuring installed laboratory equipment meets regulatory requirements (GMP, GLP, ISO) and produces reliable, traceable results for regulated laboratory customers.
• Laboratory Planning Support Expert consulting and planning support for optimal design of laboratory layouts, workflows and equipment selection, delivered to new and expanding laboratory facilities.
• Process Automation Solutions and consulting for optimizing and automating repetitive laboratory workflows, helping laboratories improve throughput, reproducibility and digital integration.
• eProcurement Services Digital procurement solutions that automate ordering and reduce administrative burden for laboratory material management, integrated with customer procurement systems.
• RAYPA Portal Live Demonstration Service Live demonstration service of the RAYPA Portal brought into customer laboratories to showcase RAYPA autoclave capabilities for food and laboratory customers.

Quantifiable outcome

• High delivery readiness and speed from Swiss warehouse
• +1 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

24 partnerships are on record, tiered core, major and minor.

• CHROMOS GroupcoreStrategic or Co-development Partner · 1 January 2023Since 2023, VITARIS is part of the CHROMOS Group, a third-generation family-owned company focused on technology and solution development in IMAGING, AUTOMATION and LIFE SCIENCE. The group employs approximately 170 people across Switzerland, Germany, Austria, and Sweden.
• PHCbi (Panasonic Healthcare)coreChannel Partner/ Reseller/ DistributorExclusive distribution partner for PHCbi laboratory equipment including incubators, freezers, refrigerators, and climate chambers in Switzerland. PHCbi is known for precision temperature and gas control technologies.
• AralabcoreChannel Partner/ Reseller/ DistributorExclusive distribution partner for Aralab climate chambers in Switzerland, offering environmental simulation and stability testing solutions.
• AzentacoreChannel Partner/ Reseller/ DistributorDistribution partner for Azenta LN2 cryogenic storage tanks and automated sample management systems for biobanking applications.
• GilsoncoreChannel Partner/ Reseller/ DistributorDistribution partner for Gilson pipetting systems, offering reliable laboratory pipetting solutions.
• CorningmajorChannel Partner/ Reseller/ DistributorDistribution partner for Corning cell culture products, assay development solutions, and laboratory processes.
• RaypamajorChannel Partner/ Reseller/ DistributorDistribution partner for RAYPA autoclaves including laboratory and food autoclaves with 3-year warranty and trade-in offers.
• BindermajorChannel Partner/ Reseller/ DistributorDistribution partner for Binder laboratory equipment including drying ovens and climate chambers.
• NordicLabmajorChannel Partner/ Reseller/ DistributorDistribution partner for NordicLab laboratory freezers including tabletop and undercounter ULT freezers (-86°C).
• ibidimajorChannel Partner/ Reseller/ DistributorDistribution partner for ibidi cell culture, microscopy, and microfluidic products, with dedicated webinar content through ibidi Academy.
• ActiniminorChannel Partner/ Reseller/ DistributorDistribution partner for Actini products in Swiss market.
• A&D (Discover Precision)minorChannel Partner/ Reseller/ DistributorDistribution partner for A&D laboratory balances and weighing products.
• candorminorChannel Partner/ Reseller/ DistributorDistribution partner for candor bioscience products including immunoassay reagents.
• DWK Life SciencesminorChannel Partner/ Reseller/ DistributorDistribution partner for DWK laboratory glassware and life science products.
• FrimedminorChannel Partner/ Reseller/ DistributorDistribution partner for Frimed laboratory refrigerators, freezers, and blood bank equipment.
• GyrozenminorChannel Partner/ Reseller/ DistributorDistribution partner for Gyrozen laboratory equipment products.
• Integra BiosciencesmajorChannel Partner/ Reseller/ DistributorDistribution partner for Integra liquid handling equipment and pipetting solutions for Swiss market.
• IntersciencemajorChannel Partner/ Reseller/ DistributorDistribution partner for Interscience microbiology equipment including automated plating systems and colony counters.
• LabogeneminorChannel Partner/ Reseller/ DistributorDistribution partner for Labogene freeze dryers and vacuum concentrators.
• PfeifferminorChannel Partner/ Reseller/ DistributorDistribution partner for Pfeiffer laboratory equipment products.
• TenakminorChannel Partner/ Reseller/ DistributorDistribution partner for Tenak laboratory equipment products.
• Terra (Food Tech)minorChannel Partner/ Reseller/ DistributorDistribution partner for Terra food tech equipment solutions.
• ELPROmajorChannel Partner/ Reseller/ DistributorDistribution partner for ELPRO temperature monitoring systems and data loggers, including free data logger promotion with PHCbi equipment purchases.
• OPTIKAminorChannel Partner/ Reseller/ DistributorDistribution partner for OPTIKA microscopy and laboratory equipment products.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Th. Geyer: Th. Geyer is a German laboratory and chemical products distributor serving research, industry, and healthcare customers. It mirrors Vitaris's specialist regional distributor model with a multi-brand product portfolio and value-added services.
• Lab Logistics Group (LLG): LLG is a European laboratory consumables and equipment distributor network serving academic and industrial labs. It is comparable to Vitaris in providing multi-brand lab supply with digital procurement support, though its strength is more on consumables than capital equipment.
• Starlab International: Starlab is a European manufacturer and distributor of laboratory consumables, liquid handling products, and pipette tips. It competes with Vitaris's consumables portfolio, especially in liquid handling categories where both compete.
• Carl Roth: Carl Roth is a German specialist supplier of laboratory equipment, consumables, and life science products serving DACH-region research and industrial labs. It is highly comparable to Vitaris in being a regional specialist with deep catalog and service offerings, although it operates primarily in Germany rather than Switzerland.

Broad incumbents

• VWR (part of Avantor): Avantor/VWR is a global laboratory supplies and equipment distributor with a strong European footprint. Vitaris competes on a regional scale for similar institutional and biotech customers, but VWR offers a broader catalog and larger scale.
• Fisher Scientific (Thermo Fisher Scientific): Thermo Fisher's Fisher Scientific channel is the largest global distributor of laboratory equipment, consumables, and services. It serves the same life science and healthcare customers as Vitaris but at significantly greater scale and with direct manufacturer relationships.
• Merck (Life Science / Sigma-Aldrich): Merck's Life Science division (including the Sigma-Aldrich portfolio) is a global leader in lab supplies, reagents, and equipment. It serves the same biotech, pharma, and academic customers as Vitaris but with a much larger catalog and global reach.
• Bio-Rad Laboratories: Bio-Rad is a global life science manufacturer and distributor serving research and clinical diagnostics labs. Its portfolio of instruments, reagents, and consumables overlaps with Vitaris's molecular biology and clinical lab offerings.

Regional players

• Hahn + Kolb (part of Würth Group): Hahn + Kolb is a German industrial and laboratory supplies distributor focused on DACH-region customers. It is comparable to Vitaris in being a regional specialist distributor with equipment, consumables, and service offerings, though its lab focus is less concentrated than Vitaris's.

Emerging players

• Eppendorf: Eppendorf is a premium life science equipment manufacturer offering centrifuges, pipettes, and cell handling instruments. While primarily a manufacturer, it increasingly sells direct and via managed distribution, overlapping with Vitaris's distributed product mix.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VitarisAG

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitaris