What Innovation at Work does

Innovation at Work Ltd is a UK-based software design and development firm founded in 2013 and headquartered in Doncaster, operating as a private limited company with 11–50 employees. The firm delivers a portfolio of six professional service lines — Web Development, UI & UX Design, Mobile App Development, Ecommerce Solutions, Social Media Integration, and Technical Consultancy — all executed primarily on Microsoft technologies hosted within the Azure cloud environment. Its go-to-market is consultative direct sales, targeting enterprise clients in the Utilities and Agriculture verticals; named customers include Drax Power Ltd and Go Green Ltd in Utilities, and Yara International in Agriculture, where it has co-developed the MyYara Farm Management System since March 2016.

The business model is project-based professional services revenue, with pricing disclosed only via direct quote; the firm carries no disclosed funding, parent company, or subsidiaries and is bootstrapped. Marketing is limited to its own website and organic social channels, with no evidence of paid demand generation, channel partnerships, or ecosystem buildout. Operations are confined to the United Kingdom.

The company's profile is consistent with a small specialist consultancy: a single publicly named senior practitioner (Mark, Senior Developer/Architect), a narrow enterprise client base, deep Microsoft/Azure vertical know-how in regulated infrastructure (Utilities) and agri-tech (Agriculture), and no public signals of AI capability, intellectual property, certifications, M&A activity, or geographic expansion beyond the UK market.

Name

Innovation at Work

Legal name

Innovation At Work Ltd

Website

https://innovationatwork.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Innovation at Work Ltd is a Doncaster-based Microsoft and Azure software consultancy, founded in 2013, delivering web, mobile, UI/UX, ecommerce, and social media services to enterprise clients in the Utilities and Agriculture sectors.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Web development services
• Mobile app development
• UX design services
• Ecommerce solutions
• Technical consultancy

Headquarters

HQ city

Doncaster

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Development Services: Custom software development and web application services using Microsoft technologies. The company provides tailored solutions for each business client, including web development, mobile apps, and ecommerce implementations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Innovation at Work Ltd is a software design and development firm that builds custom web applications, UI/UX designs, mobile apps, ecommerce solutions, social media integrations, and provides technical consultancy for business clients. The company leverages Microsoft technologies and the Azure cloud platform to deliver tailored software solutions primarily to enterprises in the Utility and Agriculture sectors.

Product overview

Innovation at Work Ltd is a software design and development company offering a portfolio of professional services. The company provides six core service offerings: Web Development using Microsoft technologies and Azure cloud, UI & UX Design, Mobile App development, Ecommerce solutions, Social Media services, and Technical Consultancy. Founded in 2013, the company initially served the utility sector and has since expanded into agriculture and other industries, providing tailored solutions for every business.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Custom web application development using Microsoft technologies, hosted within the Azure cloud environment, tailored to each business client's needs.
• UI & UX Design User interface and experience design services built on over 10 years of face-to-face end-user collaboration, focused on cutting-edge software with the end user and their experience in mind.
• Mobile App Mobile solutions development enabling end users to access information and services on the move, with integrations to existing data systems, targeting mobile-first business use cases.
• Ecommerce Online business and web shop solutions for businesses looking to move their operations online and establish an ecommerce presence.
• Social Media Integration Social media enablement services that help businesses attract customers through social platforms by integrating social media capabilities into their operations.
• Technical Consultancy Technical consultancy services providing expertise to help businesses with ideas get started, drawing on extensive technical knowledge of Microsoft technologies and Azure cloud.

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Yara InternationalcoreStrategic or Co-development Partner · 1 March 2016Innovation at Work Ltd has been working with Yara International since March 2016 to help build their new Farm Management System called MyYara. This is a significant co-development partnership in the agriculture technology sector, with Innovation at Work contributing software development expertise to Yara's farm management platform.

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• BJSS: UK-headquartered technology and engineering consultancy delivering custom software, digital, and data solutions across enterprise clients. Closely comparable to Innovation at Work in custom-software, consultancy-led model, though at materially larger scale.
• Infinity Group: UK digital solutions company delivering bespoke software, web applications, and Microsoft-based enterprise platforms. Closely comparable Microsoft-fluent custom-development model targeting UK enterprise.
• Intechnic: UX-focused web design and development firm offering custom web applications, mobile apps, and eCommerce solutions. Comparable in design-led custom software delivery and similar client profile.
• Atomic Smash: Bristol-based digital agency offering bespoke web development, UX design, and mobile app services. Comparable small-to-mid UK agency competing in the same custom-build segment as Innovation at Work.
• Net Solutions: Custom web and mobile app development firm with strong UX design practice serving global enterprise clients. Comparable in custom web/mobile development plus UX-led design heritage and Microsoft/leading stack alignment.
• Cyber-Duck: UK digital agency delivering web development, UX design, mobile apps, and eCommerce solutions. Directly comparable service portfolio (web, UX, mobile, eCommerce) and similar sales-led, consultative go-to-market targeting enterprise clients.
• AND Digital: UK technology consultancy building custom digital products and platforms for enterprise clients. Comparable in consultative sales motion, custom development focus, and Microsoft/stack-agnostic delivery for mid-market and enterprise.

Broad incumbents

• Thoughtworks: Global technology consultancy specialising in custom software engineering, digital platforms, and enterprise modernisation. Overlaps directly with Innovation at Work's custom development and digital strategy services, but at significantly larger scale and with broader geographic reach.
• Accenture UK: Global professional services firm with a large UK digital, cloud, and Microsoft practice delivering custom software at enterprise scale. Represents the upper bound of incumbent competition for the same custom-development and Azure-led engagements.

Regional players

• Netcraft: UK-based software engineering firm offering web, mobile, and bespoke application development. Comparable UK-based custom development shop, operating domestically across enterprise and public-sector clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/innovateatwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovation at Work