Monde Sauvage

What Monde Sauvage does

Monde Sauvage is a privately-held wildlife park and safari operator headquartered in Aywaille, Belgium, operating across 88 hectares of preserved nature. Founded in 1973 by Joseph Renson, it is Belgium's only drive-through safari park, hosting over 140 animal species from six continents across multiple themed zones (North American forest, tropical dome, monkey islands, big cats area, South American plateau, aviaries, and a giraffe observatory). The park also runs pedestrian trails, the Fraxinus Aventure treetop course, daily educational demonstrations (sea lions, parrots, raptors, farm animals), on-site dining (The Wild restaurant), a souvenir shop, and special experiences such as Keeper for a Day.

The company operates a direct-to-consumer business combining one-time tickets (starting from 19€/person), three annual subscription tiers (Pass Sauvage at 40-55€, Pass Sauvage Plus+ at 50-65€ with discounts at 20+ partner parks across Belgium, Netherlands, and Germany, and the municipality-restricted Amipass at 35-50€), on-site F&B and retail, the optional Safari Train (4€/ride), and premium experiences (Keeper for a Day at 175€/person). Distribution is primarily through the company's own multilingual website and park entrance counters, with cross-promotional reach via partner parks and regional lodging partners (Booking.com, Airbnb, R Hôtel, So'House Manor). The park is accredited by EAZA and participates in European Endangered Species Programmes (EEP).

Monde Sauvage was acquired in 2024 by Liège-based entrepreneur Alexandre Dallemagne following the 2021 death of founder Joseph Renson. Under new ownership, the company is pursuing a transformation programme covering infrastructure modernization, year-round operation, new species habitats (Lion Space and Meerkat habitat opened May 2026), a restructured subscription offering, planned immersive technology (VR center, holograms, interactive terminals), and immersive on-site accommodations. Headcount is stated at 51-100 employees, with approximately 30 core operational staff referenced. The legal entity is Monde Sauvage Safari SRL, registered in Belgium, with no parent company or institutional investors disclosed.

Name

Monde Sauvage

Legal name

Monde Sauvage Safari SRL

Website

https://mondesauvage.be

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Monde Sauvage operates Belgium's only drive-through safari park in Aywaille across 88 hectares, serving families, school groups, and corporate visitors with 140 animal species, walking trails, educational demonstrations, on-site dining, and tiered annual passes linked to a 20+ partner park network.

Ownership category

akta.pro rank

Product category

Wildlife Park / Safari Park

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Safari Parks & Drive-Through Wildlife Parks (THAAAFAD)

akta.pro secondary industries

Safari & Game Drives (Land-Based) (THAAAEAC), Wildlife Viewing & Birdwatching Tours (THAAAEAB), Wildlife Safaris & Game Drives (THAJAIAB)

Keywords

• Wildlife park
• Safari park
• Animal attractions
• Conservation education
• Family entertainment

Headquarters

HQ city

Aywaille

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Day Tickets: Single-entry tickets for park access including safari, promenade, educational performances, and Fraxinus Adventure. Starting from 19€ per person.
2. Annual Passes: 365-day subscriptions including unlimited access to safari, pedestrian trails, Fraxinus Aventure, educational demonstrations, and parking. Tiers include Pass Sauvage (40-55€), Pass Sauvage Plus+ (50-65€), and Amipass for local residents (35-50€).
3. Food & Beverage: On-site restaurant 'The Wild' offering hot dishes, snacks, drinks, and take-away kiosks throughout the park.
4. Retail Shop: Wild Shop integrated into the park selling souvenirs including plush toys, books, games, textiles and stationery.
5. Special Experiences: Keeper for a Day experience at 175€ per person (155€ for subscribers), including half-day program with professional keeper, park entry, lunch, and souvenirs.
6. Safari Train: Additional 4€ fee per person per ride for safari train transportation through the park.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Monde Sauvage operates a safari and wildlife park in Belgium where visitors can experience drive-through safari tours, observe animals in naturalistic settings, and attend educational demonstrations and shows. The park serves families, tourists, and school groups seeking animal-based recreational and educational outings.

Product overview

Monde Sauvage is a wildlife park and safari offering a unified visitor experience across 88 hectares. The core product is the drive-through safari (the only one in Belgium) combined with walking trails through multiple ecosystem zones. Add-on experiences include Fraxinus Aventure treetop adventure course, educational demonstrations (sea lions, parrots, birds of prey), and on-site dining at The Wild restaurant and Wild Shop. The company operates on a subscription model with annual passes (Pass Sauvage, Pass Sauvage Plus+, and Amipass) and also offers premium experiences like Keeper for a Day. Future developments include virtual reality center, immersive accommodations, and conservation research facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Park Admission and Safari Experience

Quantifiable outcome

• 140 animal species from multiple continents
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Walibi (Wavre, Belgium)coreGTM or Marketing Partner40% discount for Pass Sauvage Plus+ holders, valid during Halloween night events. Part of cross-promotional network spanning Belgium.
• Bellewaerde (Ypres, Belgium)coreGTM or Marketing Partner40% discount at Bellewaarde theme park and 40% at Bellewaerde Aquapark for Pass Sauvage Plus+ holders.
• Plopsa Venues (Belgium, Netherlands, Germany)coreGTM or Marketing Partner40% discount across multiple Plopsa locations including Plopsaland (La Panne), Plopsaqua venues, Plopsa Indoor locations (Hasselt, Coevorden), and Plopsaland Ardennes.
• Bobbejaanland (Kasterlee, Belgium)minorGTM or Marketing Partner50% discount on standard admission tickets for visitors over 1.40m with Pass Sauvage Plus+.
• Efteling (Netherlands)minorGTM or Marketing Partner4€ reduction on adult admission from January 1-31, 2026 (except December 31 evenings).
• Aqualibi (Wavre, Belgium)minorGTM or Marketing Partner40% discount at the Aqualibi water park for Pass Sauvage Plus+ holders.
• Booking.comminorGTM or Marketing PartnerAccommodation booking partner for visitors staying near Monde Sauvage.
• AirbnbminorGTM or Marketing PartnerAccommodation partner for visitors seeking lodging in the Aywaille area.
• R Hotel Expériences (Aywaille)minorGTM or Marketing PartnerPartner lodging property near Monde Sauvage featured in 'Stay around Monde Sauvage' recommendations.
• So'House Manor (Spa)minorGTM or Marketing PartnerPartner lodging property in the region, part of accommodation recommendations.

Scale indicators8 records

Recent moves6 records

Expansion highlights8 records

Broad incumbents

• ZooParc de Beauval: Top-rated French zoo and one of Europe's most-visited, offering safari, immersive habitats, and on-site lodging. Comparable as a large-scale EAZA-accredited zoo with safari-style experiences and premium visitor amenities.
• Plopsaland De Panne: Flagship Belgian theme park (Plopsa Group) and partner park. Comparable as a major Belgian family-entertainment destination competing for the same discretionary leisure spend.
• Efteling: Large Dutch theme park and Pass Sauvage Plus+ partner. Comparable as a major Benelux family-entertainment destination and partner for cross-promotion.
• Walibi Belgium: Major Belgian theme park and Pass Sauvage Plus+ partner. Comparable as a Belgian regional leisure operator competing for the same family-outing wallet, and a relevant distribution partner.

Direct peers

• Bellewaerde: Belgian theme park and zoo (combination park) and Pass Sauvage Plus+ partner. Closely comparable as a Belgian operator combining wildlife/animal exhibits with theme-park rides, sharing the same end-customer.
• Pairi Daiza: Belgium's largest zoo and safari park in Brugelette, operating drive-through safari and walking trails across an expansive site. Directly comparable as a Belgian EAZA-accredited zoo combining safari, walking trails, and immersive accommodations (e.g., hotel/lodges on-site).
• Tierpark Hagenbeck: Historic Hamburg zoo with walk-through enclosures and safari-style zones. Comparable as a long-established European zoo operator with similar species diversity and educational programming.
• Serengeti Park Hodenhagen: German drive-through safari park with walking trails and on-site lodging. Closely comparable business model: drive-through safari plus pedestrian zones, EAZA membership, and immersive accommodation offerings.
• Wildlands Adventure Zoo Emmen: Dutch zoo with safari zones, walking trails, and immersive habitats. Comparable as a Benelux EAZA zoo operator with similar ecosystem-themed zones and family demographic.

Regional players

• Eifelpark Gondorf: Smaller German wildlife/safari-style park with drive-through and walk-through areas. Comparable as a regional European drive-through wildlife park but smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MondeSauvageBE
• Facebookfacebook.com/mondesauvageaywaille

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monde Sauvage