AWE SPORT

What AWE SPORT does

AWE Sport is a privately held B2B sports marketing and event management agency headquartered in Turin, Italy, with international offices in London (Canary Wharf) and Monaco. The firm offers sports event management, sponsorship activation, strategic communication, and sport and entertainment services to rightsholders, organizing bodies, hosting cities, communication agencies, brands, and consulting companies. Its portfolio is structured around three service lines: Events & Activations (fan entertainment and sponsorship activation for brands, rightsholders, and events), Strategy & Communication (strategic and creative sport marketing), and AWE Sport Education, a wholly-owned benefit corporation dedicated to training and professionalizing the sports industry.

The group's underlying technology is service-oriented expertise rather than a proprietary software platform; no APIs, AI/ML systems, or patented technology are disclosed. The firm is organized through multiple legal entities: AWE Sport Srl in Italy (share capital €250,000), AWE Sport Education Srl Società Benefit in Italy (share capital €20,787.50), AWE International Group PLC in the UK (holding entity), and AWE Sport International in Monaco. The UK entity was registered with Companies House (number 09607865), and the group operates bilingual IT/EN communications, signaling international ambition.

AWE Sport's revenue model is bespoke B2B professional services: pricing is not publicly disclosed and engagements are customized and quote-based. Customer logos include Red Bull, Stellantis, Juventus, FIGC, FIT, Fassi, VeChain, Petronas, Maserati, Turkish Airlines, Intesa Sanpaolo, Lavazza, Fineco, Harmont & Blaine, Gattinoni, and Jobs Factory. Partnerships include Politecnico di Torino (academic), INSIDE, AWorld, MATE, and Andrea Toso. The firm has formalized Italian governance via Modello 231 and published a Diversity, Equity & Inclusion policy in June 2025. No funding rounds, revenue figures, or external institutional investment are disclosed in the available data.

Name

AWE SPORT

Legal name

AWE Sport Srl

Website

https://awesportuk.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AWE Sport is a privately held B2B sports marketing and event management agency based in Turin, serving rightsholders, federations, brands, and host cities across Italy, the UK, and Monaco via Events & Activations, Strategy & Communication, and Education service lines.

Ownership category

akta.pro rank

Product category

Sports Consulting Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Marketing, Sponsorship Sales & Activation (MPAKAKAB)

akta.pro secondary industries

Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH), Sponsorship & Sports Experiential Marketing (MPAAAGAE)

Keywords

• Sports consulting
• Event activations
• Sports communication
• Sports strategy
• Sports education

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels1 record

Core offering

AWE Sport is a sports-industry value-creation firm that provides three integrated service lines: Events & Activations, Strategy & Communication, and AWE Sport Education. The company supports rightsholders, organizing bodies, host cities, brands, agencies, and consulting firms with the design, communication, and execution of sport-driven commercial and institutional initiatives. Headquartered in Turin with offices in London and Monaco, the firm operates as a B2B advisory and execution partner rather than a product vendor.

Product overview

AWE Sport is a sport industry value-creation company that combines know-how, innovation, and experience to serve players in the sport sector. Its service portfolio consists of three distinct offerings: (1) Events & Activations — fan entertainment and sport marketing activations for brands, rightsholder, and events; (2) Strategy & Communication — strategic and creative services in sport marketing; and (3) AWE Sport Education — a benefit corporation dedicated to training and professionalization of the sport industry. These three service lines are presented as AWE Sport's core playing fields, each targeting different needs across the sport industry ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• AWE Sport Education: A benefit corporation dedicated to education and professionalization of the sports industry
• AWE Sport Events & Activations
• AWE Sport Strategy & Communication

Products and services

• Events & Activations Design, production, and on-the-ground delivery of sport-related events and brand activations for rightsholders, governing bodies, host cities, and sponsoring brands.
• Strategy & Communication Strategic positioning, messaging, and communications advisory for sports rightsholders, organizing bodies, host cities, brands, and agencies operating in the sports sector.
• AWE Sport Education Educational programs and training initiatives that develop sports-industry knowledge and skills for organizations and individuals working in or alongside the sports sector.

Named customers16 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and moderate.

• INSIDEminorStrategic or Co-development PartnerPartner logo displayed in the Partners section of the AWE Sport website.
• Andrea TosominorStrategic or Co-development PartnerPartner logo displayed in the Partners section of the AWE Sport website.
• Politecnico di TorinomoderateStrategic or Co-development PartnerAcademic partner - Politecnico di Torino is a leading technical university in Turin, Italy. Partnership supports innovation and talent development.
• AWorldminorStrategic or Co-development PartnerPartner logo displayed in the Partners section of the AWE Sport website, possibly related to sustainability initiatives.
• MATEminorStrategic or Co-development PartnerPartner logo displayed in the Partners section of the AWE Sport website.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Two Circles: Sports data-driven marketing agency combining fan data, rights management and brand activation. Comparable on the strategy & activation side, though with stronger data/tech orientation than AWE Sport.

Direct peers

• TEAM Marketing: Swiss sports marketing agency historically focused on UEFA club competition sponsorship sales and activation. Comparable to AWE Sport's work with Italian football clubs and federations, especially across European football sponsorship.
• Sportfive: European-headquartered sports rights, sponsorship and activation agency working with federations, leagues and brands. Directly comparable in football sponsorship sales and event services, especially across European markets where AWE Sport operates.
• Chime Group (CSM Sport & Entertainment): Sports marketing and communications agency working with rights holders, brands and governing bodies on sponsorship strategy, communications and activations. Comparable service mix to AWE Sport's strategy & communication pillar.
• Fuse Sport + Entertainment: Independent sports marketing and sponsorship agency providing strategy, activation and events services to brands and rights holders. Closely comparable boutique-scale competitor to AWE Sport, particularly in European football.
• Infront Sports & Media: Global sports marketing and media rights company that sells sponsorships, manages events and runs activations for federations, clubs and brands. Closely comparable to AWE Sport across all three service pillars (events, strategy, sponsorship sales).
• Octagon: Global experiential marketing and sports sponsorship agency serving brands and rights holders, with deep football, motorsport and Olympic activation capabilities. Directly comparable to AWE Sport's events & activations and strategy offerings.

Broad incumbents

• Havas Sports & Entertainment: Global advertising holding company's sports and entertainment network providing sponsorship, experiential and content services to brands. Broad incumbent with overlapping capabilities to AWE Sport, but operating at much larger scale across wider portfolio.

Others

• Politecnico di Torino (sports education programs): Academic partner of AWE Sport in the sports education space; relevant as a comparable provider of sports industry training/professionalization programs that AWE Sport Education competes or partners with.
• Juventus (in-house marketing): Italian football club that is both a client and an example of in-house sponsorship/activation capability that competes with external agencies like AWE Sport for project-based sports marketing work.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/awe-sport

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AWE SPORT