Narlant Import
Närlant Import AB is a family-owned Swedish importer and distributor in Örebro that imports agricultural, forestry, green-area-maintenance, and construction machinery from roughly 25 European brands and sells it through a nationwide network of approximately 60 authorized dealers across Sweden.
- Company typePrivate
- Founded-
- HeadquartersÖrebro, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Narlant Import does
Närlant Import AB is a privately held, family-owned Swedish importer and distributor of agricultural, forestry, green-area-maintenance, and road-construction machinery, headquartered in Örebro (Filarevägen 8, 70375). The company sources equipment from approximately 25 European manufacturers — including Agrimaster and McConnel (arm mowers, flail mowers), BCS and Brielmaier (single-axle and motor mowers), Breviglieri and Repossi (soil cultivation), Fransgård and SIP (forage equipment), Murska (grain crimping), Palax (wood processing), Seppi (forestry mulchers and stone crushers), Strautmann (silage and feed handling), and Tuchel and Cosmo (sweepers and road spreaders) — and distributes that portfolio through an authorized dealer network of roughly 60 återförsäljare covering the full Swedish market.
The business operates as a channel-based importer-distributor rather than a manufacturer: it does not own production, holds no patents or proprietary technology, and earns revenue through hardware sales of imported machinery plus associated spare-parts and technical-documentation support. Customer-facing go-to-market is exclusively indirect, relying on knowledgeable local dealers who provide sales, service, and aftermarket support, with the parent company handling import logistics, brand management, marketing (printed Machine Catalog plus a digital HTML5 version, website, Facebook, Instagram, and email newsletter), and centralized spare-parts operations from Örebro. The firm is a member of Maskinleverantörerna and adheres to the Lantbruk-16 standardized delivery terms developed with the Federation of Swedish Farmers (LRF).
The company is led by CEO Martin Zetterman, with Eric Zetterman responsible for sales and marketing and Philip Zetterman also on the operational team, alongside Ronnie Lindh (sales manager), Tomas Thörnkvist (finance and administration), Tomas Grahn (spare parts), Anders Rapp (service and aftermarket), Lars Åström (freight and deliveries), and several other sales-support and delivery staff — together representing over 100 years of combined industry experience. Pricing is not publicly disclosed; the published Maskinkatalog 2025 carries reference prices, with actual transactions executed through dealers. No public listing, institutional investment, parent entity, M&A activity, or external funding is disclosed.
Narlant Import firmographics
Firmographics- Name
- Narlant Import
- Legal name
- Närlant Import AB
- Website
- https://narlant.se
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Närlant Import AB is a family-owned Swedish importer and distributor in Örebro that imports agricultural, forestry, green-area-maintenance, and construction machinery from roughly 25 European brands and sells it through a nationwide network of approximately 60 authorized dealers across Sweden.
- Ownership category
- akta.pro rank
Where Narlant Import is headquartered
LocationHeadquarters
- HQ city
- Örebro
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Narlant Import business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Machinery Import and Distribution: The company imports agricultural, forestry, green area maintenance, and construction machinery from international suppliers and distributes through authorized dealers across Sweden. Revenue is generated through the sale of imported machinery with support services including spare parts and technical documentation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Narlant Import product offering
Product offeringCore offering
Närlant Import AB imports and distributes machinery for agriculture, forestry, green space maintenance, and road construction from multiple European manufacturers and supplies it to Swedish end-customers through an authorized dealer network. The company curates a multi-brand portfolio sourced from Italian, French, German, Finnish, Danish, Slovenian, and UK OEMs and resells the equipment to farmers, contractors, forestry operators, and municipalities in Sweden. The core revenue driver is the resale of imported physical machinery.
Product overview
Narlant Import AB is a Swedish import company for agricultural, forestry, green space, and road construction machinery. The company operates as a distributor, importing and selling equipment from multiple European manufacturers through a nationwide network of dealers. The product portfolio is organized into four main categories: (1) Agriculture (Lantbruk) - including BCS single-axle tractors, Breviglieri soil cultivation equipment, and Fransgård forage equipment; (2) Forestry (Skogsbruk) - including Seppi stone crushers and forestry tillers, Palax wood processors; (3) Green Spaces (Grönytor) - including Agrimaster and McConnel arm mowers, flail mowers, and remote-controlled Robocut equipment; and (4) Construction/Road Maintenance (Entreprenad) - including Tuchel sweeper attachments, Cosmo sand spreaders, and Mustang dumpers. Products are sold exclusively through authorized dealers across Sweden.
Differentiator
Problem solved
Functional benefit
Products and services
- Agricultural machinery Imported agricultural equipment (e.g., tractors and implements) sourced from European manufacturers and supplied through authorized Swedish dealers to farmers and agricultural contractors.
- Forestry equipment Imported forestry machinery (harvesting, forwarding, and processing equipment) sourced from European OEMs and supplied through authorized Swedish dealers to forestry contractors and operators.
- Green space maintenance machinery Imported machinery for the maintenance of parks, roadsides, golf courses, and other public green spaces, distributed through authorized Swedish dealers to municipalities, parks departments, landscaping contractors, and golf courses.
- Road construction machinery Imported machinery for road construction and civil engineering works (e.g., compaction and related equipment) sourced from European OEMs and supplied through authorized Swedish dealers to road construction and civil engineering contractors.
Companies that use Narlant Import
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Narlant Import technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Narlant Import partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MaskinleverantörernacoreNärlant Import AB is a member of the industry organization Maskinleverantörerna (Machine Suppliers) for safer business transactions. The company follows the delivery terms in Lantbruk-16 developed by Maskinleverantörerna and LRF (Federation of Swedish Farmers), ensuring standardized and reliable business practices.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Narlant Import competitors and assessment
Company assessmentBroad incumbents
- Husqvarna Group: Swedish-headquartered global leader in outdoor power products, including professional forestry, lawn and garden equipment. Comparable as a Swedish player in adjacent green-area/forestry machinery categories served by Närlant's brands.
- John Deere: U.S. global manufacturer of agricultural, construction, and forestry machinery with a strong dealer footprint. Comparable as a broad incumbent whose dealer network competes for the same Swedish farmer/municipality end customers as Närlant's dealers.
- Kverneland Group: Norwegian-origin (now part of Kubota) manufacturer of agricultural implements — soil cultivation, seeding, forage, and crop care. Directly comparable to brands in Närlant's portfolio such as Breviglieri and Repossi.
- AGCO: U.S. global manufacturer and distributor of agricultural machinery and precision ag technology (Massey Ferguson, Fendt, Valtra). Comparable as a broad incumbent with European ag machinery brands serving similar dealer-based distribution to farmers.
- Pellenc: French manufacturer of professional battery-powered and motorized equipment for green spaces, vineyards, and grounds maintenance. Comparable to brands such as McConnel, Agrimaster, and Brielmaier in Närlant's portfolio.
- Stihl: German global manufacturer of chainsaws and outdoor power equipment for forestry, agriculture, and grounds maintenance. Comparable to Närlant as a supplier of branded forestry and green-maintenance machinery sold through dealer networks.
- CLAAS: German family-owned global manufacturer of agricultural machinery (combines, tractors, forage equipment). Comparable to Närlant's represented brands (e.g., Strautmann, SIP, Fransgård) in the forage and harvesting equipment segment.
Direct peers
- Lantmännen Maskin: Swedish agricultural cooperative's machinery division, selling and servicing a broad portfolio of farm equipment across Sweden. Direct comparable to Närlant as a multi-brand Swedish ag machinery distributor with a dealer/service network.
- Swedish Agro Machinery: Danish-owned agricultural machinery dealer operating across Sweden and Scandinavia, distributing tractors and farm equipment. Comparable to Närlant as a Sweden-based multi-brand importer/distributor of agricultural machinery.
Regional players
- Felleskjøpet Agri: Norwegian agricultural cooperative selling machinery, equipment, and farm inputs across Norway. Comparable as a Nordic multi-brand agricultural distributor, though operating in a different geography from Närlant's Sweden-only footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Narlant Import social profiles
Digital presenceNarlant Import financial estimates
Financial estimateRevenue estimate
Valuation estimate
Narlant Import leadership team
Management profileNumber of profiles
Profiles2 records
Narlant Import funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Narlant Import M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Narlant Import
What does Narlant Import do?
Närlant Import AB imports and distributes machinery for agriculture, forestry, green space maintenance, and road construction from multiple European manufacturers and supplies it to Swedish end-customers through an authorized dealer network. The company curates a multi-brand portfolio sourced from Italian, French, German, Finnish, Danish, Slovenian, and UK OEMs and resells the equipment to farmers, contractors, forestry operators, and municipalities in Sweden. The core revenue driver is the resale of imported physical machinery.
Is Narlant Import a public or private company?
Narlant Import is a private company. It is classified as family owned and is currently operating.
When was Narlant Import founded?
Narlant Import was founded in -1. It employs 11 to 50 people.
Where is Narlant Import based?
Narlant Import is headquartered in Örebro, Sweden, in the Europe region.
How does Narlant Import make money?
One revenue line is on record: machinery Import and Distribution.
Who are Narlant Import's main competitors?
Broad incumbents on record are Husqvarna Group, John Deere, Kverneland Group, AGCO, Pellenc, Stihl and CLAAS. Direct peers are Lantmännen Maskin and Swedish Agro Machinery. Felleskjøpet Agri is listed as a regional player.
Does Narlant Import have an API?
No public API is recorded for Narlant Import.