Target Training International

What Target Training International does

Target Training International, Ltd. operates commercially as TTI Success Insights and maintains a research division branded TTI SI Research. Founded in 1984 and headquartered in Scottsdale, Arizona, the company is a privately-held psychometric assessment firm that develops multi-science assessments for talent acquisition, leadership development, team building, succession planning, and employee retention. Its end users are HR and talent management functions across organizations of various sizes, with documented applications in healthcare (surgical residency program selection), engineering education programs, and sales organizations.

The core product suite comprises Style Insights (a DISC-based behavioral assessment measuring Dominance, Influence, Steadiness, and Compliance), Motivation Insights (a values and attitudes assessment grounded in the Personal Interests, Attitudes and Values framework), and the Emotional Quotient assessment for emotional intelligence. These are bundled into integrated offerings such as the TriMetrix DNA suite, which layers behavioral, motivational, and 23-25 professional competency measurements for full talent profiling. The portfolio is supported by Benchmark, a competency-based job profiling platform, and the Intelligent Document System (IDS), a web-based assessment and report distribution platform. The company's most distinctive technical asset is a patented EEG-based validation methodology (U.S. Patent 9,060,702, granted 2015) that combines ipsative self-report responses with real-time brain activity recordings to expose prefrontal cortex asymmetry in decision-making. This capability, enabled through a technology partnership with BrainMaster, is the basis for the company's positioning of its assessments as turning "soft science into hard science." TTI holds five issued U.S. and Canadian patents covering its assessment, job analysis, and validation systems.

TTI Success Insights runs a sales-led, channel-driven go-to-market. Revenue is generated through subscription-based access to its assessment platform under quote-based, non-publicly disclosed pricing. Distribution is handled by a global network of independent Value Added Associates (VAAs), certified consultants and practitioners who administer assessments, deliver training, and provide consulting services using TTI tools. The portfolio is localized in 19+ languages with reliability studies and benchmarked against 700+ O*NET occupational profiles. Scientific credibility is maintained through 60+ peer-reviewed publications, technical manuals, and white papers. The company shows no documented external investment, acquisitions, divestitures, or leadership transitions in the available data, indicating a founder-controlled, mature private operating posture.

Name

Target Training International

Legal name

Target Training International, Ltd.

Website

https://ttiresearch.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Target Training International (TTI Success Insights) is a Scottsdale, Arizona-based psychometric assessment firm founded in 1984. It develops DISC, motivational, emotional intelligence, and competency assessments for talent management, distributed globally through a certified Value Added Associates network.

Ownership category

akta.pro rank

Product category

Psychometric Assessment Software

NAICS

Professional and Management Development Training (611430), Testing Laboratories and Services (54138)

SIC

Services-Testing Laboratories (8734), Services-Educational Services (8200)

akta.pro primary industry

Personality & Behavioral Assessments (BPACAMAC)

akta.pro secondary industries

Psychometric Test Publishing & Norming / Validation Services (BPACAMAG), Leadership Potential, High-Potential & Succession Assessments (BPACAMAH), Skills & Job-Specific Competency Testing (Hard Skills) (BPACAMAD)

Keywords

• Psychometric assessments
• Talent assessment tools
• Behavioral assessments
• Employee selection software
• Workforce analytics

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Psychometric Assessment Tools: Subscription-based access to assessment platform providing behavioral, motivational, and competency evaluations for talent acquisition, development, and team building purposes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Target Training International develops and sells proprietary psychometric assessment software used by organizations and certified practitioners for talent acquisition, employee development, leadership coaching, and team building. The company's suite combines behavioral (DISC-based Style Insights), motivational (Motivation Insights), emotional intelligence (EQ), and competency-based assessments into integrated reports such as TriMetrix DNA. Products are delivered through a patented online platform (IDS) and distributed globally via a network of certified Value Added Associates (VAA).

Product overview

Target Training International (doing business as TTI Success Insights and TTI SI Research) offers a comprehensive suite of psychometric assessments for talent acquisition, development, and retention. The core portfolio includes Style Insights® (DISC behavioral assessment), Motivation Insights® (values/motivators), and Emotional Quotient™ (EQ emotional intelligence assessment), which can be combined into the integrated TriMetrix® DNA assessment suite that measures behavioral styles, motivators, and 23-25 workplace competencies. Additional products include Performance DNA™, Talent Insights®, and the Hartman Value Profile. The company also provides job analysis tools (Benchmark) and document distribution systems (IDS). All assessments are backed by extensive peer-reviewed research and have been validated through neurological studies using EEG/brain imaging technology.

Differentiator

Problem solved

Functional benefit

Brands

• Style Insights: DISC behavioral assessment measuring behavioral styles
• Motivation Insights
• TriMetrix DNA
• Emotional Quotient (EQ)
• DNA 23
• DNA 25

Products and services

• Style Insights® (DISC) Behavioral assessment measuring how an individual behaves and communicates, based on the DISC model. Used by HR professionals, coaches, and managers for hiring, team building, and communication improvement.
• Motivation Insights® Assessment that identifies an individual's core motivators and values (six dimensions including theoretical, utilitarian, aesthetic, social, individualistic, and traditional). Used for employee engagement, career fit, and team alignment.
• Emotional Quotient™ (EQ) Emotional intelligence assessment measuring the ability to recognize, understand, and manage emotions in self and others. Used for leadership development, coaching, and interpersonal effectiveness.
• TriMetrix® DNA Integrated assessment suite that combines Style Insights (behavior), Motivation Insights (values), Emotional Quotient, and competency data into one comprehensive report. Used for executive selection, succession planning, and 360-degree development.
• Performance DNA™ Assessment tool that profiles behaviors, motivators, and personal skills relevant to workplace performance. Used by managers to evaluate and develop employee performance.
• Talent Insights® Combined behavioral and motivators report providing a holistic view of how a person behaves and what drives them. Used primarily for hiring, onboarding, and talent management.
• Hartman Value Profile (HVP) Values-based assessment measuring an individual's value judgments and decision-making frame. Used for self-awareness, ethics training, and personal development.
• Benchmark (Job Analysis) Patented job analysis and benchmarking system that identifies the competencies and behavioral requirements for specific roles. Used by HR teams to create selection benchmarks and competency models.
• DNA 23 (Soft Skills) Assessment measuring 23 workplace soft skills and personal attributes used to evaluate candidates and develop employees against defined competencies.
• DNA 25 (Professional Competencies) Assessment measuring 25 professional competencies used to evaluate leadership and professional role candidates against defined competency standards.
• IDS (Intelligent Document System) Patented online platform that delivers TTI assessment reports and documents securely to practitioners and end users. Underpins the company's digital delivery model.

Quantifiable outcome

• Test-retest reliability above 0.8 on both natural and adapted constructs
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• BrainMastercoreTechnology or Integration · 1 January 2015Partnership with BrainMaster and their Avatar software to enable EEG-based validation of ipsative assessments. This technology partnership enables TTI to correlate brain activity with self-reported assessment responses, creating a unique validation methodology that turns soft science into hard science.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hogan Assessments: Hogan Assessments is a direct competitor offering personality-based assessments for hiring, leadership development, and talent management, with a comparable scientific and peer-reviewed approach to psychometric validation.
• Thomas International: Thomas International offers DISC-based behavioral assessments and psychometric tools, competing head-on with TTI's Style Insights in workplace personality assessment.
• Extended DISC: Extended DISC is a direct competitor in DISC-style behavioral assessment, offering personality tools for hiring, team building, and leadership development globally, in direct competition with TTI's Style Insights.
• CPP (Myers-Briggs Company): CPP publishes the Myers-Briggs Type Indicator, a personality assessment directly comparable to TTI's DISC and motivation assessments, serving similar HR and development markets.
• Predictive Index: PI is a direct competitor in behavioral assessment and talent optimization, serving overlapping HR and talent management customers with subscription-based psychometric tools.
• Caliper Profile: Caliper provides personality and behavioral assessments used in hiring and leadership development, with comparable scientific rigor and enterprise customer base to TTI.
• Wiley (Everything DiSC): Wiley's Everything DiSC directly competes with TTI's Style Insights DISC assessment in the behavioral assessment market for workplace and leadership development.

Broad incumbents

• Korn Ferry: Korn Ferry is a broad incumbent offering talent assessment solutions (including KFAL assessments and Lominger competencies) as part of a global consulting and executive search practice that intersects with TTI's competency-based assessment business.
• SHL (Exponent): SHL is a broad incumbent in psychometric talent assessment and talent analytics, offering personality, cognitive, and competency assessments as part of a larger enterprise talent suite that overlaps with TTI's product range.
• Gallup: Gallup is a broad incumbent in employee engagement, strengths-based development (CliftonStrengths), and organizational research, serving overlapping HR and leadership development customers with scientifically validated assessments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TTISuccessInsights
• Facebookfacebook.com/ttisuccessinsights.na
• LinkedInlinkedin.com/company/target-training-international
• Instagraminstagram.com/ttisuccessinsights_

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Target Training International