What Sony Global Education does

Sony Global Education, Inc. is a wholly-owned subsidiary of Sony Group Corporation, incorporated in Japan on April 1, 2015, and headquartered in Tokyo's Shinagawa ward. The company develops and distributes STEAM (Science, Technology, Engineering, Arts, Mathematics) education products and services primarily targeting Japanese children aged approximately 5-12 and the educational institutions that serve them. Its product portfolio centers on three core offerings: KOOV, a robot programming learning kit that combines physical construction with visual programming; LOGIQ LABO, an AI-powered elementary-school math and STEM home learning service; and PROC, a digital creation and exploration platform that develops information literacy. Beyond software and hardware, the company publishes educational books including the '5-Minute Logical Thinking Drill' and '2040 Education Future' (by founder Masaaki Isozu) and operates the Global Math Challenge competition with paid features.

Name

Sony Global Education

Legal name

Sony Global Education, Inc.

Website

https://sonyged.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sony Global Education is a Tokyo-based, Sony Group-owned STEAM education technology company that develops robotics kits (KOOV), AI-powered math learning services (LOGIQ LABO), and digital creation platforms (PROC) primarily serving Japanese children, families, and K-12 educational institutions.

Ownership category

akta.pro rank

Product category

Educational Technology

NAICS

Educational Support Services (611710), Computer Training (61142), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG)

akta.pro secondary industries

K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA), Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

Keywords

• Robotics learning kits
• AI-powered learning apps
• STEAM education platforms
• Educational technology services
• Digital creation platforms

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. KOOV Robot Kit Sales: Sale of physical KOOV robot programming learning kits. Customers purchase the hardware product outright.
2. LOGIQ LABO Subscription: AI-powered math and STEM learning service for elementary school students, delivered as a subscription (implied by service tier discussions and dedicated support contacts).
3. PROC Digital Platform: Digital creation platform for children targeting information literacy and first creative projects.
4. Global Math Challenge (世界趣味数学挑战赛): Global math competition service with some paid features. The terms reference paid features and fee structures for the math challenge service.
5. Book Publications: Sale of educational books including '5 Minute Logical Thinking Drill' and '2040 Education Future' written by the company's founder.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Sony Global Education develops and provides STEAM education products and services for children and educational institutions. Its portfolio includes the KOOV robot programming learning kit for hands-on robotics and coding, the LOGIQ LABO AI-powered elementary math and STEM learning service delivered as an online subscription, and the PROC digital creation platform for building information literacy, supplemented by educational books on logical thinking and the future of education.

Product overview

Sony Global Education operates a multi-product STEAM education portfolio consisting of three main products: KOOV® (robot programming learning kit), LOGIQ LABO® (elementary school home learning service with AI-powered exploratory learning), and PROC® (digital creation and exploration platform). The company also publishes educational books including the '5-Minute Logical Thinking Drill' and '2040 Education Future.' All products focus on developing 21st-century skills and STEAM talent through creative learning experiences that combine technology and creativity.

Differentiator

Problem solved

Functional benefit

Brands

• KOOV®: Robot programming learning kit designed for children to foster curiosity, creativity, and future-oriented thinking skills through hands-on robot building and coding experiences.
• LOGIQ LABO®
• PROC®

Products and services

• KOOV Robot Programming Learning Kit Robot programming learning kit that fosters inquiry spirit, creativity, and forward-thinking skills in children through hands-on robot building and programming experience. Sold to individual consumers, families, and educational institutions including K-12 schools and afterschool programs.
• LOGIQ LABO Elementary school home learning service combining math and science training materials with AI-powered exploratory learning content to develop STEM-oriented thinking capabilities in children. Delivered as an online subscription service for individual learners and afterschool programs.
• PROC Digital Creation Platform Web-based digital creation and exploration platform that familiarizes users with computers, builds information literacy, and supports first creative aspirations through digital production activities for children.
• 5-Minute Logical Thinking Drill (5分で論理的思考力ドリル) Educational book organizing logical thinking skills into five thinking circuits, featuring challenging problems suitable for both children and adults.
• 2040 Education Future (2040 教育のミライ) Book authored by Sony Global Education founder Masaaki Isozu discussing the science of learning that will transform education in the future.
• Global Math Challenge (世界趣味数学挑战赛) International online math competition service accessible globally with paid participation features for certain competition activities, targeting participants in Japan and the United States.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Seiko Gakuin Junior & Senior High School (聖光学院中学校・高等学校)coreStrategic or Co-development Partner · 1 July 2023Japanese educational institution partnership. The company collaborates with schools to develop and deploy new educational services and platforms, integrating Sony's technology with institutional curriculum needs.
• Seiwa Gakuin Junior & Senior High School, Kindergarten & Second Kindergarten (聖和学院中学校・高等学校・幼稚園・第二幼稚園)coreStrategic or Co-development Partner · 1 July 2023Partnership with comprehensive Japanese educational institution spanning junior/senior high school and kindergarten, enabling age-diverse STEAM education deployment.
• Trygroup Inc. (株式会社トライグループ)coreStrategic or Co-development Partner · 1 July 2023Major Japanese tutoring and education company partnership for developing and deploying educational services and platforms leveraging Sony's technology.
• WAO CORPORATION. Co., Ltd. (株式会社ワオ・コーポレーション)coreStrategic or Co-development Partner · 1 July 2023Japanese education company partnership for new educational service and platform development.
• Z-kai Inc., Zoshinkai Holdings Inc., Eikoh Inc. (株式会社Z会、株式会社増進会ホールディングス、株式会社栄光)coreStrategic or Co-development Partner · 1 July 2023Partnership with leading Japanese test preparation and education companies (Z-kai, Zoshinkai Holdings, Eikoh) to develop and deploy educational services leveraging Sony's technology and their market reach.
• SHICHIDA EDUCATIONAL INSTITUTE, Inc. (株式会社しちだ･教育研究所)coreStrategic or Co-development Partner · 1 July 2023Partnership with the Shichida Educational Institute, known for early childhood education programs, for developing new educational services and platforms.
• Individual Education Co., Ltd. (株式会社個別教育舎)minorStrategic or Co-development Partner · 1 July 2023Partnership with individualized education specialist for tailored educational service development.
• Shogakukan-Shueisha Productions Co., Ltd. (株式会社小学館集英社プロダクション)coreStrategic or Co-development Partner · 1 July 2023Partnership with major Japanese publishing and media group for educational content development, leveraging Shogakukan-Shueisha's extensive educational publishing expertise and media distribution.
• Empower Education Online Ltd.minorStrategic or Co-development Partner · 1 July 2023International education technology partner for developing new educational services and platforms.
• Raspberry Pi Foundation (英国ラズベリーパイ)coreTechnology or Integration · 1 July 2023Strategic partnership with the UK-based Raspberry Pi Foundation, creators of the popular Raspberry Pi single-board computer. Provides technology integration, coding education expertise, and global educational community access for Sony Global Education's STEAM programs.
• ECC Group (subsidiary/adopted customer)coreStrategic or Co-development Partner · 1 July 2023ECC Group, a major Japanese afterschool program operator, adopted Sony Global Education's LOGIQ LABO app as the first implementation in the afterschool segment and co-developed a next-generation exploratory learning curriculum with the company.
• Beijing Eolai Education Technology Co., Ltd. (北京翼鸥教育科技有限公司)minorStrategic or Co-development Partner · 1 October 2020Partnership with Beijing-based education technology company for international market development and educational platform collaboration, particularly in China.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MatataLab: MatataLab makes screen-free coding robots and STEAM kits for early learners (ages 3-9). Direct competitor to KOOV in the K-6 coding-and-robotics category, particularly in the early-childhood segment where Sony's KOOV also targets entry-level learners.
• Kano Computing: Kano builds build-your-own computer and coding kits for kids with companion educational software, taking a similar hardware-plus-curriculum approach as Sony Global Education with KOOV. Direct competitor in the kids coding/STEAM kit category.
• Tynker: Tynker is a kids coding platform used in schools and homes for self-paced programming instruction, directly comparable to LOGIQ LABO and PROC as a subscription-based K-8 STEM learning service. Similar target customer (parents and schools) and similar AI/adaptive-learning trajectory.
• LEGO Education: LEGO Education is the dominant K-12 STEAM/robotics kit provider globally, offering SPIKE Prime and WeDo for school and home learning. It directly competes with KOOV in the same coding-and-robotics-for-children category, with stronger brand recognition and broader international distribution.
• VEX Robotics: VEX Robotics offers K-12 robotics kits, classroom solutions, and the VEX IQ/EXP competition series — overlapping substantially with KOOV's robotics+competition strategy. Direct competitor in the educational programmable-robot and STEAM-curriculum space.
• Sphero: Sphero produces educational programmable robots and STEAM kits used in K-12 classrooms, directly competing with KOOV in the programmable-robot-for-kids space. Both companies emphasize hands-on coding and problem-solving learning outcomes for similar age groups.
• Wonder Workshop: Wonder Workshop (Dash, Dot, Cue) sells kid-friendly coding robots and curriculum aligned to K-12 standards. It is a direct competitor to KOOV in the elementary-school robotics/programming kit category, with a similar STEAM-learning value proposition.
• Makeblock: Makeblock (mBot, Codey Rocky, mBuild) provides STEAM education robots, kits, and software for kids and schools globally. It is a direct competitor to KOOV in the coding-and-robotics-for-K-12 space, with strong Chinese manufacturing scale and competitive pricing.

Emerging players

• Raspberry Pi Foundation: The Raspberry Pi Foundation operates a global mission to put computing in the hands of young people via low-cost single-board computers and free coding curricula. It is both a strategic partner of Sony Global Education and an adjacent player in K-12 computing education with overlapping STEAM-learning objectives.

Broad incumbents

• Benesse Corporation: Benesse is a leading Japanese education and publishing conglomerate operating Kodomo Challenge, Shin-seido, and home-study courses across K-12. As a broader incumbent in the same education space, it competes with Sony's LOGIQ LABO for parental subscription share and afterschool distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sonyglobaledu
• Facebookfacebook.com/sonyged
• Instagraminstagram.com/sonyged

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sony Global Education